Reborn: Billionaire in College

Chen Pingjiang had anticipated this a long time ago. If he dares to diss you, he is not afraid of being strangled.

The phone screen is from Sharp and the memory is from Hynix.

"The price of the 16G version is 3899 yuan."

The competitors began to curse: "This guy is a complete lunatic. We won't make any money by selling him like this."

The purchase price is transparent, and you can easily estimate the approximate value.

Other domestic mobile phones may only cost more than 1000 yuan, but the Orange S1 has a very good configuration.

You should know that the cost of later Android flagship models such as Samsung S9 is mostly around 3000 yuan, among which the screen and camera components are the most expensive parts.

Taking the iPhone 11 Pro Max as an example, its material cost is $490, which is equivalent to about RMB 3381. This includes the cost of the main components listed above and other detailed costs, such as base frequency processor, camera module, non-permanent memory, non-electronic devices, power management module, PF component, substrate, etc.

This does not even include indirect costs such as R&D, assembly, operating expenses, employee salaries, testing, packaging, etc. The most critical big expense is tax!

Of course, the cost of manufacturing is not static, but the greater the output, the lower the cost.

If it wasn’t during the tax-free period, Chen Pingjiang wouldn’t dare to do this.

"After the press conference, you can immediately make reservations on major e-commerce platforms, Renren Mall, and Renrengou's premium channels. We will officially launch and ship the phone in two weeks, which is March 3. We will use SF Express to ship the phone, ensuring that everyone can get the phone safely as soon as possible."

"In addition, we have previously produced 1 founding editions of the Orange S10001. A limited metal logo 'ultra' is added to the back of the phone, as well as a limited exclusive numbered nameplate, and a founding edition exclusive gift box is included, including a founding edition certificate, an exclusive number, and a limited exclusive greeting card signed by me. These founding editions are only sold on Renren Mall and Renrengou's Premium Channel on a first-come, first-served basis, and pre-sale starts from ."

As soon as Chen Pingjiang finished speaking, there was an uproar online and offline.

"Fuck, you're so kind? I must grab it later."

"Awesome, this is how marketing can be done? Not only is the founding edition cool, but you can also use the product immediately without having to wait for half a month."

"Who knows when it will be released? My wallet is thirsty."

"Brothers, go ahead, the quicker the better."

"Don't worry, I'll sell it to you when I get it."

The competitors who were watching the live broadcast were stunned by Chen Pingjiang’s series of outrageous actions, and it took them a long time to react.

"This guy has too many tricks. He deliberately released a founding edition. Consumers will definitely want to spend the same amount of money to buy the most expensive product, so everyone will rush to buy it, and in the end the pre-sale figures will be pushed up very high."

"I now understand why they can sell so cheaply. They own all the channels and basically sell directly, without any middlemen."

"Is this the way sales will be in the future? Fully direct sales, no middlemen? If we don't do this, it will be hard to be competitive in terms of price."

Chen Pingjiang's tricks don't end there. He clearly has one million units in stock, but he just holds back on shipping them, using hunger marketing as a first step.

If these one million mobile phones were shipped out now, they would probably be sold out in a few days. Subsequent components have not yet been ordered, and there will inevitably be a period of shortage while they are being produced.

Once the pre-sale numbers come out, he can use the numbers to replenish the stock immediately.

"Haha, don't be anxious, put down your phones first. To ensure fairness, we will start pre-sales at 6 o'clock tonight. Our press conference hasn't ended yet." Chen Pingjiang waved his hand and said.

"Everyone must have heard of the term mobile Internet. Indeed, we are now at the forefront of the mobile Internet era. I personally believe that the three elements of the 3G era are smartphones, 3G and even 4G networks, and the most important is applications."

"Yes, only convenient applications can make us feel the changes in the 3G era. And among the applications, what is the most important? I think it is social interaction and communication!"

When Xiao Ma Ge, who was watching the live broadcast, heard this, his face turned green.

Shit, I thought it was just a mobile phone launch event, how did it turn to social communication?
"Now, let's enter WeChat time!"

"WeChat, in simple terms, can be understood as QQ. Most of the functions of the two are similar. Someone may ask, since I already have QQ, why should I use WeChat?"

