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The person from the State-owned Assets Supervision and Administration Commission came to sign the endorsement contract with Stephen on behalf of its subsidiaries. This is also a compensation method negotiated in advance by the two parties. In any case, it is impossible to directly compensate Stephen in cash. Stephen did not think that he would easily Get such a large sum of money.

It is an acceptable and beneficial choice for both parties to compensate Stephen with endorsement fees by state-owned enterprises. In terms of nationality, at least his popularity in the country will be higher, which is also a good thing for these companies that pay to choose Stephen to endorse.

And for Stephen, it's not a bad thing either. As a public figure, he needs continuous exposure to maintain his popularity, and advertising is also a very effective way, so the two parties quickly reached an agreement, and the specific The cooperation has to be determined through negotiations.

The amount established by the two parties at the beginning was less than 2000 million. At the same time, due to reasonable tax avoidance, the money can basically fall into Stephen's hands. Because of the huge amount of money, it was signed again. Mordance They share 300% of the total amount equally with the creative artist agency, although it is more than [-] million after calculation.

You must know that the normal commission standard should be 20.00% to [-]%, and some can even reach [-]%. What Stephen enjoys is the preferential policy of super customer standards. There are not many players.

Although the compensation was only given in the form of endorsement, Mordangs still asked for a normal endorsement contract. At the request of Modangs, the SASAC provided the company size, industry status, positioning, and long-term development of the selected company. Targets, product details, product positioning, etc., in addition to mining, military, electric power and other companies that are not suitable for endorsement, which were excluded from the beginning, the State-owned Assets Supervision and Administration Commission brought information from 74 companies.

Of course, it is impossible for these 74 companies to be endorsed by Stephen. In that case, the endorsement fee would be an astronomical figure. With so many endorsements at the same time, the effect would not be that good. The reason why there are so many is that there is a choice.

At the negotiation site, it can’t actually be called the negotiation site. Now there is no need for any negotiation. It’s just that Mordance selects the target from the information provided by the other party, and then signs the contract on behalf of Stephen, and finally collects 2000 million U.S. dollars. .

In front of Modans, in addition to two different types of computers, there were also three telephones, and four assistants and three staff members sat beside him, while on the opposite side, there was only a deputy director of the State-owned Assets Supervision and Administration Commission and two staff members. As for personnel, Mordance not only had to check the information provided by the other party, but also reviewed it through his own channels. At the same time, he had to communicate with Stephen, and the contract could only be signed after it was confirmed.

The first thing to pick out is a China UnionPay endorsement contract. With the gradual acceleration of RMB internationalization and the gradual increase of Chinese tourists, more and more large shopping malls including Europe, North America, and Northeast Asia have added UnionPay payment channels. , to facilitate Chinese customers, but compared with Visa and MasterCard, the popularity of UnionPay is still very low, and it is only used when doing business with Chinese people.

In order to change the corporate image, speed up the process of internationalization, and reduce state-owned color, UnionPay not only prepared a very generous five-year contract of 4000 million U.S. dollars for this endorsement, but also prepared a set of planning plans. In Sri Lanka's view, this plan is very general, but it is the most sincere and the most room for cooperation among so many optional projects.

In terms of selecting endorsers, Mordance has always followed a principle, that is, the spokesperson must achieve a win-win situation with the endorsement manufacturer. While one side obtains financial returns from the endorsement, it must also have a positive popularity return, and the manufacturer must also Only when the spokesperson can provide product image and sales volume can such a cooperation be considered successful.

At the same time, this contract accounts for one-third of the total amount. This is also Stephen's request. Try to choose as few manufacturers as possible, so as not to make people feel that you are short of money, and pick up all rotten peaches and apricots in the basket. Well, one more endorsement would bring a lot of trouble, Stephen didn't want to waste all his time on this.

While the contract is lucrative, the endorsement requirements of UnionPay are also very high. Although Stephen is not required to attend any meetings, press conferences and other activities, he does require cooperation in graphic portraits and commercial film shooting, which requires Stephen to participate in person Of course, the contract also stated that all cooperation should be carried out according to Stephen's convenience. At the same time, although the endorsement amount has not changed within the five years, UnionPay requires them to have the priority to renew the contract after five years.

