Halo of cheating in the entertainment industry

"Love Apartment" has long been popular before it was broadcast. If it is said that among the TV dramas that have not yet been released, the ones that have received the most attention should be "Love Apartment" and "Snail House".

Some people think that Su Li's road to fame is really unbelievable, as if in a short moment, he became famous in China.

In fact, his prosperity still has roots to be found - the first album "All Over the World", the data that climbed to the top of various charts was daunting, and the songs that were well-known The endless songs let people remember this name that represents talent.

Then there was his movie, when he suddenly started writing the script, which caused a lot of discussion, and after this long-term discussion, his reputation went to a higher level.After that, he added that he was Zhang Yimou's apprentice who he didn't admit publicly but everyone already thought so, and then his popularity became a matter of course overnight.

The subsequent "Nightclub Supermarket" really proved his keen grasp of screenwriting. After that movie, many people began to like him and looked forward to his new movie.In this way, although "Love Apartment" has not yet started to promote, this TV series has already gained a lot of attention.

Now, the publicity offensive is officially launched, and with the conscious help of the publicity team, this TV series is getting more and more attention.Zuli has also started a new round of busyness. Most of the time, they are wandering on the plane, going back and forth between many cities, and going back and forth between promotional meetings.

Their efforts have naturally achieved a lot of results. Now everyone's enthusiasm for watching TV dramas has been mobilized, and they are waiting for "Love Apartment" to officially appear in front of everyone.

On September 11th, all the post-production of "Love Apartment" has been completed, and Su Li and the others have released two trailers accordingly. Many fans who have been waiting for the trailers can finally see the real face.Let's see what Su Li's new work will look like. After the trailer is played, everyone can get something they want.

There are two trailers, one of which is more than six minutes long. Su Li and the others formally determined the content of the trailer for this TV series after careful consideration.Among them, some funny parts were selected, but they must not reveal too much about the plot. Most of them were selected from some people's mutual ridicule and dialogues that highlighted the characteristics of several characters.

Zeng Xiaoxian has a lot of scenes in the trailer. The phrase he said in it, "I am a good man, I am Zeng Xiaoxian" immediately aroused everyone's eagerness to watch, and some hilarious lines in it also faintly let people know Learn more about this show.

However, people are more interested in some of the words that they have never thought of, and they can lead the trend of the Internet after all. , so the appearance of these words was immediately quoted by people.

This is just a trailer, but the things shown in it have already made many young people firm in their hearts that they must watch "Love Apartment".And those exquisite languages ​​that popped up all of a sudden occupied the Internet market in a short period of time.

"The one riding the white horse may not necessarily be a prince, but may also be Tang Seng."

"**Chicken Popcorn."

"It's a tragedy." The appearance of these sentences and words instantly opened a door for people, and everyone saw something unusual in this door.As a result, these terms immediately spread wildly on the Internet, leading the trend. When many people wonder where these novel and interesting terms come from, there are also many people who can answer their question-from "Love Apartment".  …

As a result, this TV series has not yet started broadcasting, at least it has ignited a raging fire on the Internet. Most people want to see the real content of this TV series. Judging from the currently exposed trailers, this TV series has already been limited. Wonderful, it's hard for many people to imagine how witty and funny this TV series really is.As a result, "Love Apartment" became a big hit as a matter of course. It started a prairie fire overnight, and its power was unstoppable.

"The recent publicity work has been quite successful." Su Li was discussing with Zhong Dajun in the company about the recent publicity of "Love Apartment".

"Yes, it's not bad. At least now "Love Apartment" is the most watched TV series. Among the young people, everyone is willing to watch this TV series." Zhong Dajun said with a smile: "This time we will do It’s really good, we’ll see how the ratings reflect it, but it shouldn’t be low, there are already so many people paying attention.”

Su Li nodded, looked at some documents on the table, and then said: "Then, where are the quotations for the broadcasting of this TV series?"

Zhong Dajun said: "From the current point of view, there are quite a few TV stations that hope to buy this TV series, including Jiangsu, Yunnan, Shanghai Dongfang, Chongqing, Tianjin, etc. These are the ones that can offer the highest prices. Very pertinent." After finishing speaking, Zhong Dajun put a quotation in front of Su Li for him to read.

Su Li took a look. From now on, Shanghai Dongfang offers the highest price. They can offer a price of 60 yuan for one episode. The price is between 30 and 90.Of course, there are some individual ones, for example, the TV station competing for the TV series "My Leader, My Team" has reached a fever pitch.

Other TV stations give less. For example, Yunnan TV can give 58 yuan, Jiangsu can give 55 yuan, and so on.In fact, even at the current price, "Love Apartment" can recover its cost and earn several times as long as it can sell two or three TV stations.

The purchase prices of these TV stations are more or less different. Everyone wants to compete for the first broadcast rights, and some TV stations with lower ratings can also lower some copyright purchase prices.And some TV stations are waiting to see if this TV series can become a hit, and if it becomes a hit, they may follow suit and buy it.

"These TV stations are very good..." Su Li tapped his chin lightly with his fist, and then said: "You should think about it."

"Yes." Zhong Dajun said: "But we can't relax the lower limit too much, and we can't let the TV station take too much advantage. In fact, your name is the golden signboard of this TV series, and they can understand the huge potential contained in it."

Although it is said that the more TV dramas are sold, the better it is, but it does not mean that the more TV stations premiere at the same time, the better.They also have to choose selectively, otherwise, the issue of price level may also cause reactions from other stations.

