Reborn: Billionaire in College

The next time Chen Pingjiang saw Yin Hui was on the plane to BJ.

He felt that the twin sister's eyes were looking at him with more and more complicated expressions...

After getting off the plane, Chen Pingjiang attended some social events.

Liu Qiangdong and Zhou Hongyi both wanted to meet with him.

These people have sharper noses than dogs. As soon as Chen Pingjiang arrived in BJ, they called him.

After Chen Pingjiang met up with Lin Bin and Zhou Guangping, he unexpectedly received a call from Lei Jun.

Not long after hanging up the phone, Lei Jun made a special trip to the hotel where Chen Pingjiang was staying.

As soon as they met, Lei Jun came up to Chen Pingjiang enthusiastically and shook hands with him. "Oh, Mr. Chen, you really gave me a lot of face by coming here this time."

Chen Mingjiang smiled and said, "Boss Lei, you are not preparing for the press conference at this time, why did you come to see me?"

Lei Jun felt a little embarrassed by Chen Pingjiang's direct question, then he burst into laughter and rubbed his hands.

Finally, Lin Bin urged: "Old Lei, just say whatever you want to say."

"It's like this." Lei Jun said: "I came here this time to inform you about the launch price of Xiaomi M1."

Hearing this, Chen Pingjiang smiled and said, "Boss Lei thinks too highly of me. Why do you still need to inform me of the price of your Xiaomi?"

"I have to say what I want to say. I can keep others to myself, but I have to mention this to Mr. Chen, so as not to make you think too much."

Chen Pingjiang and Lin Bin smiled at each other and said, "Okay, Mr. Lei, just tell me."

"The starting price of our Xiaomi M1 is 1999 yuan."

As soon as he finished speaking, Lin Bin stood up in shock. "Old Lei, are you kidding me? Are you going to be a price butcher right away?"

Lei Jun smiled bitterly: "You see, that's why I have to communicate with you in advance, so that you don't have other ideas in your mind. The reason why we set this price is that we have made a decision after a long period of analysis. If I set it too high, it will not be competitive at all in the face of your Orange mobile phone, so I can only set it at 2000 yuan, in fact, to avoid you. In my imagination, Orange mobile phones are high-end, and we Xiaomi are mid-to-low-end."

Lin Bin wanted to say something, but Chen Pingjiang stopped him with his hand. He smiled and said, "Old Lin, you are obsessed. Xiaomi is Mr. Lei's industry, and he can set any price he wants. But I have to say that this price is very attractive. I believe Xiaomi M1 will be a hit."

Faced with such a price butcher, Chen Mingjiang also had a headache.

He continued, "So Mr. Lei came here today just to worry that I would lower the price of the Orange S2?"

Now that the words have been spoken, Lei Jun no longer hides them. "Yes, what we are most worried about is the price of Orange S2, which has dropped from 3299 to below 3000."

Chen Mingjiang nodded and said, "That may disappoint Mr. Lei. We cannot decide whether to lower the price or not. It is up to the market. If the sales volume of Orange Mobile Phones declines, we will definitely raise the price. I believe you can understand this, Mr. Lei. After all, Orange Mobile Phones has so many people and a big business. We also need to survive and eat. It is good to be high-end, but it does not mean that we have to give up the terminal market."

Chen Pingjiang's attitude is very clear.

For Orange Technology, the mobile phone business is its core competitiveness and lifeline, and this is something that cannot be bargained for.

At present, Orange S2 has not been able to be sold globally. In terms of brand power and brand image, it is still not as good as Apple, and it is in a state where it is neither up nor down.

It would be very uncomfortable if we were attacked by Xiaomi again at this time.

Not to mention Xiaomi, even if Huawei's Mr. Ren came to discuss this matter with Chen Pingjiang in person, Chen Pingjiang would not agree.

He has not yet cut off his own inheritance like the Virgin Mary.

Having a good relationship with Lei Jun and even admiring him is a personal feeling. Chen Pingjiang will not use the company as a favor.

Lei Jun was ruthlessly rejected, and his face was both embarrassed and awkward: "Indeed, I was abrupt and shouldn't have come to you to discuss such things."

Chen Pingjiang smiled calmly: "It's okay, so let's talk about this today? I have something else to do."

After saying that, Chen Pingjiang and Lin Bin stood up and left together, ignoring Lei Jun who was still sitting.

"I don't know what Old Lei is thinking. How could he go to a competitor and tell him not to lower the price?" Lin Bin smiled and shook his head.

