beast basketball

The All-Star Game is still very attractive to Stephen. After all, Stephen has not participated in it yet, and entering the All-Star Game will also be very helpful for the improvement of Stephen's reputation and commercial value. Stephen's current efforts will determine The size of every contract he signs.

Of course, commercial value is a comprehensive judgment factor. In addition to the performance of the player on the field, there are also the player's own image, temperament, and the spirit he can represent, etc., and Stephen is more suitable in many aspects, so his commercial value value will continue to rise.

A company does not blindly choose a spokesperson based on fame, especially for those top companies, the spokesperson they choose must be in line with their own brand image in terms of temperament. At the same time, when Stephen chooses the endorsement brand, he also follows this concept to pick.

For example, in Stephen's business value research report, Stephen's biggest trait is "magic", the second is "fearless", the third is "violence full of elegance", and the fourth is "the mystery of the formation of opposites". ".In addition to these, there are also characteristics such as "sports", "youth", and "passion". Therefore, Stephen will never endorse those brands that represent stability or conservativeness, because this will conflict with his usual endorsement and give fans a Incongruous impression.

No, a state-owned commercial bank in China came to the door, and the vice president personally led the team to negotiate with Modans in the nature of a high-level delegation, and formally invited Stephen as their spokesperson.

When Modans received their request for a meeting, he was quite surprised. Why didn't he even send an intention in advance, and the person came over directly, but after inquiring about the situation of the other party, Modans accepted it , as one of the four major state-owned banks in China, although it is not a top-level enterprise, it has strong strength, and it is obvious that it is not short of money.

Mordance continued to understand the other party's business situation while negotiating with the other party. The negotiation went smoothly. The price proposed by the other party was very satisfactory to Modangs. Moreover, Stephen was their exclusive spokesperson, and their conditions were not high. , in addition to needing to shoot a commercial every year, I only need to go to China once a summer.

Moreover, the contract period can be as high as five to seven years, and the endorsement amount can be increased year by year according to a certain standard. However, after learning about this bank, Mordance refused, because this bank, regardless of its name or their consistent Publicity is far from Stephen's personal image.

But no matter how Mordance explained to the other party, the other party blindly thought that they thought the price was too low, and kept increasing the price. At the same time, they were looking for officials from the Chinese Consulate in Los Angeles to communicate with Stephen's aunt, and they were also going to the team. way.

No matter how Mordance explained to them, the reason for the refusal had nothing to do with the contract amount. At the same time, he told them that this was a purely commercial act, and it was useless to talk to anyone, but the other party just didn't believe it and was persistent. There is simply no room for rejection.

Mordance couldn't move, so they approached Stephen again. Stephen couldn't refuse, so he had to agree to their request, $300 million a year, a five-year contract, and an annual increase of 200%. Generally speaking, this price tag is quite high, and in the end, the other party proposed to give Stephen [-] million original shares, and enjoy the right to allotment by insiders.

The current value of these 200 million original shares is less than 20 US dollars, and Stephen did not take it seriously. Shi Xianghua holds shares in many companies, and the annual dividends are a little bit, and sometimes even no dividends, but Stephen did not. It occurred to me that the other party was still an unlisted company.

Three years later, before the other party was about to go public, Stephen's shares had increased to 5000 million shares, and Stephen only invested less than 30 US dollars. In the end, the value of this share exceeded the endorsement fee of Stephen's entire contract.

The other party finally returned satisfied. Although Modans was dissatisfied with this, he was only an agent after all, and Stephen had the final decision-making power. However, Stephen also told him that the other party was only using his name in China. His own personal image had no effect, so Mordance agreed.

This endorsement contract is different from the previous ones, that is, there is no need to contribute nearly half of the contract amount to the US tax department, because now Stephen’s portrait rights and commercial development rights in other countries have been authorized to a company in the Cayman Islands A registered company, this company is responsible for the comprehensive development of Stephen’s business value, and then after layers of transfers, most of the income will be transferred to an investment company registered in Hong Kong, and only a small part of the income will return to the United States.

