In the entire city of A, including the whole country, the leading companies in the cosmetics and fashion industry, apart from the Star Group, are the Star Group's rival company Parker.

Parker is an American company. Before the rise of the Star Group, it had always been the dominant company in City A. It had introduced many international brands, and its market share has always been firmly ranked first.

However, since the rise of the Star Group, especially after Situ Chenjue took over the Star Group, apart from the real estate, shipping and IT industry, he also attached great importance to the development of the fashion industry.

With a long-term vision of drastic reform, he introduced many top international brands, and created many local brands according to the needs of women in City A, clothing, perfume, and make-up, all of which have achieved great success.

In the women's cosmetics business in City A, Parker and Xingchen Group are now in two parts of the world.

And the Xingchen Group is obviously more aggressive.

And this time, the brand that Star Group is going to sign with the top Swiss international brand is called [Alpine Snow Lotus]. This brand has always been a top brand in Europe and is used by the royal family.

Huanyan has also heard before that some princesses in Europe and even Arab princesses respect this brand very much.

Naturally, its price is also very high, and the average working class cannot afford such an expensive price.

Then, she looked at the previous proposal. It turned out that Situ Chenjue also considered that the price of [Alpine Snow Lotus] was too expensive, so he specially introduced one of their production lines.

This production line also has good effects, but because it is not aimed at the luxury royal market, the final price is still within the range that senior white-collar and golden-collar women can afford.

Situ Chenjue's plan is to break into the high-end market of skin care products in City A, but it won't be so expensive that it can only be used as an exclusive brand for noble ladies, and it can still benefit other women.

In his business philosophy, the perfect business plan has always been to combine international brands with local realities!

He is going to cooperate with [Alps Snow Lotus] to develop a unique brand in City A, and the name of the brand has already been designed, called [City of Angels].

This series has a history of top European, but it has added raw materials suitable for oriental skin.

Sure to be a hit!

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Huanyan looked at the project plan of [City of Angels], and every step of the promotion was described in detail. With her sensitive sensibility, she could immediately know that the development of this brand in City A would be very good in the future.

Moreover, the cooperation with [Alpine Saussurea] was also what Parker wanted to negotiate.

But, for some reason, there were disagreements during their negotiation, so in the end [Alps Snow Lotus] chose Xingchen Group as their only cooperative company in City A.

Therefore, Situ Chenjue also opened a condition that can be said to be the most generous in previous cooperation.

Because he understands that if this brand can be introduced back to China, it will cover top ladies and high-income professional women, causing a new round of panic buying in City A.

Profit is second, and more importantly, this is a battle of kings!

Huanyan read the detailed steps of the proposal, and couldn't help admiring Situ Chenjue, his business acumen and keen insight.

- here today

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