Chen Pingjiang said: "You are wrong. This is where Lei Jun is good. He is so frank in talking to me. Maybe there is still hope for success. If the price is announced on the day of the press conference, I will immediately lower the price to crush Xiaomi."

Lin Bin nodded, "His price is too destructive, how should we deal with it?"

"First of all, we have to recognize that Mr. Lei's approach is actually to increase the number of smartphone users. After all, many students or low-income people cannot afford Android phones. The lowest price of our Orange phone is 3299, which is still too high. I believe that in the future, the prices of some mobile phone brands will be lowered a lot. This forces us to make better products to differentiate ourselves from Xiaomi's M1."

Chen Pingjiang continued: "We will lower the price of Orange S1, and keep the price of S2 unchanged for now. I guess Xiaomi doesn't have too much stock, and may even be facing a serious shortage of production capacity. When they don't have stock, we will sell it normally, and when they have stock, we will directly lower the price."

Chen Mingjiang has already thought it through.

Either they continue to lower the price of Xiaomi phones, because they don't want that market anyway, or they drive Lei Jun to India.

Originally Xiaomi was going to enter India in 2014, but now they are forced to go ahead with the plan.

The total sales volume of Xiaomi M1 in 2011 was only 27, mainly due to insufficient production capacity, which actually had no significant impact on Orange mobile phones.

But Chen Pingjiang still has to show the attitude of a lion fighting a rabbit.

Don’t say that Chen Pingjiang is suppressing domestic mobile phone companies. This is just normal business competition. Chen Pingjiang is just helping Mr. Lei to increase the intensity.

If the Orange mobile phone has already completely opened up the overseas market, Chen Pingjiang would not care about price cuts at all. The problem now is that the Orange mobile phone has not yet set foot in overseas markets. If Xiaomi stabs it in the back again, sales will definitely drop a lot, which is a situation that Chen Pingjiang does not want to see.

…………

On August 8, Xiaomi M16's launch conference was held in BJ1 Art District.

This is the most petty bourgeoisie and artistic place in BJ, and it is also a must-visit place for BJ youth and tourists. Various exhibitions, art lectures, cultural salons, and various clothing stores opened by independent designers and small fresh and personalized stores are held here every week.

Lin Bin couldn't help but smile when he saw the venue. "This is Lei Jun's style. He deliberately chose this kind of place for the press conference because his target group is young people, college students, and young people. He completely avoids us."

Chen Pingjiang also nodded: "Mr. Lei has so many tricks. This is actually differentiation. Our target users of Orange Mobile are women and business people. College students are not our user group, but their funds are relatively limited."

There is also a sign on the roadside aisle that reads "Xiaomi high-performance enthusiast-level mobile phone - Mi Fans Area".

Either Lei Jun's marketing is good, Xiaomi hasn't even released a prototype yet, but the forums and everything have been set up, and the product is extremely popular.

And it has gained a group of loyal fans, namely rice noodles.

This group of people are mainly college students, especially those in BJ.

The conference venue was not very large, with a row of red brick walls at the back, looking shabby, which was in line with the artistic style. When the two walked to the first row, they saw several other founders of Xiaomi.

They are Hong Feng, Wang Chuan, Liu De, Li Wanqiang and Huang Jiangji.

As for the other two giants.

Haha, that is to say, Lin Bin and Zhou Guangping had already been taken into Chen Pingjiang's pocket.

Of course, these people are also extraordinary.

For example, Hong Feng later became the father of Xiaomi robot, and he was also responsible for developing Xiaomi's UI.

Huang Jiangji became the chief engineer of Microsoft Academy of Engineering when he was less than 30 years old.

As for Li Wanqiang, he is the old man who has always followed Lei Jun.

Liu De, who was in charge of the appearance of Xiaomi.

Here Chen Mingjiang also met Chen Nian, who was the one who founded Vancl.com and later went bankrupt.

Li Xueling of Huya also came. In 2005, Lei Jun took out 200 million US dollars, invested 100 million in Huya, also known as YY, and lent 100 million to Li Xueling, the founder of Huya.

Later, when Huya went public, Lei Jun made a fortune.

In addition, Lakala, the previous UC, and the later NIO, etc., were all invested by Lei Jun.

This guy has invested in more than 400 companies.

Chen Pingjiang once laughed and said to himself that Lei Jun seemed more like a reborn person compared to him.

Later, some people on the Internet described Lei Jun as "a male protagonist in a cool novel with a system."

I graduated from Wuhan University and completed the credits in two years. At the age of 28, I got a chance to buy Kingsoft Software. At the age of 37, I became financially independent and started investing everywhere. Xiaomi mobile phone and Xiaomi car were both successful.

