Reborn: Billionaire in College

Chen Pingjiang was stunned at first, then he laughed and asked, "Why do you say that?"

Zhang Yiming was always too embarrassed to say, "I'm afraid you'll leave me alone one day," so he could only describe it succinctly: "It's too much money, and I can't feel at ease with it."

Chen Pingjiang was so smart that he could analyze the specific reason just by looking at Zhang Yiming's uneasy expression.

It turned out that he was too enthusiastic and scared the two good brothers.

After thinking for a while, Chen Pingjiang said, "I originally promised you this part, so don't think too much about it."

Having heard the golden words, Chen Pingjiang couldn't go back on his word, otherwise it would be too embarrassing.

Zhang Yiming is now anxious because he has been paid too much. Will he become increasingly arrogant in the future because of his career success and forget every little detail of today, because his future success is entirely due to his own efforts and has nothing to do with Chen Pingjiang?

Zhang Yiming waved his hands repeatedly: "No, no, Mr. Chen, we do this willingly."

Liang Rubo next to him had a complicated look in his eyes, and he somewhat understood his friend's psychology.

The more powerful the founder is, the more say he has when facing capital. However, these two brothers have so little say that they are almost molded into the shape of Chen Pingjiang.

After much thought, Chen Pingjiang came up with a compromise.

"I'll give you this much equity first. If ByteDance needs financing or new strategic partners in the future, I'll dilute your equity."

"Okay, okay." Zhang Yiming felt a little relieved.

Chen Pingjiang continued: "After the platform is built, while starting to promote it, we must also pay attention to the ecosystem at the creator level. To put it bluntly, we must make money for content producers so that they will work harder to produce content and make the number and variety of videos rich and colorful, thereby attracting more users and forming a virtuous closed loop."

Speaking of this, Zhang Yiming felt that he finally had some say.

He and Liang Rubo discussed for a long time how to help content creators "monetize".

It is nothing more than learning from all the emerging platforms and providing subsidies with their own money, or helping to connect with advertisers.

This is how platforms like Bilibili and Douyu work.

Throw money at it!
Chen Pingjiang chuckled, "It would be nice if it were just that simple. If you can think of subsidies, Kuaishou can think of them too. My idea is to combine the live streaming mentioned earlier and directly start e-commerce monetization. Shopping is driven by both material and spiritual needs of human beings, so it will never decline. Almost all commercial activities are based on transactions, and the survival of any company is ultimately related to shopping. If Douyin wants to become one of the smartest traffic platforms, it needs to integrate e-commerce when the traffic body is just taking shape."

"Speaking of this, I have to mention something. If you look at the history of Internet traffic development in recent years, most of the traffic in every traffic depression eventually went to e-commerce: in the PC era, the monetization model of webmasters was Baidu Alliance and Taobao Alliance; in the graphic era, there was content e-commerce, in the social ecosystem of WeChat, there was mini-program e-commerce, and in the short video era, there will also be short video e-commerce - the two words Taobao customer and distribution have accompanied Internet monetization players through generation after generation."

"People's attention can be divided into two parts: external and internal. External is social interaction on WeChat; internal is entertainment on Weibo, Xiaohongshu and short video platforms. Because we can't link to Taobao, we have always been blank in the e-commerce field. But platforms such as Weibo and Xiaohongshu are not so powerful. Weibo only sells traffic but not goods; Xiaohongshu is not popular enough. Therefore, Douyin must stand up and carry the banner of e-commerce in the Renren ecological chain!"

Zhang Liang and the other man looked at each other and swallowed unconsciously.

Wow, a short video project involves so many fields, and even involves the business war between Renren and Alibaba.

"I have introduced the internal driving force of the short video project. I will also give you some ideas, operators. It is up to you whether to use them or not. I am only responsible for giving suggestions. Kuaishou was launched much earlier than Douyin. I have observed that it takes the path of surrounding cities from the countryside, while Douyin takes the opposite approach and seizes the needs of first- and second-tier users. In terms of brand promotion, focus on three words: youth, music and joy."

"As for the product operation, you will hire a large number of professional music and dance masters to shoot and upload content. It is said that they are all students from the Communication University. Exquisite makeup, cool dance, rhythmic music, and beautiful boys and girls, who can resist it!"

At this point, the three of them looked at each other and started laughing.

"The operation side's task is completed, and the product will take over next. If users have the urge to follow, but find that they can't shoot good-looking videos, their enthusiasm will be greatly reduced. When they open Douyin, they find that they are better looking than in Meitu Xiuxiu, and the editing and music are all done in one go, which is a completely different scene. Therefore, you also need to develop a video editing software that helps users edit videos in a fool-proof way."

"Finally, it's data-driven. Algorithms are your strong point. Toutiao has done a great job, so I won't go into details."

Just as he was talking about this, the waiter brought the meal over.

