Halo of cheating in the entertainment industry

The editor Lu Zhongfei found was about the same age as Lu Zhongfei.It is not too far from the 40-year-old mark. This is a very kind-faced middle-aged man, and his attitude towards Su Li and the others is also very good.

Su Li basically didn't know anything about editing, so he could only watch from the sidelines.Today Su Li and Lu Zhongfei came to the editing room together, and the editor in charge of editing was already waiting inside.

I discussed a lot of general requirements with the editor, but in the future, I still need Su Li and Lu Zhongfei to make specific choices in terms of refinement.

However, when the editors just started working, Su Li felt very distressed because the films they spent a lot of time on finished shooting became waste products in the hands of the editors. Many things were originally provided when they were filmed. What was chosen is now discarded.

Although Su Li had the prototype of the original "Nightclub Supermarket" in his heart, once these shots were disassembled, the movie would become fragmented, so in general he could only give some pointers based on his own judgment.But now he saw that the films were turned into waste products with the help of the editor and several assistants, and some of them could barely be put into the frame of the whole movie after careful selection—Su Li was a little bit uncomfortable. I had the heart to watch it.

They worked so hard to get so many shots, but in the hands of the editor, there are only two kinds of shots—ones that work and those that don’t.

However, what surprised Su Li was that he performed pretty well. Even though his face was a little pale, there was not much difference in the overall situation.After that guy Lu Zhongfei fiddled with the editing process for a while, he finally couldn't help it anymore, he walked over and patted the editor on the shoulder, and the editor turned his head a little strangely: "What's wrong?,.

"I think the film you cut out is too much... I think you can add some more for you to see." Lu Zhongfei said, then took the mouse and clicked on the shot just now, and said: "I I think we took this shot very well! We did it five times before finally passing this shot, so it doesn’t have to be thrown away?”

Su Li also had the same regrets as Lu Zhongfei, but he knew that they were not professionals, and editors had their own reasons for what they did. What's more, this editor had been in charge of editing many movies. No problem at all.

The editor laughed when he heard this sentence: "I said, Lao Lu...you really are living more and more, making yourself like the kind of rookie director who has never been through editing. I know you are sorry for the lens. In fact, I am also a little bit sorry, but it can’t be done without editing! Look at the combination of several shots before and after. If this lens is put on, it will destroy the overall coordination! What’s more, this is cutting It’s too early to feel sorry for the scene, and we’ll have to cut a lot of shots in the future.”

Lu Zhongfei smiled wryly: "See you later..." In fact, he didn't know that these shots had to be cut.But when I saw the mouse click on the computer lightly, a period of hard work was wasted and there was no way to move it to the big screen.He still couldn't help a little twitching in his heart.Although he didn't buy the film, his painstaking efforts had been condensed on it.

"Old Lu is fine." Su Li suppressed the pity in his heart, and patted Lu Zhongfei on the shoulder: "It's all about keeping small..."

Lu Zhongfei smiled.He suddenly remembered, if he said that he was very distressed.Then Su Li will be the more distressed person—although he is the only director of this movie on the surface, in fact, Su Li is also acting as the assistant director and even the director for a period of time.In addition, from the equipment to the salary of this film, Su Li used his own money for everything. Seeing that those films can only be thrown into the trash can, it will be Su Li who really feels distressed.

Thinking of this, Lu Zhongfei felt that he didn't have any right to be too painful. Thinking about Su Li's pretended indifference, he was too embarrassed to do that gesture again.

A few people worked hard all morning and completed about 20% of the work, and there is still a lot of work to do.

During the lunch break, Su Li called Zhong Dajun.Now Zhong Dajun is the person in charge of the promotion of the movie "Nightclub Supermarket". His voice on the other end of the phone was a little impatient, and he said, "Su Li, what's the matter?"

"I want to ask about the progress of your publicity."

Zhong Dajun said: "For the time being, we can't do it... It's just that you have to invest more, otherwise our promotion work will be very stressful." Zhong Dajun is the person in charge of the promotion of this movie, and what they are doing now is Some promotional activities in the early stage.This kind of publicity mainly adopts a kind of viral marketing, and it is always hoped that word of mouth will spread, because the recent frenzy of comments caused by "Eavesdropping", coupled with the crazy sales of "All Over the World" last year, these factors have made Zu Li It's booming in China right now.A lot of people want to walk into a movie theater and see what "Nightclub Supermarket" will be like. .

The publicity team formed by Zhong Dajun is to gradually guide people's curiosity, to publicize Su Li's role in this movie, his performance, screenwriting, director, etc. "Followers are constantly increasing.

