Reborn: Billionaire in College

January 2012, 1, the 21th day of the twelfth lunar month.

Many people noticed something unusual on WeChat when they woke up in the morning.

The pop-up window prompting the update version is forced to pop up and cannot be clicked unless you update it honestly.

Some people discovered a new red envelope feature after updating, while others learned how to use red envelopes through the version notes.

Because of the Spring Festival, the red envelope amounts have all been increased to 2,000 yuan, and the ways to play have become more diversified.

There is no need to talk about the conventional red envelope gameplay, and on this basis there are also New Year red envelopes with random amounts, funny red envelopes with customized expressions, selfie red envelopes, etc.

It can be described as varied.

WeChat users were instantly addicted to this novelty on such a special day.

The boss sent out lucky red envelopes to the company group.

The boy gave his girlfriend a red envelope of 520.

Random red envelopes are sent between classmates, friends and colleagues.

In just one day, WeChat red envelopes became popular and immediately topped the trending search list.

"I'm so happy today. I received a red envelope worth 500 yuan. I kept running around in the work groups of colleagues, relatives and friends. I couldn't bear to put down my phone even when eating."

"Don't mention it. I didn't get several big red envelopes. I couldn't even eat dinner at night. I felt like I lost 100 million."

"Our boss said that he suffered a huge loss. In previous years, he only gave out year-end bonuses during the Spring Festival. Today, everyone in the group called on the boss to give out red envelopes. He couldn't save face and gave out a red envelope of 5 yuan."

"It has to be Renren.com. It's been so good to us. We can even make some extra money during the Chinese New Year."

"happy New Year to all!"

"..."

The popularity of WeChat red envelopes exceeded the imagination of Renren operators and even more so exceeded the imagination of Alibaba employees.

Especially Peng Lei and her group, they thought that WeChat red envelopes might have a market, but they didn't expect it to be so popular.

The media worked overtime to write commentary articles.

“This is a good product that accurately grasps user psychology and needs.”

"The Spring Festival is a special day in the hearts of Chinese people. It represents reunion and joy. Giving out red envelopes during the Spring Festival is also a Chinese custom. During the Spring Festival, elders give red envelopes to younger generations, leaders give red envelopes to subordinates, and colleagues and friends cannot avoid giving red envelopes when they meet. For a long time in the past, due to the traditional introverted quality of the Chinese people, both the senders and recipients of red envelopes suffered a lot. The emergence of WeChat red envelopes has greatly solved these problems. The sender of a red envelope can immediately see the enthusiastic feedback from others and receive blessings, which gives great satisfaction to the heart; the recipient of the red envelope has spent a lot of effort to grab the red envelope, and in addition to the joy, he did not forget to share his joy in the circle of friends and WeChat groups, which also gave motivation to the sender of the red envelope."

"This is an innovation and breakthrough in traditional red envelopes. In the past, people who wanted red envelopes were too embarrassed to ask for them, and people who gave out red envelopes couldn't meet each other one by one. If they gave out too much, their wallets couldn't handle it, and if they gave out too little, it would be embarrassing."

"WeChat red envelopes go beyond the concept of "sending red envelopes" and turn sending red envelopes into a fun and interesting game. The red envelope grabbing, luck-testing and in-group discussions on WeChat red envelopes have overturned the traditional red envelope distribution process, making people have fun when sending and grabbing red envelopes, feel curious and surprised when opening red envelopes, and happily discuss with others after opening red envelopes. It breaks through tradition and creates a smooth product experience.

“While the operation is simple and easy to use, WeChat red envelopes also introduce game principles to enhance entertainment and interactivity.”

"Of course, I think WeChat red envelopes still have the following shortcomings."

After reading a blogger's review of WeChat red envelopes, Chen Pingjiang smiled and shook his head, then continued to send red envelopes in various groups.

He is also the boss, so red envelopes are indispensable. Even if it is for the purpose of promoting his own products, he has the responsibility to give out more.

The joy of grabbing red envelopes is because who doesn’t like to pick up the money?
The reason I gave out red envelopes was because I felt a little inflated after seeing so many people saying thank you to the boss.

Wang Cong posted pictures on Weibo and sent out hundreds of red envelopes in just one day. According to him, he would have sent out at least thousands of red envelopes after the Spring Festival.

