Reborn: Billionaire in College

Getting rid of those bastards and helping Ronaldo to take the top spot is just a small episode, so as to avoid any trouble in the future.

After working at Orange Technology for a while, Chen Pingjiang left.

Lin Bin is undoubtedly an excellent talent, and Chen Pingjiang feels very relieved with Zhou Guangping cooperating with him both inside and outside.

However, Orange Technology's reserve talent team is also being built up quite quickly, and many newcomers have gradually emerged.

Chen Pingjiang knew his own limitations. He knew less about mobile phones than Lin Bin and Zhou Guangping, so it was best to leave professional matters to professionals.

His only advantage is his extraordinary vision and the ability to grasp the pulse of the times. If it really comes to daily management, at best he can only manage a large group of tens of thousands of people.

Any more would be beyond our ability.

He also doesn't want to be dragged down by a certain project or industry.

When Chen Pingjiang returned to Renren, Li Xi, Miao Bingwei, Tian Hongrui and other senior executives of Renren seemed very happy.

"Why are you all hanging around my office instead of going to work? Haven't you seen me?"

Miao Bingwei took a cup and made a cup of coffee: "We have been following you all the way. You pointed out a direction and we rushed in. Suddenly you haven't been here for a while and we are not used to it."

Li Xi also nodded: "I have been under a lot of pressure recently and couldn't sleep all night."

Chen Pingjiang glared at him angrily: "Is being a chairman so stressful? Why did you think I wouldn't come? I think you're losing sleep over your brother's professional career."

All the executives laughed along.

This news is no secret among Renren's top management.

It is really weird that the younger brother of the chairman of Renren.com went to RNG club to play professionally.

In addition, it has only been one year since Chen Pingjiang resigned and reached a settlement with the SEC. After all, he is still a major shareholder of Renren. What's wrong with him returning to the company in which he holds shares as a consultant?
Can the SEC still send people to keep an eye on it?

"New Year's Day is the day after tomorrow, and New Year's Eve is January 1. How are the preparations for the red envelopes going?" This is what Chen Pingjiang was most concerned about when he came to Renren today.

When they heard Chen Pingjiang asking about business matters, everyone present straightened their expressions. They all knew that the boss attached great importance to this project.

"We created a group of more than 200 people on WeChat to test the red envelope effect and bugs. They included employees from both Caifutong and WeChat, and we also invited some technical staff from some banks. We have now preliminarily met the conditions for going online."

After Li Xi finished speaking, Miao Bingwei continued: "We have also solved the problem of expanding the WeChat red envelope system. We have transferred 10 times the number of servers originally designed, and modified the final details of the WeChat red envelope system."

"We have designed single red envelopes for individual use, and lucky red envelopes for sending within WeChat groups. We have also changed the process of writing blessings first and then grabbing red envelopes. Oh, and by the way, the shake red envelope function for the Spring Festival Gala has also been developed and can be put into use at any time."

Chen Pingjiang nodded, satisfied with the progress, and asked again: "What other links in the business connection have not been completed?"

"We have spent 5300 million to acquire CCTV's new media partner for the Spring Festival Gala. Now the business department is intensively negotiating cooperation with various businesses."

The red envelope project is WeChat Pay's breakthrough and the only chance to narrow the gap with Alipay. Chen Pingjiang cannot help but pay attention to it.

Prior to this, the WeChat red envelope project was kept secret in order to avoid being discovered by Alipay and its plans to steal the money.

This thing was made so quickly, it took less than a month, and now it is time to lift the ban on the project.

After the meeting, Chen Pingjiang thought about it, created a WeChat group, and invited all his business friends to join.

After a while, Pony Ma, Zhou Hongyi, Liu Qiangdong, Wang Chuanfu, Lei Jun and others all joined the group.

Xiao Ma Ge: Mr. Chen, what group is this?

Chen Pingjiang: Chat group, by the way, let me show you something interesting.

Liu Qiangdong: Hello everyone, I am a little trembling when I see you all.

Lei Jun: Dongzi, don’t be too modest. After all, you are one of the top two e-commerce companies in China.

Liu Qiangdong: Oh, Mr. Lei, I am just a junior in front of you. If Joyo.com had not been sold, there might be no Taobao and JD.com.

Lei Jun: …

Wang Chuanfu didn't talk much after he showed up in the group. He and Pony Ma are in the same city, but the business tycoons in the group are all in the Internet business, and there are only a few who are in the real industry.

When Zhou Hongyi saw Pony Ma was in the group, he didn’t want to talk much as he was still hung up on the 3Q war.

Amidst the long-awaited calls, Chen Pingjiang typed: This year's Spring Festival Gala, I plan to do something big. We have a WeChat red envelope project within Renren.com, which is just like this. After sending this message, Chen Pingjiang casually sent a WeChat lucky red envelope in the group.

Unexpectedly, there are a bunch of question marks below.

Chen Pingjiang: Didn’t you see it?
Brother Xiao Ma: What did you post?

At this time, Li Xi trembled and said: Boss, you are using the test version, while the other brothers are using the official version and cannot see the red envelopes.

Chen Pingjiang was suddenly confused.

Then Li Xi sent the test version to the group and made it available for everyone to download.

After everyone finished downloading, Chen Pingjiang immediately sent out lucky red envelopes.

In just a few seconds, all the red envelopes were snatched away.

