Reborn: Billionaire in College

"The new phone has arrived. My colleagues all said they wanted it when they saw it. All the rich ladies in the company bought one in no time."

"I'm an insider, and I can tell you frankly that the number of people who have pre-ordered the Orange S1 has already exceeded 300 million units. The manufacturer can't produce enough even if they work overtime. Some people who place orders now have to wait."

"It was officially launched today. It's only been a few hours, and you've already received the goods?"

"It depends on which channel you use. I also got the phone this afternoon. I ordered it through Renrengou's Premium Products. This is the only channel that is the fastest. Other channels require waiting for express delivery, which takes at least two or three days."

"Brothers and sisters who have received the real machine, please tell us what it feels like."

“Very good, it feels more beautiful than in the pictures and videos, and the system is really smooth, no lag at all.”

"..."

On March 3, Orange S19 was launched as scheduled.

The first batch of one million units has been shipped through various channels, but orders after the one millionth unit will have to wait.

The components ordered subsequently have been sent to the foundry, but production will take time.

Each production line of Foxconn and Inventec can produce about 400 mobile phones per hour. Assuming 18 hours of production per day, the daily output is about units.

This is the maximum that Zhou Guangping can coordinate.

However, the number of pre-orders for Orange S1 has already exceeded 300 million, and it will soon exceed 400 million units.

Subsequent customers will definitely have to wait.

Orange Mobile also very considerately shouted slogans and compensated customers who had waited too long in other ways.

After several rounds of negotiations, Lin Bin finally signed order contracts with China Mobile and China Telecom, with each company purchasing 1 million Orange Ss.

China Unicom was playing some tricks and only wanted to order 500,000. Lin Bin naturally disagreed. They wanted to make a customized version just for your 500,000? You're dreaming!
Later, I learned through other channels that China Unicom was still eager to introduce the iPhone.

Lin Bin did not force it, since Orange S1 was in short supply anyway.

As more and more people showed off their selfies after getting the phone and word of mouth spread, the popularity of Orange S1 remained unabated and started a second wave of popularity thanks to its excellent camera function.

As a last resort, Lin Bin directly closed the sales channel, and all websites displayed the three big words "Sold Out" at once.

This made many netizens very anxious.

"Ah, what's going on? Someone recommended it to me today and I just wanted to buy it, but now I can't buy it?"

"It is said that it is too popular and the production capacity cannot keep up."

“Me too, I can’t buy it on any platform.”

"Try to find a scalper?"

"Scalpers are not an option either. The previous purchase restriction policy was very strict. Scalpers only have the first batch of recycled phones, which are not many in number and are extremely expensive."

"..."

The market is in a situation where it is difficult to get a machine.

Lin Bin's slightly "impulsive" action immediately brought him and Chen Pingjiang into big trouble.

Their phones were almost blown up over the next few days.

Suning.com, JD.com and even some credit card points malls are frantically calling to request orders.

Even if you tell him clearly that the product is out of stock, he will not only ignore you, but directly say: "I'll pay more!"

Lin Bin was helpless.

The platform with great power and extensive connections saw that Lin Bin could not solve the problem, so it turned to Chen Pingjiang.

Chen Pingjiang, who was on a business trip in BJ, was forced to turn his cell phone to silent mode.

The person in charge of Renren Mall was relatively calm. After all, the mall is still a relatively marginal business within Renren.

But Gao Songbin was different. If Lin Bin dared to cut off his supply, he would directly block Lin Bin’s office.

"Brother Lin, Brother Lin, please be kind and have mercy on me. Give me a cell phone."

Lin Bin shook his head helplessly: "Mr. Gao, please understand. It's not that I don't want to give it to you. We are all brother companies. No one will be short of goods. But the problem is that there is a shortage of goods now. Only one million of the subsequent five million units have been produced so far. The OEM factory is almost working in three shifts because of me. If I don't stop supplying goods to the platform, the accumulated orders will increase, and the customers will have to wait longer and longer. At that time, there will be many negative reviews."

