Reborn: Billionaire in College

Internet users are most easily influenced by the rhythm and direction of public opinion, especially when instigated by someone with ulterior motives.

Soon, this situation was reported to Chen Pingjiang.

"Mr. Chen, should we control the negative remarks?" Li Xi asked with a frown.

He also didn't expect why someone would say strange things at a time like this.

Blame the person who ordered the food, blame the rider, blame the platform.

Gao Songbin's face also looked unhappy. He is the CEO of Renrengou. These people scolding the riders and the platform, aren't they scolding him in disguise?

His face was slapped.

These are not the most important things. The most important thing is that there are people who complain just a few minutes after the delivery. How shameless.

"I think there must be competitors here, and even Alibaba's shadow." Gao Songbin said, "Check those IPs! In addition, Mr. Chen, should our platform issue an announcement?"

Chen Pingjiang's eyes moved over at this time, looking at him with interest: "Why do you want to issue an announcement?"

"Because we are wronged. In bad weather, although consumers pay more for delivery, our platform also pays more, and the loss is even more serious. If it weren't for the demand from users, I would rather shut down the system and stop delivering. It's okay to scold us, but you actually scold the riders. Is it easy for those blue riders to make a little money? They are originally at the bottom of the society. Some have failed in business, some are heavily in debt, some can't find a job, and some have families to support. No one has it easy. If they are not allowed to deliver food, what will they do?"

"Haha, you still want to boycott us? Without us riders, what will happen to so many people who need food? If it rains for a few days, will they not have to eat for a few days?"

Chen Pingjiang smiled and waved his hands: "Okay, stop making these useless complaints. You are the CEO of a large group with a valuation of hundreds of billions, but you are still so impatient. You get upset when you encounter a little grievance and have to issue an announcement. It is better to guard against the people's mouths than to guard against the river. You can't stop the people's mouths. Let them say whatever they want. As for those who are manipulating public opinion behind the scenes, just collect the data secretly first. You also said that this kind of bad weather is not the first or second time. As long as Renrengou exists, it will always face such problems. There will always be people who don't understand and scold the platform, but I believe that more and more people will understand in the end."

He still remembers that in the following three years of wearing masks, if it weren’t for the delivery guy, he might have starved to death.

After that, Chen Pingjiang said to Li Xi: "Don't block the account or delete it. Face it optimistically and positively."

"it is good!"

Chen Pingjiang stood up from his chair, walked slowly to Gao Songbin, patted his shoulder slowly and forcefully, then turned around and looked at the heavy rain outside the window.

"Was anyone injured yesterday afternoon and evening?"

Gao Songbin shook his head: "No, it's just that many riders' scooters broke down, and there were more complaints."

"Well, the electric bike broke down, and the blue riders don't need to pay for it. The company will bear the cost. No complaints will be processed. Whether they report to 12315, expose it to the media, or sue, we will take it. We must not be soft. We cannot punish our own people because of external pressure. That will make people feel disheartened. During bad weather, all lateness and early departures will be cancelled and automatically counted as full attendance. If there are deliverymen who don't want to go to work due to bad weather, don't put pressure on them, and don't deduct money at will. At the same time, the riders must have the right to cancel orders."

Since he is now running the takeout business, Chen Pingjiang doesn't want to become another evil dragon.

Riders are assigned orders crazily and are not allowed to cancel them, forcing them to run one order after another. If the bike breaks down, they will be fined. If they are late due to bad weather, they will also be fined. This is quite inhumane.

What’s even worse is that in the future when big data is rampant, delivery riders will be trapped in the system.

Behind the algorithm is actually human greed.

The delivery time of food delivery riders has been continuously shortened. In order to avoid overtime fines, they fail to obey traffic regulations, resulting in frequent traffic accidents.

In 2016, the maximum time limit for food delivery riders to deliver food within a 3-kilometer distance was 1 hour. In 2017, it became 45 minutes, and in 2018, it was compressed to 38 minutes.

