The strongest rebirth in history

I have already signed a contract with Zongheng, and I will start launching in Zongheng, Hengheng, and Zongheng starting on November 11th.

In 2000, Guangzhou Pharmaceutical Group authorized Hongdao Group to use the "Wanglaoji" trademark with registration certificate No. 626155 on red canned herbal tea beverages for a period of 2000 years from May 5 to May 2010. (This is why Wanglaoji later changed its name to Jiaduobao, because the time limit expired and Guangzhou Pharmaceutical Group took back the trademark of "Wanglaoji")

The reason why Chen Hongdao came here in person is because the headquarters of Hongdao Group is in Hong Kong, and the second is that Hongdao Group has just obtained the trademark of "Wanglaoji" and is trying to promote this herbal tea under the company. Martial arts and tea ceremony They all belong to the quintessence of China, so Chen Hongdao wanted to use this martial arts conference to make the name of "Wanglaoji" herbal tea.

"320 million." No. 58 raised his sign again.

"340 million." No. 72 was unwilling to quit.

"400 million." Chen Hongdao was bound to win the right to sponsor this time.

Under the competition of the three companies, the price was quickly shouted at 600 million.

"On the 16th, 600 million for the first time. On the 16th, 600 million for the second time." The host shouted.

At this time, Huiyuan Group and Jianlibao Company seemed to feel that the price was too high, and they did not want to continue bidding.

"800 million." Just as the host was about to drop the hammer, No. 99 came out, and everyone saw that it was the representative of Wahaha Group.

In order to break the monopoly of Coca-Cola and PepsiCo on the Chinese market, Wahaha Group launched Very Coke in 1998. After experiencing the initial strong development momentum, Very Coke stopped.According to the market survey conducted by Zero Point Research Company in October [-], the share of Coca-Cola and Pepsi in the Chinese cola market is [-]% and [-]% respectively, and the sum of the two is almost [-]%. The annual sales volume of Coca-Cola is even higher. Up to [-] million boxes. After [-], the market share of "Two Les" has not changed significantly, while that of Very Coke has been hovering between [-]% and [-]%.

In order to reproduce the brilliance of Very Cola, Zong Qinghou attaches great importance to this promotional opportunity due to the high degree of attention of the martial arts conference.And the slogan of this bidding meeting is precisely "promote the quintessence of the country and only use domestic products." This slogan can be said to have reached Zong Qinghou's heart.

So Zong Houqing's order to his subordinates is to take the exclusive sponsorship rights for the drinks of this martial arts conference at all costs.

"820 million." Chen Hongdao hesitated for a while and added another 20. After all, compared with the Wahaha Group, his Hongdao Group is not enough, and his maximum budget this time is 800 million.

"880 million." No. 99 added another 60.The boss has said that he does not look at the price but only the result, so he has not participated in the bidding before, and he just wants to beat all the competitors to death with one blow.

"880 million, the first time. 880 million, the second time. 880 million transactions." The host made a final decision.The exclusive sponsorship rights for this first beverage category belong to Wahaha Group.

"Sigh." Chen Hongdao sighed helplessly. Hongdao Group's annual profit was not even tenth of that of Wahaha Group, so he could only watch representative No. 99 high-five the people next to him.

"What is about to be auctioned is the exclusive sponsorship right of clothing brand companies for this martial arts conference..." The host continued to explain the content of the second sponsorship right.

Li Ning, Peak and Anta mainly participated in the clothing auction. In the end, Peak won the exclusive sponsorship right of the clothing brand enterprise of the Wulin Conference at a price of 700 million yuan.

The food sponsorship right was auctioned off by Master Kong at a price of 500 million.

The competition for automobile advertisements is the most intense, with Great Wall, Geely, Zhonghua, JAC, BYD, Chery, and even Jinlong, which mainly produces buses, getting involved.In the end, Brilliance China won the sponsorship right with an offer of 1200 million yuan.

After a few more subcategories were shot, it was finally time for the highlight of this auction.

"Now will be the last item of this auction, which is the naming right of this year's Wulin Fight for Hegemony. I believe that I don't need to explain more about this naming right. The starting price is 1000 million, and the asking price is 50." The host said.

Originally, the reserve price set by TVB was 600 million. When seeing this reserve price before, the host was still worried that no one would bid at all.But now that even the classified sponsorship rights have been auctioned for a high price of 1200 million, the host raised the reserve price to 1000 million within the scope of his power.

"1100 million." On the 8th, the representative of China Merchants Bank made the first bid.

"1200 million." On the 6th, the representative of China Mobile added 100 million.

"1300 million." The bid was made on the 9th, China Mobile came, and of course China Unicom would not be absent.

"1350 million." No. 3 is the representative of Sinopec.

"1400 million." No. 2 representative of CNOOC.

This martial arts competition actually attracted many state-owned enterprise giants. Ye Cong was very surprised when he saw that these enterprises were coming.It was only later that Ye Cong found out that it was Wen Zongli who used Jade Platform as a positive teaching material in a seminar on breakthroughs and innovations.

"1600 million." On the 1st, representatives of PetroChina also participated.

"1800 million." Number 8 added 200 million.

China Merchants Bank is China's first joint-stock commercial bank fully owned by corporate legal persons. Many wealthy businessmen and high-ranking officials will send their children to China Merchants Bank for training or temporary employment. Therefore, China Merchants Bank, which is the most well-informed, is determined to win the naming right this time.

Several major state-owned enterprises refused to give in to each other, and the price soon reached 4000 million. At this time, only China Merchants Bank and China Mobile remained.

"4200 million." China Mobile's representative shouted.This time, Ye Cong also launched a text message interaction platform for the audience. The audience can send text messages to express their opinions or cheer for their favorite contestants. If they are lucky, they will have the chance to win prizes.If China Mobile can get the naming rights, then according to relevant laws, this SMS interaction can only accept mobile users.

"4500 million." The representative of China Merchants Bank added 300 million.

In 2000, China Mobile's net profit was 186 billion, which was almost ten times that of China Merchants Bank.However, due to the different systems of the two companies, representatives of China Merchants Bank were not afraid to bid with representatives of China Mobile.

"5000 million." Number 3 raised his hand again and said.At the same time, he glanced provocatively at the representative of China Merchants Bank, which seemed to say, "Xiaomian, how dare you compete with China Mobile for your company's small profits."

"5100 million." The representative of China Merchants Bank only added 100 million. The 5000 million that China Mobile offered just now seems to have reached the psychological limit of China Merchants Bank.

"5500 million." Hearing the quotation from China Mobile, the host just wanted to say: People here are stupid and rich, come quickly!

"5500 million, the first time. 5500 million, the second time." The host said.

Finally, representatives of China Merchants Bank stopped bidding.