Just as Peng Lei, Ni Xingjun and others said.

Chen Pingjiang did not deny that WeChat Pay had various problems.

But so what?

WeChat Pay itself is a follower, so being a little slow is not a problem.

As long as you have the traffic, you will catch up sooner or later.

With the support of social media, winning is inevitable, it’s just a matter of when.

…………

Early in the morning on January 1, New Year's Eve, Chen Pingjiang got up as usual and went to Renren headquarters.

The Twin Towers seem particularly deserted today. Not to mention the employees, even the security guards and cleaners are nowhere to be seen.

Normally there are security guards on duty, usually guarding the lobby on the first floor, but no one knows where they went today. Chen Pingjiang didn't care, because he had to allow them to be lazy during the New Year.

After making a cup of tea in his office and reviewing tonight's Spring Festival Gala red envelope shaking activity, Chen Pingjiang looked at the time and saw that it was ten o'clock in the morning, so he walked towards the WeChat backend operation team on the 12th floor.

When Chen Pingjiang arrived, Li Xi, Miao Bingwei and other main leaders were holding a meeting to arrange and deploy today's operation code-named "Escort".

Although the research and development has been completed, these people can't leave today. They have to stare at the big TV screen watching the Spring Festival Gala in the evening and monitor the server status at all times.

"Mr. Chen!"

"Mr. Chen, Happy New Year."

"..."

Arriving at the office area, Chen Pingjiang looked around at the employees who were working overtime with a smile.

"Thank you for your hard work today. You can't have a good New Year's Eve, and you have to work overtime here. On behalf of the company, I have decided that your overtime pay today will not be calculated based on three days, but on fifteen days, and you can choose to take three days of paid leave at any time after the New Year."

As soon as Chen Pingjiang finished speaking, the employees in the office area cheered.

The salaries of these people are not low, and half a month's salary plus three days of paid vacation is quite attractive. Even if there is any dissatisfaction, it will disappear.

At this time, Li Xi and Miao Bingwei also came over and welcomed Chen Pingjiang into the lounge.

As soon as he entered the lounge, Miao Bingwei said with a smile: "You are really a model worker. You come to supervise us even during the New Year. Are you so worried about us?"

Chen Pingjiang rolled his eyes: "No way, I'm here to cheer you up. You've worked hard today, and you're still restless during the New Year."

"What are you talking about?"

"You have to be polite." Chen Pingjiang smiled and turned to look at Li Xi: "What time is your flight?"

"One p.m."

"Okay, I'll watch you on TV tonight."

As the first Internet company to win the bid for the Spring Festival Gala, and in order to ensure that there will be no mistakes in grabbing red envelopes during tonight's Spring Festival Gala, Li Xi volunteered to go to the live broadcast site of the Spring Festival Gala.

Miao Bingwei patted his chest and said, "I will stay at the headquarters tonight. I will be responsible if any problems arise. You can all rest assured. Our Renren database and servers are not bad."

Chen Pingjiang smiled and nodded: "The administration has already notified the chefs in the cafeteria. At 3 pm, the chefs will prepare the New Year's Eve dinner so that everyone can eat and work with peace of mind. At 10 pm, after the local chefs have eaten their New Year's Eve dinner at home, they will come over to make a meal of dumplings for everyone."

"It seems that our leaders care about us and are very thoughtful. Many of them even brought their own meals today," Li Xi said with a smile.

"Okay, then you guys get busy, I won't disturb you from working."

After saying goodbye to Li Xi and Miao Bingwei, Chen Pingjiang went downstairs again and took a bus home.

When we arrived at Zhongshan Villa, the whole family was bustling with activity.

At Ge Mengshi's suggestion, Chen Pingjiang also changed into a burgundy new Chinese-style Tang suit.

"Ding, ding!"

Chen Pingjiang, who had just changed his clothes, heard someone opening a WeChat voice call. He picked up his phone and saw that it was unexpectedly a WeChat video.

Yan Yan's!
Chen Pingjiang frowned, realizing that he couldn't accept the call at this time, otherwise the two houses would be exposed just by their different interior decoration styles.

Chen Pingjiang waited until Yan Yan on the other end of the phone hung up the call herself, and then ten minutes later, he called.