Gao Songbin came up with an idea: "If we make it clear when selling, wouldn't it be enough if we set a one-month waiting period? Those who are willing to wait can place an order, and those who don't want to wait can forget it."

Lin Bin was so entangled that he had no choice but to agree. If he didn't agree, he probably wouldn't be able to go to work today.

"If your clients can accept it, that's fine with me, but I can't make any promises."

Gao Songbin grinned and put on an "I understand" expression: "Thank you, Brother Lin. I'll treat you tonight. You've got to come."

After coming out of the office, Chi Weijie, who was waiting at the door, came over immediately and asked, "Mr. Gao, what do you mean?"

Gao Songbin said: "It's out of stock everywhere now, and the phone is not available through any channel. However, I have told Brother Lin that we will make an exception. Our preferred channel will continue to list it, but we have to indicate the waiting period, which is equivalent to a pre-sale."

"Haha, that's fine too, it's better than just writing "sold out."

"Go back to Shanghai in the afternoon without any worries. I will be keeping an eye on the headquarters with a small stool. As soon as the goods arrive, I will rush to get a batch and send it to you."

Gao Songbin and Chi Weijie never thought that a mobile phone could actually drive the number of registered users of Renrengou to such a large extent.

As one of the officially designated channel operators, Renrengou won the game this time.

In particular, Renrengou has branches in various cities, and basically they are all stocked with goods. As long as customers place an order on Renrengou, they can basically get the phone on the same day.

This is faster than any other channel and safer.

In comparison, Meituan is in a headache. It has been increasingly unable to cope with the stranglehold of Renrengou, and now it has suffered another thundering blow.

They also wanted to sell some Orange S1 phones, but they couldn't get any, so they had to settle for the next best thing and buy some Samsung phones.

The results are obvious!
Can’t sell!
It can't be sold at all.

We purchased 100,000 units, and after selling them for a week, there are still 90,000 left.

If possible, Wang Xing would like to find a place to hide and cry.

This was also the first time that I had this thought: “Maybe we really can’t beat Renrengou. There’s nothing we can do about it.”

Renrengou is backed by Renren and Orange Mobile, and it has so many resources and funds that it would be uncomfortable if even a little bit of it was exposed.

Meituan is going it alone, while Renrengou is working with its competitors to fight in a three-dimensional manner.

Traffic entrances include Rengou and Weibo, and now there is also WeChat. Among them, WeChat is the most terrifying in Wang Xing’s opinion.

Although the installed base is not very large now, it is the future. WeChat has directly opened a link for Renrengou on the service page, and users can jump directly by clicking in the "Life Service".

In terms of catering, Renrengou also has die-hard fans. The last merchant conference invited companies under Chen Pingjiang's name, which made people laugh out loud.

These brands in which Chen Pingjiang either controls or holds shares all have good services and a good reputation. They are all ace stores, and Meituan can hardly grab them.

Now there is another Orange phone!

Every Orange phone comes pre-installed with the Renrengou app, and users can buy Orange phones on the app.

The routine has indeed been figured out.

Gan Jiawei said: "The current situation is becoming increasingly unfavorable to us. We can no longer handle it, whether online or offline. The only solution now is to find another powerful investor with abundant resources, and rely on the other party's resources to quickly eat up the platforms ranked behind us."

Wang Xing rubbed his face tiredly: "You mean Alibaba? Don't they have Koubei.com?"

"There is no one else except Alibaba. All of our competitors have Internet giants behind them, but we don't. Koubei.com is not doing very well right now, and I think Jack Ma is aware of that. If we can successfully convince Alibaba to make a strategic investment and then convince them to give up Koubei.com, it will be a great move."

Gan Jiawei continued: "We can use Alipay to promote it."

…………

Renrengou’s official Weibo account has been constantly active, and it made a poster to clearly tell consumers that as long as they are willing to wait, the goods will be available.

This made many beautiful girls who were trying to grab the phones very excited.

"Sisters, hurry up and @ your husbands and ask them to place the order for you."