"60 episodes...Shanghai Dongfang is quite sincere, and the premiere rights are one of them, but if the price can be raised, it's better to fight for it." Su Li said while thinking: "In addition, Yunnan TV also gives They have the first broadcast right, anyway, I also came from there, so it is good for everyone. Besides, they are also very sincere now, the first broadcast right should be counted as one of them. In addition, there is Chongqing, which is also a priority.”

As for why Chongqing should be prioritized, Su Li didn't say, and it's hard for him to explain.

Because, compared with the original version of "Love Apartment", "Love Apartment" written by Su Li and directed by himself has achieved great success in selling copyrights. At that time, "Love Apartment" was only broadcast by Chongqing Satellite TV. Then it slowly became widely known.  …

So Su Li decided to give Chongqing the premiere rights, and he left the rest to Zhong Dajun himself.To be honest, Su Li has only now discovered that this TV series is actually quite profitable. Actors, directors, crews-television stations-advertisers-consumption, this is a huge industrial chain. The success of a TV series is not only the ratings. Fully explaining the problem, that is, those selling prices, is enough to explain the problem.

After talking about the TV station, Zhong Dajun then told Su Li some websites or playback software on the Internet that planned to premiere "Love Apartment".

It was only then that Su Li remembered that there was still such a thing. Now that the Internet technology is becoming more and more mature, and there are more and more netizens, many people are also getting used to watching TV dramas on the Internet, which can save the trouble of those advertisements. Therefore, the Internet Television and video websites have also become important broadcasting channels for a TV series.

These video sites are quite rich, and they are willing to spend a lot of money.In order to buy the broadcasting rights of a TV series, there are many websites and broadcasting software.

The prices offered by these video sites and playback software are not low, and they can also provide a good price now.

You know, among the future entertainment information I have seen in Suli, Sohu Video, a giant of online video, even spent 3000 million yuan to buy a "Floating and Sinking", and even relying on Sohu, they are almost able to recover the cost of the TV series. Sohu later also participated in the bidding for "Gongsuo Bead Curtain", and was finally directly purchased by Tencent Video at a price of 185 million per episode.

It can be seen from this that these video sites are rich and powerful. Tencent’s purchase price of 180 million an episode of TV series will make many people secretly swallow their saliva.

Moreover, "Love Apartment" was originally a sitcom for young people, and now it has begun to lead the trend in many Internet terms. If it can also premiere on the Internet, this is a completely complementary thing.The original version of "Love Apartment" also cooperated with many video sites such as Sohu, Youku, and pps.

Now, there are quite a few video sites and playback software that have offered offers to Zu Li and the others.

These include pps, pptv, etc. The quotations they can provide vary from high to low. Now the network player is not as developed as it will be a few years later. There are many people who are interested in this TV series, but there are not too many websites that can provide sufficient quotations. many.

Su Li and Zhong Dajun had a good discussion on the issue of the premiere, and then the two broke up and continued to work on their own affairs.

Su Li did not leave the office for the time being, but sat inside and calculated the return on investment of "Love Apartment".

A total of 474 million yuan has been invested so far in this TV series, and the promotional expenses will be around 200 million yuan. Calculated, the total investment of this TV series will be around 700 million yuan.However, judging from the current situation, they only need to have two or so TV stations to buy TV series, and they can directly recover the cost

This money is indeed better than making a movie, and there are not so many people competing with you for profit sharing. Even after removing some costs and other miscellaneous expenses, this kind of profit is still quite amazing.

"We still have to do TV dramas in the future." Su Li thought to himself for a while, although he said that his next plan was mainly on movies, but he couldn't let go of TV dramas.At that time, I will just copy the script of a popular TV series of later generations, and put a screenwriter's name on it, and leave the specific matters to other people, so that the money will flow into the company's account .

TV series is also one of the main businesses of 'Liguang Entertainment Company'.

After thinking about these things, Su Li still couldn't help but secretly stunned, but he has no other plans for the time being. "Love Apartment" has been a bit too much publicity recently. Everyone has been looking forward to it for a long time, but the TV series has not been released for a long time. In this way, there is a possibility of overdrafting public attention.Therefore, the promotional campaign of "Love Apartment" has been slightly lowered, and Su Li himself can be free.  …

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In Su Li's free time, he was still not idle. First of all, he read a lot of requirements, specifications, and skills related to directors and actors, and learned some things further.In addition, he has also started preparations for his new movie, which he plans to start filming around the end of November

This is his first major investment in a movie, and it is also a major drama. The requirements for the scene are extremely strict, and he needs to prepare for a long, long time.He wants to learn some knowledge systematically, and save some points to directly improve his directing skills. The rest is to rent a studio and find a film crew.

The most important thing is to revise the script, because this movie was moved from the United States, the names of the people in it will be changed, and some background settings will also be changed.

At this time, the official broadcast date of "Love Apartment" has also begun to be determined.

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ps: At the airport yesterday, I finally saw Yang Mi in real life. To be honest, I was really excited. She is much more noble and beautiful than in photos, movies, and TV dramas. She also has that powerful aura... Finally, I know what it means to overwhelm a country and a city, as if the whole world is about to collapse in such a temperament, and the sun, the moon, and the stars are going to draw a path for people.

Thanks to Rain Ink for another reward of 10000 coins, thank you for your support.