Big names rise

Tiandi Xuanhuang has always been committed to the publication and distribution of online novels. This is a very strategic vision in the early days of the company. It turned those online texts that traditional publishing companies dismissed into treasures and created "Those Things in the Ming Dynasty" and "Tomb Raiders Notes" and other sales miracles have also laid a good economic foundation for Tiandi Xuanhuang.

But Li Wenhua's goal is by no means to be the number one in the field of online literature. As booksellers pay more and more attention to the Internet, and the competition for online literature publishing is becoming more and more fierce, it is impossible for Tiandi Xuanhuang to be unique all the time, like He Mu in the past two months The Tianya serialized historical novel "Bleeding Official Career" recommended to Li Wenhua, this book was scooped up by other book companies at a high price, and the sales volume is very good now.

Therefore, if Tiandi Xuanhuang wants to develop and grow, it must develop contact with traditional literature and traditional cultural people while sticking to the original network position. This will also help broaden the development route of Tiandi Xuanhuang and enhance the brand value of Tiandi Xuanhuang. Ma Weidu is the Li cultural contact The first traditional cultural person.

Ma Weidu is not very well-known in the literary world. Although he has published some literary works and antique collection books, he has not formed a wide range of influence. He used to co-found a film and television company with Wang Shuo and Liu Zhenyun until the end. He is a tycoon-level figure, not only has a large collection, but also founded the first private museum in China - Guanfu Museum.

For a big figure in the cultural world like Ma Weidu, if he wants to publish a book, there must be countless publishers and booksellers rushing to cooperate with him. After all, although the sales of his books in the past were not too high, they were all profitable.Moreover, it has won many awards, and coupled with Ma Weidu's influence, this book is still worth publishing.But Ma Weidu chose Tiandi Xuanhuang, which is dedicated to publishing online literature entities, which puzzled Li Wenhua.

After Ma Weidu checked it out, Li Wenhua knew that he was selling face to Xiao Fang's father.

Mr. Xiao is a scholar-type official, obsessed with classical culture, playing with elegant objects such as calligraphy, painting and ceramics. He also collects, although there are not many collections.But a painting by Wu Daozi is definitely a masterpiece. When Guanfu opened the museum, Mr. Xiao once lent this painting to Ma Weidu for exhibition.The two are good friends.

Ma Weidu once saw "Those Things in the Ming Dynasty" in Mr. Xiao's study room. He also read this book and liked it very much. At that time, "Ming Dynasty" was not popular yet.The old man said it was given to him by one of his nephews.The book was also planned by the nephew's company.Ma Weidu also knew the name Tiandi Xuanhuang for the first time.

Later, Ma Weidu wanted to write a collection book that collected many kinds of collections in Dacheng. The first thing that popped up in his mind was Tiandi Xuanhuang. Chao" became popular all over the country, and the achievements of Tiandi Xuanhuang are obvious to all. Their publicity and distribution capabilities are very strong, and all of them are bestsellers.Although Ma Weidu is not short of money, he also hopes that more people will like and read his hard work.And through the influence of books, more ordinary people can understand collections and pay attention to classical culture.

Instead of letting those state-owned publishing houses handle it simply, it is better to hand it over to Tiandi Xuanhuang, a private book company, to plan carefully, and there may be unexpected gains.

So there was the meeting between Ma Weidu and Li Wenhua later. When He Mu called, it was already the third meeting between the two.

Li Wenhua is a little flattered by Ma Weidu's favor. After all, he is a great cultural man with unprecedented influence in the domestic collection field.But after calming down, Li Wenhua began to have a different idea, that is, whether he can make Ma Weidu's books well. After all, collection books are very small. Take a look at Ma Weidu's previous works "Ma Shuo Ceramics" and "Ancient Chinese Doors and Windows" As far as the sales volume is concerned, although the word of mouth is good, the sales volume is mediocre, and the influence is limited to their circle. It is difficult for this kind of book to make a big difference, and it may even smash the golden signs of the best-selling books of Tiandixuanhuangbubu.

After a short period of thinking, Li Wenhua still gladly accepted Ma Weidu's authorization, and decided to create a collection super bestseller. Even if it doesn't succeed, it will be good for the company. Understand that literature has more and bigger sky besides the Internet, and you must not give up the basics and chase the end.

The first time I met Li Wenhua and Ma Weidu was more about getting to know each other and chatting about antique collections. Li Wenhua was knowledgeable and Ma Weidu was knowledgeable about the past and the present. The two chatted happily.

The second time I met Li Wenhua read some of Ma Weidu's manuscripts, and had a general understanding of this book. One book must be incomplete and must follow a series route.

At the third meeting, Li Wenhua put forward his suggestion to Ma Weidu——hundreds of lecture halls, and said this book in the way of "speaking".

