Reborn: Billionaire in College

Chapter 318: Big Entertainment Strategy and Love Brain

In Chen Pingjiang's vision of a big entertainment strategy, the five pillars of streaming media platforms, cinema chains, copyright IP parties, film and television production companies, and animation production companies should form an upstream and downstream relationship and open up the entire industrial chain.

Covering cultural and entertainment fields such as novel IP, online videos, movies, comics, and animation.

The streaming media platform is naturally Qvod. Chen Pingjiang has now obtained the controlling stake in Qvod. Wang Xin seems to be very cooperative because he also received a large sum of money.

The negotiations with Qvod took Chen Pingjiang a lot of time because Wang Xin did not want to give up the controlling stake in Qvod. However, in the end Chen Pingjiang issued an ultimatum that if he could not gain controlling stake, the investment would be meaningless.

After much consideration, Wang Xin finally agreed to Chen Pingjiang's request.

Heart is under the kyte.

Chen Pingjiang is not magnanimous enough to hand over his lifeline to others at will.

Streaming channels are destined to become one of the core businesses of large entertainment groups due to their special features. In the future, we should refer to the models of Tencent Video and iQiyi to support the three major terminals of PC, TV and mobile. In the future, we will have multiple content forms such as copyright, co-production, self-production, user-generated content (UGC), professionally generated content (PGC) and live broadcast.

The registered film and television production company is called Renren Films. It is positioned as an entertainment platform with a full industry chain that includes content production and manufacturing, Internet publicity and distribution, IP licensing, and comprehensive operations and data services. It will become the most important vertical business unit of the large entertainment group.

On April 4, a joint press conference was held in Shanghai by Renren, Qvod and Renren Pictures.

This press conference invited relevant persons in charge from many domestic mainstream media, film and television companies, cinema chains, as well as many first-line celebrities to attend.

The industry was trembling for a while.

I had felt that this day would come a long time ago, but I always thought it would come a little later. Unexpectedly, it finally came.

There have been signs for a long time that Chen Pingjiang would expand the entertainment industry, but the significance of this has instead fallen on Baidu and Tencent.

First of all, Baidu announced in January last year that it would invest in the establishment of an independent video company, and Gong Yu was appointed as the CEO of iQiyi.

Secondly, Tencent Video was officially launched earlier this month.

Alibaba's Jack Ma once said, "The next ten years will belong to the cultural entrepreneurship industry."

All three BAT companies are involved in the entertainment industry, so how could "R", as the leader, not enter?

Besides, it’s no news that Chen Pingjiang previously controlled Qvod, and it can be found out with a little research.

When Jia Yueting saw this news, he was stunned.

To be honest, he was somewhat confident in dealing with Tencent Video and iQiyi, but when facing Chen Pingjiang, he was instinctively a little scared.

At the press conference, Chen Pingjiang announced the important news that he would establish Renren Culture and Entertainment Group to fully engage in entertainment-related industries. At the same time, he looked forward to working with all partners to create the pinnacle of the domestic entertainment industry.

The newly formed Renren Culture and Entertainment Group will be headed by Chen Pingjiang as chairman and Wan Yuqian as CEO. Board members will also include Li Xi, Wang Xin and others.

Among them, Renren will provide financial and resource support in exchange for shares in the entertainment group. Qvod and Renren Video will be fully integrated into Renren Culture and Entertainment Group and become its subsidiaries.

After the establishment of the new group, shareholders include Renren, Wang Xin, Tianyuan Capital, and Chen Pingjiang personally.

If we calculate it more specifically, Renren shareholders, including Sequoia China, Singapore's Temasek, and IDG, will all become shareholders of Renren Entertainment. In addition, some other small shareholders of QVOD will also obtain part of the equity of the entertainment group.

Of course, the bulk of the money still belongs to Chen Pingjiang personally and Tianyuan Capital under his name.

The equity conversion is extremely complicated. In short, the final result is that Chen Pingjiang personally holds 42% of the shares, Tianyuan Capital holds 17% of the shares, Wang Xin personally holds 5% of the shares, Sequoia China holds 6% of the shares, and other small shareholders hold a total of 30% of the shares.

A reporter asked: "Mr. Chen, you could have used your personal wealth to invest in the establishment of an entertainment group, but why did you have so many shareholders?"

