Big names rise

Cannes, also known as Cannes and Cannes, is a small town in the south of France, where the sun is sunny and the climate is mild. It is the most famous tourist destination in Europe. Of course, the most famous is the International Film Festival named after the town here. Many filmmakers and film dealers from all over the world will gather here every month. The selection of awards is one aspect, and the other is film trading. This is one of the largest and most extensive film trading markets in the world. made a great contribution.

After arriving in Cannes, Chen Sicheng, Zhang Ziyi, Zhao Wei and the others should walk the red carpet and socialize. He Mu remembered that "Evening Intoxicated by the Spring Breeze" was the premiere tonight, and this is the only event he needs to attend tonight , before that he was going to meet two people.

He Mu took Xiao Nan to the beach in Cannes and found a small hotel by the sea, where He Mu met his cousin Song Xuan and Song Xuan's boyfriend Jeff.

Jeff came to Cannes this time as a representative of Lionsgate to buy film copyrights. Although most of the films that came to Cannes were not in line with Lionsgate's style, they could always find something they liked. The same is true in Europe, because the beaches and sunshine in Cannes are good, Jeff also put on his girlfriend by the way, even if he takes a vacation after work, he should give himself some benefits after working hard at Lionsgate.

Before Song Xuan came, she had already told He Mu that they would come to Cannes for two sessions. She didn't know that He Mu would also come. She just guessed that with He Mu's current status in China, maybe he had the chance to come, so she Notified my cousin.Unexpectedly, she really came. She usually doesn't have many opportunities to return to China, and even if she does, she will mainly be active in Shicheng.There are very few opportunities to see my cousin. Since there is such a good opportunity this time, I must invite my cousin and niece to get together.

When Song Xuan and Xiao Nan's aunt and nephew were discussing the topic of makeup and beauty, Jeff took He Mu to chat about the release of "One Shot 147" in the United States. To be honest, He Mu really didn't know very well, he only knew The film was released in the United States after the Oscars were awarded in the United Kingdom. The publicity stunt was that the Chinese snooker prodigy and the rising star of Chinese films had been nominated for the Best Actor Oscar in the United Kingdom.Although the two gimmicks were not very strong, they also attracted some audiences into the theaters. Of course, there are a large number of Chinese in the movie theaters in the Chinese life circle who support this film.

However, He Mu is not very clear about the specific box office figures.There are not many domestic reports on this aspect. If you want to know the content of this aspect, you can learn about it from the movie box office bar and the North American box office list bar. Friends in these bars often translate some reports and documents from the United States, so as to draw their conclusions. Wanted box office numbers.Although He Mu paid attention to these two.But I haven't been there much.

Jeff told He Mu that the box office of "One Shot 147" in North America has reached 300 million US dollars, and half of them came from Canada. This figure is not as good as in the UK, but it has exceeded his expectations. The publisher has made a small profit just by box office A sum, when the time comes to develop peripheral channels, this profit is still very considerable.Jeff is very candid that he was wrong.This result far exceeded his expectations, probably because of the variable nomination for the British Oscar.But he didn't anticipate this variable, and that's his failure.

Of course, Jeff said this not for self-criticism, he just told He Mu that good movies do not distinguish between nationality, even if you are Chinese, you can still make achievements in North America, as long as you have enough points to attract them. [

He Mu curled his lips, the North American market is so big, 300 million US dollars is not a good achievement, if the same story is replaced by Americans, the film is still so good, I am afraid 3000 million is also possible, his yellow skin gives the film a wide range A certain degree of difficulty has come. This is an iron fact. Although the United States advertises freedom and equality, it has never achieved it.

For quite a long period of time, cultural differences will be a major factor that hinders Chinese-language films from impacting the North American film market, but He Mu firmly believes that such differences must exist. In his opinion, films are not just a form of entertainment. It is also a carrier of cultural dissemination. To put it bluntly, it is also a brainwashing tool. If Chinese-language movies are made like Hollywood blockbusters, individual heroism is rampant, and "government"ism is rampant, then the purpose of Hollywood cultural aggression is true. It has succeeded, and what He Mu wants to do is that Chinese-language films can one day impact the visual nerves of Westerners with their own characteristics and charm, and make them intoxicated, just like the original "Hero".

He Mu has always believed that "Hero" is a successful movie. In his mind, "Crouching Tiger, Hidden Dragon" is not as successful as this movie. The prelude to the box office blowout in the Mainland is because the core of "Heroes" is Chinese. It promotes Chinese-style thinking and ideas. The value concept of sacrificing the small self to achieve the big self is unique to China and unique to China. "Crouching Tiger, Hidden Dragon", although the film has greater achievements and wider influence in the West, but Ang Lee's American education background is destined to be a plot that is comfortable for Westerners but awkward for Chinese piece.

