Reborn: Billionaire in College

Chapter 545: National Essence and Intangible Cultural Heritage

"If you ask me, Old Zhai, if I had your connections, I would have been promoted long ago." In the cafeteria, a middle-aged man was eating with greasy mouth and teasing Zhai Fei who was sitting opposite him, "How about you? You have only just made it to the supervisor level now."

"What does this prove? Doesn't this just prove that our company doesn't rely solely on relationships, but rather promotes the capable and demotes the mediocre? I, Zhai Fei, consider myself to be of average ability, and I can only do so much as I can. It's fine the way it is now, at least I can relax. There's no end to the money you can make in your lifetime, so why work so hard?" After finishing the last bite of food on the plate, Zhai Fei wiped his mouth, stretched out, and said comfortably.

"Hey, just brag. I believe what others say, but I don't believe you. It's as if you're not the one working overtime until midnight. Hang out with your old classmates. You can help your brothers when you get promoted."

Zhai Fei smiled faintly and said nothing more.

When he was in college, he thought he was doing pretty well. His EQ and IQ were both high. With his relationship with Chen Pingjiang, he always felt that he wouldn't do too badly after joining Renren.

But in fact?
If you look at it from the perspective of an ordinary person, it is already amazing that he, an undergraduate student from a non-key university, who studied a "weird" major like financial management, could reach the level of a senior manager.

But can Zhai Fei be the same as others?

Watching his fellow CUFE alumni being promoted one by one, he almost became the last one in the same batch, which was really a bad feeling.

Chen Pingjiang is now a big boss, and the gap between him and him is too big, so he is embarrassed to bother him all the time. And from a professional point of view, he thinks that he is indeed not as good as his colleagues from 985/211, most of whom are still small clerks.

Some time ago, Hao Shaoping, his former boss in the student union, became famous, and Zhai Fei wanted to get close to him. When the two of them were having dinner, Zhai Fei also expressed his intention in that regard, but was rejected by Hao Shaoping because the timing was not right.

Hao Shaoping's words mean, "I've just taken office, let me take my time before I speak. Everything is very sensitive right now. Wen Yan was fired and I took his place. I don't know how many eyes are watching me."

In this case, Zhai Fei had no choice but to give up.

Although he said he accepted his fate, Zhai Fei was unwilling to accept it. Which man doesn't want to reach the top forever?

After leaving the cafeteria, Zhai Fei found an excuse to go outside to relax alone. There was a constant stream of people coming and going around him.

There are about 50,000 people in the entire park, making Zhai Fei feel very insignificant among them.

He turned around and looked at the 28th floor of Building A of the Twin Towers, where was Chen Pingjiang's office.

Although we work in the same building, I can only see Chen Pingjiang a few times.

After all, as the big boss, Chen Pingjiang always takes the elevator reserved for the chairman, so there is no such thing as waiting for the elevator.

"jingle!"

Feeling the vibration of the phone in his pocket, Zhai Fei took out his phone and took a look. The caller ID showed an unfamiliar number.

After the call was connected, Zhai Fei said "Hello".

A crisp voice came from the other end.

"Is it Director Zhai Fei?"

"It's me! Who are you?"

"Hello, I am Mr. Chen's secretary, Luo Wentao. If you have time now, you can come to Mr. Chen's office. Mr. Chen wants to see you."

After hearing this, Zhai Fei's expression changed 180 degrees.

From confusion to surprise, to shock and ecstasy.

Chen Pingjiang wants to see me?
My heartbeat instinctively started to speed up, and I couldn't help but look towards the 28th floor again.

"Okay, I'll be there right away. Ten minutes, oh, no, five minutes."

Five minutes later, when Zhai Fei appeared at the door of Chen Pingjiang's office on time, his chest was still heaving violently and he was breathing heavily.

The park itself is very large, and he ran over here at almost the fastest speed.

After taking two deep breaths and suppressing his breathing, Zhai Fei slowly knocked on the vermilion door in front of him.

"Come in."

A familiar voice came from inside the door.

Zhai Fei pushed the door open and saw Chen Pingjiang standing by the window.

The background was indescribably familiar, and slowly began to overlap with Zhai Fei's impression of Chen Pingjiang.

At the right time, Chen Pingjiang finally turned around and smiled at Zhai Fei: "I just saw you smoking alone in the garden?"

Zhai Fei was stunned for a moment: "Yes, it's me, Mr. Chen, you have really good eyesight."

Chen Pingjiang waved his hand: "Don't be so unfamiliar. Let's not talk about our relationship. I remember that year at the University of Finance and Economics, you protected me when I fought with some gangsters." Zhai Fei didn't expect that Chen Pingjiang still remembered something from such a long time ago. He scratched his head excitedly and embarrassedly for a moment.

"Although they are all small dots when viewed from above, I always feel that person looks like you. Then I took out my mobile phone and zoomed in the camera, and sure enough, it was you." After Chen Pingjiang explained, he led Zhai Fei to his seat, and then looked at Zhai Fei carefully.

