Reborn: Billionaire in College

Wang Yanhong was born in Taiwan in the 1950s. His father was a famous "God of Business".

He himself should not be underestimated and was once called the most successful second-generation rich.

This is mainly because he founded VIA and HTC, which are the famous VIA and HTC.

A once famous chip design company, a once powerful mobile phone company.

Wang Yanhong has been having an uncomfortable time these days, and many employees dare not say a word. Yesterday, a supervisor in the design department was scolded so badly that he was almost fired.

As for the reason, everyone knows it.

It’s all the fault of Orange Mobile.

Wang Yanhong's husband is currently in charge of VIA's business, and she also knew that VIA sold its CDMA patent to Orange Mobile some time ago.

When she heard that Orange was going to make a mobile phone, she just smiled.

In Wang Yanhong's opinion, current domestic mobile phone manufacturers all assemble and brand their products without any technological advancement. The only decent model, the Meizu M8, is just so-so.

In contrast, she doesn't think Orange's first mobile phone will be that good.

On the day of the press conference, she didn't care much at first as she was busy with the lawsuit with Apple. Later, her secretary rushed into the office and asked her to watch the live broadcast.

When she saw the beauty camera that was unique to Orange mobile phones, she felt something was not good.

When I heard Chen Pingjiang diss his own brand for no reason, I became even more furious.

Even from Wang Yanhong's very picky perspective, the Orange S1 is a good phone.

When the price was announced, she couldn't help but feel a pang in her heart.

Orange S1 is sold too cheaply.

After the press conference, Wang Yanhong did not choose to lower the price immediately, but planned to wait and see for a few days.

If the Orange S1 doesn't sell well, but she takes the initiative to lower the price, it would be equivalent to giving up her own profits.

Unexpectedly, she couldn't sit still on the third day.

Just 3 days.

Two million units were pre-sold.

This is a number that Wang Yanhong dared not even think about. You have to know that HTC has been making mobile phones for so many years, relying on the strategy of shipping a large number of products, but the total shipments over the years are only 30 million units, and this is on a global scale.

However, the fact that Orange S1 received two million orders in just three days from the mainland market left Wang Yanhong stunned for a long time.

It also shocked HTC, which had never thought highly of the domestic market.

Today's meeting is specifically to discuss the pricing strategy of the HTC HD2 mobile phone in mainland China.

Wang Yanhong is known as the Iron Lady because of her decisive actions. "According to the current feedback, the pre-sale amount of Orange S1 has reached 1 million units in the three days since its release. My friends in the three major operators also revealed that they are negotiating with Orange about contract phones. Because of the low-price strategy of Orange S, our sales have dropped drastically in the past three days. Now the question is, should we follow suit and lower the price?"

A vice president thought for a moment and said, "We have not paid much attention to the mainland market and have focused more on North America and Europe. However, the success of the Orange S1 proves the market potential. I think we should lower the price. Otherwise, we will be in trouble when the market is completely occupied."

I immediately disagreed: "I heard that the Orange S1 is only sold in China, but HTC is a multinational company with a global strategy. If we lower the price in the domestic market, should we also lower it in North America and Europe? If we lower it, we will suffer a loss, but if we don't, we will be criticized."

"I also support Lao Li's opinion. Right now we don't have our own sales channels in mainland China. All the products are parallel imports. How can we reduce the price?"

In the end, Wang Yanhong made the final decision not to lower the price.

If Chen Pingjiang heard this news, he would probably laugh.

History gave her another chance to choose, but she still couldn't see the situation clearly.

HTC was indeed very powerful overseas in those days, claiming to be on par with Samsung and Apple. But later it was constantly blocked by patent issues and lawsuits, until it lost the patent infringement lawsuit to Apple and was banned from selling in the United States.

HTC only officially announced its entry into the mainland market in July 10.

But unfortunately, the subsequently launched mobile phones did not leave much impression on consumers. They were getting further and further away from Samsung and Apple, had inaccurate positioning, and failed to take off.

It can’t compete with Apple in the high-end market, and it can’t compete with the thousand-yuan smartphones in the low-end market, and it doesn’t have any distinctive features.

With no patents, weak R&D and poor software capabilities, HTC was almost dead after the rise of domestic brands such as Huawei, Xiaomi and VIVO.