Chen Pingjiang smiled and said, "If I operate in my personal name, I will be eating alone, and I will definitely be hated after a long time. And to be honest, I can't do much with my own strength. Only by uniting all forces can the pie become bigger. In the future, the Cultural and Entertainment Group will inevitably rely on Renren's resources for publicity and promotion, and will also inevitably use Qvod's streaming media platform for broadcasting. How can we make them independent from the Cultural and Entertainment Group? If that happens, Renren's employees and shareholders will definitely be dissatisfied."

"Besides, after Renren becomes a shareholder of the entertainment group, it will also boost Renren's stock price. I am the biggest beneficiary. If you do the math, I have made a profit overall."

The whole audience laughed at Chen Pingjiang's honesty.

There was a cocktail party after the press conference to strengthen and maintain cooperative relationships.

Wan Yuqian is still a little uncomfortable with the jump from the human resources manager of Renren Group to the CEO of the entertainment group.

"Senior, your evening dress is very nice." Chen Pingjiang was dazzled when he saw Wan Yuqian coming down from the elevator.

The tight design outlines her slender waist, and the V-neckline makes Wan Yuqian look more feminine.

Wan Yuqian rolled her eyes and complained, "This thing is so hard to wear, and it's not convenient to walk in."

"You have to get used to it. As the CEO of an entertainment group, you will encounter many such occasions in the future." Chen Pingjiang said with a smile: "Remember, you are not the CHO of Renren Group now, but the CEO of Renren Culture and Entertainment Group. This is truly stepping out from behind the scenes to the front stage, into the spotlight. From today on, I don't know how many stars, directors, crews, and film companies will want to win you over and curry favor with you."

Chen Pingjiang had given careful consideration to putting Wan Yuqian in this position.

Firstly, Wan Yuqian’s personality is very suitable. She is generous, lively and capable. Secondly, she has rich work experience at Renren and has strong abilities.

Among the founding fathers who started the business together, Li Xi and Gao Songbin are unique and are the leaders of their respective groups.

Wen Yan and Miao Bingwei were not as ambitious after marriage, but even so, they were senior vice presidents.

Shu Mang and Wan Yuqian were one still and one active, but Shu Mang's position was too sensitive, as he was in charge of the purse, so he couldn't move easily.

After much thought, Wan Yuqian is still the most suitable one.

"Junior, don't you think I'm too young? Won't I be unable to convince others?" Privately, Wan Yuqian still likes "Junior" Chen Pingjiang.

"So do you think I'm young? Can I convince others? Senior sister, you have to know that what people respect is not you as a person, but the position under your butt, the power in your hands, and the money in your pocket."

Wan Yuqian nodded: "I have a sense of the picture."

Chen Pingjiang straightened his face: "Hold your head high, stand tall, and show your aura of 'Mi Xue Shi Tai' in the company. Once you enter this door, you will be the well-deserved queen of entertainment. Don't bow your head, or your crown will fall off."

However, Wan Yuqian was not nervous at all. Instead, she glared at Chen Pingjiang and said, "Don't think I don't know. You were the first person in the company to call me Nun Miejue!"

Chen Pingjiang: “…”

"Cough cough!" Chen Pingjiang coughed, then raised his right arm and looked at Wan Yuqian provocatively.

Wan Yuqian understood, smiled, looked around gracefully, and gently placed her left hand on Chen Pingjiang's arm.

…………

When these two people entered the venue, they immediately attracted everyone's attention.

The top and second-in-command of Renren Entertainment Group!

The man behind the stage and the woman in front of the stage.

"Oh, senior sister, I almost didn't recognize you. How come you have become so much prettier all of a sudden?" Gao Songbin smiled and laughed.

Li Xi joked, "What? Are you attracted? If you are, go after her!"

Gao Songbin was speechless: "I treat you as a brother, but you actually want to harm me. Are you kidding me? Is a woman like Sister Wan meant for me? Only a good hand like Director Chen can tame her."

"Don't let them hear what you say, otherwise you will be in trouble." Li Xi said with a smile.

"Will you beat me to death after hearing that? Besides, don't you think that if I really catch up with the senior sister, it will probably be the beginning of my miserable life. How could the boss allow the heads of the two core groups to be husband and wife?"

"Well, that's true."

"So, I am living a very easy life now. I am not like you, a bachelor, who has to enter the marriage fortress so early. I want to keep dating and dating, and only consider getting married when I can't play anymore."

Many acquaintances came to the party, and Chen Pingjiang walked around and greeted them one by one. Wherever he went, people gathered around him, either introducing themselves or handing out business cards.

