Reborn: Billionaire in College

In mid-July, WeChat underwent a major version update.

The two revolutionary features of WeChat version 3.0 are video and voice calls, as well as official accounts and mini-programs.

In addition, the PC version of WeChat is officially launched.

When the PC version of WeChat was being developed, there were two voices within the group.

A number of voices strongly support WeChat developing a PC version. Although WeChat was originally designed to serve mobile users, with the increasing number of users and functions, users' usage scenarios and needs are also constantly changing.

Another voice believes that the PC version of WeChat is a kind of ideological destruction to WeChat itself. The emergence of the PC version has changed the concept of WeChat's "always online". "Users no longer believe that the other party can receive the message immediately, because we may send it to a computer where no one is nearby, so he will choose other tools that can quickly find him."

Both sides thought that they were right, and no one could convince the other, so the situation was deadlocked for a while.

Eventually the issue came to Li Xi's attention, and after an internal meeting, it was finally decided to approve the project.

What impressed Li Xi was this sentence: "We are still using QQ for internal communication, because QQ users are obviously more convenient for work. I don't understand why we should use competitors' products instead of WeChat."

It is true that computers are necessary office tools, which is incomparable to mobile phones. If the two ends cannot communicate with each other, WeChat will find it difficult to penetrate the office field. No one can stand having to pick up the phone to check messages while working.

After the launch of the special video public account, the office attributes of WeChat have been continuously enhanced.

The official account is actually a type of self-media, but it is divided into membership accounts and subscription accounts. In fact, it has the same meaning as the Blue V account on Weibo.

Official accounts have opened up a gap in social marketing and have achieved effects that Weibo cannot achieve, the most obvious of which is efficient reach.

To place an advertisement on WeChat, users must open the app to view it.

However, after following the official account, when a message is pushed, a "ding" sound will be heard on the user's mobile phone.

Accurate, efficient and popular.

Chen Pingjiang once joked that the era of micro-business is coming.

The mini program is even more powerful. To put it simply, its function is to move the APP into WeChat.

Users can access different types of mini-programs through WeChat.

E-commerce, local business, hotels, food delivery, ticketing, games, after-sales, online customer service, etc. can all connect with users through mini programs. Some small businesses no longer need to go through the trouble of developing their own APP, saving a lot of costs.

WeChat internally calls mini programs pioneers of change, which can subtly change users' habits of using apps.

An industry professional pointed out: "WeChat's move is very clever. It has changed the nature of WeChat to some extent. WeChat is no longer a social application based on communication when it first came out. Its positioning has switched to an office and life tool with extensive functions that transcends the boundaries of online and offline."

"What does this scan mean? What can be scanned?"

“Isn’t it written on it? It can recognize QR codes, and you have a QR code yourself.”

"To put it simply, it's a business card. Everyone has their own QR code. When adding friends on WeChat, you can just scan the QR code. There's no need to enter a complicated phone number or WeChat ID."

"This is quite useful, but it doesn't seem to be widely used?"

"Haha, it's not widely used? Please go to Tai Er Pickled Fish for a meal and you'll know."

…………

Su Guocai and his girlfriend Xu Xiuyan were passing by Yuanfang Shopping Mall near their home to have dinner after get off work on Friday.

Tomorrow is a day off, and I want to go shopping in the evening, so I might as well have a meal nearby.

After waiting in line for almost half an hour, the two finally got a seat.

“Every time I come to Tai Er Pickled Fish, I have to wait a long time.”

"There's nothing we can do. The business is so good. Luckily we get off work early. If the meeting drags on, there will be more people waiting behind us."

After sitting down, Su Guocai waved to the waiter: "Order, beautiful lady."

However, what Su Guocai did not expect was that when the waiter came over, he did not have a menu in his hand. Instead, he smiled and said, "Hello, sir. There is a QR code on the corner of the table. You can scan the code to order directly. We can see it in the background. After you finish eating, you can go to the counter to pay."

Su Guocai was stunned: "What do you use to sweep?"

“You have a smartphone, right?”

"Yes, Orange S1."

