Reborn: Billionaire in College

Pack up your stall as soon as possible!
Rough words are not rough.

After hearing what Cheng Wei said, Zhu Xiaohu was not dissatisfied at all, but nodded.

As the four RBAT companies have developed to this point, the distance between each of them has already widened.

People may not be that afraid of BAT, but the "R" in front of it is definitely not to be messed with.

The main reason is that Chen Pingjiang has mastered the ecological chain to perfection.

In the Internet era, mobile traffic is king, and Chen Pingjiang claims to own half of the world.

For Zhu Xiaohu, this number is definitely conservative.

Thinking of this, Cheng Wei couldn't help wondering: "Are there any signs that Renren will definitely get into the taxi business? Their business is already so large, if they want to get involved in the taxi business, will it be a monopoly?"

Zhu Xiaohu shook his head: "You have to understand what a monopoly is! It is not a monopoly if he comes in to do taxi business, even if he has an 80% market share. The key is whether he abuses his dominant market position to suppress competitors. If not, it is not a monopoly. It can only be said that everyone cannot beat him under the same market rules."

Cheng Wei smiled and said, "If such a day really comes, we will take the initiative to merge with them. At least we won't lose money."

After hearing this, Zhu Xiaohu looked at Cheng Wei with some surprise. "Do you really think so?"

"Of course, if you know it's impossible, why force it?"

"Haha, then I really want to praise you, you are wise. Many founders regard their businesses as their own children, and would rather die than quit, and finally perish together and owe a lot of debts." Zhu Xiaohu said: "Don't worry. This time, even if Chen Pingjiang wants to rush in, it's a bit late. So many startups are already laying out the market, but their products are not yet online. As long as there is enough first-mover advantage, and with more capital power, there is no need to admit defeat."

"After analyzing the group buying war, many of my friends and I found that the main reason why Chen Pingjiang won was that Lashou.com failed to live up to expectations and ruined itself. Otherwise, the market would have been divided into three parts by now. Meituan is doing better. Although its market share is not high, it is still alive."

That night, the three of them had a great chat.

Zhu Xiaohu verbally agreed to a US$300 million Series A investment.

This news made Cheng Wei and Wang Gang very excited, as if a dark cloud had been lifted.

However, the two words Zhu Xiaohu said before he left also made Cheng Wei deeply alert.

"Didi has only one strategy: to run the fastest! Because regional taxi apps simply cannot survive, coverage is the most important thing, and we must work hard to increase coverage."

“Once the capital selects someone, it will just keep adding more bets. Latecomers will have no chance to survive and will not be able to raise money no matter what.”

After Zhu Xiaohu finished talking, everyone left, but Cheng Wei was reluctant to go back to sleep. Now was the most exciting time for him.

With an injection of 300 million US dollars, he can continue to play this game.

It was a little consolation for the hardships I had endured in the past few months.

Today during the day, he personally promoted his product to drivers at Beijing West Railway Station, earnestly explaining the convenience of his product. However, the drivers felt that this was a new type of scam and that the software had many bugs, so they suspected that he was trying to cheat traffic.

Or they would reject him on the grounds that he did not have permission from the Transportation Commission and was considered an illegal taxi.

Every taxi driver is a valuable resource, but Cheng Wei was worried that there were too few passengers, so he just found someone to take the taxi. He did nothing every day and just placed orders with the drivers, letting them take the taxis around Beijing.

Not to mention how hard it is.

…………

In the following month, Cheng Wei, who had money in his hands, finally showed his impressive strength.

Adopted a more radical promotion strategy.

At this time, the main competitors in the Beijing market are Baimi Taxi and Yaoyao Taxi.

Baimi Taxi adopts the approach of giving mobile phones to drivers for free, but the mobile phones can only download the Baimi Taxi app. Didi’s sales staff provide free phone flashing services to these taxi drivers.

YoYo Taxi relied on its own connections to seize the business of Terminal 3 of Beijing Airport. Didi was stationed at Beijing West Railway Station, picking up drivers along the way, assisting them one-on-one in downloading the software, and distributing a large number of flyers.

As there were few users and Cheng Wei was worried that drivers would uninstall the software, he modified the software to show that it was the drivers themselves who failed to pick up customers, rather than that there were no customers calling for a taxi.

The most amazing operation is that Yaoyao Taxi is very wealthy and has received multiple rounds of investment. It spent 30 yuan on in-car radio advertising. After Cheng Wei learned about it, he immediately followed up the Yaoyao advertisement with another advertisement: "Open your phone and download Didi Taxi immediately."

Drivers couldn't tell the difference between Yaoyao and Didi. With just one advertising slogan, 1000 new downloads were added that night, and a large number of users were diverted from Yaoyao.

Through various tricks, Didi Chuxing has the potential to crush its competitors.

Chen Pingjiang asked people to collect Didi's growth progress every day, which was like having a God's perspective. It was a good feeling, especially when he saw the intrigues among the small startups at the bottom, which made him feel like he was back to the time when Renren was first founded.

