Reborn: Billionaire in College

Chapter 28 Business Planning
After the first round of interviews, several directors of the External Relations Department had a heated discussion on who would enter the second round.

When they arrived at Chen Pingjiang, Zhai Fei and Sui Yuan had a violent disagreement.

"I am very optimistic about Chen Pingjiang, and I do not agree to disqualify him from entering the second round of interviews." Zhai Fei looked unfriendly.

Sui Yuan sneered and said, "That means he didn't contradict you in person, right? If he had been the one to confront you like that today, you wouldn't have said that."

Zhai Fei said with disdainful sarcasm: "If it were me, I wouldn't have asked that question. We are just sophomores, and you are already acting so arrogant? Are you going to use the same tricks you used on the freshmen as you did on the juniors?"

As if irritated by the word "showing off", Sui Yuan's chest heaved with anger, and her voice became sharp: "Zhai Fei, please explain clearly to me, how could I be showing off? His answer is obviously problematic, so why can't I ask?"

"If he is not a freshman, and is a sophomore or junior standing on the podium today, would you still judge others for not knowing themselves?"

Sui Yuan was hit on the sore spot, but she was still very stubborn: "Whatever you say, I just don't agree. Minister, what do you say?"

When Cui Yuqi saw the ball being kicked to him, he suddenly felt a headache.

After thinking for a long time, he slowly said, "I think Chen Pingjiang's attitude is indeed problematic. He doesn't seem easy to deal with. But Zhai Fei is so optimistic about Chen Pingjiang. He probably has his reasons. The same goes for the two of you. Why do you have to quarrel like this over a freshman? It will affect the harmony. If the news gets out, others will think something is wrong."

Sui Yuan rolled her eyes and thought that Cui Yuqi really could not be relied on. He was very good at smoothing things over, but when he really needed to take charge and make the final decision, he didn't say a word.

"My attitude is that if he comes, I leave. You guys can handle it." After saying that, Sui Yuan walked out of the classroom in her high heels.

Zhai Fei snorted coldly. He couldn't stand this trick the most: "The girl who hangs on to her can get a lot of sponsorship, and she always uses this trick."

Cui Yuqi shook her head helplessly, thinking that she would retire in the next semester, and whoever wanted to be the department head could do it. Sui Yuan was also good at getting sponsorship, and the whole department would be in trouble without her, but she said it so decisively that it would not be good for Zhai Fei.

After thinking for a long time, Cui Yuqi decided to chase after him.

Zhai Fei and Sang Xuegao looked at each other, feeling even more helpless.

This is an old story in the External Relations Department. Sui Yuan is very strong herself, and she always uses her dominant position to threaten and intimidate others to maintain her power. Especially when she encounters something that she feels cannot be controlled, "I quit" becomes the only way to control her.

But the old minister and Cui Yuqi both fell for it, leaving Zhai Fei and others speechless. Under the pampering, when Cui Yuqi became the minister, the situation became even worse.

After a while, Cui Yuqi returned to the classroom, followed by Sui Yuan.

At this time, Sui Yuan was arrogant and looked very proud.

"Ahem, we are all classmates, so don't take what happened just now to heart. I think we should use a vote to decide whether Chen Pingjiang can enter the second round of interviews?" Cui Yuqi said after sitting down.

Soon, the vote result was 3:1.

Zhai Fei, Sang Xuegao and Cui Yuqi agreed to let Chen Pingjiang enter the second round of interviews, only Sui Yuan objected.

Faced with such a result, Sui Yuan didn't seem surprised at all and stopped making a fuss.

Zhai Fei and Sang Xuegao were not happy at all. Even a fool knew that in order for Cui Yuqi to coax Sui Yuan back, he must have promised some conditions.

……

"That's what happened." Chen Pingjiang listened to what Zhai Fei said on the other end of the phone and replied, "Okay, I know about it. Let's go out for a drink tonight."

After hanging up the phone, Chen Pingjiang burst into laughter. He didn't expect that the appointment of a small external relations officer would cause such a big disturbance.

