Reborn: Billionaire in College

Unlike WeChat, which spends other people's money to promote its own products, Alipay is seriously spending its own money to promote Alipay.

The counterattack from Alipay was quite fierce.

On the eighth day of the Lunar New Year, Alipay launched the red envelope function.

On the day of its launch, Alipay added sharing portals for WeChat, Moments, and Weibo, allowing users to share Alipay red envelopes directly with WeChat or QQ friends through sharing links. For a time, WeChat Moments was frequently "flooded" with Alipay red envelopes.

Seeing this, Chen Pingjiang couldn't help but admire Alibaba's execution ability.

But it would be very unkind of you to use my WeChat to promote your Alipay.

If it is not banned, will it be kept for the New Year?
Just five hours after the Alipay red envelope function was launched, someone discovered that the red envelope sharing function had been completely paralyzed.

"As soon as I share, a red warning icon appears, reminding me that the content I'm sharing has security risks and cannot be shared on WeChat."

Then Weibo and Renren fell one after another.

Unexpectedly, the war continued to spread.

Some netizens reported that stores opened through the WeChat public platform are unable to use Alipay to receive and pay, and the page prompts "Taobao has blocked browser requests from WeChat."

WeChat has expanded the scope of its ban on Alipay. After banning Alipay red envelopes, it has also blocked all links or requests related to Alipay on the WeChat platform.

However, Chen Pingjiang felt that there was nothing wrong with his approach. If he and Jack Ma switched positions, would he allow him to use his channels for promotion?

That would undoubtedly bring disaster upon oneself!

This is a big deal!

Netizens who did not understand began to curse, merchants were also affected, and major news media all turned their attention.

"This is a battlefield without the smoke of gunpowder. WeChat and Alipay are on the verge of a war, and the biggest impact is on online store sellers and netizens."

"Some merchants in WeChat stores reported on Weibo that some consumers who used to use Alipay could not adapt to the fact that Alipay was blocked and simply gave up buying goods in the store. Not only did the transaction efficiency drop, but the normal operation of the store was also greatly affected."

"In addition, netizens who have been jumping between Alipay and WeChat platforms have complained of being tired, and their enthusiasm for sharing red envelopes has dropped sharply. Industry insiders analyzed that the direct confrontation between WeChat and Alipay over red envelope sharing is actually a battle for the huge mobile payment market behind it."

“Why doesn’t WeChat allow me to withdraw money? As a competitor, reasonable competition is fine, but WeChat’s direct blocking of Alipay is really disgraceful and goes against the corporate image of a large company.”

"Chen Pingjiang has also developed a 'self-centered' habit and lacks magnanimity and vision. If WeChat continues to do things that touch the bottom line of users, it will definitely be detrimental to its brand image. Then, more and more people will hate WeChat."

"That's right! Maybe one day other Internet companies will launch a new social software that can replace WeChat. For users, they can use whatever software is good to use. WeChat is not a must."

WeChat’s complaint phone number was flooded with calls, and reporters’ interview calls also came one after another.

At four o'clock in the afternoon.

WeChat responded to this matter, saying that WeChat Moments does not allow anyone to conduct malicious marketing in the name of red envelopes.

And Article 4.2 of the User Guidelines was brought out again.

"Users cannot post misleading information, otherwise the information will be blocked, and in serious cases, the account may be blocked."

Anyone with a discerning eye can naturally see what is going on, but WeChat’s actions are reasonable and legal, and there is nothing that can be done except complaining.

Just two hours after WeChat, Weibo and Renren were banned.

Tencent's QQ, QQ Space, and WeChat followed suit and banned the app.

This is even more shocking.

Is Xiao Ma brother confused?

We know that you have a good relationship with Chen Pingjiang, but do you really have to act like a little brother and listen to your big brother?
Besides, Alipay red envelopes cannot be shared through WeChat or Weibo, so won’t everyone just turn to QQ?

Aren't you happy about this? Why don't you do the business that comes to your door?

"Brother Ma, thank you very much for supporting my work this time. No doubt, I'll treat you next time you come to Dongjiang." Chen Pingjiang was talking and laughing while holding his mobile phone. The person on the other end of the line was Brother Ma from Tencent.

"What's our relationship? Why are you being so polite? That's all for now. We'll talk later."

After hanging up the phone, Xiao Ma smiled bitterly and shook his head.

There was a constant stream of criticism from outside, and some people were saying strange things inside, and he heard them all.

For example, he degenerates into a thug for WeChat. Is it necessary for a senior to obey the younger generation? For example, is the surname of Tencent Chen or Ma?

In this regard, Xiao Ma Ge could only spread his hands.

There's nothing I can do about it. It's because Chen Pingjiang gave me too much.

The relationship between the two companies is getting deeper and deeper, and Tencent has no choice but to completely turn to Renren, since its relationship with Alibaba is just average anyway.

First, Chen Pingjiang is a shareholder of Tencent, albeit with a limited share. Second, both companies are shareholders of Renrengou, so Tencent also benefited from it.

Finally, business binding becomes deeper and deeper.

This time, Chen Pingjiang reduced the channel fees generated by all Tencent products when using WeChat Pay by half at once.

The money saved is an astronomical figure, how could Xiao Ma Ge not be tempted.