After appreciating Yi Zhongtian of the Three Kingdoms, "Hundred Schools Lecture Forum" successfully created Yu Dan who talks about the Analects of Confucius. This program not only made these cultural people famous, but also promoted the social atmosphere of paying attention to culture, and also produced several super best-selling books, " Yi Zhongtian Pin Three Kingdoms is still on the bestseller list, and "Yu Dan's <The Analects of Confucius> Experience" is gaining more momentum. Li Wenhua is a little upset that the two books are placed on top of "Those Things in the Ming Dynasty".

Promoting Ma Weidu and his book through "Lecture Forum of Hundred Schools" is a publicity method that Li Wenhua and his team came up with. He listed the benefits of participating in "Lecture Forum of Hundred Schools" one by one, and Ma Weidu agreed after thinking for a while Yes, and with his status, it is basically not difficult to give a lecture in "Lecture Forum of Hundred Schools". The producer is eager to invite him.

"This, this movement is a bit loud?"

"It's not a bad thing to make a lot of noise. Whether you publish a book or appear on a TV show, it's all to promote the culture left by our ancestors. In terms of influence, the former two are not as influential as the TV series. When the time comes, invite another popular star , more people will definitely know Guanfu Museum and you, Mr. Ma, and more people will know about the collection and appreciation of cultural relics and antiques, and our 5000-year glorious history. Isn’t this your ultimate goal!”

He Mu just said that he had the idea of ​​writing a script. If there is anything he doesn't understand, he should ask him, one of the screenwriters of "Chang'an Chaos", and then He Mu asked him to help introduce a few books of the antique collection type, which he wants to read recently. As a result, Li Wenhua suddenly thought of making a TV series about collecting antiques. This is a partial genre, but it will definitely cause a great sensation if it is done well, especially when the leading role is He Mu, a popular star. .

Li Wenhua listed a plan in a short period of time, and told Ma Weidu. First of all, this drama will cooperate with Ma Weidu's lectures and new books. This is for sure. The script can be edited by Tiandi Xuanhuang himself or by a professional screenwriter. He is responsible for providing materials and stories in the collection circle, and providing inspiration for the creators. At that time, Ma Wei can be named as a special literary director, and he can also participate in the creation of the script if he wants.

After the script is completed, it can be handed over to a more reliable film and television company, such as Tiger Wolf Film and Television, who will invest and be responsible for the filming. The later publicity can be jointly undertaken by Tiandi Xuanhuang and the film and television company.

Li Wenhua described the future prospects of this drama extremely beautifully, and Ma Wei was a little moved, but he asked the script not to have too many traces of him. His life is really nothing to sell, but he has a lot of classics in his mind. The bridge section can be used as a reference for the playwright, and it is quite dramatic.

As for the success of the final plan, it depends on Tiandi Xuanhuang's ability. In short, the No. [-] plan "Hundreds of Lectures" has been confirmed, and this is enough to make the new book famous. Lao Ma and Xiao Li have confidence , As for the TV series, it can only be regarded as icing on the cake.

Before parting with Ma Weidu, Li Wenhua said that he would introduce a friend to him a few days ago, and naturally he was talking about He Mu.

As soon as He Mu returned to Hengdian, he met Shishi and long-lost Hu Ge and Yuan Hong, and also met Lin Yichen, who played Huang Rong.

Hu Ge is still handsome, but he feels slightly changed compared to before. There are no obvious signs of trauma on his face. Everyone is reluctant to mention that bad memory, so they are talking about the present and the future, not the past.

If we talk about the past, He Mu is definitely not inferior to Hu Ge, but after Hu Ge's car accident, he has gone through more than a year of recuperation period. During this period, He Mu has become the most popular among the new generation of mainland actors with several hit works. Xiaosheng, even if Hu Ge comes back, it is still difficult to catch up with He Mu's popularity. Just look at the frequency of He Mu and Hu Ge appearing on the entertainment page today. He Mu will be photographed and reported even if he is on a plane and visiting a supermarket. This popularity is no joke.

Tang Ren is very anxious now, intending to make another "Legend of Sword and Fairy" series, in order to restore Hu Ge's lost popularity and re-establish his status as the number one male star of the new generation.Tang Ren's team is currently selecting several series of Xianjian, and the main actors have a rough selection range. They even intend to use He Mula as the second male lead to set off Hu Ge, but it is estimated that the possibility is not high.

After returning to the crew of "Chang'an Chaos" in Hengdian, the happiest thing is Xiao Bian, the donkey who plays the horse. Although Shi Ran is not very nice to Xiao Bian in the play, He Mu treats him very well outside the play and often feeds him Eating carrots, He Mu originally wanted to make this guy fat, so that he would eat donkey meat on fire in the future, but after feeding him, he developed feelings for him, so that He Mu no longer ate donkey meat.

He Mu almost kept it as a pet. This guy is also very conscious of being a pet. He often plays tricks to invite He Mu to pet him. Later, He Mu really liked it and bought it. If you encounter difficulties, where will you raise them in the future? (To be continued..)

ps: [ps: It feels great to have a monthly pass every day, thanks to 5177311, Fangfeng and Wushi for the monthly pass, Lao Buddha will work hard~]