Reborn: Billionaire in College

After teasing Alipay several times in the bidding for CCTV's Spring Festival Gala, WeChat raised the price of this year's Spring Festival Gala to a sky-high level.

Renren is not the only one competing with Alipay for the Spring Festival Gala sponsorship. We all saw the effect of WeChat red envelopes last year.

So Internet companies such as JD.com and Baidu also came over, but they were dumbfounded when they saw the generosity of Alipay.

"Damn, these Internet companies are so rich." The head of a winery walked out of the bidding room cursing.

Li Xi acted quickly and immediately sent people to sign Spring Festival Gala sponsorship contracts with eight local satellite TV stations, including Mango TV, Oriental TV, Su TV, Beijing TV, and Liaoning TV.

The cost per household is not expensive, averaging 10 million per household.

These days, the normal sponsorship fee for CCTV's Spring Festival Gala is only 5 to 6000 million yuan, and local satellite TV stations would be very happy if they could get million yuan.

In previous years, it would have been several million.

The most important thing is that this is WeChat, the No. 1 domestic Internet company.

Once the connection is established, local stations can also be high-end.

In addition, WeChat red envelopes were so popular last year that local satellite TV stations also want to get a piece of the pie this year.

The Spring Festival Galas of the eight major local satellite TV stations VS the Spring Festival Gala of CCTV.

In terms of influence, CCTV Spring Festival Gala is naturally the winner.

But local satellite TV wins in terms of its excellence.

The CCTV Spring Festival Gala is too grand, but for some reason, it gets uglier every year.

On the contrary, the skits on local satellite TV stations, especially those in Liaoning, are particularly interesting every year.

This year's annual meeting was still quite lively, and during the last few days of the year, Chen Pingjiang was running back and forth.

The companies under its umbrella are performing well and paying out large year-end bonuses. The employees are happy, and so is Chen Pingjiang.

"Hey, give me a Jingyefu, that's all I need to complete the card."

"Then give me a fortune!"

On his last day at work, Chen Pingjiang was walking around the company. When he just arrived at the WeChat business group, he heard two girls chattering.

Suddenly, he felt very interested and quietly stood beside the two of them.

The two women were each holding a mobile phone and operating them continuously. They were so focused that they didn't pay any attention to what was happening behind them.

In the end, it was other colleagues around me who kept winking and making faces to remind me.

The two female employees were shocked when they saw the big boss standing quietly behind them and watching them for a long time.

This was captured alive on the spot.

It's not even as simple as slacking off at work.

These two people are from the WeChat business group, and Alipay is their competitor. Yet they actually use it. Isn't this a clear aid to the enemy?

Which company can accept such a thing?
"Mr. Chen... Mr. Chen, I... we, know we were wrong." One of the fat female employees was about to cry.

If I were fired during the Chinese New Year, I wouldn't know where to cry.

The key is that Renren has high salaries, good benefits, and does not have the 996 work culture of other Internet companies. I don’t know how many people envy it.

If she was fired for such a small matter, she probably wouldn't forgive herself.

The other tall and thin female employee was so frightened that she didn't know what to say. She just sat there in a daze, tears on the verge of falling.

No one else in the office dared to make a sound.

Anyone who dares to show off at this time might end up in trouble.

The person in charge, Hao Shaoping, was standing next to Chen Pingjiang soon, with his eyebrows lowered and his eyes submissive, not daring to raise his head. In fact, he hated the two employees in his heart.

It’s New Year’s Day and you’re still restless. Can’t you wait until after get off work to grab the “Fu” character?
He had to do all these things at work and was caught by the big boss. He worked his way up for a long time to get to his current position.

"Mr. Chen, I'm sorry. It's my fault for not disciplining my subordinates. I am willing to take the responsibility and I accept the punishment." Hao Shaoping was still very single and quickly took the responsibility. At the same time, he also knew that this was the best way to deal with it.

Chen Pingjiang looked around at the people who dared not make a sound, then glanced at the two frightened "victims", laughed in silence, and waved his hand.