Chen Pingjiang didn't think he had any losses. Tencent itself was planning to develop its own payment system. Such a large company would not always use WeChat Pay. Secondly, reducing channel fees can better pull Tencent into the battle.

That evening, Chen Pingjiang responded to the ban on Weibo for the first time, saying, "The shared content has security risks, and Alipay red envelopes are suspected of malicious marketing. When Alibaba connects to WeChat Pay, we will talk about this issue again. I am open to any cooperation, but you can't eat from the pot and then smash the pot, right?"

…………

Ali headquarters.

Ma Yun knocked on the table and said with a smile: "Now you see how important social networking is, right? Without social channels, we can't even promote our own products. Renren and Tencent have locked all channels, and we can't borrow any of their interpersonal relationships."

Peng Lei nodded helplessly: "This is within the normal scope of business warfare. The other party used reasonable regulations as an excuse. Although people know their intentions, they can't find an excuse. There is no point in suing or filing a complaint. WeChat is also destroying its own reputation by doing this."

Jack Ma laughed out loud: "Chen Pingjiang doesn't care whether his character is bad or not. He has already become a big player in social networking. No one can shake the position of WeChat and Weibo, not even Tencent. Didn't you see what he said on Weibo? Let us connect to WeChat Pay. It sounds nice on the surface, but anyone with a discerning eye knows that this is impossible. It's impossible for us on Taobao Tmall, and even more impossible for Alipay, otherwise I would have spent money to promote his WeChat."

Every one of you here feels a sense of powerlessness.

In the past, only Alibaba had the right to bully other companies, but today they were beaten up and were completely obedient.

Currently, Alipay does not have a friend system.

This means that the newly launched red envelope function cannot flow within the Alipay system.

It is impossible for Alipay to simply send red envelopes to users? That would be meaningless and too expensive.

So Jack Ma came up with the idea of ​​bringing in merchants, asking them to send red envelopes, and then Alipay would give subsidies to the merchants.

Take quick action through WeChat and Weibo.

Ma Yun said: "Right now, the Laiwang project has been launched, and our Alipay friend system must also follow up quickly. This is too frustrating. Fortunately, we have a trick up our sleeve this time, considering that WeChat may block it. Lao Ni, is it okay?"

Ni Xingjun nodded: "The password red envelope is ready and will be online tomorrow. This time, WeChat and QQ cannot be blocked, which can give Chen Pingjiang a big surprise."

"Haha, OK, I'm looking forward to Chen Pingjiang's expression when he sees the password red envelope."

…………

the next day.

Chen Pingjiang looked at the Alipay password red envelope on the mobile phone screen and heard Miao Bingwei's report.

"We can't block it this time. When users share red envelopes on WeChat, Alipay will automatically generate a picture with a digital password. There is no need for a sharing interface. You only need to upload the picture to Moments or WeChat friends. Other users see the Alipay red envelope password, remember the string of numbers, open the Alipay client, click the red envelope password at the top of the homepage, enter the password, and the whole operation is completed."

"Alipay is clearly well prepared and is on guard against us!"

Weibo CEO Wen Yan smiled and shook his head: "I didn't expect that this crude method could be used to circumvent our restrictions. Not to mention that we can't monitor every number and picture, even if we can, it's still taboo."

Li Xi pointed to his phone and said, "Alipay just sent a response. I forwarded it to our executive group. Mr. Chen, please take a look."

Chen Pingjiang opened WeChat, clicked on the picture, and saw the announcement from Alipay.

——Yesterday, Alipay customer center received calls from many merchants. Since yesterday afternoon, the stores opened by merchants through WeChat public platform and various mini-programs have been unable to use Alipay to receive and pay. According to our investigation.

——There is no change in the payment services provided by Alipay to merchants, including their WeChat stores. If you have any questions, please contact WeChat for consultation.

——If consumers wish to continue paying through Alipay, they can open the browser and continue to complete the payment.

This announcement clearly tells merchants that it’s not my fault that you can’t use Alipay, so try WeChat.

After Chen Pingjiang finished reading, he put his phone aside and said, "The reaction was very fast and accurate. It seems that we have no good way to crack either of these two moves?"

Li Xi's face was not looking good: "This old Ma is really something. Oh, we allowed him to connect Alipay to our WeChat official account merchants and mini-programs, but he never said that he would consider our WeChat. Now that something has gone wrong, he is blaming us. Besides, the red envelope function was copied from us."

At this moment, Zhang Yiming, who was in the meeting, raised his eyebrows, as if he had discovered something interesting.

"Boss Chen, there's a bug!"

"Oh?" Chen Pingjiang looked over curiously: "Go on."

"When they developed this product, they only considered merchants using password red envelopes for advertising and promotion, but did not consider ordinary users. It is true that password red envelopes can bypass our restrictions, but the security is also reduced. What will happen if someone who knows the password forwards it?"

Miao Bingwei blurted out without thinking: "It will be taken away by irrelevant people. It may even breed special studios and scripts. When the password red envelope is found, it will be shared with other mobile phones in the studio, and everyone will get the wool together."

Chen Pingjiang showed a playful expression on his face: "So, should we add fuel to the fire?" (End of this chapter)