Reborn: Billionaire in College

Chen Yizhou opened Weibo and Renren in a frustrated mood, and found that the hot searches were all about his own campus network.

Ranking No. 1: A department of Xiaonei.com resigned collectively to protest the company's inaction.

Ranked second: Renren said it has arranged for relevant employees to join the company and everything is going well.

Ranked third: Lawyer Luo Xiang said that former employees of Xiaonei.com may apply for arbitration.

Ranked fourth: People familiar with the matter revealed that many employees of Xiaonei.com are dissatisfied with Chen Yizhou's behavior.

Ranked fifth: Chen Yizhou published an open letter on the intranet: "Fight to the end and never back down."

Now that he really had traffic, Chen Yizhou felt that he was no longer happy.

Because the whole Internet is full of curses.

For this, even five-star General MacArthur has to give a thumbs up.

Public figures really cannot read the comment section at times like this, because it will break their faith.

These trending searches were real and fake, and in the end Chen Yizhou himself couldn’t tell them apart.

What’s even more infuriating is that just after I sent out an internal letter, it was leaked online by someone right after, and I still can’t find out who did it.

"The team is not united, and it's hard to lead." Chen Yizhou was silent. "If Weibo belonged to someone else, at most I could spend some money to get them to take it down, but now it's really..."

The negative impact of the entire department’s resignation must be eliminated as soon as possible.

Chen Yizhou doesn’t care about the rumors outside, the key lies in the internal situation.

Many people saw the "Thirteen Righteous Men" resign and began to feel restless.

If you stay on campus to work, you will be scolded and looked down upon every day. If you jump out, you can be called a hero and maybe even go to work on Renren.com, killing two birds with one stone.

After sending a WeChat message to his subordinate, Chen Yizhou was stunned. Looking at the WeChat icon on the phone screen, he felt a sense of disgust.

After a bloody fight, they still use the other company's products, and there is no replacement yet.

It's really a big joke in the world.

"Mr. Jia, I can't take it anymore." After thinking about it, Chen Yizhou sent a message.

After a while, the other party replied: "Brother, you have to bear it even if you can't. Otherwise, Xiaonei.com won't have any chance. It is said that the Internet has memory, but netizens don't. After this storm, everything will be calm. Mr. Ma and I will support you to the end."

Then the other party sent another message: "Here's a tip for you. Contact a few media outlets to issue a press release saying that Renren.com poached people by any means necessary. Accuse them and muddy the waters. I'll see if I can find some other incidents with Mr. Ma to hype and divert public attention."

Looking at the information on his phone, Chen Yizhou felt a little better. The influence of Chen Pingjiang and Renren was too terrifying. It was too uncomfortable to keep himself on the hot search list like this.

…………

When Chen Pingjiang saw the press release, he was already certain that Chen Yizhou would no longer repent and reform, but was determined to go all the way to the end.

"This is a lie with open eyes, Mr. Chen, do we need to arrange for Liu Yue and his group to hold a press conference to explain the situation?" Li Xi was also very angry when he saw the press release. It was obvious that the person left on his own initiative and was recruited by Renren later, but the story was distorted and it was said that he was poached by Renren.

People who are in the know don't take it seriously, but people who are not in the know really think that Renren Online Store is cheating its customers.

"Explain? Don't explain." Chen Pingjiang adjusted his sitting position: "Those who understand what happened don't need explanations, and explanations are useless for those who don't understand what happened. This is deliberately muddying the waters."

"So just leave them alone?"

"Of course not! If we don't take action, Chen Yizhou really thinks Renren is easy to bully." At this point, Chen Pingjiang turned his head and looked at Miao Bingwei: "Is it feasible for all our products to block Xiaonei?"

Miao Bingwei frowned: "It's possible, but it's better to block all external links directly, so that Xiaonei.com won't find loopholes in the law and sue us. But if we block them all, we can explain the technical adjustments to the outside world."

"Let's do it this way." Chen Pingjiang nodded.

"Are you sure? This is nuclear-level. The Internet has never seen such a commotion before."

Every one of the people present was moved; this was almost a battle of life and death.

This kind of link blocking behavior has occurred in business wars before, but it was mostly 1V1.

But this time, Renren.com is joining the battle as a whole, with several software programs with the largest number of users and the highest daily active users in the industry making efforts at the same time.

If the campus network doesn't die, it will be in trouble.