"It's only a one-month wait, which I think is fine. It's cheaper than buying from scalpers, and at least it gives me some certainty of time."

"After all, he is my biological son. The treatment is different. He can actually pre-order it even though it's out of stock online."

"..."

The news that Chen Pingjiang is in BJ has become widely known through publicity.

More and more people lined up to see him, including Dongzi.

"Brother Dong, it's been a long time since we last met."

Liu Qiangdong was somewhat flattered by being called that, and waved his hands repeatedly: "Mr. Chen, just call me Qiangdong, but don't dare to call me that. If it gets out, people will think I'm arrogant."

Chen Pingjiang waved his hand affectionately: "Why bother with them? I don't care what happens outside. Let's just relax when we are together in private and don't make so many nonsense."

Seeing that Chen Pingjiang was not at all pretentious, Dongzi's favorability towards him increased sharply.

Last time we met, I thought Chen Pingjiang was a good person. He was very young and wealthy, but he was very low-key and humble. JD.com has developed very rapidly in the past two years, because it has taken a differentiated route from Taobao and focuses on the mid-to-high-end market and 3C categories, which makes JD.com stand out.

JD.com’s service and quality are obviously better than Taobao’s, and because of heavy investment in logistics and warehousing, the delivery speed is also very fast.

In June last year alone, monthly sales exceeded 6 million. Professional analysts predict that JD.com's sales will exceed 3 billion by the end of this year.

"Mr. Chen, you also know that we at JD.com mainly deal in 3C products, and mobile phones are a very important part of that. Orange phones are very popular right now, but... we don't have any."

After saying that, Dongzi looked at Chen Pingjiang eagerly.

Chen Pingjiang pondered for a while and then slapped his thigh.

"I won't hide it from you. Recently, my phone has been almost blown up by people calling me to ask for goods. But no matter who I am talking to, I have only one thing to say: no goods. But Brother Dong, you came in person to give me face. The day after tomorrow, I will have someone send you 20 mobile phones."

"Ah?" Liu Qiangdong was stunned. He had thought that this matter would be difficult to discuss, but it was solved so easily? He even couldn't say anything else?

For a moment, Liu Qiangdong was so moved that he almost cried.

It’s fine that he doesn’t put on airs and is very approachable, but the key is that he is so good to himself!
Brother!
"Mr. Chen, don't worry. I will ask the finance department to transfer the payment to your company's account this afternoon."

"Not in a hurry."

After thinking for a while, Liu Qiangdong asked tentatively: "I wonder if Mr. Chen has any knowledge of JD.com?"

Chen Pingjiang raised his eyebrows and glanced at Dongzi, thinking that this guy had something else in mind. "Of course I have."

"Then I'll be frank. It's said that you, Mr. Chen, have a keen eye. I want to ask you, what should be the next step for JD.com?"

What Chen Pingjiang was thinking about at this moment was not whether he could say it or not, but the meaning behind these words.

Obviously, Dongzi is also looking for a traffic entrance, and his asset-heavy model is particularly short of funds. Asking questions like this is almost like a briefing and a gesture of goodwill.

Chen Pingjiang is also not opposed to making a strategic investment in JD.com.

JD.com is obviously a high-quality stock, not to mention the capital returns it will bring from its future listing.

Just say that after JD.com integrates into WeChat Pay, it will be able to greatly increase the market share and usage frequency of WeChat Pay, and Chen Pingjiang has no way to say no.

Once it incorporates the e-commerce ecosystem that Renren does not have, and walks on two legs with JD.com and Renrengou, WeChat Pay will be able to compete with Alipay in an instant.

"I noticed that JD.com recently launched daily necessities?"

"Yes, it was launched not long ago." Liu Qiangdong nodded.

Chen Pingjiang narrowed his eyes and said, "Listen to me, don't focus on this, switch to books and achieve your goal in one fell swoop."

"The book market is very small. We have estimated that it is only 300 billion yuan a year, including online and offline. Currently, Dangdang Joyo holds the top two positions."

