Reborn: Billionaire in College

Chapter 257: I won’t diss my competitors and hold a Hammer press conference

"Who made this PPT? Adjust the structure a little bit, it's too petty."

"You have to put the data of your competitors up there, too. Otherwise, what am I going to compare with?"

"All invitations to important people must be sent out today."

"..."

As the press conference drew closer, there was a lot of activity in Chen Pingjiang's office.

Whether the press conference goes well or not depends on whether you can tell a story. If you can’t tell a story, then you can talk about feelings. If you can’t do any of the above, then... don’t sell the phone.

The second element of a press conference is the attire. You have to dress like a tech mogul, not like an insurance salesman.

The third element of a press conference is that there must be an e-commerce website that sells out in a few minutes. You can imagine that at the press conference here, the boss said: "We will start selling at 22:22 today!" At 09:9, Weibo posted a Weibo: "XX smartphone sold out in minutes". Just imagine how cool this scene is?
Other elements include all platforms that can be used for live broadcasting, and the PPT must be beautiful and grand.

The most important thing is to learn the Lei comparison method, compare your own strengths with your competitors' weaknesses, and use your advantages to attack your opponents' disadvantages.

You have to learn to DISS your opponents!

Who does Chen Pingjiang want to DISS?
Naturally, HTC and Samsung.

Meizu is now starting to decline, Apple is not yet very popular, and Coolpad is not worth buying.

"Boss, are you sure you want to write it like this? Will they sue us?"

Chen Pingjiang said with a smile: "What are you suing for? Isn't what I said true? Putting aside the facts, a big company like that wouldn't be so petty."

This press conference was held with great fanfare at the Dongjiang Convention and Exhibition Center, and invited a number of media bigwigs, celebrities, business leaders, and government officials.

Orange Mobile and Chen Pingjiang's personal Weibo and Renren account simultaneously released the news:

[We have a date this spring, March 3th, see you there. ]

The combined number of Chen Pingjiang’s fans on these two platforms has long exceeded 4000 million. In comparison, Orange Mobile’s number is really pitiful, with less than 500 million.

"Hmm? What's the press conference for?"

"You haven't heard anything about it. Chen Pingjiang's Orange S1 phone is about to be released."

"Hasn't there been a lot of coverage of financial news recently?"

"This guy is really capable of doing things. After working on the Internet, he went on to work on mobile phones."

"Hubby, I will always support you!"

“I may not buy a mobile phone made by others, but I will support Chen Pingjiang even if he makes a brick.”

"..."

Chen Pingjiang deliberately scheduled the press conference at three o'clock in the afternoon so that he could hold a buffet party after the speech.

…………

On the afternoon of March 3th at the Dongjiang Convention and Exhibition Center, the red carpet led directly from the main entrance to the road.

Many traffic police and civilian police were helping to maintain order on the roadside.

The Dongjiang government attaches great importance to this mobile phone launch conference. If anything goes wrong, it will be embarrassing internationally.

The entrance was orderly, and after signing in at the door all participants could receive a souvenir with special significance.

The entire press conference was broadcast live on Renren, Renren Weibo, YY Live and several other portals.

Backstage.

Yan Yan carefully helped Chen Pingjiang to adjust his shirt, and then observed carefully for a long time to make sure everything was in place before nodding: "Are you nervous?"

"You're kidding. I don't even know how to write the word 'nervous'."

At this time, the host had already walked onto the stage, and Chen Pingjiang also walked to the aisle and waited.

"Good afternoon, distinguished guests. Welcome everyone to support our press conference."

"Now, let us welcome the speaker of this press conference, Mr. Chen Pingjiang, Chairman of Renren.com, CEO of Juzi Mobile, and Chairman of Renrengou."

There was applause from below the stage.

The lights gradually dimmed and the host left the stage. About twenty seconds later, a spotlight shone on the stage, and Chen Pingjiang happened to be standing there.

"The host just interrupted me. I have to say it again, thank you all for coming and supporting us today."

"In fact, there is more than one organizer for today's press conference. It should be jointly organized by Orange Mobile and Renren, because both companies have new products launched today."

"After our staff worked tirelessly day and night to develop, we finally successfully launched the amazing product Orange S1 some time ago. When I got it, I was deeply shocked by its beauty and technological charm. I believe that today's press conference will bring you a different experience."

The most important thing in a press conference is to speak nicely, that is, to tell a story, using gorgeous words and various technical indicators to pile up and that's it.

At this time, under the gaze of everyone, Chen Pingjiang took out a mobile phone from his jeans pocket and raised his hand to show it.

At the same time, there was a larger photo of the phone on the big screen behind him.

The Orange S1 is all silver and is displayed to people at a 45-degree angle.

The audience in the live broadcast room had a climax:
"This phone is good. It feels different from previous phones and looks good." "I have to say Chen Pingjiang has a good sense of aesthetics, but I wonder how it performs?"

“No matter how good its performance is, can it still be better than Samsung, Apple, and HTC?”

"It's just OEM and assembling in China, there's not much technical content."

"I came here to watch the show. I still trust big brands when buying mobile phones. It's hard to believe how good the quality of Chen Pingjiang's first mobile phone would be."

"..."

Chen Pingjiang raised the microphone and waited until the exclamations from the audience subsided before he said, "I just heard someone in the front row saying in surprise, 'Why is the screen of this phone so big?'"