This shows that UnionPay does not only value this cooperation, but intends to cooperate with Stephen for a long time. There is no exemption clause in the contract. Most of the clauses are beneficial to Stephen. Read it again with the business assistant, and at the same time he talked with Stephen himself, and after confirming it, the two parties signed the contract.

After the first contract was finalized, both parties breathed a sigh of relief, especially the battle set up by Modangs made the other side very uneasy. This is all for sending money to you, so why are you so strict? These days, people are still picky about giving money, what is the world.

The second contract selected by Mordance was provided by a communication operator. Among the alternatives, there was actually another one with a larger scale, higher market share, and a larger contract amount, but Modangs Si thinks that Stephen's endorsement of that will not be able to improve the effect, because their market share itself is close to saturation, and the other party is already a monopoly in the industry, and Stephen will not be able to help the other party. So Mordance didn't think that was a good choice.

But this is different. Although they lag behind each other in all respects, they enjoy more state support. At the same time, Mordance also learned through various channels that this company has a deep relationship in China. It has a favorable position in the policy adjustment. At the same time, as a company listed in the United States, China and Hong Kong, Mordance also found through the analysis of financial reports and rating agencies that the company’s recent performance has continued to grow. If Stephen endorses this A manufacturer can also take advantage of this shareholder style and have an obvious endorsement effect.

This contract is only 500 million US dollars for three years, and it also requires on-site shooting, and also needs to participate in a high-end application event every year, but as long as the endorsement effect is good, Stephen and Mordance are not afraid of this trouble. After completing all the procedures, this The contract was also signed.

For the third contract, Mordance chose an airline company. The reason why he fell in love with this company was that it was easier to endorse it. Except for shooting print advertisements, Stephen did not need to attend any contracts. This is also a three-year contract. Thousands of US dollars, and at the same time Stephen can enjoy the treatment of this airline for free for life.

After signing this contract, Stephen does not need to pay for air tickets when he flies from the United States to China or within China. After signing the second contract, Stephen can use the mobile phone provided by the other party to make calls without spending a penny , even if Stephen calls in the United States and counts international long distance roaming, there is no problem.

The first contract was of no use to Stephen. It only provided Stephen with a diamond credit card representing the highest status, with a limit of 200 million U.S. dollars, free use of VIP lounges at more than [-] airports around the world, and the highest priority for boarding. Airport procedures, free high-value insurance, free or discounted legal, hotel, accident insurance, flight, medical services, and cardholders are automatically eligible to become members of many private top clubs.

After signing these three contracts, only 5000 million US dollars is left. In the next selection, Mordance spent a long time and did not decide which one to choose. On the one hand, most of these companies Contrary to his positioning of Stephen, most of these manufacturers only have a monopoly position in China relying on administrative power, and they have no advantage in the global market.

Some are in conflict with what Stephen has already endorsed, such as banks, Stephen has already endorsed certain banks, can’t he endorse another one? Once you have it, you can no longer choose a second one.

The same is true for the automobile industry. In addition, there are some enterprises such as grain and oil, steel, shipbuilding, heavy machinery, and chemical industry. Mordens feels that they are not suitable. Finally, Mordens chose a travel company. This is a five-year period. After the 2000 million contract was signed, Mordance pushed all the other materials back.

"I'm sorry, these are not suitable. I wonder if I can select another group of companies to send over." Modans' words made the face of the person on the opposite side turn blue. What is bull b, this is called bull b. , Giving money to others has to be disgusted by others. Do you think it is so easy for our SASAC to communicate with these companies and let them spend money? Isn’t it just a spokesperson? None of these dozens of companies are suitable.

There is still a quota of 3000 million US dollars, that is, one or two contracts, but this is already all the enterprises under the control of the State-owned Assets Supervision and Administration Commission, and some of them either did not communicate well or were excluded by Mordance at the initial stage. What should I do next?The deputy director of the State-owned Assets Supervision and Administration Commission, who had planned to take this opportunity to come to the United States for a few days, frowned suddenly.

He persuaded Modans first, but Modans didn't accept this at all, and when he wanted to contact Stephen, Modans told him that this matter was completely up to him. Finally, He had no choice but to agree to organize a list of another batch of companies as soon as possible. These are only the companies directly under the state, but the state-controlled companies are not the only ones.