"It's nothing, don't make a fuss. I'm collecting the five blessings myself. Alipay is so generous, why shouldn't we take advantage of it?" After saying that, Chen Pingjiang comforted everyone with a few more words before walking away.

However, the two female employees who committed the crime still did not dare to relax.

Anyone with a little work experience knows that the big boss must act amiable in front of so many people. Even if Chen Pingjiang doesn't care, Hao Shaoping will hold them accountable.

Hao Shaoping ran a few steps and quickly caught up with Chen Pingjiang, still apologizing repeatedly. "Mr. Chen, I will teach these two a lesson."

Chen Pingjiang glared at him angrily: "I told you it's okay, don't make a fuss. Also, when were you transferred to the WeChat business group?"

Chen Pingjiang also felt helpless when he said this. Now that he has a high status, his every move will be over-interpreted by others. In fact, this feeling is really not good.

Thinking back to when he started his business, was this considered a big deal? At best, Chen Pingjiang was just having fun and joking.

But if it happened today, it would not only scare a bunch of people to death, but it would also be enough to make many people tremble with fear.

Hao Shaoping kept stealing glances at Chen Pingjiang's expression to determine whether Chen Pingjiang was angry or not.

It feels a bit like "serving a king is like serving a tiger."

He had worked hard to climb to his current position and didn't want to be implicated by such a trivial matter.

At this age, Hao Shaoping has already reached a management position in a mid-level department with real power in the WeChat business group. If he were in the outside world, he would be considered a talent.

With an annual income of one million plus income from stock options, one is close to financial freedom in a provincial capital city like Dongjiang. This job is really great.

Of course, this is also inseparable from Hao Shaoping's own hard work over the years.

Chen Pingjiang wanted to continue talking, but when he saw Hao Shaoping's reserved demeanor, he immediately lost interest in talking, raised his hand, and stepped into the elevator.

Many years ago, Hao Shaoping was the president of the Student Union and Chen Pingjiang was just a small fry.

Many years later, Chen Pingjiang held the power of life and death, and Hao Shaoping was just an insignificant middle-level manager.

The changes are too great.

After seeing the elevator door slowly close, Hao Shaoping let out a long sigh and wiped the cold sweat from his forehead.

At the same time, I was sighing in my heart that the big boss's aura was becoming more and more powerful.

When reporting to Li Xi, Hao Shaoping was able to remain calm, but he couldn't do it when standing next to Chen Pingjiang.

After Chen Pingjiang went down to the basement, he drove back to Zhongshan Villa by himself.

On the 30th, the Chen family of three celebrated the New Year in advance at Ge Mengshi's place.

As soon as he entered the house, Xiao Doubao saw Chen Pingjiang and staggered over to him, smiling, clapping happily and shouting, "Dad!"

Although the words were not clear, it still melted the heart of the old father who was a big shot outside.

Picking up his daughter, Chen Pingjiang began to kiss her chubby cheeks.

"Wash your hands first when you come back, so as not to infect the baby with germs." Xu Fangjuan shouted in the kitchen, immediately disrupting Chen Pingjiang's good mood.

After handing the steamed bun to the nanny, Chen Pingjiang washed his hands and came back to watch Ge Bingyi and his father play chess.

After dinner in the evening, the family watched the Spring Festival Gala on the local satellite TV with great interest.

Ge Mengshi changed channels several times in a row, and then said in amazement: "WeChat is really rich. It got sponsorship from so many channels?"

Chen Pingjiang smiled and said, "It's not a lot of money. It's good enough that the local TV station has sponsorship. We can be considered to have picked up a bargain this year."

…………

Compared to Chen Pingjiang's ease, Lao Ma, who was watching TV in the evening, couldn't laugh.

The Spring Festival Galas that were broadcast on several channels in a row were all sponsored by WeChat.

What’s more, unlike sponsoring the CCTV Spring Festival Gala, WeChat has much more initiative when sponsoring local Spring Festival Galas.

Not only are there more oral broadcasts, but even the insertion of advertisements has become somewhat unscrupulous.