Of course, generally speaking, those who are not well-known in the industry don’t dare to join in the fun, as they will be laughed at.

In the crowd, Chen Pingjiang saw Zhao Shaoyang and Ni Na.

Zhao Shaoyang has been transferred to Renren Film and Television by Chen Pingjiang to be a mascot and a human-shaped seal.

Ni Na was also signed to Renren Film and Television, and Chen Pingjiang spent money to buy her over.

It has been a long time since I last saw Chen Pingjiang. Ni Na was so excited that her peach blossom eyes sparkled. Usually, she met Chen Pingjiang in private. This was the first time she met Chen Pingjiang in public. Seeing the rich man being treated like a star, Ni Na didn't dare to approach him.

After all, she is still a nobody and a second-rate actress.

Wan Yuqian followed Chen Pingjiang's line of sight and happened to meet Nina's gaze. She then exclaimed: "Isn't this your lover? Such beautiful eyes."

Chen Pingjiang looked at Wan Yuqian in surprise, wondering if a woman's sixth sense was so accurate? She could see through his relationship with Ni Na at a glance?
"What are you looking at? I'm not blind. Her eyes are watering when she sees you. That person next to you is Zhao Shaoyang, right? I remember he was your roommate? If you say you two have no relationship, I won't believe it even if you kill me."

"Haha!" Chen Pingjiang laughed dryly. He knew Wan Yuqian's personality very well. She would just go along with you. If you tried to argue, she would make you speechless. If you ignored her, she would get bored after a while.

"Don't worry, I won't tell Yanyan. Really? I'd be surprised if you didn't have a few special friends. Young, rich, and suave pure love warriors can probably only be found in novels. While you guys are chatting, someone is calling me over there."

Chen Pingjiang ignored Wan Yuqian's chattering and waved to Ni Na after they separated.

If Wan Yuqian hadn't said it, Chen Pingjiang wouldn't have noticed that Ni Na's eyes were indeed very beautiful.

The curvature of her upper eyelids is relatively large and very deep, and the upper corners of her eyes are very long. When she smiles, she is as charming as peach petals.

What’s even more attractive is that when Nina smiles, her eyes are hazy, making her look very charming.

"Brother Chen!"

"Mr. Chen."

Chen Pingjiang nodded and asked Ni Na: "Shouldn't you be filming for The Flowers of War now? How come you have time to come here?"

Ni Na stuck out her tongue and smiled, "I haven't had any scenes these days, only war scenes. Zhao Shaoyang said there was a cocktail party, so he brought me here."

Zhao Shaoyang directly exposed: "It's not me who brought him here. He obviously heard me talking about the press conference and insisted on asking me to come and see it. I guess he missed you, Brother Chen."

Nina blushed immediately and looked at Chen Pingjiang infatuatedly.

"Okay, I got it. I'll talk to you later." After chatting for a few sentences, Chen Pingjiang did not stay long.

"Mr. Chen... Mr. Chen?"

Chen Pingjiang had just turned around and taken two steps when he was stopped.

I looked back and saw a person I had never seen before: "Excuse me, who are you?"

The middle-aged woman smiled charmingly and quickly handed over the business card she carried with her: "Hello, Mr. Chen, I am Cai Yinong, the president of Tangren Films."

"Oh, hello, hello, Tangren's name is well-known in the film and television circles." Chen Pingjiang really didn't expect that such a big star would come.

He was not familiar with Cai Yinong, but he was familiar with Tangren.

Tangren has launched many popular works: "Wuxin: The Monster Killer" series, "Startling by Each Step", "The Chinese Paladin" series, etc.

It owns many film and television stars, including: Hu Ge, Liu Shishi, Lin Gengxin, and Nazha.

However, Tangren has also been criticized for many things. After the release of "Scarlet Heart" this summer, Tangren began to gradually decline. The market itself is highly competitive, and Tangren likes to "favor one person" and does not have many resources, which gradually led to other stars under its banner only being able to play supporting roles or simply having no roles to play.

In the end, Nazha left, Shishi retired, and only Brother Hu was left to carry the Tangren brand.

Presumably, Cai Yinong also realized the current predicament of the Tang people, so he came to make acquaintance with Chen Pingjiang.

"No, no, Tangren was just lucky and left a step earlier, but to be honest, we are under a lot of pressure now." Facing Chen Pingjiang, Cai Yinong really couldn't put on airs and his face was full of flattery.