"Yes, we use a 4.3-inch large-screen smartphone. The resolution reaches 1280*720, and the display effect is clear and delicate."

"Some people may ask, is it really necessary to turn the mobile phone into a brick? Wouldn't that be very inconvenient?"

"My answer is that this is likely to become a trend. With the advent of the 3G era, we now have many mobile apps, mobile games and video websites. In the future, we can use our mobile phones to play AAA games and watch TV series."

"In this case, the shock brought by large-screen phones is far beyond the reach of small-screen phones of 3.5 or even 3.7. We can even read novels with fewer pages than with small-screen phones. The HTC HD2, which was very popular in the market before, was also 4.3 inches, but its screen was too blurry and the resolution was much worse than ours."

A male fan in the audience shouted, "Awesome!"

Meizu and other domestic manufacturers who were watching the anchor shook their heads: "The cost of the screen alone is about to explode. How much does he plan to sell his first phone for? 5000? That's crazy!"

The person in charge of HTC in China was so angry that he started to vomit blood. Damn, what do you mean by DISSing us right away?
Chen Pingjiang continued, "Have you noticed that our bezels are very narrow? In my opinion, large bezels are an outdated technology that will be eliminated sooner or later. It is entirely due to the poor packaging process. Although some manufacturers have made extremely narrow bezels, they are made of engineering plastics. Such bezels have very poor protection for the screen. If it falls slightly, you may need to replace the screen. But we are different. The Orange S1 uses a CNC integrated metal body, which has better texture and safety."

The media attending the conference were all excited for a moment. They didn't expect Chen Pingjiang to be so bold today. This was very different from his usual gentle and polite appearance.

It’s decided. I’ll work on producing the front-page headlines when I get home today!

Then interview the manufacturers who have been DISSed, see how they feel when they are frustrated, and attract the public's attention.

Chen Pingjiang's AOE almost affected all other friendly companies in the industry.

Someone cursed: "Compared with us, what we compare is the screen size. Damn, you even said that our technology is backward and can only fool laymen. Experts know that the wide bezel is because the screen is small and there are many components, so the screen-to-body ratio is not high. Your screen is so big, the phone is naturally bigger than ours, so the bezel is smaller, right? You can brag about this?"

There is something to Lei's comparison method. No matter how we compare, I have the advantage. The audience loves to watch it, the media are excited, and only our competitors are suffering.

With this comparison, the Orange S1 is directly comparable to HTC's flagship HD2, which makes the audience potentially think that the two are mobile phones of the same level.

The comments in the live broadcast room were also engaged in a war of words.

"Is Mr. Chen so arrogant now? The press conference has been going on for less than ten minutes and he has already offended all the competitors. He doesn't understand keeping a low profile at all!"

"Keeping a low profile is for old people. How old is our CEO Chen? He needs to be energetic right now."

"I don't know what the people above are so excited about. The quality of the Orange S1 is here, why should they keep a low profile? On the contrary, I think competition is the best. Good money drives out bad money. Mr. Chen is awesome!"

"..."

Two comparison pictures were then shown on the big screen.

The first picture is a comparison between Orange S1 and HTC HD2. The light is turned on to highlight the metal frame of Orange S1. In comparison, the frame of HD2 is very dim.

The second chapter is the comparison between the Orange S1 and the Samsung Galaxy S which was just released two days ago. The damage is more obvious. The left and right sides of the Samsung Galaxy S are OK, but the top and bottom are really ugly. In comparison, the Orange S1 is much more elegant.

Lin Bin and Zhou Guangping, who were sitting in the first row at the scene, couldn't help but wipe their cold sweats. Mr. Chen was too bold.

At this time, Chen Pingjiang pressed the remote control in his hand, and the PPT was switched to the next page, which was a separate front photo of the Orange S1.

Someone immediately noticed something was wrong.

"Hey, the Orange S1 only has a circle, and doesn't have the menu and return buttons like the Samsung Galaxy S."

"Yes, it lacks the answer and hang up buttons compared to the HTC HD2 I have."

"It looks pretty good. It doesn't have the cumbersome feeling of the first two. It simplifies things. But how do you operate the phone like this?"

"Isn't this just Apple's Home button? What's so special about it?"

"That's why you don't understand. It's very difficult for an Android phone to have only one button. Otherwise, do you think HTC and Samsung won't copy Apple?"

There was a lot of noise at the scene, and Chen Pingjiang had to smile and gesture to signal everyone to stop.

Then, he said: "The design concept of our Orange S1 is simple and elegant. It is inspired by the "O" in Orange. We call it the "O key" internally. Combined with our independent UI developed based on Android 2.3, it has a control method that is different from other Android phones."

"Look everyone, just press the O key to return to the main menu."

"Some people ask, how do I turn off unwanted apps?"

As he spoke, Chen Pingjiang swiped upwards on the O key, and all the applications appeared as thumbnails on the phone screen.

"Did you see it? Swipe up on the O key, and you can see all the apps running in the background of your phone. Then you can close them specifically or all of them. If you want to choose another app, just find the corresponding app and click on it."

“This is an innovation in the way we operate. You no longer need to go back countless times to find the application you just opened.”

It was just a small change, but the audience was extremely excited.

"It still depends on Mr. Chen. Their software is already very powerful, and I didn't expect them to develop their own UI system."

"You can operate the phone with just one button, which is more convenient than Apple."

(End of this chapter)