"Hello, dear, my network connection was down just now. The 3G signal in this place is too weak. I pressed the call for a long time but couldn't get an answer. What can I do for you?"

Yan Yan's cheerful voice came from the other end of the phone: "Oh, nothing, I just wanted to ask if you've arrived."

"I just got here a while ago. My mom is cleaning the house. She hasn't been home for a long time, and the house is all dusty. By the way, do you want me to ask my mom to come over and talk to you?"

"No, no, don't disturb them since Auntie is busy. Have you booked a table at the hotel?"

"Yes, I have ordered it."

"..."

After chatting for about ten minutes, the two hung up the phone, which made Chen Pingjiang nervous.

Today, Yan Yan, contrary to her usual behavior, actually talked on the phone with him for a long time. It was really rare to see such a thing. This girl was a typical person who didn't like making phone calls. It was a luxury for her to chat for even a minute.

Chen Pingjiang thought, it seems that Yan Yan is gradually getting into the role of wife.

However, checking on the post is definitely not allowed.

Otherwise, Chen Pingjun’s identity as a time management master would definitely not be hidden.

"Is it Yan Yan's call?" At this time, Ge Mengshi's voice came over.

Chen Pingjiang nodded.

"You haven't spent the New Year with her for two years in a row. She must be disappointed, right?"

Chen Pingjiang was really at a loss for words when asked this question. It seemed that nothing he said would be right, so he simply chose to remain silent.

From Ge Mengshi's perspective, she could have just not mentioned this matter, and maybe it would have been better to pretend she didn't know anything. But she was considerate by nature, and didn't want to see Chen Pingjiang in trouble.

"Actually, I'm fine. I was mentally prepared when I got together with you. After all, you two are an engaged couple now, so you should spend more time with her during the holidays."

Ge Mengshi said it with ease, but her expression betrayed her.

Chen Pingjiang walked over and put his arm around her shoulders, comforting her: "I've been vaccinated in advance. Are you still worried about my ability to handle things? And, you know, I try to be fair. As long as I become strong enough, maybe we can all sit at the same table and have New Year's Eve dinner in the future."

"You are so beautiful." Ge Mengshi smiled and pointed her slender finger at Chen Pingjiang's forehead.

Chen Pingjiang didn’t know whether that scene was beautiful or not.

But from a father's perspective, he has to do it.

Otherwise, if he spends time with one of his children and neglects the other, it would be a pity for Chen Pingjiang that the children don't have their father's company in their childhood.

Starting at 2 p.m., intermittent sounds of firecrackers could be heard from the Zhongshan Villa District.

In the past two years, Dongjiang has been implementing a limited ban policy on fireworks and firecrackers during the Spring Festival, with "limited time, limited location, and limited variety", from New Year's Eve to the fifteenth day of the first lunar month.

However, let alone a limited lifting of the ban, even a complete ban would not apply to the Zhongshan villa area.

First of all, it is difficult for property management to manage the animals when they are in their own yard. Even if they can manage them, do you think they dare to be blind at this time?

Everyone turned a blind eye.

The sound of firecrackers continued to be heard outside. At first, Xiao Doubao looked around excitedly. But when the sound of firecrackers became louder and more frequent, he finally felt panic and burst into tears.

Ge Bingyi also took this opportunity to quickly set off his own firecrackers.

The sound of firecrackers bids farewell to the old year, and the warm breeze welcomes the new year.

"Come on, everyone, raise your glasses and drink together. Happy New Year." Chen Pingjiang, who is basically the head of the family, stood up first, raised his glass and invited everyone to drink together.

The two families smiled and laughed heartily as they wished each other well.

More than a dozen sumptuous dishes were placed on the fine mahogany dining table, and everyone was toasting each other happily.

The meal lasted until about five or six o'clock.

The women had already left the dining table and were sitting by the TV watching TV.

Ge Bingyi and Chen Guangming drank to their heart's content and even played finger-guessing games.

"The top five!"

"Six sixes."

"Seven clever tricks!"

"Brother, you lose, drink!"

Chen Pingjiang sat aside and watched without feeling bored, but he still had to open WeChat from time to time to reply to New Year greetings.