But before Chen Pingjiang finished speaking, he looked at Li Xi and said, "I'll give you one day to contact all bloggers on different platforms and ask them to choose one of the two options: either cancel their accounts on Xiaonei or cancel their accounts on Renren and Weibo."

Lin Bin on the other side also received a task: "Remove the Xiaonei App from the Orange Mobile App Store."

Chen Pingjiang continued to ask: "In addition to removing apps from the app store, can Orange Mobile itself block downloads from other channels?"

Downloading through other channels means that users download and install the app themselves through mobile browsers, Wandoujia, 91 Assistant, or by scanning the QR code on WeChat.

Lin Bin nodded: "Yes, we can do it by setting up multiple verifications. No matter which way the user downloads it, they will not be allowed to install it on the grounds that it has not passed the security risk detection."

"Okay, let's do it."

Chen Pingjiang's words were powerful.

Everyone who saw this would feel worried for Chen Yizhou and Xiaonei.com.

The companies under Chen Pingjiang combined have industry-leading control. After this incident, Xiaonei.com is in trouble.

Seeing that everyone was hesitant to speak, Chen Pingjiang smiled and said, "I know what you are worried about. Are you worried about the pressure from public opinion and policies?"

"Don't worry, we are on the side of justice, at least in the eyes of the public, to purify the Internet atmosphere. Moreover, we have repeatedly faced provocations from the school network, and we must fight back when it is time to fight back, otherwise we will be crushed and squeezed."

Miao Bingwei also echoed the sentiment: "We are not worried. What should we worry about? You are the boss and the major shareholder. We all believe that you know what to do."

The 3Q war has not even started yet, but the war between Renren and Xiaonei is about to break out.

…………

Two days later, as more and more information came out, the fool also smelled something unusual.

First, the army that went to the campus network found that they could no longer share campus network posts on Weibo, Renren or WeChat, and then someone exposed it online.

However, they found that they could no longer share the content on other websites. When they called Renren for consultation, Renren explained the behavior as a technical adjustment.

Just when curiosity faded, someone revealed that Orange phones could not download the campus network APP.

The most disgusting thing is that no matter which channel you use, as long as it is a third-party channel, you will be warned of risks after the download is complete. It is recommended to download it from the Orange App Store, otherwise you will not be able to install it no matter what.

When others went to the Orange App Store to look for Xiaonei.com, they found that the app was not there.

The veil was lifted little by little.

until……

A blogger exposed a recording. The blogger was quite popular before, but in the past two days he found that the traffic of several Weibo posts he uploaded started to drop inexplicably.

Before, any Weibo post would have over a thousand comments, but now the number of comments is less than a hundred.

What's even funnier is that when she used another phone that followed her own account to check Weibo, she couldn't see her own account no matter how hard she tried, unless she found the account on the following page and entered through the account.

Realizing that things were not that simple, the blogger tried four or five mobile phones in succession, but without exception, the code could not be flashed.

After checking a lot of information, she realized that she was restricted.

With doubts, the female blogger called Renren.com customer service.

In the recording, Renren customer service went around in circles and revealed a key piece of information. They found users with the same username and content on other websites, so they doubted whether the female blogger was herself.

In order to avoid possible infringement liability, the platform had no choice but to decide to "exert some control".

When the female blogger asked how to lift the traffic limit, after all, the traffic of Weibo and Renren is much larger than that of Xiaonei.

The customer service staff said that it is only necessary to prove that the Weibo account and the campus network account are the same person.

In other words, you have to prove it's you.

If you really want to be picky, this is almost impossible to do.

From what dimension do you prove that you are you?

Account password? Post content? Home address?

Will not work.

At this point, the blogger finally figured out what was going on. He had to either cancel his campus network account or say goodbye to Renren.

Even a blind man can do the math.

The traffic of Xiaonei.com is less than one tenth of the total traffic of all platforms under Renren.com. One is declining, the other is rising. Is there any need to choose?

She just wanted to post on more platforms and make more money.

So, when she sent the video and screenshot of herself logging out of the campus network to Renren, she was surprised to find that the traffic on Weibo had returned.

What’s even more bizarre is that after the blogger exposed the whole incident on Weibo, Renren not only did not delete the post, but was very generous and gave it a lot of traffic. In less than half a day, it was inexplicably pushed to the top of the hot searches, as if they were planning to use the blogger’s mouth to publicize it.

As attention increased, more and more people joined the discussion.

