Reborn: Billionaire in College

After Yan Yan was discharged from the hospital, Chen Pingjiang's large flat in the city center was suddenly filled with people.

In addition to Li Yuhua, Chen Guangming and Chen Pingjiang's family of three, there are also a group of nannies and confinement nannies.

The large apartment of about 300 square meters was packed with people.

Chen Guangming recently received a new task and devoted himself to the vast research of Chinese culture without sleep or food, studying the "Xinhua Dictionary" every day.

Chen Guangming originally intended to let Yan Liming name the child, but Yan Liming directly refused.

"Chen Jun? It's easy to pronounce, but it's a little ordinary?"

"Chen Jiarui, it doesn't seem to be too good either."

……

Chen Guangming smiled bitterly and shook his head: "This name is really difficult to come up with. There are actually many good ones, but I always feel that there are better ones. I can't make up my mind after thinking about it for a while."

Chen Pingjiang held the rice bowl and replied, "It's almost enough. It's better to choose one with fewer strokes, easier to pronounce, and fewer duplicate names, like me."

"It's not almost the same. It's just these three things. Each one of them is not difficult if taken alone, but it's difficult to put them together." Mother-in-law Li Yuhua smiled.

Li Yuhua, who is in her fifties, has taken good care of herself and had no worries in the first half of her life.

Her husband is very capable, her daughter is obedient, her son-in-law is capable, and now she even has grandchildren. For her, there are almost no regrets in life.

"I'm not well-educated. I think it's better to find an old gentleman to take a look. I don't know anything about the five elements in names." Chen Guangming had never felt so much pressure before.

If this were an ordinary family, they would just give the child a similar name.

But his grandson's future is destined to be extraordinary.

After lunch, Chen Guangming went back to his study to study. After saying hello to Yan Yan, Chen Pingjiang drove to the company.

"How is it going? Will it be able to go online as scheduled in two days?" Zhang Yiming rushed over as soon as Chen Pingjiang sat down in the company. Seeing Zhang Yiming, Chen Pingjiang asked with a smile.

Zhang Yiming immediately clasped his hands together and congratulated him, "Boss Chen, congratulations on the birth of your baby boy. You must invite me to the full moon banquet."

The news of Chen Pingjiang having a son was kept secret from the outside world, but there was no defense within the organization, so those who wanted to know would naturally know.

"We have done a very thorough job of preparation, and other sister companies have also cooperated very well. Currently, the publicity work has been launched, and we are striving to make Douyin famous."

The Douyin project took more than half a year to prepare and was finally officially launched, which Zhang Yiming and Liang Rubo poured a lot of effort into.

Although he is very confident in himself and the TikTok project, he must despise the enemy strategically and take the enemy seriously tactically.

Douyin has only one enemy - Kuaishou.

It has to be said that Kuaishou is also a legendary company.

It started out on Weibo, decisively tapped into the pulse of the times, and was the first to enter the short video market. It has not failed yet, which is impressive in itself.

Once a user demand is discovered, it needs to be verified by multiple parties. It cannot be just empty talk, and it needs even more market verification.

If users like it, then it is a real demand.

Sometimes the demand is real, but if there is no good solution, it may not have a good effect. For example, when the first generation of cars were not as fast as horse-drawn carriages, why did people buy cars? It is not that users no longer have the need to travel, but that the solution is not as good as the current solution. Only when the new experience-switching cost is greater than the old experience, will users consider using a new solution. Kuaishou must have successfully verified this trial period, and then resolutely carried out a comprehensive transformation.

In fact, Kuaishou has reasons to transform! As a tool, Kuaishou has achieved millions of downloads in just half a year, which is quite successful. So why does it need to transform?
There are only two reasons.

1. Difficulty in monetization. GIF Kuaishou was just a tool at the beginning. It is very hard to make a tool and very difficult to monetize. In this era, copyright awareness is not in place, it is unrealistic to attract advertising, and the user group portrait is not clear.

Second, technology has no core barriers. Users can leave at any time, and may be replaced by better tools at any time. What if Weibo develops a Gif tool directly within Weibo? Tool products are difficult to develop, let alone niche products that are not in urgent need.

It was not until Su Hua joined Kuaishou and investors provided additional funds that Kuaishou barely survived.

To be fair, it is rare for Kuaishou to achieve its current scale with such a poor foundation.

Based on the concept of inclusiveness, simplicity and non-intrusion, Kuaishou initially targeted ordinary people in tier 3-5 cities, essentially lowering the threshold for content creation and calling on everyone to be a creator. Complete decentralization weakens the power of "big V" and "Internet celebrities".

Su Hua believed that whoever wins over his friends will win the world, and he relied on rap and social dance to reach a user base of 3 million.

"Yeah!" Chen Pingjiang nodded with satisfaction, emphasizing four words: "Misaligned competition!"

Zhang Yiming, who had already thoroughly understood the project plan, understood it clearly.

Chen Pingjiang had trained and discussed the operation of Douyin in the early days of his business. He and Liang Ruobo were very familiar with each other.

After returning to the office, Zhang Yiming looked at the content map on the office wall and thought silently.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

Kuaishou grew rapidly by relying on third- to fifth-tier cities and rural areas, while Douyin did the opposite, focusing on first- and second-tier cities.

Kuaishou focuses on the middle-aged and elderly market, while Douyin focuses on the young people market.

Kuaishou uses a double-column waterfall-style distribution to push messages, while Douyin uses an immersive large-screen video display.

Kuaishou focuses on jokes, social dance and rap, while Douyin focuses on music and dance.

The plan was perfect. Zhang Yiming firmly believed that with the resource advantages of Renren, he could definitely emerge as a dark horse.

because……

With the continuous development of the economy, the domestic rural and urban markets are becoming increasingly polarized.

Young people in first- and second-tier cities follow trends, chase after Japanese, Korean, Hong Kong and Taiwan stars, and have two-dimensional comics and figures at home.

But the young people in the village think those are too far away.

The two groups are extremely divided.

The two groups that are also divided are the middle-aged and elderly and the young people.

Kuaishou’s tone and content determine that it is no longer able to expand its market upwards, which just opens a gap for Douyin to enter openly.

In other words, if Kuaishou had taken over the entire market from the very beginning and not excessively pursued the sinking market, Douyin might not have had much of a chance.

In the Internet sector, the first-mover advantage is so huge that it is hard for ordinary people to imagine.

Sina Weibo was able to defeat Tencent Weibo by just being the first to launch, and no matter how much money Tencent spent, it was of no avail. This is the best proof.

As the saying goes, success and failure are both due to Xiao He. If Kuaishou had not started from the 3rd-4th tier cities and rural markets, it would not have grown to such a scale in such a short time.

But now, the original plan has also limited the continued growth of Kuaishou. (End of this chapter)