Almost everyone who knows Chen Pingjiang will take the initiative to send him a New Year greeting text message.

There are very few people who can make Chen Pingjiang take the initiative to send money to them, and they are nothing more than some business tycoons and government leaders.

Just send a group text message and it's done.

However, the messages sent by his close female friends are still worthy of Chen Pingjiang's serious response.

Zhang Xinyue: Happy New Year, I haven’t seen you for a long time. Are you sure you will come back to Dongjiang for the New Year?
Cong Nini: Husband, when we were having the New Year’s Eve dinner just now, my dad actually showed concern for me for the first time ever and asked me to bring a partner back next year. Do you think I should give him a grandson directly then?

Nina: I haven’t seen you for a long time, I miss you so much, I wish you all the best in my heart.

Yin Zhen: Happy New Year, my sponsor.

Yin Hui: Mr. Chen, Happy New Year.

What Chen Pingjiang didn't expect was that even Nazha sent him a New Year greeting message.

After replying to the New Year greetings messages to these people one by one and chatting with them, Chen Pingjiang looked at the time on his mobile phone and it was already seven fifty.

Chen Pingjiang hurried to the toilet and came back just in time for the Spring Festival Gala to begin.

"I must let Old Ma take a look tonight!"

Chen Pingjiang is full of confidence in the Spring Festival Gala's shake-and-red envelope plan.

On the TV screen, the Spring Festival Gala opening credits ended.

Several CCTV hosts lined up in a row.

Zhu Jun: China Central Television.

Zhou Tao: China Central Television.

Li Yong: Dear audience friends, everyone——

Together: Happy New Year!
……

Zhou Tao: Let me tell you, this year's Spring Festival Gala has added a new segment. While watching the live broadcast, you can scan the QR code, participate in Weibo interactions, and make real-time comments. Be careful of people complaining.

……

Ge Mengshi smiled and looked back at Chen Pingjiang: "The connection between your Weibo and the Spring Festival Gala is pretty good."

Chen Pingjiang nodded: "There will be more exciting things later."

"Oh, isn't this Li Xi? I've seen this guy before." Xu Fangjuan next to him said in surprise.

Li Xi on TV seemed a little reserved.

Unexpectedly, before the exciting part Chen Pingjiang was about to come, the WeChat red envelope gave him a surprise first.

Before the hour of shaking the red envelopes, at 8:, WeChat red envelopes could not be sent or received. Users reported that the process of receiving red envelopes was sometimes normal, but sometimes they could not be received. A line of small words appeared: "Dear, the friends who are sending red envelopes now are too enthusiastic. We are a bit busy. Please come back later!"

After the outage occurred, WeChat’s official Weibo account immediately announced that it had stepped up repairs. Old red envelopes issued during the problem period could not be claimed, but the initiator could re-repost them and claim them again.

Chen Pingjiang did not call Miao Bingwei to cause trouble, but Miao Bingwei took the initiative to call him and said that he had temporarily added 1000 sets of servers and communicated with the operator.

Fortunately, at 8:50, WeChat red envelopes were gradually restored.

What is really laughable is that all the portal websites and news media are still updating their Weibo accounts, and all kinds of news about WeChat red envelope traffic jams have become hot searches.

———XA citizens couldn’t get red envelopes, so they smashed their Orange S2
——— WeChat red envelopes were jammed on New Year’s Eve: Can’t handle so many people using them? From NetEase News.

———Will the crazy red envelopes "ruin" WeChat? Renren responded that it is working with operators. From 21CN.

———As of 19:1, the total number of WeChat red envelopes sent and received on New Year's Eve reached million times. From Renren Technology.

9 o'clock exactly.

Zhu Jun held up the microphone and announced: This year's Spring Festival Gala has a different aspect. For the first time, we have joined hands with WeChat to carry out all-round and in-depth cooperation, and distribute red envelopes to people across the country at every hour of the live broadcast. WeChat's "red envelope rain" will accompany the CCTV Spring Festival Gala throughout the whole process. Users can open WeChat's "shake" to participate in the interaction and shake out various surprises. On New Year's Eve, WeChat will work with many brand sponsors to send out more than 5 million yuan in WeChat cash red envelopes. Users will have the opportunity to "shake" out red envelopes throughout the Spring Festival Gala.