More and more poor bloggers have found that their traffic has been restricted.

"It's confirmed. I also posted works on the campus network, but I was a friendly force. I went there to fight against the bad atmosphere. After I cancelled my campus network account, the flow restriction was stopped."

"No wonder I said the traffic has been so low recently, it turns out the root cause is here!"

"I'm very curious, what is the purpose of Renren doing this?"

"Brothers, after my meticulous observation and searching for various clues, I have connected all the clues together and discovered a shocking fact. V me 50 and I will announce it."

"Do you believe him or do you believe I am Qin Shihuang?"

"Haha, it's just a trick. Anyone with a discerning eye can tell. Xiaonei.com and Chen Pingjiang have started to target Xiaonei.com. Think about it. First, WeChat and Weibo blocked external links. Then, Orange phones could not download the Xiaonei.com APP. Now, all cross-platform bloggers are restricted, forcing them to choose between the two. Isn't it obvious?"

"Fuck, it's true now that you put it that way."

"I support Chen Pingjiang this time. He did a good job. Xiaonei.com should be made to suffer. They used all means to gain traffic and attract attention. Anyone who uses Weibo knows what happened when Liu Yue resigned with the entire department. I didn't expect Xiaonei.com to have the audacity to slander Renren.com for poaching employees."

"Mr. Chen is really hard, a real man, my anus is trembling."

“Although I’m not a blogger, I think this is not a good idea. As a user, do I not even have the freedom to choose the software?”

"What do you mean by no freedom? That's a big accusation. People who support Xiaonei and Renren are not the same group. They have different values."

"..."

Chen Yizhou next door was stunned, and it was said that three cups were broken.

"How dare he? How dare he! This is really too much."

The subordinate shook his head helplessly: "Chen Pingjiang is too vicious. Not only does he force bloggers to choose between the two, he also forces users to choose between the two. He doesn't give us any traffic at all."

"Renren is just being a hooligan and is determined to destroy us. We can sue them for this."

"It's possible, but by the time the verdict is announced and the execution is carried out, it may be too late."

"Is there anything we can do?" Chen Yizhou asked.

"There are ways to do this. We can play the sympathy card and make the incident a big deal. Let the whole internet know about it, and then portray Renren as evil, which will lead to supervision from higher authorities."

Chen Yizhou sighed, "Let's do this. Don't issue any statement this time. Just send an open letter to all users and get more media to write press releases. Make a big fuss about it."

A group of subordinates looked at Chen Yizhou's leaving back and shook their heads. They seemed to see the big ship of Xiaonei.com and Qianqian Oak Group gradually sinking.

Running wildly down the wrong path will ultimately lead to no turning back.

Although playing the sympathy card is not a good idea, it also depends on the situation. The current reputation of Xiaonei.com is being laughed at.

After returning to the office, Chen Yizhou threw another pen.

Because he called Jia Yueting, and the other party said there was no good solution and he could only take it one step at a time.

"Fuck you, you're shouting loudly in front, but you still have people behind you, but when the real fight comes, you still shrink back."

Chen Yizhou didn't feel that he was being used. After all, he just wanted to give it a try. He just didn't expect Chen Pingjiang to be so cruel.

But there is no doubt that Jia Yueting is a big liar and unreliable.

In fact, Jia Yueting was also wronged.

It is true that there are people behind him, but they are unwilling to get involved in muddy waters.

In the words of the big shots, why bother to offend a large enterprise that Future No. 1 had just inspected and was extremely optimistic about for a company that had no value at all. Chen Pingjiang's arrogance will be punished by heaven, and it is not their turn to be anxious. There is no substantial conflict between the two sides, so it is better to have less trouble than more. Xiaonei.com can die if it wants to.

Jia Yueting felt a little chilled and frightened by the attitude of the big shot.

Fortunately, LeTV is just a video website and has nothing to do with this Internet public opinion incident. Therefore, at most, it just made some minor comments and did not confront Chen Pingjiang.

Otherwise, I really couldn't bear it if Chen Pingjiang did this to me.

Perhaps the stocks that have just been listed will shrink drastically.

"Chen Pingjiang is a really capable guy. If it was a 1V1 situation, Xiaonei.com wouldn't be in such a bad situation. But it's too easy for the entire group to deal with Xiaonei. It turns out that this is how the Internet ecosystem works. It's really eye-opening. The mobile terminal has strangled the lifeblood of Xiaonei.com. It seems that I also need to make mobile phones and TVs and control the terminals myself, so that I won't be strangled by others in the future." Jia Yueting thought to himself.