The reason why HTC was able to succeed initially was simply because it started early. Wang Yanhong had no strategic vision at all.

In comparison, Samsung is much more honest.

On the third day after the release of Orange S1, it announced a price cut for its entire Galaxy S series.

The 8G version is 3599 yuan, and the 16G version is 3999 yuan.

Unlike HTC, Samsung tasted success in the domestic market.

But this time I was also in a lot of trouble.

Galaxy S was released just a few days ago and hasn’t even gone on sale yet, but it was forced to cut its price.

Li Jae-young was heartbroken.

But if they don't lower the price, they really have no chance at all.

Hate that price butcher.

Wouldn't it be nice for everyone to happily harvest leeks together? Why are you so nervous?
Wouldn’t it be nice for us to make money together?
This argument is similar to the so-called "overcapacity" in later generations.

Even some colonists shouted on the platform, why should we roll up our sleeves? What good will it do us if we roll up others to death?
To this, Chen Pingjiang only wants to say one thing: fuck you.

When we make toys, clothes and furniture, you don’t complain about overcapacity.

Now that I am engaged in new energy, chips, and photovoltaics, does that mean I have overcapacity?

Do you think the whole world has to do the same as your companies, deliberately limiting their production just to maintain high profits and reap the benefits of ordinary people around the world?
So that people can’t afford it?

With so many people in the world demanding production, how can there be overcapacity? Ultimately, it just affects your interests.

…………

After WeChat went online, Chen Pingjiang's only requirement for Li Xi was one word: fast.

There is no doubt that Tencent and other manufacturers will accelerate research and development to compete with WeChat in the field of instant messaging.

WeChat is of great importance within the group. Chen Pingjiang said in public that it might be the first ticket to the mobile Internet.

Renren is not short of money.

The first thing Li Xi did was to let Renren, Weibo, Zhihu and many other products under his umbrella to direct traffic to WeChat.

Especially Renren, which has its own social software.

Then, WeChat took over almost all offline advertising in first- and second-tier cities across the country. Normal people would be able to see WeChat ads whenever they went out.

In the past, promotion on Renren required strategy, but promotion on WeChat just requires great effort to create miracles.

By inviting celebrities, media figures and internet celebrities to become the first users of WeChat and encouraging them to invite their friends to join, this word-of-mouth strategy quickly made WeChat popular among users.

As long as there is one person in the circle of friends who uses WeChat, he or she can send invitation text messages to all the friends in the address book by connecting to the mobile phone address book.

"I have just used it for about two hours. I feel that WeChat is much simpler and more convenient than QQ. The voice intercom can help me save a lot of money, and sending messages can also save SMS fees."

"It's the same idea as you. The only drawback is that the app is new and not many of my friends have downloaded it yet, and many of them don't have smartphones."

"It will get better slowly after a while. It is the general trend to change to a smartphone."

"Hey, this nearby people app is really useful. Guys, try it. I just chatted with a girlfriend on it yesterday. I plan to meet her offline today and treat her to spicy hot pot."

"Brother, are you planning to treat this girl to 13 yuan of spicy hot pot?"

There is currently no viable one on the market.

Fetion cannot communicate with each other yet, QQ can only be used on PC, and MiTalk and WeChat are still under development.

The only factors that limit the speed of WeChat installation are the penetration rate of smartphones and mobile network charges.

Text messages save the most data traffic, and 1MB can send approximately 50 Chinese characters.

Voice messages are second, 1MB of traffic can send 1000 seconds of voice messages.

After adjustment, picture messages will be automatically compressed when receiving and sending pictures, which can save a lot of traffic.

Video consumes the most data, consuming 1MB per minute.

WeChat needs to run in the background, and Miao Bingwei has also put a lot of effort in this area, almost achieving the goal of sending thousands of voice messages with 30M of traffic.

Chen Pingjiang has no choice but to deal with the popularity of smartphones. He has done everything he can to improve his performance. He has even taken the initiative to lower the prices of high-end phones.

In fact, it wasn't until 2012 that Tencent saw a dramatic increase in users.

"After the first wave of promotion, we can stop for a while. What remains is to wait for the popularization of smartphones." (End of this chapter)