Reborn: Billionaire in College
Chapter 253: Team Establishment, LOL Commercial League Preparation
Chapter 253: Team Establishment, LOL Commercial League Preparation
After two rounds of internal testing, LOL finally started the official public testing.
Thanks to Renren's powerful promotion and operation capabilities, LOL became extremely popular from the beginning of its internal testing and attracted a large number of eyeballs.
The most important thing is that LOL has successfully penetrated the female group and is very popular among female players.
“League of Legends will hold its first global finals this summer, with a prize pool of up to $200 million.”
On the day of the public beta, a shocking news came out, dropping a big bomb on the e-sports circle.
"What the hell, two million dollars? That's equivalent to 1500 million RMB. The current WCG and IEM champions only get 3 to 5 RMB. That's 300 times less?"
"Oh my god, Quan Quan and Chen Pingjiang are so rich. I am dizzy just counting the zeros behind them."
"It's the total prize pool. The champion will probably get about 100 million US dollars. The club will take a cut, and with the coaches and stuff, I guess each person will probably get about US dollars?"
"Even one hundred thousand dollars is not a small amount, right? In some places, it can buy a house."
"This is awesome! Once this news comes out, the number of League of Legends players will definitely skyrocket."
"How do I select for this thing? I want to form a team with my roommate."
"Count me in. I'm Gavin, a thief."
The historical S1 finals was held in Sweden, with a prize pool of only 10 US dollars, 5 for the champion and 2 for the runner-up.
It was not until the S2 finals that the prize pool reached 200 million.
I didn't expect Chen Pingjiang to come up with something big this time.
One can imagine how explosive a bonus pool of this size would be in this era.
All business activities are based on profit.
Although e-sports started late in China, it has become increasingly popular after SKY won the WCG championship.
After seeing this news, countless people immediately began working on forming a LOL team.
WE E-Sports Club is a Chinese e-sports club founded on April 2005, 4.
The first projects to be put into operation were Warcraft and StarCraft.
After seeing this news, founder Zhou Hao could no longer hold back and quickly called Pei Le and Li Xiaofeng together.
"We must immediately set up a League of Legends division and make it a priority. I have a feeling that this game will become a big hit in the future."
"But we don't have money. Gigabyte's sponsorship is only so much. It costs a lot of money to find people to train and change the venue."
At this time, Li Xiaofeng, also known as SKY, said: "I still have some old capital that I can hand over."
"Then count me in."
…………
Wang Cong is a second-generation graduate who just graduated from London and returned to China.
I haven't gone to work since I returned to China. I've been hanging out in Shanghai. When I have nothing to do, I like to go to Netfish Internet Cafe to play LOL with my friends in a 5-person team.
I've been obsessed with it lately, playing all night long every day and going back to sleep the next day.
The news that LOL was going to hold its first global finals made Wang Cong keenly aware of the business opportunities.
As a second-generation investor, he had just received 500 million yuan from his father and established a PE fund, and was currently looking for projects.
"This is quite interesting. Not only is there a global finals, but I heard that Renren is also planning to set up a professional league in China, following the example of the NBA. If that happens, S1 will be the World Cup for League of Legends."
"Brother Cong, how about forming a team for fun? Anyway, it doesn't require much investment. I've heard that the salary of a player in a CS team is only two to three thousand yuan. It just so happens that I know a team."
"What is your name?"
"CCM is a Dota team that also has a League of Legends division. ZHOU and 430 are both in it. Its current operating conditions are not very good. We just need to spend some money to acquire it." Wang Cong thought it was a good idea as soon as he heard it.
He had just returned to China and was looking to make a big splash to prove his talent in business to his father. He loved playing the game League of Legends and it was also very fun to play.
The most important thing is that the richest man has already joined the game, so why is he still hesitating?
"Ask a CCM leader to my office tomorrow and I'll talk to him."
The negotiations went smoothly and CCM was revived.
Two days later, when the person in charge told the team members the news, the five of them hugged each other excitedly.
Lu Benwei yelled in Cantonese: "Awesome."
At the same time, Wang Cong also announced on Weibo that the CCM team was renamed IG.
The first batch of IG members are: Wh1t3zZ (Lu Benwei), mid laner xiaoxiao (Sun Yalong), LuFFY (Zong Yuan), Tabe (Wang Boqin), and Chris (Xiao Qiang).
At that time, Xiaoxiao didn't wear glasses yet, and his immature look had nothing to do with a stroke.
Lu Benwei's side bangs almost cover half of his face, he hasn't dyed his hair yellow, he hasn't been called 55-, and his girlfriend is not UU.
Liu Mou had not yet made his debut and was still surfing the Internet in a black Internet cafe in his hometown in Sichuan.
…………
"We plan to set up an LPL league in China, LCK in Korea, LCS in North America, LEC in Europe and LMS in Taiwan. We have already established branches in local areas, but it will take time to incubate teams. Without enough teams, the league cannot be established. But before that, we plan to hold some small city competitions in various places to accumulate some experience in hosting competitions."
After listening to Tian Hongrui's introduction, Chen Pingjiang nodded and said, "The network must be properly maintained for the first global finals. It would be funny if the connection is disconnected in the middle of the game."
The establishment of the LOL professional league itself is not replicable. Apart from it, there are almost no other commercial leagues. At most, there will be a grand prix like PUBG and DOTA.
As the organizer, Chen Pingjiang must ensure fairness and justice, but he can still take care of the domestic teams within a reasonable range.
At least, Chen Pingjiang didn't want to be defeated four by one again.
"For the teams that were established in the early stages, you guys need to spend more time training them and help them contact some sponsors."
The successful implementation of the commercialization plan will definitely attract some large companies to sponsor or acquire teams, because LOL players are all young people, who happen to be the target group of some manufacturers.
Moreover, LPL itself makes money. It was revealed that it has an annual revenue of 18 billion US dollars, which is more than one-fifth of the NBA league.
If we add leagues from other regions, it is not much weaker than the NBA.
Do LPL teams make money?
The answer is yes.
First, they get alliance revenue share, which is a fixed dividend, and secondly, they get advertising sponsorship, which is also the biggest part.
In addition, there are live broadcast contracts, competition bonuses, skin sharing, player trading, team peripheral products, and authorization.
After the layout of the e-sports track is completed, it can be linked to the live broadcast platform and video website track.
The reason is simple: Renren holds the copyright.
Tian Hongrui laughed and said, "This will leave a strong mark in the history of domestic and international e-sports. These players were born in the best era."
"This is not an easy job. Without talent, it's impossible to be a professional player."
Chen Pingjiang has a special say in this regard. He used to be obsessed with playing CS. Five of them practiced shooting every day for a month, and ended up losing 16-0 in a regional competition.
Go in smiling and come out crying.
This chapter is short of 1000 words. I just want to write to get the job done, not to waste words. I will make up for it with three updates tomorrow.
(End of this chapter)
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