This is a reasonable means of avoiding taxes, but the contracts Stephen signed with American companies cannot use this method. At the same time, in order to prevent the introduction of laws for the country to increase overseas income, early countermeasures have also been made.

Through this method, after deducting operating expenses, the expenditure of nearly 30.00% of the contract amount can be reduced. In addition to reducing tax expenses, Stephen also has a premonition that there will be more and more endorsements from Asia and China. This method can maximize dramatically increase income.

Moreover, China is now in a stage of vigorous development. If you use American money to invest in China, you will have to increase a lot of expenses between entering and exiting. However, it will be different after this method. Investments based in Hong Kong Companies can invest directly in the country with no extra costs.

However, how to invest and what industry to invest in is still in the research stage and has not yet been formally decided. However, under Yao Ming's suggestion, Stephen is already preparing to buy some real estate in several large first-tier cities, including commercial and residential properties. .

In addition to real estate, there is also investment in bulk futures commodities, which are all directions for investment. In terms of business, Stephen is not very good at it, but he has followed his father since he was a child, and basically knows a little about business rules.

Reasonable risk is equal to reasonable profit, and risk is directly proportional to profit. Stephen still knows this truth. At the same time, Stephen does not want to rely too much on the agent when it comes to investment. On the one hand, there are many examples. Players just listen to the financial advice of the agent. In the end, it ended up with nothing, and Stephen didn't want to make this mistake.

Although Stephen believes in Mordance's character and work ethic, but sometimes, it is better to control it in his own hands. This is also the case with Yao Ming. His playing salary is much higher than Stephen's. At the same time, his business The endorsement is also very good, not much worse than Stephen, both of them have the same troubles, so the two of them often communicate with each other on the phone.

Yao Ming is more familiar with the situation in China, and Stephen is more familiar with the situation in the United States. It is just right for the two to be added together. Has almost the same background, but neither of them cares about it.

After losing to the Utah Jazz, the Sonics' self-confidence was not hit, and their pride was inflated. After the lessons of these two defeats, the team's temperament became more stable. During the three days of training, the The degree of running-in of the team is also further improving.

However, the relationship between Ridnor and Wilkins is still irreconcilable. They are both the main players in the bench lineup. Their poor cooperation directly affects the combat effectiveness of the team. No one is willing to bow their heads and admit mistakes first.

If this situation is not resolved, it will always be a hidden danger for the team, and it will also affect the unity and combat effectiveness of the team. At a team development meeting attended by Presti, Carlesimo and Stephen, I talked about this Problem, Presti proposed that one of the two of them should be traded to solve this problem.

Stephen thought about it, and unless one of them is put in the starting lineup, this problem cannot be solved, but Durant is the team's key training object, and the cooperation between Watson and Stephen is quite good , it is not suitable to change anyone, so I have to follow Presti's idea and make a deal to send one away.

In fact, Presti really wants to make two deals to prove his vision and ability, but Bennett has no such idea. He does not advocate any changes to the team. The current lineup is very reasonable without his consent. , Presti did not dare to do it rashly.

As for who to trade out of the two of them, on this issue, Carlesimo and Stephen have disagreements. Stephen thinks that Ridnor should be traded, but Carlesimo thinks Wilkins is more suitable. a little.

The reason why Stephen chose Ridnour is that apart from the fact that the relationship between the two is basically the worst among Stephen and his teammates, there is also the fact that Ridnor and Watson's styles overlap too much. Send one away and change another type Come here differently to make up for the team's loopholes.

But Carlesimo doesn't think so. He considers the starting point from the perspective of trading. Wilkins is easier to be traded, but Ridnor is not easy, and the team has almost adapted now. Switching to another point guard is another readjustment, while changing to a scorer doesn't change that much.

As for the abilities of the two of them, Carlesimo has no opinion. Both of them have excellent points, but they also have some weaknesses. Seeing that the two of them have different opinions, Presti has no choice. I had to put it aside for a while and look at it again, anyway, it was still early before the transaction deadline.

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Thanks to the book friends of the underworld for their support.