Big names rise

"Thank you, sister-in-law." He Mu politely took the plate from Elena's hand, unexpectedly, she was a Chinese food lover.

"You're welcome." Elena said boldly.

"Let's talk about the scale of your new film first?" Du Wen asked He Mu at the dinner table.

"I'm not going to hide it from you. This is a film I invested with my own money. It's a low-budget comedy film. The production cost plus promotional expenses is about 500 million. The director is also a new director. I have filmed some unnamed garbage before. This time, I spent a year writing a script, got it from Xu Zheng, and finally got it into my hands, so I decided to do this project. The biggest attraction of this film so far is the double starring lineup of Xu Zheng and me. , the other actors haven't been confirmed yet, and I don't plan to hire any big names."

This is the first time for He Mu to talk about this kind of thing, and Du Wen is not an ordinary businessman, and there is some friendship between the two of them, so He Mu didn't hide anything, and said everything, but Du Wen didn't say anything to him. Xiao Bian didn’t show any contempt for the script written by a famous director, but asked professionally, “I want to know roughly what story this movie tells, and what form should Xiao’s products be inserted into the movie, and it can probably be done. To what extent, the name can be mentioned a few times, and there will be a few seconds of footage.”[

Du Wen is very familiar with the use of product placement. He is far more professional than He Mu. He Mu just had such an idea, but he has never thought about how long his own movie can provide the brand Xiao. , "Let me think about it, almost all of this movie was shot in a supermarket, and there were several times when the leading actors used drinks. I didn't want to make the placement too obvious, so the name of Xi'ao would not Appeared more than three times. The close-up of the trademark will not exceed five times, and the total appearance time is about 1 minute." He Mu still does not want the movie he made to become a commercial. Although it is a commercial film, he does not want commercials. The implantation affects the audience's viewing experience.

Listen to what He Mu said.Du Wen was not disappointed, but was even more interested, "You mean this movie was completely finished in a supermarket?"

"correct."

Du Wen said excitedly, "Then it's very promising. There are too many business opportunities here. Maybe you can get your investment back before the movie is released."

He Mu pouted. "Come on, although the supermarket has a variety of products, but I can't put all the products in one time, so how much time is left to tell the story."

"Of course we don't need to implant all of them, but it shouldn't be a problem to implant more than a dozen brands, you know Feng Xiaogang's

"I am a retail giant in our province, 36524. They are very important partners of Xi'ao. Now they are eager to go out of this province to develop franchise stores in other provinces, but their popularity has been limited to the province. I think it would be good to cooperate with them , Of course, these are just my small suggestions. After all, I don’t know what your script is like, and I don’t want to direct it randomly. You can find some professional advertising companies to plan it. Ad placement is a trend, especially for urban movies. .”

The conversation with Du Wen today inspired He Mu, but he also knew that he had to stay awake and not really let the movie become an advertising showcase, otherwise the movie would really ruin him. If he was just an audience or an actor Well, although He Mu doesn't hate the placement of advertisements, he definitely doesn't like it, but with the burden of being a producer on his shoulders, he has to consider this issue. The placement of advertisements is not so obtrusive, so as to moisten things and make a soft voice.

Tiger Wolf Films also has a department in charge of contacting advertisements. At the beginning, the advertisement placement of the TV series version of "Living with a Stewardess" was good, but the movie version strived to be high-quality, so it rejected the advertisement placement worth 200 million, and ended up losing even more There are too many, and after the drama version of "Stewardess", Tiger Wolf has not produced any excellent urban dramas, so the placement of advertisements is not good, but He Mu still contacted Wen Bichun, who is in charge of this part of the company. He came forward to discuss cooperation details with Xi Ao, and developed other advertising values ​​in the script of "Nightclub".

After handing over some work to others, He Mu began to think about the heroine. The actress he knew was naturally the first choice. He took out his mobile phone, looked at a personal name in the phone book, and first dialed Shishi. "Hey, sister Shi, are you still busy?"

Tang Xiaolian is a beautiful and intelligent girl, she is witty and calm in the face of danger. Although He Mu doesn't think Shibao is so witty, she is usually calm and not prone to big mood swings. Lin is somewhat similar, but each has subtle differences.In short, He Mu thinks that Shishi is the most suitable candidate for Tang Xiaolian, so she is the best candidate, and the director can't say no, unless Shishi herself says no.

"Of course I'm busy. I'm so busy. Why, have you returned to China? I thought you were still in Japan." Shishi said with a smile. Everyone in Japan knows about He Mu's beating. When filming in Hengdian, people can always hear people talking about this matter, whether it is actors, cameramen or other staff, hearing their praise of He Mu, Shishi also feels honored.

"I'm back early, I've been busy shooting commercials recently, oh, by the way, when will your filming of "Legend of Sword and Sword 3" be finished?"

"What, miss me? Are you afraid that sister Zilin will be jealous?" Now Shishi can easily joke with He Mu.

"Your elder sister Zilin is very arrogant. We haven't seen her jealous for so long. Don't interrupt me. When will the filming be over? I have a movie I want to find you, the leading actress in the movie, are you interested?" Shishi has not made a movie yet, and He Mu feels that when Shishi has enough accumulation in the field of TV dramas, he will sooner or later enter this circle. Now that he has the opportunity, He Mu still hopes to take her along. Tang Xiaolian's performance is not too difficult.

"What, really!" Shishi was obviously very excited, "When will my part be filmed soon!"

"How about next month?"

"What, next month, don't you need a few months for the preliminary preparation? Don't be in such a hurry, okay?" Shishi began to persuade He Mu to slow down, so as not to walk too fast and stumble.

He Mu immediately understood, "To be honest, when will you be able to finish filming?"

"Tomorrow, next year." Shishi bit her lip and said, she hates "Legend of Sword and Sword 3" a little bit now, and "A Good Man in Tang Dynasty" almost in the same period has been filmed for a month, and they are still far away.

next year!He Mu chuckled, "Then what, I'll hang up first, go to bed early."

"Hey, hey, don't... He Mu, you are heartless!" Shishi shouted viciously into the phone.

... (to be continued...)