At around 22:4999, the "Everyone Grabs Red Envelopes" session, which users are most looking forward to, will officially begin. There will be a "red envelope rain" at that time, and the maximum amount of a single red envelope will be as high as yuan. Every user who grabs a red envelope can also receive multiple additional red envelopes to share with WeChat friends (all red envelopes are free to receive).

Zhou Tao: In addition to grabbing red envelopes, during the entire live broadcast of the Spring Festival Gala, WeChat's "Shake" function will be transformed into a mysterious entrance, where users can shake out various "surprises" closely related to the design of the Spring Festival Gala.

Surprise 1: Shake out the Spring Festival Gala program list. When users open the "Shake" function, they will have the opportunity to shake out the electronic program list that lists the currently broadcast programs.

Surprise 2: Shake out a New Year's card. Users can also randomly shake out a New Year's card for a friend, edit creative greetings, and "send a New Year's card" to their friends to send New Year's blessings.

Surprise 3: "Shake" out blessings from male and female celebrities. As the Spring Festival Gala is being broadcast live, users can use WeChat's "Shake" function to get New Year's greetings from celebrities who are broadcasting live programs. For example, if Li Yuchun's program is being broadcast on TV, her New Year's greetings will also be shaken out in time by users. This is completely synchronized with the live broadcast process, and users can experience real-time cross-screen fun interaction.

Surprise 4: "Shake" out a family photo. If you shake out the "Show family photo" interactive page, users can upload a happy reunion photo with their loved ones, or create a picture and share it on WeChat Moments, and have a chance to appear on the Spring Festival Gala.

Surprise 5: "Shake" out "Friends' Spring Festival". Just shake it gently, and the short videos posted by friends in Moments will form a "simulcast", accompanied by songs, taking you to see the Spring Festival in the eyes of your friends.

Surprise 6: Shake out a friend and send him/her a red envelope and blessing. Users have the opportunity to "shake" out a random friend and send him/her a red envelope and blessing.

Li Yong: Today, Mr. Li Xi, Chairman of Renren Group, also arrived at our Spring Festival Gala live broadcast site.

……

Ge Mengshi turned her head in surprise: "Is this the surprise you're talking about? How much does such a long oral broadcast cost? This was simply unimaginable in the past."

Chen Pingjiang smiled and nodded: "In fact, such a long oral broadcast is not a matter of money. This wave of oral broadcast plus the interview with Li Xi may delay for several minutes, which means that a program will be cut. Of course, it is the rehearsal program that will be cut, not the official live broadcast."

Not only Ge Mengshi was surprised, but also Pony Ma, Jia Yueting, Lei Jun and Jack Ma who were watching the Spring Festival Gala at the moment were all extremely surprised.

The Spring Festival Gala has never had such a long speech for a sponsoring brand.

The Spring Festival Gala is open to Chinese people at home and abroad around the world, and to some extent it also represents the image of the country. It has to be said that Renren and WeChat are really awesome for endorsing a product on such a formal and rigorous occasion.

This is not comparable to the one-minute-long one-man crosstalk at the beginning of "The Voice of China" to introduce the sponsor.

Other companies come to bid and just pay money, and still let you negotiate terms?

In fact, because of this oral broadcast, Renren.com communicated with CCTV, the Spring Festival Gala program team, and the director many times.

CCTV wants to attract other Internet companies to join the bid competition, and hopes to use Weibo to interact with the Spring Festival Gala, especially because of WeChat's financial offensive of agreeing to send 600 million red envelopes.

If it were any other company, they wouldn’t be able to be on this broadcast even if they had money.

Because last year’s CCTV Spring Festival Gala was criticized for having too many soft advertisements, it was originally planned not to arrange any spoken broadcasts and soft advertisements this year.

Unfortunately, this year's Spring Festival Gala is still ugly.

Hu Haiquan's family and Chen Yufan and Bai Baihe were on the same stage. From Chen Pingjiang's perspective as a later generation, it was just hilarious.

Li Yundi also went on stage to talk about piano.

I don’t understand Sa Dingding’s “The Creation of All Things”.

Cai Ming's sketches are not funny.

"Because of Love" by Faye Wong and Eason Chan is just barely okay.