"Since Bertelsmann, books have been the earliest and most mature category in online retail. Moreover, book users are of relatively high quality and well-educated. They are truly middle-class users with purchasing power, and their user attributes and positioning are more in line with JD.com. Third, the repurchase rate of books is very high, which can increase user stickiness. Dangdang.com is also preparing to cross categories. If you don't burn the fire in your backyard at this time, you will create another competitor for yourself."

"In the 3C market, JD.com's advantage is not greater than that of Gome and Suning.com. They have existing stores all over the country, can deliver goods faster than you, and can also offer lower prices than you. Only by going global can JD.com continue to make progress. In the book market, it can just copy Dangdang and Amazon."

The more Chen Pingjiang spoke, the clearer Liu Qiangdong's eyes became. After a long while, he nodded and said, "I've learned a lesson. The rumors outside are indeed true. Mr. Chen's casual advice is better than a week-long meeting of our board of directors. Before, we did not think of focusing on books, but planned to go into daily necessities."

Chen Pingjiang laughed and said, "The word 'hundred' in the daily necessities department store shows how complicated it is. It is better to concentrate all the strength on one thing than to exert it on hundreds of things."

"Mr. Chen, what do you think of JD.com? If possible, have you ever thought about making a strategic investment in JD.com?"

Dongzi's eyes became increasingly passionate as he looked at Chen Pingjiang. His intuition told him that he must hold on to Chen Pingjiang's thighs tightly, so that JD.com might have a smoother path to success.

As long as Chen Pingjiang is willing to invest in JD.com, Dongzi feels that he will not have to worry about resources, funding, publicity, channels and even strategic direction.

There is no more suitable investor than Chen Pingjiang.

What's more, as long as Chen Pingjiang's investment in JD.com is announced today, JD.com's valuation will skyrocket tomorrow.

This name is a guarantee!
It is not a good deal to rush to do something. Even if Chen Pingjiang has already planned to invest in JD.com, he has to take it now to emphasize it so that he can strive for greater benefits in the future.

"What does JD.com provide me?" Chen Pingjiang asked, looking into Liu Qiangdong's eyes.

"As long as JD.com goes public, it will definitely bring rich returns to your investment company, and I will reserve a seat for you on the board of directors. In terms of business, JD.com can also complement Renren and Juren Mobile. JD.com is more willing to become a part of Renren's ecosystem. I am willing to lead the charge against Alibaba in the future."

"Then..." Chen Pingjiang nodded: "I agree."

Dongzi’s approach means that JD.com will continue to be short of money until its listing.

In total, JD.com raised 7-8 rounds of financing, totaling less than 30 billion US dollars, with the largest amount reaching 15 billion US dollars.

It is conceivable what a money-eating beast JD.com is.

The investors behind the investment include Capital Today, Bull Capital, DST, Tiger Fund, Ontario Teachers' Pension Plan, Saudi King Holding Group, and Tencent.

The intention was initially reached and both of them felt relieved.

For Chen Pingjiang, this deal was a profitable one.

His future focus will be in the physical high-tech field, and it would be best if he could enter the e-commerce field in the form of investment.

Tianyuan Capital, led by Bu Housheng, continued to communicate directly with JD.com to determine the investment method, amount and shareholding ratio.

…………

The night before Chen Pingjiang was about to return to Dongjiang, Shen Nanpeng came forward and called a few business friends to see Chen Pingjiang off.

At the dinner, Chen Pingjiang met an unexpected person - the Red-robed Leader.

The current Red Leader has not yet become a member of the national team, nor has he been given a regular position, and his status in the industry is average.

The Red-robed Leader in the future was unrivaled in the limelight.

In the post-Double-Ma era, he can still spend all day on his own media, making videos about selling and buying cars.

But all the car companies just bought into his idea and rushed to drive their cars to the building below the 360 ​​company for him to choose from.

The Red-Robed Leader test-drove each car for a week before finally deciding on one. No one knows how he will step down when he finally does.

14 years ago now, although Tencent was one step ahead, it did not end up well.