"My answer is, because it is simpler and more convenient! After years of development, QQ has become very versatile. Its initial positioning was to serve the youth group, but it was difficult to take into account the middle-aged and elderly. WeChat is different. The goal we set in the early stages of research and development was to match the SMS and phone functions."

A WeChat page popped up on the big screen behind Chen Pingjiang.

“Do you think the dialog box is very similar to QQ? But I would say the biggest difference between the two is that WeChat can have real-time voice conversations and supports voice input up to 60 seconds.”

"When the other party receives your voice message, they can tap the dialog box and your words will be presented. It's like this."

After Chen Pingjiang clicked on the green dialog box, he moved the microphone to the mobile phone receiver, and instantly the words he had just said were played out clearly.

"This function is great and very practical. I feel like as long as I can teach them, my illiterate grandparents can use it, too."

"Not only can they use it, but even ordinary people like this feature. It's so troublesome to type a string of words every time you want to say something through QQ."

“This one is especially suitable for those of us who often drive to and from get off work!”

“The most important thing is that the interface is simple and clear, not as complicated as QQ.”

"..."

Xiao Ma's head is buzzing now. Chen Pingjiang's move directly hit QQ's soft spot, making him feel a great crisis.

This is not a joke.

Although Tencent is currently doing quite well in channels such as games, social communications are its basic foundation. Without this foundation, it would be like losing a leg.

After thinking about it, he immediately called his secretary and said, "Notify all the executives in the company to come to my office within 5 minutes!"

When the company executives trotted to Xiao Ma Ge's office, they saw Xiao Ma Ge staring at the monitor in front of him with a grim face.

"Mr. Ma?" someone called out in a low voice.

Ma waved his hand and turned up the volume of the speaker. A group of executives huddled together to watch the press conference.

Chen Pingjiang's voice continued to be heard from the loudspeaker: "In fact, if you ask me, the biggest difference between WeChat and QQ is that QQ is a social software developed for PC, while WeChat is a communication software developed for smartphones. The two have different starting points, serve different groups of people, and have different purposes. QQ emphasizes making friends, while WeChat is for communication in daily life."

After hearing this, there were a series of cheering comments in the live broadcast comment section.

Tencent's senior executives, like Pony Ma, all had green faces.

What a courage!
Chen Pingjiang actually rushed straight into Tencent's heartland, intending to open up another battlefield.

"This guy is really haunting us. He wants to get involved in everything, from SNS to games and group buying. He always confronts us. Now he's even doing instant messaging."

"QQ has so many users. Can he overcome our moat?" "That may not be the case. We should not underestimate the enemy."

Chen Pingjiang continued: "The second outstanding function of WeChat is what we call Moments."

"Users can see the updates from all your friends on WeChat in Moments. To put it bluntly, it is a copy of Weibo, not a copy of Renren or QQ Zone."

"In QQ, if we want to see our friends' moods or posted pictures, how do we do it? We have to open the QQ space, enter the other party's homepage, and then find him to see it. But in the Moments, I just need to keep swiping my phone. Here are all my relatives, friends and work partners. It is very simple and convenient."

Even though Xiao Ma Ge had been immersed in the business world for many years and felt that he had done a pretty good job of cultivating his energy, he was still a little upset when he heard Chen Pingjiang mention QQ in every sentence.

This kid is not a human being!
"In addition, we have added two stranger dating functions to WeChat to make it less boring. These two functions are Nearby People and Shake. You can see that I only need to shake my phone back and forth to match strangers. Isn't it interesting? Strangers locates the location of your phone and recommends other WeChat users within three kilometers nearby."

While ordinary people were still confused, smart people had already seen through Chen Pingjiang's intentions.

"Hey, interesting!"

"Where's the fun?"

"You are still young and don't understand normal. Everything will be fine when you are older."

"If a girl within three kilometers opens the nearby people function, you can have a pleasant chat. Isn't that interesting?"

“Even certain professions can rely on this to attract customers.”

"Fuck, this is pornographic, right?"

"Don't move, protect our friendly forces. Mr. Chen understands the pain points of our users."

The Nearby People feature is quite powerful. It is no exaggeration to say that Momo survived thanks to this feature.

When WeChat was first launched, this feature was favored by many people.

In this era, there are very few means of making friends. At best, we rely on QQ groups, otherwise it is impossible to search for people nearby.