I wonder how Chen Pingjiang would feel if he knew that his unintentional action actually prompted Jia Yue to stop making LeTV TVs and LeTV phones.

…………

Industry insiders who were watching the event also had different insights.

After reading this, Pony Ma was very excited: "It's only reliable if Chen Pingjiang does it this way. We will do the same thing in our next dispute with 360. If 360 dares to make a move, we will force users to choose between the two options."

Alibaba's CEO Ma also frowned, thinking that Chen Pingjiang's style of play was too ugly and like a madman. He didn't know whether to laugh or cry after provoking such a person.

Some people gloat over other people's misfortune, while others feel sympathetic.

"Chen Yizhou is too jumpy. Does he really think that the No. 1 Internet person is a bodhisattva who never gets angry? But he found out that others are angry Vajra, haha. Don't you think it's too late to start acting in a sad drama now?"

"This trend must be curbed. Chen Pingjiang controls too much of the Internet. Basically, he has as many users as there are Internet users in China. If this is not controlled, who will dare to compete with him in the future? If someone you don't like hits you like this, you will be half-disabled if not dead. As long as Chen Pingjiang has his eyes on a certain track, how can others compete with him? I'm afraid that investors will not dare to invest anymore."

"I think you are just overthinking. Mr. Chen, have you had enough rivals along the way? Wasn't it all peaceful competition before? This time, it was Xiaonei that went too far, right? Did he use this trick on Renren Weibo and Sina Weibo? Did he use this trick on group buying? Although Wang Xing of Meituan is having a hard time now, at least he is not dead yet."

Wang Xing didn’t know why other Internet giants mentioned him on WeChat Moments, so he immediately posted a status: My life is like walking on thin ice, do you think I can make it to the other side?

No matter what others think, Chen Pingjiang, who is in the eye of the storm, remains unmoved.

Of course he knew that this incident itself was a bad start.

Unexpectedly, I missed the 360 ​​war and fired the first shot. However, this time Xiaonei.com’s death was not unjust.

He read the "Letter to All Users" sent by Chen Yizhou.

He portrays himself as a weak character throughout the whole article, and even seems to be admitting defeat.

To paraphrase: “You just know you’re going to die.”

Once "A Letter to All Users" was issued, the whole thing finally reached a climax.

After half a month of public opinion war, it finally reached the top.

In the past half month, starting with the time of digging for girls, Chen Pingjiang's plan to purify the Internet culture, then he tried to attract attention on campus network, Chen Pingjiang blocked Renren network from all directions, and finally Chen Yizhou sent an open letter.

It was really a big show, with one person performing and the other taking the stage, but only Chen Pingjiang was on the stage the whole time.

It’s not that there is no pressure from above.

Chen Pingjiang just explained in a gentle way: "We have no choice but to do this. You also know that Xiaonei.com has gathered a group of very aggressive users. With the instigation of some ambitious people, it has seriously damaged the public sentiment and runs counter to the positive energy and socialist values ​​promoted by our country. As an entrepreneur with a sense of social responsibility, we must act decisively. This is the voice of the majority of Internet users."

In the end, no one said anything, but just told Chen Pingjiang to stop while he was ahead.

There is no way. It's Chen Pingjiang's fault for taking the righteous position. His starting point was good. If anyone is to blame, we can only blame Xiaonei.com for being too pretentious.

On the third day after this phone call.

A piece of news suddenly appeared on the headlines.

Beijing police: According to a report from netizens, Zhu used various means such as mental control to defraud her boyfriend of more than 500,000 yuan during the period of nominal love, and then used the breakup as an excuse to evade responsibility, which eventually led to her boyfriend's death. After receiving the report, our bureau immediately launched an investigation and collected evidence and summoned Zhu for investigation in accordance with the law.

At present, Zhu has been criminally detained according to law, and the case is still under further investigation.

At the same time, the Cyberspace Administration of China issued a document: "Any platform has the responsibility to maintain social customs, promote positive energy, and eliminate bad values."

A stone stirred up a thousand waves.

Both the Beijing police and the Cyberspace Administration of China have their attitudes written all over their faces.

Overwhelming support for Chen Pingjiang and Renren.

The turmoil that had lasted for many days was finally coming to an end.

The shoe has dropped. (End of this chapter)