Big names rise

Although the books published by Tiandi Xuanhuang are no longer limited to online novels, or even novels, professional books, comics, magazines, and photography collections are all within the scope of Tiandi Xuanhuang's business, but it is undeniable that Tiandi Xuanhuang is still published domestically. The book company that publishes the most online novels accounts for about 40% of this part of the market, and other companies share the remaining 60%.

One of the most important reasons for being recognized by so many Internet writers, and even Shanda, who is not on good terms with Tiandi, sometimes has to hand over books to Tiandi Xuanhuang for planning and distribution is that Tiandi Media adheres to the principle of doing everything for writers and for the Internet. It is a good tradition that writers and traditional writers are treated equally. They will always try their best to increase the income of the author. It is impossible to adapt simplified characters, traditional characters, and traditional characters into comics, or even into movies and TV series.

However, an online novel can be published in a physical form, and it is even rarer to be selected to be adapted into a TV series. Too wild and unconstrained, etc., and sometimes film and television works can't show this kind of unconstrained style, so I had to discard it. There are very few TV dramas such as "Stewardess", "A Good Man in Tang Dynasty", and "Scary Step by Step". After all, TV dramas should be considered for the mainstream viewers, and there are many rules and regulations, so they can't be played to their heart's content. However, web dramas just provide a platform, a platform for adapting web novels into film and television works.

On the one-third of the acre of the Internet, because the Internet is basically young people.They are more receptive to new things and things that are unconstrained, and the relevant departments are still very loose in the supervision of online dramas, and many TV stations do not allow broadcasts to be broadcast through the Internet.This allowed Li Wenhua to see a business opportunity to sell the right to adapt online novels, but there were not many online dramas adapted from online novels in the past. A professional or non-professional person forms a small group for self-entertainment. After being uploaded to the Internet, it is sought after by netizens and contributes clicks and popularity to the video website.The website will deliberately give some money as a reward, which is very informal.

However, Li Wenhua believes that it is not enough to stick to these loosely organized film and television fans and Internet celebrities, and his suggestion is.They provide the right to adapt the extremely popular online novels. They work with Hulang or Mizuki to write the script. Hulang selects actors other than the third-rate, and the production team is of average standard.Produce web dramas at a very low cost.And it premiered on Tudou.com.We can't compare with the big stars and excellent productions of those dramas broadcast on TV stations. We are more funny, weird, and shoot genres that audiences want to watch but TV stations dare not broadcast.

Li Wenhua gave an example, "For example, I have two gangster-themed novels here, one is called "Super Teacher" and the other is called "Once Upon a Time in the Northeast: 20 Years of the Underworld". These two novels are funny and passionate. According to the normal TV series Production procedures. It is impossible for them to allow filming, but if it is a web drama, it is much easier, and I believe that with the circulation and popularity of these two books on the Internet, many people will rush to their names Those who find our website may even help us promote the drama version of "Super Teacher."

He Mu nodded. He has read the two novels mentioned by Fatty Li. They are indeed outstanding among the online novels. They have certain adaptation value, and they are definitely the kind of subjects that can attract netizens. "Fatty Li's suggestion is very good. We can take the form of weekly broadcasts for online dramas, broadcast one or two episodes a week, broadcast while filming, and adjust the script creation in time according to the feedback of viewers. American dramas and Korean dramas are worth learning. If our production ability Strong can even have different online dramas updated every day, seven days a week, as well as our self-made entertainment news, box office broadcasts, plus the works of those small teams on the Internet, we can also support or buy them out, which is already very rich. content resources.” He Mu has not yet mentioned the animation series produced by Lotus Leaf Animation in the future, which is also a treasure for Tudou to attract users.

Xiao Fang was thoughtful. Li Wenhua’s suggestion was not to lower the threshold of film and television, and use the Internet as a platform for drama series. This will find a good way out for the domestic film and television practitioners, and even fulfill the star dreams of many young people. This is a good idea, "Huahua, you must have planned this for a long time, tell me, do you have any other good novels for me, I can choose one to test the water first, if the effect is good, then come again A dozen or twenty."

"Really, that's great! I have nothing else here, except that there are a lot of books. I'll make a list for you later, and you can pick whatever you want." Li Wenhua said grandly. [

Xiao Fang nodded and smiled, "Actually, I also have an idea. Do you remember the Tudou Creative Short Film Contest five years ago?"

"Of course." He Mu and Li Wenhua said in unison. This competition is of great significance to He Mu. Back then, a well-produced short film "The Woman" became popular on the Internet, and it also gave He Mu a taste of popularity for the first time. To be precise, he My acting career should be counted from then.