Old Ma was very jealous.

"Damn it, I feel like I've been tricked again."

Although Lao Ma doesn't know how much money WeChat spent on sponsorships for so many local satellite TV stations, it is definitely much less than what Alipay spent in total.

This year, Alipay has increased the sponsorship amount five times!

And they have also prepared 800 million red envelopes!
And unlike WeChat, Alipay has no advertisements, so you have to pay the 800 million real money yourself!

This is equivalent to more than 10 billion yuan being sent out directly during the Spring Festival Gala!
Even if the landlord has money, he can’t spend it like this. The most annoying thing is that the enemy can get the same effect with less than one-third of his money.

There is a reason why Lao Ma thinks so.

Although the Five Blessings campaign is very popular this year, it does not mean that users no longer need to send red envelopes on WeChat.

In fact, the frequency and number of red envelopes have significantly exceeded the same period last year.

Users can collect the five blessings through Alipay, and send and receive red envelopes through WeChat.

Because social connections are on WeChat.

The frequency of receiving WeChat red envelopes far exceeds that of Alipay.

Ma's wife, who was watching the Spring Festival Gala with great interest, looked at the gloomy-faced Ma curiously and asked, "How did I offend you again?"

Old Ma shook his head woodenly and didn't want to talk about this topic.

But deep down, he was extremely envious of WeChat.

Every time, every time!
Whenever Renren promotes something, it can do so with almost no effort thanks to its powerful social channels, and it doesn't have to spend much on promotion and marketing.

But Alipay is different. If they want to promote something, they will be exhausted.

What makes Lao Ma most sad is that WeChat on his mobile phone keeps popping up messages, reminding him that there are red envelopes to grab.

But the same contacts installed in the mobile phone did not contain a single message even during the Chinese New Year.

Half a year ago, Lao Ma relied on his own reputation and attracted a bunch of business friends and celebrity friends to use it.

They did save face.

But the good times didn’t last long. After using the communication app for a while, these people soon switched back to WeChat.

There is no way, all my relatives and friends are on WeChat, I can’t get rid of WeChat.

…………

The next day, early in the morning, Chen Pingjiang rushed back to his villa.

Ge Mengshi's family knew it very well, but no one told anyone.

I haven't celebrated the New Year with the Yan family for several years. This year, it was Old Yan himself who suggested that we get together.

Yan Liming brought his wife and daughter to the Chen family villa at 10 o'clock in the morning.

After everyone finished greeting each other, the three women, Xu Fangjuan, Li Yuhua and Yan Yan, went to cook, leaving the Chen father and son and Yan Liming to chat.

Yan Liming is currently living quite comfortably in Tongnan. He is just a deputy mayor, but he has become a member of the Standing Committee, so his influence cannot be underestimated.

Yan Liming, who is in charge of education, environment and other departments, is actually not very busy and lives a relaxed life.

It is worth mentioning that the relationship between Yan Liming and Chen Pingjiang is almost an open secret, and anyone with some channels knows about it.

This also made Yan Liming a popular figure in Tongnan.

Who wouldn’t want to use Yan Liming’s connection to get Chen Pingjiang to invest in Tongnan?
As a father-in-law, Yan Liming couldn't say some things directly, as it would look awkward and his son-in-law would be dissatisfied.

However, Chen Pingjiang was very smart and had already made all the arrangements. He invested in several projects in Tongnan, which made Yan Liming proud.

Yan Liming also likes to chat with Chen Pingjiang.

Although Chen Pingjiang is young, he has great vision and experience, and can talk about both macroeconomics and international situation with great knowledge.

Even Yan Liming was enlightened by many perspectives on the issue.

In comparison, Chen Guangming was much more low-key, watching his son and in-laws chatting with a smile on his face.

I can't get a word in, and I don't want to.

Although he has developed the habit of watching the news and reading newspapers, he still can't keep up with the pace when talking about these things, which is embarrassing, so it's better to keep quiet.

"House prices have risen sharply this year, especially in first-tier cities. If this continues, ordinary people will not be able to afford it," Yan Liming said with emotion.