小马哥抢到24块6，雷军抢到了31块8，东子抢到了57块2。

Pony Ma's business acumen is at its best: This thing is good. Alipay may not know about it yet, but there must be a lot of people sending red envelopes during the Chinese New Year, so the number of WeChat Pay users will definitely increase significantly this time.

I don't know why, but when Xiao Ma was typing this, his nose suddenly felt sore and he sneezed a few times. He felt like something very important was leaving him.

Seeing that everyone showed interest, Chen Pingjiang immediately revealed his true intentions: We, Renren.com, have won the new media cooperation for this year's CCTV Spring Festival Gala to promote WeChat red envelopes. We are currently in need of a group of cooperative merchants to advertise with you on the Spring Festival Gala. Who is interested?
Liu Qiangdong was the first to raise his hand: How can we cooperate? Mr. Chen.

Chen Pingjiang: We will send out a shake red envelope every hour starting at 9.9 o'clock during the Spring Festival Gala. At that time, whether WeChat users are watching the Spring Festival Gala or not, they can click on the shake function and choose to shake the red envelope to get the red envelopes sent by various companies. On the cover of the red envelope, we will mark "Congratulations, you have received a 8.8 yuan red envelope from JD.com" or "Congratulations, you have received a yuan red envelope from BYD Auto." It is like advertising with you.

Everyone became interested at once, but then they came to their senses: Mr. Chen, you want us to pay money to send red envelopes through WeChat Pay.

Chen Pingjiang: Otherwise, I am not that generous. I am advertising for your company. The minimum donation is 20 million yuan per company. More donations are welcome. There is no upper limit. The more sponsors you have, the more red envelopes you send out, and the wider the coverage.

Li Xi also chimed in: "Bosses, our red envelope ads are more proactive and interactive than traditional TVC ads, and are more acceptable to consumers, which will increase the exposure and penetration of the brand. Moreover, our Renren.com's Toutiao and WeChat Moments will also provide a promotion opportunity."

Liu Qiangdong keenly noticed the business opportunity. JD.com was the one that needed traffic the most: "I'll give you 100 million, Mr. Chen."

Chen Pingjiang gave a thumbs up: Brother Dong is still the same Brother Dong, so generous.

Zhou Hongyi: Mr. Chen, we at 360 are not as wealthy as you guys, so I will just offer 2000 million.

Zhou Hongyi thought it through. Chen Pingjiang had already started to promote WeChat red envelopes so strongly, so how could he hold on to his wallet? If he really did that, he would have to stay away from Chen Pingjiang in the future. Besides, Xiao Ma Ge was also there, so he couldn't let himself be looked down upon.

Xiao Ma Ge: I also have 100 million to promote my QQ Dance, QQ Speed ​​and Cross Fire, oh, and WeChat chat by the way.

Chen Pingjiang was very upset: Brother Ma, this is not right. Brother Dong spent 2 million to promote JD.com. You have so many brands, it must be at least million, right?
Brother Ma had no choice but to add: Then it’s two hundred million.

At this time, Lei Jun also typed: Mr. Chen, do you allow me to promote Xiaomi phones on WeChat red envelopes?
Chen Pingjiang: Why not? As long as you pay, there is nothing wrong with that. Besides, Orange Technology and Renren are two different companies.

Lei Jun: Then I’ll give you 5000 million.

When Lin Bin saw it, he immediately said: Our Orange mobile phone is worth 8000 million!
Lei Jun: …

Chen Pingjiang: ...

Including the 2000 million yuan contributed by each of Wang Chuanfu and several other companies, and the 6.1 million yuan contributed by Renrengou, this time Laqunhong generated million yuan in advertising fees.

Taking other people's money, doing my own business, and promoting my own products at the same time, it feels extremely comfortable.

Li Xi couldn't help but admire his boss's move. If he were to come, he would have to negotiate with each company one by one.

Chen Pingjiang turned off his mobile phone contentedly, lay down in the recliner and thought carefully about the "Pearl Harbor attack" during the Spring Festival.

The Spring Festival Gala is a great time to launch a surprise attack. The key is the high ratings. Even if people don’t watch it, most people will turn on the TV to play the Spring Festival Gala at home on New Year’s Eve.

In the 90s, wine companies such as Kongfuyan Wine and Qinchi Wine became sponsors of the Spring Festival Gala. Among them, Kongfuyan Wine won the first bid with 3079 million yuan. For a time, the slogan "Drink Kongfuyan Wine, Do Worldly Articles" spread all over the streets. At the end of 1995, Qinchi Wine won the bid. At the end of 1996, Qinchi Winery won the bid again.

In 1999, the midnight time announcement advertisement of the Spring Festival Gala became BBK VCD. From 2000 to 2002, the midnight time announcement advertisement of the Spring Festival Gala was monopolized by Harbin Pharmaceutical Factory No. Gaizhonggai, Taiji Group Qumei and Harbin Pharmaceutical Factory No. Hutong Children's Cold Medicine.

The partner of this year's Spring Festival Gala is Renren, which beat Yanghe Blue Dream to win the bid.

It is almost certain that the WeChat "Shake" function on the Spring Festival Gala stage will inevitably add more WeChat users and expand WeChat's penetration rate, such as in regional and rural markets, as well as the middle-aged and elderly user market.

PS: I have run out of ideas, 2K left, 3K for 1 chapters tomorrow. (End of this chapter)