Xiao Fang said again, "This short film competition was only very successful for the first time, and it didn't make any waves after that. It was only held for three times. In the final analysis, there are too few good works, and there are not enough influential short films, directors, and actors. Therefore, it has little effect on improving the influence of the website. I think this project can be revived now, but we do not call it a competition. We can cooperate with sponsors to provide funds to shoot a series of short films with the same theme. Now it is called micro-movies. I want to participate in this project You can submit scripts to us, we will choose the best ten or so, preferably not too many, and then provide them with financial and technical support to help them complete their works, and finally put this series of micro-movies on Tudou.com online, in order to attract the attention of netizens.”

"Then how do you guarantee that there will be a sensational work that will attract netizens successfully? You must know that there are not many talented directors like Tao Quduo." He Mu questioned that the chance of such a micro-movie producing high-quality products is too small up.

In fact, Xiao Fang has already thought of a countermeasure, "We can cause a sensation when this project is just established, because we can find some celebrities to participate, a few celebrities and most grassroots to complete this project together, using the celebrity effect of celebrities To attract attention for the grassroots, for example, you, yes, you, if you, He Mudu, come to participate in this project and start shooting your debut as a microfilm director, do you think netizens will refresh the homepage of Tudou.com every day?"

He Mu pointed at Li Wenhua and Xiao Fang with trembling fingers, "You are not good people, Li Fatty set a trap for Brother Fang, and you set up a trap for me again, Brother Fang, you have planned it a long time ago, right?!"

Xiao Fanggu said, "Hey, it's called premeditated, I've heard that your kid wants to be a director, but the movie is not so easy to shoot, first practice with a micro movie, it will be good for you of."

I have to admit that what Xiao Fang said makes sense. The first time I got started was a feature film, He Mu didn't know what to do. He originally wanted to find a commercial to practice his skills, but no advertising company dared to use him, "Okay , Brother Fang said so, how can I not agree, but I have a request."

"Say."

"The theme of this microfilm series is up to me."

"can."

"Then I'll decide now. The theme is 'Youth', so it's not too far-fetched." As a man who is about to become a father, He Mu feels that he is no longer youthful, so he especially wants to shoot something about youth to remember one time.

"Okay, that's the theme. If ten works are selected in the end, it will be called '10 Degrees of Youth', and eleven works will be called '11 Degrees of Youth'." Xiao Fang is quite far-sighted. At this point, if you have any good ideas in the future, you can tell me. I am more interested in Tudou than Tiger and Wolf. I just found out that I am so suitable for the Internet. By the way, I will go to see us later. The building, the two landlords, go together."

"Okay, I'll go and identify the door." He Mu raised his hand in agreement.

Li Wenhua waved his hand, "I won't go, I have to go back to review my homework, the exam is coming soon." [

"Did I get it wrong?" He Mu scratched his ears, "Haven't you graduated for more than a year, why do you still need to take the exam? Could it be that you are writing for Ye Zi?"

Li Wenhua despised He Mu, "You don't care about your friends too much, don't you know that I'm going to take the postgraduate entrance examination!"

"Entrance examination?!" He Mu really didn't know, "Which school?"

Li Wenhua cleared his throat, and said in a tone of voice, "The graduate student of Beijing Film Director Department is a student of Mr. Tian Zhuangzhuang! From now on, Zhao Wei will be my senior sister."

He Mu: "..."

It’s not that Xiao Fang has never driven a car worth more than 1000 million. Many of his princeling friends drive luxury cars of this level, but he never thought that He Mu could drive such a car. See Lie Xinxi He stalked and sat in the driver's seat, while He Mu was in the co-pilot's seat. He Mu kept nagging Xiao Fang along the way, "You said Li Fatty is such a pseudo-literary youth who has nothing to do with movies, he What kind of director do you want to learn? I don’t have any serious knowledge of it, but he actually went to learn it and even took the postgraduate entrance examination for director Tian Zhuangzhuang. Where does this make me feel? Do I still dare to make movies? Me!"

Xiao Fang comforted, "Don't take it too seriously, there are many directors who haven't studied directing seriously, Zhang Yimou, Feng Xiaogang, Ning Hao, aren't they all from the director department?"

"The main reason is that he hurt my self-confidence too much. From now on, he will have a master's degree in directing. I don't dare to talk about movies in front of him with a high school diploma." He Mu held his mouth.

Xiao Fang laughed aloud, "Then let's not mention Li Xiaopang, let's talk about our building. If the owner changes, we have to get a new name. What do you think is good?"

"The animation studio I opened with Ye Xuan is called Lotus Leaf, so our building should be called Xiao He Building?" He Mu suggested.

"If you don't mention Li Xiaopang, you really don't mention it?" Xiao Fang glanced at He Mu.

"Forget it, forget it, let's call it Xiao He Culture Building." He Mu waved his hand and said.

... (To be continued..)

ps: [ps: the first update~]