Seeing that Chen Pingjiang didn't respond, Cai Yinong felt a little embarrassed for a moment, but quickly changed the subject: "Boss Chen, can you bring a few artists from our company to meet you? They all admire you very much, let them see the world."

"Okay." As the saying goes, don't hit a smiling person. If you want to work in the film and television industry in the future, you have to give this little face to the seniors.

Seeing Chen Pingjiang nod, Cai Yinong immediately smiled, turned around and waved towards the distance.

After a while, a man and two women walked over quickly with champagne.

When Chen Pingjiang saw the person clearly, he burst into laughter.

Ho!
The eldest brother and sister of the Tang people.

Who is the other one?
Look familiar?

After going over it in his mind, Chen Pingjiang remembered that this was Nazha!
Brother Hu came over with Liu Shishi and Nazha and greeted them first: "Mr. Chen, hello, I am Brother Hu."

"Mr. Chen, I'm Liu Shishi."

Chen Pingjiang smiled and shook hands with them. "I've heard of you for a long time. I grew up watching your The Legend of Sword and Fairy. When Ling'er passed away, I almost cried."

Brother Hu smiled implicitly: "Mr. Chen, I am only a few years older than you. Don't make it sound like I am very old."

Liu Shishi also asked with a smile: "Mr. Chen, have you watched "Sword III" which aired last year?"

Chen Pingjiang shook his head: "Not really, I don't have my own time right now. I'll have to take a look when I have time. I heard it has a good reputation?"

"Then Mr. Chen must take a look."

When Chen Pingjiang shifted his gaze to Nazha, he asked hesitantly, "Who is this? Sorry, I'm a little shortsighted."

At this time, Nazha looked young and pure, like a peach blossom that had not yet bloomed.

Seeing Chen Pingjiang looking at her, Nazha was about to speak, but suddenly stuttered and became flustered.

Cai Yinong was anxious watching from the side, and stretched out her arm to push: "Naza, Mr. Chen is asking you a question, call someone."

"Oh, oh, Mr. Chen... Mr. Chen, my name is Nazha."

“Uyghurs?”

"Yes... yes." When answering, Nazha didn't dare to look into Chen Pingjiang's eyes. It was as if Chen Pingjiang's eyes were emitting electricity, which made her a little dizzy.

Seeing that Nazha was really not doing well, Cai Yinong had to apologize: "I'm sorry, Mr. Chen, Nazha is still young. She just passed the art exam in February and is now a freshman in the Performance Department of Beijing Film Academy."

Chen Pingjiang waved his hand: "It's okay. But he signed with the company when he was only a freshman, which is very good."

Cai Yinong said: "Yes, Nazha has very good looks. We have a drama starting filming next month, called "Xuan-Yuan Sword: Scar of Sky". The three of them are the leading actors in the film. Hu Ge and Liu Shishi are the male and female lead respectively, and Nazha plays the female second in the film."

To be honest, these actors from Tangren are actually quite good.

The "Legend of the Fairy Heroes" at that time created the fairy-hero genre and attracted thousands of people to the streets.

Chen Pingjiang also met Hu Ge and Liu Yifei in this drama, and these two became popular thanks to this drama.

Chen Pingjiang himself likes the actor Brother Hu very much. Whether it is the later "Fang Hua", "The Pretender" or "Nirvana in Fire", they are all rare good dramas.

It's a pity about Nazha. If you say she is not popular, you are obviously lying, but if you want to say how popular she is, you can't really tell.

After signing with Tangren Films for 10 years, she finally chose to leave. In the first five years of the contract, she was suppressed by her senior sister Liu Shishi. After Liu Shishi left Tangren Films, Tangren Films' ability to create stars plummeted. In addition, with the efforts of her junior sisters such as Hu Bingqing and Li Landi, it seems unlikely that Guli Nazha will reach the peak of her career again. Therefore, although Tangren Films is good, it is not advisable to stay for a long time.

In addition, Nazha’s own personality is also a big factor.

It seems that he is not very career-oriented. Instead, he is purely love-minded and is often cheated.

Chen Pingjiang curled his lips and thought, what a pity to waste such good capital.

How good are Nazha’s looks?
First of all, it goes without saying that she has a beautiful face, but the key is that she also has an exotic charm that other women don’t have.

She is 1cm tall and has a great figure, with nice breasts and buttocks, an amazing waist-to-hip ratio and fair skin.

Or is it a pity?
God really opened a window for her and closed another one.

Love brain!

No hope! (End of this chapter)

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