"Open WeChat, click on the + sign in the upper right corner and scan the QR code."

After watching the waiter leave, Su Guocai looked at his girlfriend as if he had seen a ghost: "Why do I feel like we haven't eaten out for only half a month, and the world has already developed to this point? Now you can actually order through your phone."

His girlfriend Xu Xiuyan was also curious and urged him, "Try it. I haven't seen it before."

Following the waiter's instructions, Su Guocai opened the scan function and aimed it at the QR code on the corner of the table to scan.

You will hear a "beep" sound and the scan will be completed, and the page will automatically jump to the ordering page of Tai Er Pickled Fish.

There are clear categories on the left side of the page.

[Sour fish], [jianghu dishes], [home cooking], [cold dishes], [staple dishes], and [drinks].

After selecting a few sets of commonly eaten dishes and clicking send, the page automatically jumped to the official account to follow. What the two did not expect was that there was also a ten-yuan cash coupon in the official account.

"This is quite interesting. Although it feels no different from ordering food before, it feels extra classy to use a mobile phone."

"No, it doesn't make any difference to you, but it makes a big difference to the restaurant. They can reduce the number of waiters taking orders." My girlfriend Xu Xiuyan suddenly thought, "Oh, that's not right. When there are many people, we don't have to queue up to order. Otherwise, we have to call the waiter for a long time to take the order every time."

Su Guocai nodded. "That's right. WeChat is awesome. They can develop such a great function. Last time, I met a salesperson from Tencent WeChat at the snack street downstairs from my company. He pestered me to install WeChat, but not many people used it and it also had very few functions."

"Does anyone use WeChat? My company and my girlfriends all use WeChat. Especially my mom now video calls me every night to chat for a while. Not only does it save phone bills, but I can also see her on the phone."

After the major upgrade to version 3.0 of WeChat, every feature has been both well received and popular.

It is not a minor revision of some applications or a self-indulgent revision, but it can truly change the user's living habits, bringing convenience to individuals and businesses.

Version 3.0 has just been launched, and the catering industry has started using it in all stores under the three major brands of Zhizhen Catering.

There is no need to waste human resources on ordering. The backend can quickly collect customer order information, which greatly improves the turnover rate and serving speed, and undoubtedly saves the merchant's labor costs to the greatest extent. …………

Mini programs are also used in medical services.

At the beginning of designing the mini program, Renren approached Dongjiang People's Hospital for cooperation to test the convenience of the online hospital, and now it has finally come in handy after the WeChat version was updated.

Dongjiang is hot and humid in summer, so Hu Xin rushed to Dongjiang People's Hospital early in the morning. He knew very well that he probably had air-conditioning disease, and he suffered from dizziness, headache and fever.

As soon as he entered the outpatient building, Hu Xin saw a huge sign in the middle of the hall, which read:

"Please use WeChat on your mobile phone to scan the QR code for more convenient medical treatment."

Hu Xin had a severe headache and didn't have the time to waste, so he walked towards the registration office without even looking at it.

"Hey, handsome guy, handsome guy, wait a minute."

Hu Xin had just taken a step when someone grabbed his sleeve. "?"

The man showed his work badge and said, "Hello, I am a staff member of Renren.com. WeChat belongs to our company. In fact, it would be more convenient for you to use our online hospital for medical treatment."

The Renren staff member pointed to the long queue at the registration counter and said, "People have been waiting since 7 o'clock. Now the queue is to meters long. If you go to register now, you will have to wait at least to minutes. Do you have a smartphone?"

Hu Xin nodded: "Yes."

"Then why not try our online hospital? You can make an appointment directly on your phone by scanning a QR code, and then go directly to the outpatient clinic to wait, which saves a lot of time."

Hu Xin looked at the long queue at the registration desk and couldn't help but feel a headache. He nodded and scanned the code under the guidance of the Renren staff.

"Look, you are logged in now. There is a personal center in the lower right corner. Click it and bind your mobile phone number. Our online hospital is linked to the hospital system. If you have seen a doctor before and have a medical card, it will be automatically bound. If you have never seen a doctor before, a medical card will be generated for you."