Jeff instilled a lot of his own film experience into He Mu, the future brother-in-law, and Song Xuan also instilled a lot of Chinese thoughts on him. He himself is very friendly to Chinese people and respects Chinese culture. Even his development lags far behind Hollywood's Chinese films also have many advantages in his eyes, and he even thinks that Lionsgate should cooperate with Chinese film companies.

For the time being, He Mu's Shuimu Forest is just a small company, and it is completely different from a famous Hollywood film company like Lions Gate. Even if Jeff wants to help He Mu, there is no basis for cooperation between the two. Moreover, Lionsgate does not have the courage to go abroad for the time being. It is just relying on some low-budget horror films to fish in the troubled waters of the North American film market. If it is lucky, it will develop a profitable series of horror films. If it's not good, even if you lose money, it won't hurt your muscles and bones, after all, the cost is not much.

Jeff has always felt that Lionsgate should play some big moves, otherwise it will never be able to be compared with companies like Paramount and Universal, but his boss is still undecided about this. Although big moves will bring big benefits, many big companies I was dragged down by such a big move, and there are too many lessons learned, so I still have to be more cautious. Jeff can do nothing about it, who makes him not the boss.

He Mu briefly talked to Jeff about some of his recent actions. Jeff knew about his company and was very supportive. Although he didn't have much contact with He Mu, he knew that He Mu was a young man with ideas. , Such young people are usually not easy to be constrained by others. They hope that they can complete and control their own works, and they can't wait to do the soundtrack themselves, hoping to be the most perfect.

Of course, Jeff is also this kind of person in essence. After joining Lionsgate, he wanted to display his talents and ambitions and encountered some unpleasant obstacles. He even said that if the time is right, he would not rule out setting up his own company. He has long wanted to experience the feeling of starting an independent production company and making his own decisions.

Regarding the "Nightclub" mentioned by He Mu with a low cost and high box office, Jeff expressed no interest at all. Comedy is the most localized thing, and it is difficult to find a market in another place. Jeff is not even interested in watching it. .As for "Perfect", Jeff just started to have a little interest. The name Zhang Ziyi is still very attractive, but after understanding the plot outline of this film, Jeff frowned again, and Zhang Ziyi also needed to follow The right director makes the right movie to reflect her value, and "Perfect" doesn't seem like that right movie.

In the end, Jeff became very interested in "Glass Heart". He Mu told A Liang's experience in a story-telling way, with the atmosphere of Zhang Zhen telling a ghost story. In order to achieve the best effect, Song Xuan also Acting as an interpreter so that Jeff can better understand the story.

Jeff listened with relish at the front, but he was a little dissatisfied at the end, "Why don't you write the heroine as a real ghost, that would be more interesting!"

Before He Mu could speak, Song Xuan explained to him, "Ghosts are not allowed to appear in movies shot in mainland China. This is a feudal superstition."

He Mu nodded, "That's true. No matter what the ending is, the heroine must be a human being. This story was originally created by the director of the film. He also hoped that it would be a frightening and hopeless story, but our regulations restrict his In addition, in mainland China, the market for horror films is not prosperous, so this kind of emotional plot is more likely to attract people's attention."

Song Xuan also echoed her younger brother, "I also think this story is very interesting, and the way it is written is also very good."

Jeff sighed and shook his head, "It's a pity that it's a good template for a horror movie. You Chinese people's thinking is really hard to understand. You said you brought the poster of the movie, can I see it?" [

"Of course." He Mu called up the poster they designed from the mp4 he carried with him. At this time, his other two assistants were printing a large version of this promotional poster, and then they would rent one of the many advertising spaces in Cannes For publicity, compared to some films that buy an entire wall to put up concept posters, He Mu and the others are really too childish.

In addition to the premiere of the opening film "Up", some films shortlisted for the main competition will also be screened one after another. "Evening in the Spring Breeze" will meet audiences all over the world tonight.

This year's Cannes films are very Chinese. Due to the economic crisis and the shrinking of the international film market, the number of film dealers and filmmakers who came here has decreased a lot compared to previous years. Only Chinese filmmakers have risen instead of falling. In addition to the impact, there is another important reason, that is, this year's Cannes Film Festival has four Chinese directors shortlisted for the main competition unit. This is an unprecedented good result. It is no wonder that Cannes in May is full of yellow Faces... (to be continued...)

ps: [ps: The first update today, the second update may be tomorrow~ Sorry~]

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