Big names rise

Chen Li did have a reason for not being able to sleep. Chinese people like to get off to a good start, and believe that a good start will lead to a good ending. Therefore, Chen Li, the general manager, is very concerned about the company's pioneering work, because this movie will be released in a certain period of time. To a certain extent, it will affect the future fortune of Shuimu Forest.

If "Night Shop" is successful, the whole company will be full of energy, and employees who want to find another job will think again, but if "Night Shop" fails, or even not so successful, I am afraid it will not It is even more difficult to lead a team that is united.

So whether it was success or failure, from Chen Li's slightly excited tone, He Mu guessed that the old Chen must have brought him good news. He listened carefully to every statistic Chen Li reported to him, and carefully analyzed it.

It is now approaching the early hours of the morning, and basically there will be no box office releases. According to the box office data obtained by Chen Li from various theaters, today's "Night Shop" has a total box office of about 520 million (including zero screenings and spot screenings) ), a total of 1300 shows were scheduled. Based on the national average ticket price of 32 yuan, the number of movie viewers on Saturday was 16, with an average of more than 120 people per game, reaching the level of the first week of "Pleasant Goat and Big Big Wolf"!

This is definitely the rhythm of a big explosion. He Mu almost saw the full screen of the movie theater showing "Night.club" at night, and Chen Li also described to him the grand occasion of the hard-to-find movie theater, "According to our people's observations at night A lot of people watched "Night Shop", and they all said it was funny after it came out, and some even wanted to watch "Crazy Racing", but when they saw more people watching "Night Shop", they came here! "

He Mu nodded, the box office of "Crazy Racing" is very good. "Night Club" really made money by advertising in its opening credits, but it must not be forgotten that these two films are of the same type, and they are also the main competitors.It is of course good to win together. If not, it is natural to sacrifice the other party to fulfill yourself.

"Why are you so happy?" Zhang Zilin asked lazily after He Mu answered the phone.

"Because Lao Chen brought me good news, I am very motivated now, baby~"

"Hate, I'm tired."

"Then I'll squeeze it for you."

"Don't...uh...don't..."

Soon the panting sound spread again, and the movement between the two was a bit loud.Even the potatoes downstairs were alarmed. In the dark night, he raised his ears, listening and analyzing patiently. Yoyo looked at the little country bumpkin with contempt, thinking that it was rare and strange, she had heard this kind of voice a lot.

The data reported by Chen Li to He Mu was omitted because of some theaters that were not included in the statistics, and there may be more when the final statistics are made.Maybe "Night Club" will break through the tens of millions mark in the first two days of its week.Based on the production scale of this film, the production fee plus publicity and distribution costs are only 500 million. In addition, the placement advertisement and pre-roll advertisement also have a huge income, and the box office can earn a profit if it exceeds [-] million.

Beijing New Film Federation is one of the top five theater chains in the country. It is powerful and has theaters all over the country under its jurisdiction. The company's vice president Gao Jun (Note 1) is not only an operator but also an actor. Cameo in the works.Is a senior film worker.He didn't rest on Sunday, and others rested on weekends.But they are the busiest on weekends. Urbanites who have been busy for a week are more and more fond of going to the cinema to watch a movie on weekends to relax, and just after the new year, many people have not started to work, so watching There are so many people in the movie.

On this day, he came to the company and looked at the attendance of each movie yesterday. How to adjust the schedule and quantity mainly depends on the previous attendance rate. If the attendance rate is high, the arranged time slot will be prioritized to maximize the benefits. The attendance rate is low. Otherwise, it will arrange some bad time slots, or even reduce the film schedule, but at the same time, it must ensure that the theater has a rich source of films, and it cannot let one movie dominate. Only one movie will be a bit of a monopoly, which is not good for the development of the theater.

Gao Jun looked at the films from high to low according to the number of theaters. The first thing he saw was "You Long Xi Feng", um, the performance was good. Yesterday, there were an average of 90 people per show, which did not disappoint the major theaters. A good schedule, according to this trend, can reach 4000 million in the first week.

The following "Crazy Racing" performed even better, with an average of 102 per game. It's crazy. It's the second week and it's still so effective. 50 people, this film is estimated to be like this, the quality is better than the previous one, but the box office is far worse, it is all because of word-of-mouth, next week can greatly cut the lineup.

The fourth highest ranked film is "Pleasant Goat and Big Big Wolf: Bullishness". This film is really amazing. It is definitely the darkest dark horse in 09. The cost of 600 million has already exceeded 6000 million at the box office, and this is already the third week. Yes, there are 110 visitors per game!I really don't know how far it can go, whether it can still break through [-] million, the world of children is really hard to understand, originally it was time to reduce the number of films in the fourth week, this trend should be reduced.