The delivery time is constantly shortening. In order to complete the delivery task within the specified time, riders have to race against time, compete with traffic police, and make friends with red lights.

So... where did the disappeared time go?
“Swallowed” by the platform’s algorithm.

At first, the delivery time for 3 kilometers was 1 hour, and overtime fines were imposed, so everyone could complete it. However, the algorithm found that everyone could complete it within 45 minutes, so the rule was changed to 45 minutes, with overtime fines, so everyone tried their best to speed up. Not long after, the algorithm found that most people could complete it in 30 minutes, and it could be further optimized, so it was changed to 30 minutes, with overtime fines, so everyone could only rely on breaking traffic rules to arrive on time.

And so on, the time becomes more and more urgent. Can't do it? It doesn't matter. The threshold of the food delivery industry is low and the income is considerable. There are always people willing to squeeze in and challenge it.

The algorithm is the standard set by capitalists. The harder the riders work, the more they are exploited. Riders will never be able to fight against the world allocated by the system on their own. The result is that in order to make money, deliverymen race against time every day, and in order to save every second, they ignore their own safety, which has become a high-risk occupation.

In addition, we cannot put all the blame on the platform.

Because consumers are spoiled, it is normal to deliver an order in 1-2 hours abroad, and no one complains. But in China, if any platform increases the delivery fee or gives more time to the riders, such companies will probably be drowned in saliva.

Users just rush to find the next faster and cheaper platform to place orders.

Therefore, all algorithms are actually designed to cater to consumers, because what consumers want is cheaper services and shorter delivery times. Companies constantly compromise and squeeze to cater to consumers. If there is no competitive advantage, users will be lost. In the end, in the fiercely competitive market, the capitalists who remain are those with higher efficiency and lower costs, because they are all chosen by consumers.

Chen Pingjiang is unwilling to be so competitive. The first thing he needs to do is to defeat the vitality of Ele.me and Meituan as much as possible, and then formulate industry standards so that everyone can unify.

Don’t be so curry!
…………

Public opinion continued to ferment the next day.

Because the food delivery industry was new, this was the first time that delivery guys’ battles with bad weather were put in the spotlight.

Under this spotlight, there is human nature, motivated by interests, and all kinds of complex emotions.

Many media follow traffic and pay attention to what the public likes to watch.

For a time, many media outlets were looking for Blue Knight to interview.

If it were a few years later and normal delivery in strong winds, rain and snow had become a habit, there wouldn't be so many people paying too much attention to it.

Xiaowei had been busy all day. At four o'clock in the afternoon, he found a 10-yuan bento shop and had a quick bite, which was both lunch and dinner.

While eating, he looked at his phone happily.

Da Zhuang asked him, "How many orders did you run today? You're smiling so happily."

Xiaowei happily showed the screen of his mobile phone to Dazhuang. "Exactly fifty orders, 1000 yuan."

"Fuck, how did you run? So many? I only have 37 orders."

Xiao Wei wiped his mouth and said, "That's nonsense. You didn't come out until 11 o'clock. I have been running since this morning. I'm making more money these few days. One day of running now is equivalent to two or three days of running at other times. If I work harder, it can even be equivalent to three or four days' income."

"Why are we working so hard? Last night, when I went back to my dorm and was lying on my bed, I saw people online scolding us for being greedy for money and scolding the company for being inhumane."

Xiao Wei got angry when he heard this. "What the hell? Are you really scolding me?"

"Of course! Don't you know?"

"I don't know shit. If I knew I would have sprayed them. I was soaked last night. I went home to take a shower and went to sleep."

Xiaowei, who is a bit of a keyboard warrior, immediately logged into Weibo. After a quick glance, he saw someone saying that delivery riders value money more than their lives. He immediately became angry.

His fingers were clacking as he typed: "You know shit. If I don't deliver food, will you support me? Will you support my wife and kids? You're just talking nonsense."