Liu Qian is here to perform magic again. Coincidentally, the person performing the magic is Dong Qing again. They are an old duo.

An old song of Yishui.

Jay Chou didn’t come, and there was still no Zhao Benshan.

…………

The red envelope rain at exactly 10 o'clock was so fierce that it almost caused the server to crash.

The WeChat operations team who were staying at Renren headquarters were so scared that they were sweating all over.

Later, WeChat’s official Weibo account announced proudly: at 10:32 a.m., CCTV Spring Festival Gala gave out red envelopes, WeChat’s total shake count reached 4.1 billion times, with a peak of 4.1 million times per minute (special note: this data is not the 1.2 million times per second that was shared in Moments), and million WeChat red envelopes were given out. The point is, the server held up!
Chen Pingjiang opened his circle of friends and started browsing it.

Business elites either talk about New Year's greetings or their circle of friends, and the amount of discussion on the two is almost equal.

Compared with ordinary people, these business elites obviously attach more importance to this surprise attack of WeChat Pay.

"Renren has taken Alibaba back to the last century! Mobile Internet has made PCs fossilized! Tonight, children will definitely remember the New Year's Eve when a family of all ages sat together, shaking their phones non-stop! Tonight, WeChat is destined to go down in history."

"Today, a RMB trading market has emerged in China. The trading volume is huge, but each transaction is very small. The liquidity is extremely high, the risk is extremely low, and the traders have an extremely good mentality. Shorts and longs are desperate to send money to each other. This is a completely harmonious and prosperous era unprecedented in human history!"

"This is the real capital operation. WeChat has more than 1 million users, and 30% of them send 60 yuan red envelopes, which will form a total capital flow of 2 billion. The payment will be deferred for one day. The monthly interest rate of private lending is currently 420%, and the daily yield is about 30 yuan. The conservative return on the deposited funds every day is 18 million yuan. If % of users do not choose to receive cash, then their accounts can generate billion in cash deposits without interest. This is how to play with capital. Chen Pingjiang is awesome."

WeChat red envelopes are very popular in the circle of friends, and the same is true on Weibo.

"Friends circles are full of people grabbing red envelopes and sending sentimental New Year greetings. Weibo is relatively more suitable for me."

"The keyword 'WeChat red envelope' has been searched over 1 million times on Weibo, with 158 results found, 121 times more than Baidu, which is a miracle."

"Under the prophecy, Jack Ma must be dumbfounded at this moment. He didn't expect WeChat to be so unethical."

"Eighty percent of them are in a video conference. It's not too much to say that 2000 million new card users were added in one night. One minute of WeChat Pay is worth ten years of hard work for Alipay."

"Before, the biggest drawback of WeChat Pay was that there were few users and consumers had not developed a habit for it, which led to the number of card-binding users not increasing. But after the red envelopes were introduced, it completely broke the deadlock. It seems that the number of card-binding users will exceed 100 million this Spring Festival. It has directly completed the original accumulation and passed the so-called 'cold start'."

Previously, the WeChat group of business tycoons that Chen Pingjiang had created was also filled with lively conversation.

Lei Jun: Mr. Chen, people say I am a marketing genius, but I feel like I am nothing compared to you. This is a brilliant move.

Pony Ma: No doubt about it, the two hundred million were worth it. I checked and found the names of our products on the spending records.

Liu Qiangdong: Mr. Chen, I am very interested in the long spoken part in the middle of the Spring Festival Gala. May I ask how much it cost?
Zhou Hongyi: [grinning] Old Ma must be extremely anxious right now.

Chen Pingjiang: Thank you all for your support. Without your strong support, the shake red envelope campaign during the Spring Festival Gala would not have been so successful.

Xiao Ma: Hey, don’t be so modest. If it hadn’t been for the Spring Festival Gala, the WeChat red envelope would have scored at most 60 points, which is a good promotional product that can increase the number of WeChat users and WeChat Pay card-bound users to a considerable extent. But after the Spring Festival Gala, the score had to be 100, and even the additional questions were included, the impact increased by more than two or three times, and many overseas Chinese downloaded and installed it.

PS: This is a 7K-word chapter, and I have paid off what I owe. (End of this chapter)