The emergence of WeChat has redefined offline dating.

Of course, after apps like Momo came out, people nearby also gradually became depressed.

It has become a battlefield for scammers, wine-selling agents, honey traps, and advertising sales. Occasionally, a normal person appears, and when you open the window, it turns out to be a 40-year-old woman.

Another person who felt uncomfortable when seeing WeChat come out was the Fetion project team at China Mobile.

Fetion was released in 2007.

In that era, mobile QQ was not easy to use and everyone relied on text messages to communicate. 800 messages a month were not enough, so Fetion was born.

Its biggest problem is that it is difficult to use and the user experience is quite poor.

Fetion is currently at its peak, with 5 million registered users and nearly 1 million active users during the peak period. Its main feature is instant messaging.

To some extent, Fetion's groundbreaking design also influenced subsequent communication software.

However, as a product of the times, China Mobile has always misjudged the development path of Fetion, limiting itself to industry competition with China Unicom and China Telecom, and restricting Fetion to only China Mobile users, and not interoperating with China Telecom and China Unicom users. Such measures that lack Internet thinking have led to the upper limit of Fetion's development being blocked, and the number of registered users has never been able to break through the bottleneck.

Fetion treated the emergence of WeChat as a formidable threat, but Chen Pingjiang did not care about Fetion.

China Mobile can defeat Fetion on its own, so there is no need for Chen Pingjiang to take action.

In the past, after the launch of WeChat, Fetion’s market share gradually shrank and it was forced to transform from an instant messaging tool to an enterprise service platform.

However, software such as DingTalk and Feishu have emerged on the enterprise service platform one after another. Fetion, which only relies on "300 free minutes" and "100 free minutes per month for free video calls" as its selling points, has weak competitiveness and is unable to compete with competitors.

China Mobile was also squeezed by other businesses. Fetion's biggest selling point was that all mobile phone numbers could send text messages to each other for free, and the "New Year's greetings" during the Spring Festival were the biggest profit for China Mobile, bringing nearly 3 billion yuan in revenue to China Mobile every year. This was in direct conflict with Fetion, resulting in Fetion's weight in China Mobile gradually decreasing.

“WeChat is now available on 91 Assistant, Wandoujia, APP store and the app store on Orange Mobile. You can download and use it now!”

After the WeChat part was explained, the press conference came to an end.

Only the audience at the scene and those watching the live broadcast felt the lingering aftertaste.

"The first move was a king bomb, and the mobile phone competitors, Tencent, and China Mobile were all crying in the toilet."

"It's not that I don't work hard, but Chen Pingjiang is so awesome. Both the hardware and the software are epoch-making products."

"I was planning to go out for dinner with my wife tonight, but now I don't dare to go out. I stayed in front of the computer and got the founding edition of Orange S1, then downloaded WeChat and started using it. I'm so happy."

"Buy the original version online, 1.5 times the price, pay first and get the goods first. Friends who grab it later can add me on QQ: XXXX."

After the press conference, all kinds of news reports were all over the Internet.

Related terms such as "Orange super 1 mobile phone", "The most cost-effective smartphone in history", "Another dominant social software is coming" and so on directly landed in the top hot searches of major websites.

Those who didn't see the press conference were attracted by the news that was flooding their screens.

Baidu search rankings for related topics are close to first place.

At the end of the press conference, Chen Pingjiang bowed to express his gratitude. The audience stood up and applauded excitedly for a long time.

After leaving the convention and exhibition center, Chen Pingjiang drove to the buffet hotel.

"Mr. Chen, this is incredible. Both the Orange S1 and WeChat are bound to be best-sellers."

"Mr. Chen, I'm a reporter from Dongjiang TV Station. I want to interview you..."

"Mr. Chen, look over here..."

At the hotel entrance, Chen Pingjiang was surrounded by people, and for a moment the microphone covered his face.

Chen Pingjiang dealt with the reporters very patiently. When he entered the banquet hall, everyone looked at him and smiled.

Leaders at all levels of Dongjiang came over to chat cordially, and investment institutions also came to show their faces.

People who have no connection with Chen Pingjiang are also trying to find friends to introduce him to them.

For a time, he was the talk of the town. (End of this chapter)