Hu Xin exclaimed: "Wow, you guys are really good. You have both outpatient registration records and hospitalization records."

"Haha, yes. Now you have linked it. Click on the medical service in the lower left corner. Yes, there is an outpatient registration there. Click on it. Then select the department you want to register, such as neurology, neurosurgery, and gastroenterology. You can also directly type and search for the department."

"If you have a fever and cough, hang up the respiratory tract."

After Hu Xin clicked in, it was like Granny Liu entering the Grand View Garden.

At the top of the mobile page is the date selection.

Below the date is a vertical row of names of doctors.

Unified format: photo + name + job title + remaining number.

"Wang XX, deputy chief physician, number 12. Specialties: chronic airway diseases, rare respiratory diseases, etc."

"Jiang XX, chief physician, No. 6. Specializes in: common respiratory diseases (cough, lung infection, bronchitis, bronchial asthma, etc.)"

"Need XX, chief physician, remaining number 4. Specialties: chronic airway diseases, lung cancer, etc."

"..."

After a long time, Hu Xin selected a chief physician who looked quite young and confirmed the registration.

“How do I pay for this?”

The Renren employee said: "You can go in and find a doctor, then pay with cash or credit card. We have records in the backend, so it will be convenient in the future. You can pay directly with your phone."

"Is that all? I can just go over to the triage desk and wait for my number to be called?"

"Yes, just go there directly, unlike those who don't have smartphones and have to wait in line."

Hu Xin grinned: "I didn't expect smartphones to have this function, but your software is not bad."

Hu Xin unexpectedly discovered that in addition to self-registration, this mini program also had a "report query" feature, but when he clicked on it, it showed "your report data has not yet been found."

"Interesting. Does this mean that in the future, if I want to take an X-ray or have a blood test, I won't have to go back in the afternoon to get the report?"

The Renren employee said: "If your report does not have any abnormal values, then you don't need to come back. If there are any abnormalities, then come back. You can check all reports in the report query. Of course, you can print paper reports on the machine."

Hu Xin walked, groped and smacked his lips.

"The world is changing so fast that I don't recognize it anymore."

"It's so convenient that you can even use the in-hospital navigation, in-hospital food ordering, wheelchair reservations, and nursing appointments."

"Hey? What is this Internet hospital?"

After clicking on it, Hu Xin was surprised to find that there were online medical consultations and medication advice.

This is actually also a part of the online hospital, and it is the highlight. However, since Mr. Hu had already come to the hospital, the Renren employees did not make any special introduction and were busy greeting the next user.

In fact, many doctors welcome the move to online consultations.

Before using online consultation, users need to deposit a certain amount of money in the medical card, and they cannot pay online. After depositing the money, they can talk to the doctor directly. The hospital and the doctor share the money in half, which in turn increases the doctor's income. The doctor can use his spare time after get off work to answer consultations from patients who are not in the same place or who have not been scheduled.

The leaders of Dongjiang People's Hospital also think that this mini program is very useful.

Saving registration time is a major beneficial measure, which is convenient for their hospital and even more convenient for users.

The benefits of mini programs go far beyond this.

Almost every company can use WeChat mini-programs, combined with subscription accounts and service accounts, to form a complementary troika, and exert its greatest strength to increase its own traffic and serve its own users.

In addition to restaurants and hospitals, the tourism industry can provide tourists with one-stop tourism services through mini programs. Users can query scenic spot information, book tickets, hotels, etc. through mini programs, which is convenient and fast.

The education industry can provide convenient learning services for students and parents through mini programs. Educational institutions can publish course information, online registration, online payment, etc., making it convenient for students and parents to understand course details and sign up for participation.

Life service industries can provide users with convenient life services through mini programs. For example, industries such as housekeeping, beauty salons, and repairs can provide users with online appointment services through mini programs, allowing users to easily solve trivial matters in life.

That’s not all, games are also the most suitable for mini programs.

In the past 10 years, there were not as many mobile games with different styles as in later generations. People had already gotten tired of playing Temple Run, so WeChat mini-games must have a huge market. (End of this chapter)