Reborn: Billionaire in College

Although Zhai Fei has no experience in starting a business on his own, it does not mean that he knows nothing. After all, he has worked in two large companies for eight or nine years, so his abilities are naturally beyond doubt.

Besides, most of the startups have grown from not knowing to being successful.

Zhai Fei, who is already 29 years old, is still single and rents a house near his company.

After returning home with the cardboard box, he couldn't wait to go online to search for all the information about MCN.

"There are so many types of MCN organizations, but combined with Mr. Chen's requirements, I guess the new company will do the incubation and signing type. Cultivate Internet celebrities or IPs by yourself, or directly sign them to operate. Use video as the main means of dissemination, and connect with domestic and foreign video websites."

"We still need to use content production capabilities as our core competitiveness to create a typical short video IP. We need to arrange 1-2 people for each track, such as Hanfu culture, Chinese cuisine, and intangible cultural heritage inheritance."

"As for profitability, although Mr. Chen did not make clear requirements, the company must at least have the ability to generate profits."

……

Zhai Fei spent an entire night carefully sorting out the details and recording them densely in his notebook.

After two or three cups of coffee, I felt more energetic and I didn't feel sleepy at all until dawn.

This is a stage that every entrepreneur will go through, called the excitement stage, which means that the vision for the future continues to grow and become more exciting.

When Chen Pingjiang saw Zhai Fei again in the office in the morning, he was shocked by the condition of the man.

“Can you bear a night without sleep?” Zhai Fei had scary dark circles under his eyes.

"It's okay, it's okay. I drank a lot of coffee last night and two cans of Red Bull on the way here. I'm very energetic now. Mr. Chen, here are some details I came up with last night. Can you take a look and give me some advice?"

Chen Pingjiang took the notebook handed over by Zhai Fei and read it carefully.

I have to say that Zhai Fei does have some abilities. At least he has a flexible mind and a strong learning ability. As for his management skills, he can learn them slowly in actual combat, which is not a big problem.

He admired Zhai Fei's daring and fighting spirit, and saw in Zhai Fei the shadow of himself when he first started his business.

"There is no problem in the general direction. I will approve 10 million yuan for you as initial start-up capital. At the same time, in order to facilitate your start-up and help you regulate the risks in your operations, I will transfer a finance person and a human resources person to you." Chen Pingjiang said after reading Zhai Fei's plan.

Zhai Fei was having a headache about recruiting people and accounting, but he didn't expect there would be an unexpected surprise, so he naturally agreed with both hands.

In fact, this person was not sent randomly, there is a lot of knowledge involved.

As a person with experience, Chen Pingjiang knows how important financial regulations and labor laws are. With the help of two professionals, he can at least help Zhai Fei avoid many pitfalls.

At the same time, it also plays a supervisory role.

After all, Chen Pingjiang himself was not very interested in this business. It was just like the investment he made to let Zhou Guanghan and Dai Sheng open a bar. It was considered as helping out his old brothers.

These people may not all be suitable to join Chen Pingjiang's company. Chen Pingjiang does not want them to become relatives in the company, nor does he want the relationship between the two parties to deteriorate because of being in the same company.

…………

One week after Douyin went online, the number of registered users reached tens of millions, a number that really scared Kuaishou.

In the short video track, Kuaishou’s first-mover advantage is so obvious that no one else can accumulate users so quickly.

They originally thought that it would take at least a month for TikTok to achieve this number, but now it has been reduced to a week.

I have to mention this here.

Short videos are all UGC models, that is, users create content, and the platform itself does not need to provide content, which saves a lot of money. For example, Tencent Video and iQiyi need to spend a lot of money to buy content and copyrights or make their own. For UGC, there is no content without users. The more users there are, the more high-quality content there is, the more advantages it has, the stronger the power of accumulation, and the faster the fission.

Therefore, it is difficult for UGC to accumulate users at the beginning, but after having hundreds of millions of users, it will have a huge competitive advantage. Kuaishou currently owns most of the short video users, and it can be said that it is difficult to surpass it.

However, in just the past week, Douyin has gained tens of millions of registered users and at least three million daily active users, which is no exaggeration.

The snowball has already started rolling, and it is only a matter of time before it gets bigger.

Marketing and promotion are certainly important for achieving such results, but more importantly, the emergence of Douyin has injected a breath of fresh air into the short video track.

Under the strategy of staggered competition, the quality of short videos has been improved, especially by inviting a group of high-quality creators to join in the early stage, so that there is a certain amount of high-quality content. In addition, starting from algorithms, music, special effects and other aspects, it directly leads to the fact that Douyin's videos are more beautiful than Kuaishou and provide better viewing experience for users.

What’s even more despicable is that Douyin artificially distinguishes between “old irons” and tries hard to dress itself elegantly.

Su Hua and Cheng Yixiao were terrified by this scene.

"We seem to have overlooked a problem."

Cheng Yixiao frowned and asked, "What's the problem?"

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

"Relatively speaking, some of our Kuaishou content creators are from 4th-5th tier cities and rural areas. They generally have low education levels and cannot come up with any new ideas in content creation. In short, they have no say in content creation. This forces them to use novelty and vulgarity to attract attention! Douyin seems to be different. Their content creators are just the opposite. Although most of them are also low-educated users, a considerable proportion of them are urban middle class, and there are also many celebrities and internet celebrities, which will lead to stronger content creation."

Cheng Yixiao nodded: "I've been watching Douyin a lot recently. To be honest, I personally even prefer Douyin to Kuaishou. Although it's not appropriate to say this, it's enough to show how attractive Douyin's content is. In addition... I've found that some internet celebrities have quietly switched to Douyin, and we haven't been able to stop it yet."

In fact, internet celebrities who are a little bit smart have already started considering switching to Douyin.

On the one hand, Douyin has money and a strong background. On the other hand, everyone can see that Douyin's users are more high-end and have stronger purchasing power, which means that monetization is easier.

Kuaishou has no countermeasures against these internet celebrities who have changed jobs.

After all, it is not like live streaming where you sign an exclusive agreement with every live streamer.

It is more like Weibo, where influencers can switch jobs freely and open accounts on other platforms.

This is fatal!

Su Hua: "If we say something outside, it will shake the morale of the team, so we can only talk about it privately. According to my analysis of the market, Douyin is very likely to catch up with us within a year. In the early stage, the users of the two are very different. We focus on the old iron culture, attracting grassroots creators in third- and fourth-tier cities; Douyin plays trendy music and short videos, attracting young people and white-collar workers in first-tier cities."

"But when both of us have developed our respective territories to a certain extent, we will inevitably extend our tentacles to each other's territory. Douyin will expand to third- and fourth-tier cities, and we will also try to get closer to Douyin's content style in order to expand the market. In the end, it depends on whether we can catch up faster or Douyin can expand faster."

Cheng Yixiao nodded solemnly. He didn't think Su Hua was exaggerating or trying to shake the morale of the troops. Instead, he thought what he said made sense.

Tik Tok’s development was so rapid and powerful that it was jaw-dropping.

It seems that the first-mover advantage of the Internet cannot be reflected in it at all.

Su Hua and Cheng Yixiao, who have been in the Internet for many years, naturally know about the battle between Alipay and WeChat Pay two years ago.

Even a powerful company like Alipay has taken advantage of its first-mover advantage and has almost taken over all online payments.

But what about today, two years later?

Aren't the two gradually becoming equal?
Even Alipay, which is backed by Alibaba, is in such a bad situation, let alone them? (End of this chapter)