At present, the number of people who will definitely go to the cinema to watch "Nightclub Supermarket" has reached [-], and this number is still increasing.

The pressure on Zhong Dajun is enormous, because "Nightclub Supermarket" did not find a publishing company to let them take on the tasks and share the profits, so the publicity plan of "Nightclub Supermarket" is basically backlogged by Zhong Dajun and a few others. On the formed team.Their publicity was finally finalized after repeated discussions in the plan after repeated discussions between Su Li and Zhong Dajun. Now the first stage of publicity is coming to an end, and the next step is to make a big publicity and spend money.

The current propaganda team of "Liguang Film Studio" has taken on the work of many other departments, and there are too few people in Zuli.Fortunately, although this Zhong Dajun looks a bit ugly, his ability is absolutely unquestionable. Under his guidance, the publicity plan is constantly on the right track.

Su Li is a little bit sad here, because of the funding problem!

He now has a total of 60 in his hands. The money comes from the advertising fees of the automatic zone and a little sales share of "Full Text~wp All Over the World", and the other part is the money he earned from attending events.This amount of money is too little to invest in publicity.

Although there was very little money, Su Li really had no choice but to spend money everywhere, and he felt a little exhausted.

He said to Zhong Dajun: "It's good to see... I'll take care of the investment. You only need to take care of the publicity."

Zhong Dajun hummed at the other end, and then said: "The next promotional plan needs about 30 funds, I hope you can prepare it."

"I see..." Su Li was about to hang up the call with Zhong Dajun, and took out his notebook to calculate.Zhong Dajun seemed to have remembered something, and suddenly said: "By the way... Su Li, I contacted several companies for this movie, and they are willing to pay for some product placement in the movie!"

"Ca..." Su Li was slightly taken aback, but quickly said: "This is a good thing, as long as it doesn't destroy the integrity of the movie itself, you can agree."

It was only then that he remembered the matter of product placement. Ad placement appeared very early, and it has become more and more common in recent years. There are many product placements in the blockbuster "Assassin's Mausoleum". Netizens joked that what they pay for to watch is not a movie but an advertisement!

With the development of the times, the sources of coverage of movies are becoming more and more extensive, not only limited to the box office, but also include peripheral products, V, novels, TV series, theme parks, product placements, etc. Achieve cost recovery.It's just that the multi-income sources of movies have not been discovered in China very well, and the peripheral products are not outstanding, unlike Disney, which directly opens theme parks all over the world.Chinese people seem to be more convinced of product placement, so there are more and more advertisements in many fashion films of domestic films.

Su Li heard the reports from the advertising companies that Zhong Dajun gave him. First of all, it was a v player production company.This company is willing to pay 5 yuan to change the picture of the proprietress' small ktv room v in "Nightclub Supermarket" into their company's. This price is not bad, because the pictures don't appear too much, so post-processing requires Some costs will be added, but it can be dealt with.In addition, for some food manufacturers, the advertising requirements of these manufacturers also need post-processing.

In this way, "Nightclub Supermarket" also realized the first capital recovery, and it was able to recover the old cost from several advertisers.Of course, these producers didn’t expect how popular the movie would be when they made this advertisement. They advertised because of Zuli’s popularity. They knew that Zuli’s popularity could attract many people to watch it, even if they couldn’t go to the cinema to see it. , You can also watch pirated versions.

Since the shooting of "Nightclub Supermarket" until now, many places have exceeded the budget. So far, if you count the 30 publicity investment promised to Zhong Dajun just now, he has already invested 190 million yuan, and the next There will be some follow-up publicity plans, all superimposed, and Su Li is about to go bankrupt.

Now advertising revenue can offset some.In this way, although the follow-up issue of funds is still difficult, it will not be as difficult as it was a few days ago.

Zhong Dajun hummed on the other end of the phone to express his agreement, and after the two discussed the details of the promotion for a while, Su Li hung up the call.

Su Li was still calculating the income and expenditure of "Nightclub Supermarket" in his mind, and after some time he still came to the conclusion that the box office of "Nightclub Supermarket" must exceed [-] yuan in order to recover the cost.He didn't dare to count on other peripheral income. The peripheral income of this movie was only about one v, and Su Li didn't dare to count on that.

Su Li calculated in his mind for a long time, and he found that he was becoming more and more careful, and many figures came out in his mind, but he couldn't do anything about it—who made him have too little money?

Lu Zhongfei and the others were about to finish their meal, so Su Li walked back and started the afternoon work in the editing room.