He then found another Weibo post that advised users not to order food, and replied: "If you don't order food, where can I make money? I delivered 50 orders today and earned 1000 yuan. In this kind of bad weather, the company gives us riders rewards for completing orders, exemptions for overtime, and other subsidies, and we also take a break when it's not busy."

After replying to a circle, he asked Da Zhuang with satisfaction: "Let's go back to the station first and digest the food. Rest until five o'clock before running again."

"Fuck, fuck him, I still want to get married."

Unexpectedly, as soon as the two arrived at the station, reporters surrounded them and interviewed them.

"Hello, we are reporters from CCTV. Can we interview you?"

When they heard that it was CCTV, Da Zhuang and Xiao Wei immediately became nervous. It was hard to be calm in front of the microphone and camera, and they didn't expect that the person in front of them was CCTV.

"Uh, you ask."

The female reporter smiled and said, "It's like this. Yesterday and today, people were discussing online whether it is necessary for food delivery riders to deliver in bad weather. I wanted to ask you what you think."

Xiaowei thought for a moment, sorted out his words, and then spoke: "Many of us left our hometowns to come to big cities to make money, so it's okay to work hard to make money. In this kind of bad weather, the company's subsidies are much higher than usual. If everyone doesn't order takeout, how can we make money? In my opinion, everyone should order as usual. It is more important for everyone to be more understanding and tolerant. If the delivery is slow, don't push for the order and try not to complain."

Da Zhuang was also eager to try: "I am also a food delivery rider. Thank you for your understanding. Every profession must have its professional ethics. Just do it with a clear conscience. I don't want customers to give me good reviews, just don't give me bad reviews. There are always people who have needs in life, such as white-collar workers who don't cook, and office workers who can't go out to eat because of heavy rain. I think this is the meaning of our existence."

The interview video was finally released on CCTV’s Weibo that evening.

Chen Pingjiang watched the interview of two of his deliverymen with great interest, and asked Gao Songbin with a smile, "Did you find their information? Give them an extra 500 yuan reward this month. The other employees will be unhappy if there is more."

Gao Songbin also smiled: "No problem, it's relatively easy to check."

The video continued with the news anchor's comments: "Whether or not to order takeout in extremely cold weather is not a black-and-white question. Behind this question is the balance between the safety and income of the riders. To solve this problem, we need to consider the convenience of consumers, the safety and livelihood of the deliverymen, and more importantly, the responsibilities and obligations of the platform. Only by taking multiple factors into consideration can this problem be solved."

"The relationship between food delivery riders and customers is a two-way choice. Riders choose whether to accept orders based on actual weather conditions and their own conditions. Customers' orders are not one-way either. If you choose not to order food delivery just to take care of the riders, the riders will lose their income and their living conditions will become even worse."

"Instead of showing concern for deliverymen by not ordering takeout on snowy days, it would be better to be more patient and tolerant with them in terms of service standards. For example, if the delivery time is exceeded, choose to complain less and be more understanding; if the food is cold when it is delivered, be less fussy; say thank you to the deliveryman after delivery, or even give him a tip. In addition, customers can try to choose restaurants that are closer and have shorter delivery times, which will reduce the hard work of deliverymen. These practices may be a better way to care for deliverymen."

"The weather is bad, but people's hearts are warm. In complex weather conditions, we should have fewer unnecessary concerns and worries, and be more patient and tolerant."

"..."

Although the host did not mention the Renrengou platform at all, he was actually endorsing Renrengou.

Because if the platform does not accept orders, how can consumers place orders and how can delivery riders have any income?
Indeed, this itself should not be a black-and-white issue.

After the news was broadcast, Chen Pingjiang said to Li Xi: "Recommend more videos that promote the positive side of riders, increase their exposure, and let more people see them."

"Ok."

These videos were not staged by Renren or Renrengou themselves, but were uploaded by netizens in the past two days.