Chen Pingjiang waved his hand and said, "Come and try it. Not many people come here. If it doesn't taste good, don't blame me."

But his recommendation had no effect.

When talking about the exciting part, it was finally Zhang Yiming's turn to show off his specialties, how could he not help but continue talking?
"Don't worry, Mr. Chen, as algorithms are what Lao Liang and I are good at. After a series of research and development at Toutiao, our algorithms have become more mature. The only difference is that Toutiao is represented by pictures and texts. To identify the content of a picture and text, we can use text analysis and image recognition. Combined with the attributes of the author of the article, we can make a rough judgment on the article. For users, we can judge them based on their basic information and their reading habits. For Douyin, because video content is not as simple to identify as pictures and texts, collaborative filtering based on people accounts for a larger proportion."

"To put it simply, we envision that Douyin will have a like function. The more likes a video gets, the more traffic we will give it, and vice versa. Of course, it's very complicated to explain."

Was it unfair that Kuaishou lost in the previous life?
Not at all!
Kuaishou’s approach is far behind Douyin.

Douyin’s ultimate one-step link monetization has ushered in the era of video e-commerce, putting it ahead of Kuaishou by more than one step.

To put it bluntly, content creators can make money on Douyin, so everyone will focus on operating Douyin.

In addition to video e-commerce, IP players and MCN agencies can also get a piece of the pie.

In addition, Taobao shop owners, grass-planting teams, and experts are also part of it.

Later, there emerged the industries of selling courses, holding private board meetings, and providing paid knowledge. Didn’t a blogger named Li, who claimed to be a PhD from Tsinghua University, start selling courses?

Yes, no matter how much Chen Pingjiang values ​​the Douyin project, it is not excessive. That is why he separated the Douyin project completely from Renren. This is to further increase his control and prevent Renren from being feared for being too powerful.

Douyin will be the last project in Chen Pingjiang’s Internet business. From now on, he probably will no longer work on Internet projects.

Tik Tok will also become the last link in its Internet ecosystem. Once completed, Renren's ecosystem will be unbreakable, spanning almost all Internet service projects.

Social networking, music, long videos, short videos, games, travel, group buying, food delivery, payment, online banking... and so on together form a complete ecosystem.

what?
Don’t you have e-commerce?

Isn’t Tik Tok an e-commerce platform?

Once TikTok becomes popular, it will make Jack Ma cry with envy, because this is the traffic entrance he has always wanted!
Naturally compatible with e-commerce!
Excuse me!
Douyin will become the father of Taobao shop owners!
Maybe a short video promoting a product goes viral and brings in sales of tens of thousands of units!

at the same time……

Douyin will revitalize Xiaohongshu from another angle.

"Let's see if Lao Ma will get jealous when he sees me in the future."

Chen Pingjiang thought.

Once Douyin starts to do e-commerce, you will see whether Ma will panic or not. If Ma dares to do something again in the future, he will directly block Taobao's external links and distribute more traffic to JD.com. You will see whether he will panic or not.

The meal lasted almost two hours as we ate and talked.

After the meal, the three were still not satisfied, so they found a private club and chatted for two hours.

It was already early morning when we parted.

Chen Pingjiang said this with a dry mouth, and all the food in his stomach was emptied out.

The rest depends on the performance of Zhang Yiming and Liang Rubo.

I don't think it's a big problem.

In the previous life, he did a good job without any advice from anyone. In this life, he is being taught by Chen Pingjiang and has such good resources, so he should be even stronger.

It was almost two in the morning when I got home.

Yan Yan was a light sleeper and would wake up at the slightest noise. In order not to disturb her rest, Chen Pingjiang took a quick shower and slept in the second bedroom.

When I woke up the next morning, it was already ten o'clock in the morning. There was breakfast and a note left on the table. It was from Yan Yan.

The general idea is that I have to go back to my mother's house after get off work today. I haven't been back for a while and I miss my mother.

Chen Pingjiang smiled knowingly, he could have fun again today.

After marriage, although Chen Pingjiang was unable to sever his ties with Ge Mengshi, Cong Nini and others, he also wanted to devote himself to being a good man who cares about his family.

Therefore, I never stay out overnight. I go home directly after get off work every day. I never dare to hang out around. At most, I visit my sons and daughters under the pretext of a business trip, but my time is very tight.

During the two days that Yan Yan went back to her parents' home, Chen Pingjiang wandered around, looked at Ge Mengshi, and then went to visit Cong Nini and Zhang Xinyue to show his face.

Life is quite comfortable.

When Yan Yan came back, Chen Pingjiang became a good husband again.

At the same time, Tian Hongrui had already rushed to Shenzhen and met Feng Ji, the future CEO of Game Science Studio, in a teahouse.

The key figure who took the lead in producing "Black Myth Wukong"! (End of this chapter)