It is true that the demons are strong in a small temple and the turtles are numerous in a shallow pond. He did not take Sui Yuan seriously. The most important thing at the moment was the subsequent business plan.

He took a leave of absence for the afternoon military training and stayed in the library alone, scratching back and forth on a piece of white paper.

Military training recycling is just a small project, suitable for ordinary students to earn some extra money. It is obviously not sustainable, but it is a good way to build an initial team and screen talents.

The key is how to proceed in the future.

It's easy to make windfall, but it's hard to start a business.

Buying some Bitcoins by relying on foresight is considered windfall, but starting a business requires the right time, place and people. Chen Pingjiang does not believe in the novel stories that an ordinary person in the previous life could succeed in starting a business.

Short videos, mobile phone manufacturing, and car manufacturing are all possible development directions in the future, but those are the third or even fourth steps. The difficult part is how to take the first and second steps.

A good project must have a large enough market, considerable profits, be sustainable and stable, have a replicable model, be asset-light, be differentiated, etc.

It is too difficult to start asset-heavy projects, the upper limit of the model is too low to be replicated, products or services with obvious off-seasons and peak seasons are not sustainable, without sufficient profits, the team cannot be motivated to move forward and it is difficult to expand the scale, niche categories leave investors no room for imagination, and undifferentiated products will eventually die in price wars.

It is well known that choice is more important than hard work in some situations, especially in this era of rapid updates and iterations and fierce competition.

The most failed examples are Yahoo and Nokia!

Even if Chen Pingjiang knows which products will be popular in the future, it does not mean that he will succeed if he does it now. If the external environment is not mature, it is useless to say anything.

Starting a business one step early means you will have the first-mover advantage by anticipating your opponent. Those who are three steps ahead will become martyrs. Timing is very important.

Penetration rate is a very real indicator. When the penetration rate is lower than 5%, it means that the prospects are broad, but the lack of industrial advantages may not be the best time to enter the market. When the penetration rate is 5%-25%, the industry begins to grow explosively. This is the best time to go all in. If you miss this opportunity, you will miss it. When the penetration rate further increases to 30%, the marginal effect begins to appear. Once it reaches 40%, it means that the market growth rate has declined and the peak moment has passed.

For example, drones and new energy vehicles are good projects, but when they were started in 06, they died in the cold winter before they saw the light of day.

Of course, although the wind is very important, standing at the wind, pigs can fly into the sky, but more pigs get stuck and fall to death. Choosing a good track and stepping on the wind is crucial, but it is more important to be prepared and practice hard to seize the wind.

Otherwise, the opportunity will only belong to others and has nothing to do with you!
There are too many examples of founders who ended up going bankrupt and becoming deadbeats. The better ones sold out in time to stop losses, cut their losses and exited, even making a small profit. The worse ones, like OFO, still owe 1 billion yuan in deposits.

Chen Pingjiang thought a lot during an afternoon and an evening, writing back and forth on the paper.

Analyze the advantages and disadvantages of each industry, potential competitors, SWOT analysis, team building...

I kept sorting out my thoughts and gradually an outline emerged.

Now, if he forced to launch a big project, the funding would be a big hurdle. He only had about 100,000 yuan in his pocket. He couldn't find an angel investor in Dongjiang for a while, and even if he could find one, they might not invest in him. So he had to have a hen that could lay golden eggs first, and use the golden eggs to feed other projects, so that even if he needed investment in the future, the diluted shares would not be much.

In addition, to be honest, the city of Dongjiang itself cannot compare with BJ, Linzhou or even Shanghai. The Internet gene is inherently weak. A second- or third-rate university is inherently weaker than a 985 university. Those schools all produce academic masters, who are not talented people who can help. Dongcai obviously does not have that.

So, there is no rush.

It's quite fantastic to think that you can accomplish something just by rushing forward with excitement. The right time, right place and right people are all essential, and Chen Pingjiang knows this.

The top priority right now is to quickly find a cash cow that requires small investment, has quick results and can be replicated.

(End of this chapter)