Reborn: Billionaire in College

Chapter 36 Group Purchase Package
Chen Pingjiang got up early in the morning as today was his last day of vacation.

First, Zhu Yuanlan was sent to connect with the channels for purchasing food ingredients, while he went to the advertising design company to connect with the designs of a series of soft furnishings, menus, signs, and promotional materials.

The new store name was finally decided to be "Xiao Chen BBQ", mainly because Chen Pingjiang has an inability to come up with names, so it's enough as long as it sounds nice and is easy to remember.

The waiters' uniforms were also changed to camouflage uniforms, and some promotional slogans were placed in the store, and the atmosphere of the entire barbecue restaurant immediately became lively.

When he returned to the store, it was already mid-morning. Chen Pingjiang called Zhou Guanghan and asked him to bring it over.

"Grand uncle, is this the shop you opened?" Zhou Guanghan walked into the shop and took a look around, asking in shock. He didn't expect that in just a few days, his great uncle would make such a big fuss.

"Well, Erzi, bring me some customers from your sports college. As long as they come to eat there, you can use the taxi fare to deduct part of the meal expenses."

Zhou Guanghan agreed straightforwardly, "Don't worry, I'll go to each dormitory to spread the word when I get back. By the way, is there anything I can help with?"

Chen Pingjiang nodded towards some of the soft furnishings he had brought back earlier, "Here, help me install them one by one."

This is the good thing about Zhou Guanghan. He follows Chen Pingjiang's instructions and never complains.

Zhu Yuanlan looked at the menu that had just been made and ran over to ask Chen Pingjiang: "Boss, are these prices wrong? They are so cheap. The price of the set meal is much cheaper than selling each menu individually. Isn't this a loss?"

陈平江制作的这份菜单区别于一般店铺的传统菜单，除了印有每一份菜品单点的价格，在菜单最显眼的位置打印了三款套餐，分别是2-3人餐、4-5人餐、6-8人餐。每一份套餐里都包含招牌菜、若干烤串、应季时蔬。

This thing is very common in later generations, but it is still very rare in this era.

As the store manager, Zhu Yuanlan must be trained as a priority. Chen Pingjiang said, "First of all, if the price of the single dishes is almost the same as the price of the set meal, who would choose the set meal? These three sets are our main products, so they are naturally cheaper. This is also our advantage and confidence in competing with other barbecue restaurants. If it were you, which one would you choose?"

Zhu Yuanlan didn't think twice and said, "Then I'll definitely choose the set menu. It's much more cost-effective than ordering a la carte."

"That's right, college students would think so too." Chen Pingjiang nodded and continued, "The set meal includes some profitable dishes and slow-selling dishes. Although the price seems lower, the interest rate has not been reduced much, and it will increase the average customer spending, that is, the total consumption of each table. College students don't eat much vegetables, but we force them into the set meal, which is a disguised way of increasing the average customer spending.

In addition, if the set meals sell well, we don’t need to buy too many unpopular ingredients, thus saving food and reducing waste; if we have enough sales, we can negotiate prices with suppliers and lower the purchase price. The most important thing is that doing so can increase our traffic and attract more people.”

In order to make it easier for Zhu Yuanlan to understand, Chen Pingjiang spoke slowly and avoided some economic terms.

In fact, the benefits of set meals are more than that. For example, as long as the quantity is large enough, one pot can produce several dishes, the speed of serving is improved, and the labor cost is reduced. Group purchase sets are like wholesale goods, relying on volume to make profits. This is not like the unpredictable sales of single dishes, but still requires preparation. Therefore, group purchase sets are convenient and less risky, and have less loss than single dishes.

In order to make consumers feel that the meal is worth it, the set meal will have 1-2 main dishes, such as boiled fish, spicy crayfish, and a few other small dishes. However, with the main dishes, consumers will not care about the small dishes. However, it is these profitable dishes that increase the profit rate. In fact, the overall revenue is similar to that of a la carte. The set meal does not include alcohol. If there are too many dishes, you have to drink something to liven up the mood. This is a big source of profit. If you don't drink alcohol, it will increase the turnover rate.

After listening to Chen Pingjiang, Zhu Yuanlan was still dizzy and had to slowly understand what he said, but when she looked at Chen Pingjiang, her eyes were shining, "Boss, you are so amazing. I could never have thought of this idea even if you broke my head."

Chen Pingjiang smiled but said nothing. Although Zhu Yuanlan did not have a high level of education, she was experienced and eager to learn. She was a good candidate, but she still needed more observation.

In the evening, the advertising company sent over the first batch of promotional materials.

Most of them are handbags, mouse pads, plastic fans, etc. Handbags and fans can be integrated into the lives of college students, have a long retention time, and have better publicity effects.

Chen Pingjiang has already contacted Zhai Fei and asked him to help recruit a few students to work part-time in the name of work-study, and to pay each dormitory 50 yuan a day.

At this point, most of the preparations have been completed. After the last day of running-in tomorrow, we will be able to open the business the day after tomorrow.

Chen Pingjiang finally spent all his money and became a real pauper.

"Uncle, I haven't spent the 20,000 yuan you gave me last time. I'll go back and give it to you tomorrow." Zhou Guanghan said hurriedly after hearing Chen Pingjiang's self-deprecation.

Chen Pingjiang waved his hand, "You can keep the money for living expenses. Besides, it's only 20,000 yuan and it can't help much. It's no big deal to give it to you and then take it back. I will have money once the barbecue restaurant opens."

Zhou Guanghan knew Chen Pingjiang's character. It was useless for others to persuade him about something he had decided. He could only nod helplessly and said, "Then you must tell me if you are out of money. I will make time to come over and help you in the evening."

Chen Pingjiang did not refuse this time. Zhou Guanghan looked fierce on the outside, but he was somewhat inferior and sensitive on the inside because of the environment he grew up in. If he rejected the kindness again, this black boy would have some ideas.

For example, does my uncle dislike me and doesn’t want to play with me anymore?
"Okay. You guys still have tomorrow off, right? Come and help me hand out flyers. Your salary will be the same as other store employees."

Zhou Guanghan shook his head: "I don't want a salary."

"Just take it if I tell you to. Why are you wasting your words? Don't come if you don't want salary. If it gets out, people will think I am exploiting and oppressing you. Besides, you will work with me for the rest of your life. Don't you want salary? One thing at a time." Chen Pingjiang scolded Zhou Guanghan impatiently. Zhou Guanghan kept silent. He wanted to refute but didn't have the confidence.

Before the opening, the small barbecue restaurant already had six employees, and the wage costs were rising sharply. However, Chen Pingjiang was not worried. After his combination of punches, the customer flow would definitely be able to go up a level, not to mention there were a series of subsequent operations. There would only be a shortage of people, not too many.

If you are too lazy to go out in winter, you can start delivery and deliver it to the dormitory. For example, birthday rewards, points system, etc. Chen Pingjiang has nearly 20 years of experience and knowledge. If a barbecue restaurant cannot be popular, it will be a waste of life.

(End of this chapter)