Reborn: Billionaire in College

Chapter 34: Buying a BBQ Restaurant

Chen Pingjiang went directly to a barbecue restaurant called Xiaozheng BBQ on the commercial street opposite the University of Finance and Economics.

He had inspected this store for a long time.

He currently has less than 14 RMB, which is far from enough to directly launch an Internet project. After much deliberation, he decided to start with a small business near the university town.

Hotels are a good business, but the disadvantages are also obvious. Hotels near schools do not have the concept of hourly rooms. They are generally overnight rooms with low prices. In such places, it is not realistic to run a high-end hotel, and the cost is too high.

The milk tea shops are also good, but one is doing good business and is unwilling to transfer, and the other one is in a very bad location.

In the end, Chen Pingjiang still set his sights on the barbecue restaurant instead of considering the restaurant, mainly because the transfer fee of the barbecue restaurant is relatively cheap, it does not require too many chefs and skills, the profit margin is larger, and the business hours are longer at night.

As Chen Pingjiang's status in the college student union gradually improves, business here will gradually get better.

After entering Xiao Zheng BBQ, Chen Pingjiang shouted, it was four o'clock in the afternoon and no customers had arrived yet, so the kitchen was preparing the food.

The owner of Xiao Zheng BBQ is naturally surnamed Zheng. This shop employs a barbecue chef and an auntie to do odd jobs.

"Boss Zheng!"

Boss Zheng was not tall, had a beer belly, and was in his forties. "Why are you here again?" Boss Zheng remembered Chen Pingjiang. They had chatted after seeing the transfer advertisement at the door last time.

"Let's finalize today what we discussed last time." Chen Pingjiang lit a cigarette and passed it over.

This made Boss Zheng a little confused. He didn't pay much attention to Chen Pingjiang's student appearance last time, but he didn't expect him to come again today and make a deal right away. "Are you kidding or are you serious?"

Chen Pingjiang said affirmatively: "I don't have the time to tease you. Of course it's true."

The chef in the kitchen and the odd job lady in the store stretched their heads to listen. Although they knew that the store had been advertised for transfer a long time ago, it had never been sold. Now they were very concerned about whether they would lose their jobs.

Boss Zheng hesitated for a moment, but finally nodded. Although he had put a lot of effort into this store, it was not making any money.

When he first started his business, he heard someone say that a business is built by keeping it. If he heard that again now, he would definitely slap that person to death.

If the barbecue restaurant was losing money, he would have quit long ago. But after paying the workers' wages, he could occasionally have two or three thousand yuan left. But this is a university town after all, there is no residential area, and the rent is still charged by students during the winter and summer vacations every year, so it is not worth it after a year.

He always thought about holding on, but after two years, the business was still the same. Later, he realized that opening a barbecue restaurant near college students had the advantages of location first, price second, and taste third. The customer base led to a low repurchase rate. He mainly held class reunions. Every time the student union came to solicit sponsorship from this association or that association, he also sponsored some, but it didn't work.

"Then it'll be the 130,000 we agreed on last time. Everything in the store will belong to you, including three months' rent." After confirming the transfer, Boss Zheng felt relieved. He had been reluctant to let go before and wanted to hold on, but now he wanted to get rid of it as soon as possible.

Chen Pingjiang pulled a stool and sat down, "One hundred and twenty thousand."

Boss Zheng immediately disagreed, "No, no, if it's 120,000, I might have transferred it out long ago, why wait until now? Besides, didn't we agree on this last time?"

Chen Pingjiang smiled awkwardly, and then said very frankly: "I won't hide it from you, Boss Zheng. I do have 130,000 yuan, but it's only 130,000 yuan. I gave it all to you. After I took over the store, I had no money left for some renovations and buying groceries and materials."

After a pause, he continued: "If you agree, we will sign the contract. If you don't agree to the transfer, then let's forget about it. How about that?" When buying things, it's always a good idea to bargain whenever possible. It's always a good idea to raise the price and pay the lower the price.

But this was not a small knife, but a forty-meter-long sword, which made Boss Zheng frown, look unhappy, and keep silent.

Chen Pingjiang advised: "If I were you, I wouldn't waste time here. It's already mid-September, and the winter vacation is coming in a few months. It's better to find another project to work on."

This sentence immediately hit the nail on the head for Boss Zheng. The off-season for barbecue restaurants is from November to February or March of the following year. Students are too lazy to go out when it's cold. Besides, beer goes well with barbecue, but people can't drink beer when it's cold.

"Okay, one hundred and twenty thousand, not a cent less."

Chen Pingjiang was also very straightforward and immediately went to the printing shop next door to find a transfer agreement from the Internet and printed it out. After both parties signed their names, they agreed on a time to change the business license. They paid 60,000 yuan first, and the balance would be transferred after the business license change was completed.

Flipping through the transfer agreement in his hand, Boss Zheng couldn't help but feel relieved and said with a sigh, "I really don't want to let go. I hope this store will prosper under your management."

Boss Zheng called the chef Ai Zhiwei and the handyman Bao Yufang over and introduced them to Chen Pingjiang.

Chen Pingjiang took both of them over and comforted them before asking, "What are Master Ai and Aunt Bao usually responsible for?"

Ai Zhiwei is short and has a dull personality: "It's mainly grilled skewers. Don't worry, boss. I can do everything the chef can do."

Boss Zheng nodded repeatedly, "Xiao Ai's cooking skills are not bad. Our grilled kidneys and various skewers taste good."

Bao Yufang is in his early fifties, with white hair on his temples. He looks very honest and responsible: "I mainly wash dishes, prepare side dishes and clean the house."

After thinking for a while, Chen Pingjiang said, "We will close our store for three days. Master Ai and Aunt Bao will help me do some other work."

Buying the store is just the first step; how to run it next is the most important thing.

Chen Pingjiang had analyzed the problems of Xiaozheng BBQ before. The store had no style, the dishes were not differentiated, the location advantage was not good, and the service was poor due to insufficient staff. Countless problems needed to be corrected one by one.

The next step is to hire a chef to work with Ai Zhiwei, one to cook and one to grill. Aunt Bao’s current job will remain the same, and a waiter and a store manager will also be hired.

Originally, Boss Zheng's job was to take orders, serve food, and check out the cashier. Chen Pingjiang also had to attend classes, so it was naturally impossible for him to sit in the store every day. He first arranged the staffing, and after things got on track, he only needed to come in to reconcile the accounts once a day.

Although it suddenly increased the salary of three people, Xiaozheng BBQ had to do this if it wanted to turn things around. If it still operated in the workshop style, it would be difficult to achieve success. Only by doing a good job in team building and personnel training process management can a successful business model be replicated in the later stage.

After recruiting people, we will modify the soft furnishings in the store, try the dishes, and then make a new menu, in order to differentiate the dishes.

Xiao Zheng BBQ's poor business is largely due to the dishes, which are just some standard barbecue with some cold dishes, without any hard dishes, and it is really a barbecue restaurant. This leads to low per capita consumption and low added value, and it cannot compete with other restaurants. After all, what you have, others also have, and what you don't have, others also have, so how can we talk about competition?

In response to this, Chen Pingjiang has already developed a detailed set of rectification ideas and marketing plans.

Choosing a suitable store manager is the top priority. Without Chen Pingjiang, it is not acceptable to have no one to manage the store. Otherwise, the store will not be able to make money if the store is corrupt. The most terrible thing is that the store manager slacks off at work or no one handles customer complaints. That is disastrous. Even if there are conflicts among employees, there is no one to mediate.

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(End of this chapter)