Later, when Lei Jun was 54 years old, his wife was his first love, she was successful in her career, had thick hair, was 181 cm tall, and had no beer belly, making programmers envious.

Oh, and he is also the number one foreign singer voted by netizens.

The debut song is "Are You OK?"

Pulling his thoughts back to where they had drifted to, Chen Pingjiang politely shook hands with Chen Nian, Li Xueling and others.

Chen Nian and Li Xueling were immediately flattered. Compared with Chen Pingjiang, they were like little Karamis. Even their boss Lei Jun was not as good as them.

Lin Bin and Zhou Guangping also met acquaintances and started chatting with them.

It is conceivable that Lei Jun is very good at marketing and taking advantage of situations. Chen Pingjiang doesn't even need to think about it, because by the end of today, the news that he came to attend Xiaomi's press conference will probably dominate the headlines.

The press conference started at 2 pm.

The lights in the venue dimmed, and then a countdown began to play on the small projection screen.

It seems to be much less impressive than the Orange mobile phone launch conference, but Chen Pingjiang doesn't think so. These are obviously more down-to-earth.

After the opening introduction, Lei Jun walked onto the stage wearing a black top, jeans and sneakers.

After coming on stage, Lei Jun first waved his hand.

"Yesterday, a big event happened. A generation of giants came to an end. Today, Xiaomi is rising up little by little like the morning sun. Let us all witness the beginning of a new era together."

There was warm applause from the audience.

Chen Pingjiang smiled when he heard this. Lei Jun seemed very nervous at his first press conference. His expression was extremely unnatural, far from being as calm as he was later.

The taste hasn't changed at all.

He started by DISSing Motorola.

The "yesterday" Lei Jun mentioned was August 2011, 8, the day when Google announced its acquisition of Motorola Mobility for $15 billion. But just three years later, Google sold Motorola to Lenovo for only $125 billion. The sound of "Hello, Motorola" has since faded away in the wind.

"Today we have a special guest here. He is more handsome and successful than me. He is known as the national male god. He is Mr. Chen Pingjiang. Welcome everyone."

Chen Pingjiang rolled his eyes. This guy was afraid that others wouldn’t know he was here.

Finally, Chen Pingjiang stood up and waved to the back row.

A whistle sounded in the stadium.

In the middle paragraph, Lei Jun introduced the original intention of Xiaomi and the founding team.

"Our Xiaomi phone is the second dual-core 1.5 Hz phone in China!"

When Mr. Lei shouted this, Lin Bin also laughed, because the first place was Orange S2.

When it came to the formal introduction of the mobile phone, Chen Pingjiang saw the classic Leibniz contrast method.

For example, when introducing screen sizes, the iPhone 4's 3.5-inch screen and Google's 3.7-inch screen were both brought up for comparison.

"We visited the world's top mobile phone screen manufacturers and looked at 4-inch, 4.3-inch and even 5-inch screens. In the end, after careful consideration, we chose 4 inches."

The battery, system, and Xiaomi UI were introduced at the press conference, but MiTalk was dramatically cut out.

Perhaps because of the early launch of WeChat, the MiTalk project was aborted.

After listening to the introduction, Chen Pingjiang smiled and asked Lin Bin who was sitting next to him: "Old Lin, what do you think?"

Lin Bin shook his head: "Except for the CPU, nothing else can compare with ours. The UI is copied from ours, not to mention our camera function and HIFI high fidelity. It's barely worthy of his price. Our Orange S2 is only 3299 yuan, which I think is too low. Ours is the real cost-effective. His is just a lower-grade high cost-effective."

As soon as he finished speaking, a price comparison table appeared on the big screen the next second.

小米手机双核1.5GHZ内存1GB电池1930mAH屏幕4寸摄像头800万定价？
HTC双核1.2GHZ内存768MB电池1520MAH屏幕4.3寸摄像头800万售价3575
三星GalaxyS2双核1.2GHZ内存1GB电池1650mAH屏幕4.3寸摄像头800万售价4999
摩托罗拉双核1.0GHZ内存1GB电池1900mAH屏幕4寸摄像头800万售价4298
LG双核1.0GHZ内存512MB电池1500MAH屏幕4寸摄像头800万售价2575
What about Orange S2?
Stop joking, Chen Pingjiang is sitting right here, and Lei Jun doesn’t even dare to put him up there for comparison.

Even if Chen Pingjiang was not around, Lei Jun would not make the comparison, because once the comparison was made, it would just be advertising for Orange Mobile, although the strength of the advertising is questionable. (End of this chapter)