"It will only be half a year at most." Chen Pingjiang muttered to himself.

After seeing Chen Pingjiang arrive, Shen Nanpeng came over and whispered, "Old Zhou seems to have something to ask you. I've arranged a place for you guys for the next round."

From this we can see that as Chen Pingjiang's social status rose, he became more and more powerful in the business world, and he gradually began to show some signs of being a business leader.

At the dinner, Lao Zhou was very low-key. He repeatedly expressed his desire to learn a lot from Chen Pingjiang and almost praised Chen Pingjiang to the sky.

After arriving at a private tea room.

Lao Zhou couldn't wait to say: "Mr. Chen, can you help me?"

Chen Pingjiang smiled: "Is it because of Tencent?"

"Well, Pony Ma is too bullying and overbearing. He does whatever others do. After entering this track, he relies on the advantage of large size. But unfortunately, none of us are Tencent's opponents. Only you can control Tencent. You have given Tencent consecutive opportunities and crushed it to the ground." When Lao Zhou spoke, his voice was full of emotion and saliva was flying.

"We at 360 Security Guard are doing well, and they want to enter this market, so come on. What's even worse is that they just created a QQ Doctor, which is clearly targeting us."

After listening, Chen Pingjiang smiled.

The first stage has just ended and the highlight is yet to come.

The symbol of the second stage should be that Tencent upgraded QQ Doctor to QQ Computer Manager, which was clearly aimed at 360 Security Guard, which gave Lao Zhou a great sense of crisis.

QQ PC Manager relies on QQ to be forcibly installed on users' computers, threatening 360's survival.

So, 360 started to take targeted action.

The two companies then kept arguing with each other. Tencent sued 360 for unfair competition, and 360 said Tencent was snooping on user privacy.

The climax should be the launch of QQ Bodyguard by 360, with downloads exceeding 72 million in 2000 hours and continuing to increase.

This really pushed Tencent to the edge, so it directly issued an open letter, "We will stop running QQ on computers with 360 software installed, and advocate that you must uninstall 360 before logging into QQ."

To be honest, Tencent's move was a bit stupid, forcing users to choose between two options, and of course the damage was huge. According to the Red-robed Leader, 360 million 6000 Safe Guards were uninstalled during this period, and their lifeblood was taken away.

It was not until Lao Zhou finally backed down and the competent authorities intervened that peace returned.

There are many stories behind this. Lao Zhou later said that he received a call on his way to work, saying that the headquarters building was surrounded by men in hats, and the president below told him to run quickly.

Frightened, Lao Zhou quickly found his passport and ran to Hong Kong.

Looking back later, Zhou Hongyi quoted a sentence from "The Hard Thing About Hard Things" in his book: "The real difficulty is not having a great dream, but waking up in a cold sweat in the middle of the night to find that the dream has turned into a nightmare."

When it came to the point of anger, Lao Zhou slapped the table and said angrily: "I have said long ago that people who work in the Internet industry will definitely encounter three unavoidable problems: life, death, and Tencent. There are countless emerging Internet companies and products that have been imitated and terminated by Tencent. In this regard, I think Xiao Ma Ge should really learn from you, Mr. Chen."

"Although Renren is also a large company, many of its products are first-of-its-kind. It is the No. 1 SNS in China, the No. 1 group buying company in China, and Zhihu and WeChat are all like this. This is the responsibility and social responsibility of a large company."

Chen Pingjiang quickly asked Lao Zhou to calm down: "I have no grudge against Brother Xiao Ma. We even greeted each other when we met. Don't flatter one and trample the other. Besides, how can I help you with this matter? Am I going to tell him not to make security software?"

Shen Nanpeng is also a funny guy. He was playing with his mobile phone the whole time, as if he had no ears and could not hear Lao Zhou's complaints at all.

"Of course I don't dare to expect this. Besides, Tencent will not give up a project because of your words. You are currently the number one person in the domestic Internet industry. Your words carry weight both in the industry and among the people and in the government. I hope you can help me speak up when the time comes." (End of this chapter)