It’s just that some people have fewer fans and don’t receive much attention.

And what Chen Pingjiang is doing now is just to let more people see it.

Soon, many Weibo users received the video pushed by Renren.

The first video shows that the rainstorm caused water to accumulate on the street, and the manhole cover was lifted up by the water bubbling out of the sewer. A takeaway boy stood next to the manhole cover as a pedestrian warning sign, warning passers-by and vehicles to detour.

In the second video, in the pouring rain, there were few people on the road, except for an old lady, hunched over, holding a broken umbrella, trembling and walking alone on the road. When the young man saw it, he immediately stopped the car and ran forward to help the old lady.

In the third video, the mall was peaceful, and the young man resolutely pushed open the door of the mall and walked out. It was stormy outside, and there was no one on the road. He walked forward in the rain like a warrior.

In the fourth video, the road was flooded with fallen leaves piled up, blocking the sewer entrance. A young man saw it, stopped his car and reached out to clear the fallen leaves, but was splashed with water by a speeding black car.

There are even videos taken before the rainstorm.

For example, a young man passed by and saw a girl trying to jump into the river, and then he stopped her.

For example, if a car accident happens on the road and someone is rolled under the car, a group of delivery guys will appear and work together to lift the car up and save the person.

……

Videos were presented to netizens through the push of Renren.

Many netizens with low tear points shed tears.

There are more voices of praise all over the screen.

"In fact, according to probability, the coldest people are the rich and capable people. Ordinary people are the warmest and most enthusiastic."

"I'm old now, I can't stand seeing these things..."

"I've never given a bad review. Even if the soup is spilled or the box is broken, as long as it's edible, it's fine. Who knows which relative of yours he'll help next time?"

"I don't even know who were the people who said those weird things before? At least the people I know have helped many veterans and even disabled soldiers find jobs through Renrengou."

"The delivery guy does so many good things while delivering food, so don't give him a bad review if there is nothing wrong with it, don't give it too late, and don't say weird things to ruin his business."

By this point, public opinion had been determined.

Under strong winds, even those who are unaware of the situation will be carried away.

Naturally, those navy troops could not make any waves.

Chen Pingjiang was too lazy to catch these internet trolls, as most of them were small third-party companies. However, to know who was behind this matter, one only had to see who would benefit from Renrengou's bad reputation.

It’s hard to say that there is no shadow of Alibaba, Meituan or Ele.me behind this.

…………

What Chen Pingjiang didn’t know was that Wang Xing was also suffering at this moment.

Because he couldn't recruit enough riders, Wang Xing had to rely on small third-party crowdsourcing companies that sprang up like mushrooms after a rain.

Especially the smaller cities.

But problems arise.

These crowdsourced riders have not received any special training, and many of them are also undisciplined. They deliver food with the mentality of delivering every order they can.

As a result, Meituan received a large number of negative reviews in the past two days.

For example, they don’t deliver the order directly after receiving it, and breakfast is not delivered until noon.

The riders also came today, but they will not come tomorrow when they see heavy rain.

After all, Meituan paid a lot of money, but after being taken advantage of by small third-party companies, the amount of money left for the riders was less.

The result is that during this severe weather period, the number of users of Renrengou grew the fastest, and the other two companies were simply unable to compete with it.

The competitiveness between crowdsourcing riders and dedicated riders is magnified in this severe weather.

This is what is troubling the two companies the most. If they lack competitiveness, what can they use to make up for it?
But it's not without good news.

As delivery riders appear in the news and receive more and more attention, I believe more and more people will join this industry.

Jack Ma, who was far away in Hangzhou, was really envious.

"I really envy Chen Pingjiang for mastering social media and other channels. If it were any other company, they would have trouble explaining it, but he can sit back and relax, and just by plucking a string, he can steer public opinion in another direction."

￥￥￥￥￥
It's the end of the month, please give me some monthly votes. I'm still 300 votes away from 1000 votes. (End of this chapter)