Chen Pingjiang laughed: "This round of price increases has just begun. We are only at the beginning. Land prices have increased, construction costs have risen, and business tax reform has increased inflation. Price increases are inevitable."

Everyone had a tacit understanding and just had a quick chat.

Chen Pingjiang never cared about things that he shouldn't care about, and he never asked about Yan Liming's work.

Similarly, Yan Liming would not ask about Chen Pingjiang's work.

"Come on, come on, it's time for dinner, stop chatting." Xu Fangjuan shouted with a smile.

A table full of delicious New Year’s Eve dinner is ready.

Chen Pingjiang raised his cup and said with a smile: "I hope that next year we will be a family of seven eating together."

After hearing this, some people reacted while others were still unaware.

Instead, Xu Fangjuan and Li Yuhua looked at each other, and then looked at Chen Pingjiang with sharp eyes.

"What do you mean?"

Yan Liming finally reacted, looking at his precious daughter Yan Yan with some happiness and some discomfort, and said after a while: "No... No, she is pregnant?"

Yan Yan's face immediately turned red. She looked at Chen Pingjiang curiously, then glanced at everyone else and shook her head desperately: "No!"

Chen Pingjiang then smiled and said, "After the New Year, Yan Yan and I are not young anymore, so we plan to get married while we are still young."

Suddenly, everyone at the table had different expressions.

Yan Liming and Li Yuhua were naturally delighted.

They had already recognized Chen Pingjiang, and although they were engaged, they never became official.

Now with Chen Pingjiang's promise, I feel a lot more relaxed.

Chen Guangming and Xu Fangjuan looked at each other with smiles on their faces, but there was some confusion in their eyes.

They didn't know why Chen Pingjiang didn't discuss it in advance and suddenly announced such a big thing.

But now is not the time to ask.

Only Yan Yan's dimples appeared and she smiled implicitly, looking at Chen Pingjiang with her eyes full of this person.

Chen Pingjiang gently held Yan Yan's soft and boneless white hand and kept smiling.

He can't delay getting married any longer.

The main thing is that Xiao Doubao will be three years old next year and will go to kindergarten soon, and the second baby will be born in two months.

Cong Nini also has a baby now.

If he drags it out with Yan Yan for a few more years, by the time they have a child, the little one will probably be too old to play with the kids.

By then it will be even more difficult to deal with.

"Okay, I originally thought you were only concerned with your career, so it would be better for you to get married soon."

Xu Fangjuan gradually came back to her senses and said with a smile.

It is naturally a good thing that Chen Pingjiang can get married peacefully. She hopes that Chen Pingjiang can be more restrained and obedient after marriage.

"What are you two going to do?" Yan Liming asked after thinking for a while.

Unexpectedly, before Chen Pingjiang could speak, Yan Yan said, "Let's not have a big wedding. Just have a small banquet with friends and family. I prefer traveling to get married."

Mother Li Yuhua nodded repeatedly: "That's fine. We, as elders, respect you."

Xu Fangjuan was a little hesitant: "It's only once in a lifetime, and your identities are here, it would be bad if you are too careless."

She felt that she was at a loss to her daughter-in-law Yan Yan, so she wanted to hold a grand wedding to compensate Yan Yan.

Yan Yan explained with a smile: "It would be great if it's like an engagement. Pingjiang and I are both very busy at work. If we have a big wedding, we won't be able to seat a hundred tables. And with my dad's colleagues and subordinates, it will really be exhausting."

Yan Yan was particularly considerate at this time.

Yan Liming also nodded: "Let's do it this way. Even if you are just an ordinary entrepreneur, you deserve a grand ceremony, but it's not good to continue to be high-profile when your status is too high."

Chen Pingjiang naturally did nothing wrong and was touched by Yan Yan's thoughtfulness.

Otherwise, if a wedding lasts for three days and three nights, someone might die.

Moreover, the headlines of all the major newspapers are all about the news about the two of them, which is really not the case. (End of this chapter)