After years of working in society and struggling in reality, Zhai Fei finally shed his unruly character and became more stable. Even his eyes no longer looked frivolous.

There are probably various factors that have kept Zhai Fei under pressure for so many years.

His academic qualifications and major are one aspect, but on the other hand, Chen Pingjiang also meant to test him.

Although Zhai Fei and Zhao Shaoyang have similar personalities, they are different after all, and their relationship is not that close.

"I just finished lunch and went outside to get some fresh air."

Chen Pingjiang nodded, skipped the topic, and asked, "How is it? Almost all of your old classmates who joined Renren.com at the same time have climbed over you. What do you think?"

"It shows that my personal ability is still not enough and my performance is not the best. I still need to work harder."

Chen Pingjiang smiled and said, "Do you really think so? You don't have any intention of blaming me at all?"

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

This life-threatening question almost frightened Zhai Fei to death. No matter what Chen Pingjiang's original intention was, Zhai Fei shook his head like a rattle.

"No, no, Mr. Chen. I'm not very ambitious. You've known me for a long time. I think I'm doing really well now. Most people can't ask for it. Besides, it's mostly my own problem."

There was no need to guess, Chen Pingjiang knew how Zhai Fei would answer, and he asked this purely to ease the atmosphere.

"I called you here this time because I have something for you to do."

Zhai Fei became excited when he heard this.

I am not afraid of the boss assigning me tasks, I am afraid that the boss will ignore me.

“Do you know about the Tik Tok project?”

Zhai Fei nodded and said, "I downloaded it two days ago. My colleagues all think this app is amazing and will definitely become a hit. It has fundamentally changed the communication mode of social media. The information density is not comparable to Weibo, which is known for its text mode."

"Okay, that's all you need to know. What I asked you to do is related to TikTok, but the relationship is not that big. Do you know what MCN is?"

Looking at Zhai Fei's clear eyes, Chen Pingjiang explained: "MCN is an imported product, which originated from the mature Internet celebrity economic operation abroad. It is a product form of multi-channel network, which combines PGC content and, with the strong support of capital, ensures the continuous output of content, thereby ultimately achieving stable commercial realization. Simply speaking, MCN is a kind of Internet celebrity economic operation model. MCN companies combine PGCs to form an Internet celebrity matrix, providing services in the fields of video products, programs, funds, promotion, digital copyright management, audience maintenance, etc., and providing content for platforms such as Douyin and Weibo."

"MCN agencies generally sign contracts with various types of content creators (Internet celebrities), such as graphic creators, short video creators, and live broadcast hosts. MCN agencies are responsible for providing a whole set of services such as training, packaging, promotion, and monetization for content creators, and obtain a certain share of economic benefits from them."

Zhai Fei listened carefully. Although he didn't quite understand how it operated, he roughly guessed what needed to be done.

"I hope you can set up an independent MCN organization, try not to have any equity relationship with Weibo and Douyin, and provide content to them, and also output content to external websites such as YouTube and Twitter."

Zhai Fei asked curiously: "Mr. Chen, with the size of our company, do we still need to do MCN? Aren't we a platform ourselves? What kind of MCN organization do we need? As long as the news is released to the public, a group of people will rush to do it."

Chen Pingjiang shook his head: "Of course it is not a pure MCN. I don't need low-level Internet celebrities. I need to run an MCN with Chinese culture and intangible cultural heritage as its main content. It may not be for profit, but it must highlight Chinese culture, attract the attention of the majority of Internet users, and even export culture overseas."

Chen Pingjiang’s idea is very simple. With the increase of comprehensive national strength, cultural soft power should be paid more and more attention.

Even if he doesn't do these things, MCN will do them slowly, but if he is in charge, the speed will be faster and the content will be more standardized.

According to the original trajectory, this type of MCN will not gradually be launched on Douyin, Tiktok, and YouTube until 20 years later, allowing overseas audiences to see the -year-old culture.

Now Chen Pingjiang wants to speed up.

There happens to be a candidate like Zhai Fei, so it would not be a bad idea to let him do it.

MCN is not a big project. It is just something Chen Pingjiang did casually. It can be regarded as giving Zhai Fei an opportunity.

Zhai Fei's awkward role meant that it was difficult for him to develop within the Renren system. Renren was already in a period of rapid expansion, and many positions had good candidates. Since it was difficult for Zhai Fei to find his position within Renren, it would be better for him to be sent out to do something else meaningful.

It can also be regarded as an explanation to Zhai Fei.

Chen Pingjiang is still very grateful to Zhai Fei. As a nostalgic person, he can never forget the help Zhai Fei gave him when he first entered university.

We established a good relationship in the beginning, now give Zhai Fei a chance.

Besides, this matter is not difficult. Although this MCN agency will not have any equity relationship with Douyin and Weibo, it will definitely get a lot of resources. Especially in the current situation where there are few Internet celebrities with traditional Chinese culture, this track is definitely a big blue ocean, and it can be done with almost no effort. (End of this chapter)

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