Reborn: Billionaire in College

In the top private room of the high-end restaurant in Dongjiang Pearl Building.

Zhang Yiming and Liang Rubo seemed a little reserved as this was their first time here.

Zhang Yiming's annual salary has long exceeded 10 million yuan, so he can certainly afford it, but it was Liang Rubo's first time to come to such a high-end place.

The two men were dressed in suits and ties, and had dressed up carefully.

Liang Ruobo asked with an unnatural expression: "This place must be very expensive, right? The decoration is so stylish, and there is a string of stars hanging at the door."

Zhang Yiming waved his hand and said, "Just eat with peace of mind. No matter how expensive it is, how many hundreds of millions can a meal cost? Even if it is hundreds of millions, the boss can afford it. I have heard of this restaurant. Many of my colleagues have eaten here, but I have never been here."

Liang Ruobo nodded: "It doesn't look like an internet celebrity restaurant. It seems to be one that specializes in serving high-end customers."

"Of course. It takes a month to queue up just to make an appointment. But that's only for ordinary people. If it were Mr. Chen, there would be a private room here."

When the two were stunned, a deep male voice came from the side, saying with a smile.

Zhang Yiming and Liang Rubo looked back and saw a middle-aged man in his forties with a beard. He was dressed very manly, but spoke in a very charming and gentle manner.

It's a pity that he was facing two otakus. If it was a female client, he might be able to kill her mercilessly.

"you are?"

The bearded man introduced himself: "My name is Allen, I'm the boss of this restaurant, and I'm also a good friend of Mr. Chen. This private room is never open to the public, only to Mr. Chen. It's a pity that Mr. Chen only comes once in a while, so today I have to thank you two for coming."

"Oh! I see." Zhang Liang and the other man didn't say much and for a moment they didn't know how to respond.

After a while, Chen Pingjiang walked into the private room leisurely. Seeing the store manager Allen was there, he smiled and said, "What are you doing here? Go watch the kitchen."

"Mr. Chen is here." Everyone stood up to greet him.

Chen Pingjiang pressed his finger in the air, signaling the captain to take his seat. "Why are you being so polite?"

The bearded man smiled and said, "Then please order first."

After saying that, the manager walked out.

Chen Pingjiang said nonchalantly, "Don't worry about who he is. When you become successful, there will be many such people around you, and they all want to take the opportunity to get close to you. Just like this restaurant, I only came here once with my wife, and he was very enthusiastic to reserve a private room for me, but he was just pretending to do so. In reality? When I wasn't here, there were still other people dining here."

There is no essential difference between allen and Li Degui.

It’s just that one’s methods are a little crude, while the other is extremely patient.

Zhang Yiming smacked his lips.

I didn't expect that in such a lonely and lonely life, I would face smiling faces and meet so many kind people.

"How is it? Rubo, have you arranged your accommodation?" Chen Pingjiang asked casually. Liang Rubo smiled and nodded: "It's arranged. Thanks to Yiming's thoughtful arrangement, I rented a newly renovated two-bedroom apartment in a new building not far from the company. I took a look and was very satisfied. I moved in yesterday."

Chen Pingjiang nodded. "Seven Star River City? That building was built after Renren moved to Wujiang District. Many of the residents are employees of the company. It can be said that the entire building is alive and well because of Renren."

The plain narration sounded a little shocking to Liang Rubo's ears.

Is this a big factory?

One company supports one or even several real estate projects.

The prices in Qixinghe City are not low. Logically speaking, Wujiang District is far away from the city center, so the housing prices should not be that high. But because it is next to Renren.com, the rooms here are not much cheaper than the good houses in the city.

After the few people talked about real estate for about ten minutes, Zhang Yiming changed the subject: "Mr. Chen, I have already communicated with Mr. Li. The handover has started recently. We will withdraw from Renren before the end of the year at the latest. Lao Liang has taken the lead to start the preparation work."

"Okay!" Chen Pingjiang said as he arranged the napkin in front of him and spread it on the table. "I trust you to do the job. How's your research going these days?"

"Very good. We are more convinced that there is great potential in the short video field. It is very likely to be the next hot spot." Zhang Yiming glanced at Liang Rubo and said, "In the past few days, we have mainly been thinking about the company's future revenue sources and monetization issues. Advertising is the largest source of revenue for Internet companies and the main way to monetize traffic. Almost every Internet company has advertising business, which will account for more than half of the total revenue. We are still thinking about the rest."

It can be seen that Zhang Yiming and Liang Rubo’s overall conception of the Douyin project is still relatively superficial, which is normal.

The future of TikTok is gradually becoming what it is today through step-by-step exploration, and the two have not started working on it yet.

After thinking for a while, Chen Pingjiang slowly said: "Look through the phenomenon to the essence. Short videos can bring traffic after they become popular, and all profits should revolve around the word 'traffic'. If you only want to be a short video company, then I really underestimate you. Douyin and WeChat have the same potential and can become traffic entrances. After WeChat has traffic, it can do WeChat payment, public accounts, and mini programs, and gradually evolve into a platform. Why can't short videos do the same?"

Chen Pingjiang's advice made Zhang Yiming and Liang Rubo's eyes brighter and brighter.

They really thought shallowly.

The overall idea is still centered around short videos.

Chen Pingjiang's voice continued: "If Douyin becomes popular and becomes a traffic portal, we can try cross-border business. The first thing to bear the brunt is live broadcasting. Live broadcasting here is not just game live broadcasting, but covers all live broadcasting content. Games, music, chatting, appearance, and bringing goods."

Liang Ruobo keenly grasped a key word and quickly asked: "Mr. Chen, I understand the first few, but what is bringing goods?"

"Uh!" Chen Pingjiang suddenly felt a little annoyed. How could he have let the cat out of the bag subconsciously?

Is it going to evolve into a situation where everyone is selling goods? Is the ultimate path of live streaming to be the path of selling goods?
"Live streaming is... famous anchors or sellers selling goods through live streaming. It can be regarded as a new model of e-commerce. Traditional e-commerce opens stores on the platform, and users place orders based on product text and pictures. Live streaming e-commerce allows real people to explain the quality of products in front of the camera, interact with customers more intuitively, answer customers' questions, and promote sales. During the live broadcast, users can directly purchase through the purchase link of the live broadcast platform, which is intuitive and convenient. To put it bluntly, it is the fan economy and private domain economy."

Now that we are talking about this issue, I can only speak thoroughly.

Anyway, even if Douyin doesn’t do live streaming to sell goods, Jack Ma’s Taobao and Tmall will do it, and Zhang Yiming will learn from it in the future. In this case, it is better to plan ahead.

"Compared to traditional e-commerce online stores, I think the advantages of live streaming e-commerce are as follows: the content format is more intuitive, the fan effect is obvious, how to select products, satisfy the inertia of consumers, can better solve the cost-effectiveness problem, and the cost of live streaming is low." (End of this chapter)