Shen Nanpeng couldn't stand Chen Pingjiang's bad taste: "You are not nervous at all. Right now, Beijing, Shanghai and Hangzhou are fighting fiercely. Shanghai's Bumblebee and Hangzhou's Kuaidi are desperately trying to occupy the market, but you are like an alien demon in a fairy tale, waiting for them to fight to the death so that you can come in and reap the rewards?"

Chen Pingjiang spread his hands and said, "You are really wronging me. It takes time for Amap to launch a new feature. Besides, I told you long ago that this business is not very attractive to me. If it weren't for Cheng Congwude's repeated requests, I really wouldn't bother to touch it."

Shen Nanpeng thought Chen Pingjiang was just showing off, so he didn't bother to respond. Instead, he said, "The situation is very clear now. Alibaba will most likely support Kuaile."

Chen Pingjiang asked curiously: "How did you know?"

"Guessed." Shen Nanpeng blinked and smiled, "But what's more interesting is that many institutions are actually asking me about your intentions. They are more concerned about whether you will end up."

"If you don't get involved, they will choose their own horses and fight each other. But if you get involved, they may just exchange all their chips and leave the table. Don't doubt it, you have such a great influence now."

Chen Pingjiang smiled, which was not a denial.

Since AutoNavi is going to start the taxi-hailing business and Chen Pingjiang has agreed, he will definitely give his full support.

The position to which Gaode Taxi will rise in the first step depends entirely on how much resources Chen Pingjiang provides.

If AutoNavi doesn't have the group's resources and relies solely on itself to fight, it may not have any chance of success.

But if interfaces such as Renrengou, WeChat and Orange Mobile were provided, the situation would suddenly be different, so he is not in a hurry.

It is worth mentioning that as one of the payment scenarios, high-frequency taxi-hailing will inevitably bring a large number of users to WeChat Pay.

This is what Chen Pingjiang values.

The reason why Chen Pingjiang did not rush to launch AutoNavi Taxi was that he wanted to wait and see the market situation and how various forces would come together.

For example, how did Ali end up, and how did it relate to the Liu family?

…………

While Chen Pingjiang was watching, Ali was getting a little restless.

In recent times, Ma has been really exhausted. He has a lot of things to do with Alipay, a lot of things to do with WeChat, and now the taxi-hailing business has popped up, and he has to do it.

Cai Chongxin said: "We cannot simply think of companies like Didi and Kuaidi as just taxi-hailing apps. We should see them as the future entrance to Internet traffic."

"Other financial investors are more concerned about product details, user experience, policy environment, etc. In my opinion, these are minor contradictions that can be changed and optimized. The main considerations are industry scale, product logic, team capabilities, and entry mode. Obviously, if the first three are met, taking a high-frequency rigid demand such as taxi-hailing as the entry point is most in line with the principle of the fast fish eating the slow fish in the mobile Internet."

Peng Lei also nodded in agreement, but from her own perspective, she raised a question: "How should we view it? Is this high-frequency travel business an application scenario of Alipay, a component of Alibaba's core business, or an independent third pole?"

As soon as these words came out, the scene fell silent.

Dear Alibaba people, we have returned to the vicious circle that we cannot escape from when it comes to investing.

That is: Is it a strategic investment or a financial investment?
The purposes and methods of the two are completely different.

Tencent's approach of giving money but not caring about anything is called financial. To put it bluntly, it simply wants to make money and does not seek controlling stake.

From the beginning to the end, Alibaba has always liked to hold controlling shares, make strategic investments, divert traffic or provide services for Alipay.

What matters is influence, ecosystem, synergy and financial returns.

Finally, after thinking for a moment, Mr. Ma waved his hand and said, "Whether there is a strategy or not is the next step. Tell me who you think will win first."

Wang Guozhou: “Ding ding!”

Lou Jun: “Quick!”

The two blurted out the name almost at the same time, but pronounced different names.

Ma Yun stared at the two men with great interest.

Wang Guozhou coughed and said, "I suggested Didi because they have already received the A round and have achieved some results in the Beijing market. The most important thing is that I know Cheng Wei and I believe in his ability. He started from the bottom of the sales team and in just one year, he made his team's performance third in the country. He is the youngest supervisor, youngest manager, and youngest regional general manager in Alibaba. I don't think I need to say more about the talents of our Zhonggong Iron Army, right?"

Ma Yun nodded and turned his gaze to Lou Jun.

Lou Jun said: "Cheng Wei is good, but don't forget that Wang Gang and Alibaba still have a lot of grievances. Everyone will remember the ups and downs at that time, right? In this case, will he be willing to accept our funds wholeheartedly? Moreover, the development of Kuaidi and Didi is comparable, but Kuaidi has a great advantage in investment amount and valuation. Didi has been taken away from both the angel round and the A round. How much share is left for us? But with Kuaidi, we only need a few million to easily get all the shares in the A round." (End of this chapter)