Gao Jun continued to watch, "Happy Family 2009" averaged 65 per game, and it really didn't suit the climate. I'm sorry for such a high ranking and reduction of films! "Australia in Troubled Times", the new film averages only 60 per game, who will watch you Wolverine have a romantic relationship after the Chinese New Year, the United States beats China, and the emission reduction film! "Ten Promises with Dogs" is indeed a touching Japanese film, but it averages 50 per game.

"Night Shop"?

"Night Shop"!

I haven't seen it!One... one hundred and three per game!Gao Jun read the report over and over again. That’s right, it is indeed an average of 140 people per show. There are not many new films for this film. In order to make up for the fact that the films are scheduled for prime time, there are 140 shows. The average number of people is too cruel, and it is almost full at night!It was not so high on the first day of "Crazy Racing"!

Gao Jun called the managers of several theaters under his company, and he wanted detailed information and feedback. After hearing the movie's popularity reported by the theater owners, Gao Jun made a decisive decision to increase the film's schedule next week. There is a reduction, and a new movie will be released next week, so there must be enough time for the new movie. Gao Jun looked at the few movies on the report, "A Happy Family 2009" minus, "Australia in Troubled Times" minus, "Red Cliff... "Next" was subtracted, and "Ten Promises with Dogs" was also subtracted. Except for the new film, all the deleted films were added to "Night Club". What, there are not so many copies?Isn't there still a digital cinema? Contact the film studio to buy a digital copy!At this time, if you have money but don't make money, you are a bastard!

In addition to the New Film Federation, the United Cinemas, Wanda Cinemas, Pacific Cinemas, and China Film Xingmei Cinemas are all making decisions to increase the number of films for "Night Shop". "Part of the line-up was added to "Night Shop". The market response of this movie was very good, the audience liked it, word of mouth spread, and no one would worry about watching it.

On Monday, He Mu sat in the conference hall of Shuimu Forest, and Chen Li reported the results of the first two days of the release of "Night Club". A credit to them.

"According to incomplete statistics, the two-day box office of "Nightclub" reached 1100 million, and the number of viewers exceeded 30. The average number of viewers per show was as high as 120! It ranked first in the attendance rate last week! Although our schedule is small , and it has only been released for two days, but the box office performance ranked No.6 in last week's box office rankings, and I believe that our "Nightclub" can achieve better results this week. During this period of time, everyone needs to continue to work hard, let Mr. He say a few words to everyone." Chen Li finally handed over the right to speak to He Mu.

He Mu coughed lightly, "The meeting is over!"

In his office, He Mu checked the rough statistics of last week's box office. "You Long Xi Feng" jointly released by Huayi Brothers, Huaying, and China Film received 4600 million. The first week's performance was quite good, ranking first, but The reputation is bad, and the plot is too old-fashioned, but having said that, the story of Cinderella can attract a large audience no matter what country it is at any time. Such a story can satisfy many people's fantasies about love.

In second place is "Crazy Racing" jointly released by China Film and Warner Hengdian, which received 3000 million in the second week and a total of 5200 million.No.3 on the list is "Pleasant Goat and Big Big Wolf" jointly released by Bona Films and Magic Capital East. The magical animation has still received 2300 million yuan in the third week, and the cumulative box office has reached 6400 million!

No.4 is "Red Cliff. Part II" jointly released by China Film and Bona. The weekly box office of 2000 million has shown signs of decline. If it struggles for a few more weeks, it will completely withdraw from the film market.

No.5 is "Happy Family 2009" released by Enlight Pictures. It received 1500 million in the second week, and the cumulative total is 2200 million. The regional differences of this film are obvious.

No.6 is "Night Shop" released by Shuimu Forest. The box office of 1100 million in two days may not be a big deal, but looking at its film schedule and attendance rate is enough to stun many people in the industry.

This is the first time that Shuimu Senlin has appeared on the big stage of the Chinese film market. Her first show is amazing. Accurate market positioning, the best schedule selection, and endless publicity methods have won this small film a mid-level film. The scale of the premiere, and the funny plot and excellent performances ensured a super high attendance rate, which slightly shocked the big names in theaters, even if "Night Shop" could not get "You Long Xi Feng" and "You Long Xi Feng" The treatment of "Crazy Racing", but it must be impossible for them to treat "Night Club" this week like they did with low-budget movies before. He Mu has already received several calls asking to buy digital copies.

Looking at the data sheet in his hand, He Mu said to himself: Be normal, be normal, this is just the beginning... (to be continued...)

ps: [ps: Chapter 2~]