Big names rise

Then, He Mu posted three more Weibo posts that day.

The main idea is to show concern for the disaster area in Yushu, and to promote the movie "Du Lala's Promotion" that is currently being screened in Shuimu Forest. From the date of release, every ticket sold will donate one yuan to the disaster area. , I hope everyone can support genuine movies and the people of Yushu.Now "Du Lala" should have a box office of more than 6000 million, and the number of viewers is less than 200 million, representing a donation of more than 100 million.

Piracy has always been a major cancer in the Chinese film industry. He Mu’s previous works will appear in high-definition pirated versions three to four weeks after they are released, and gun versions will be released within a week. This is why many viewers don’t go to the cinema to watch them. It is because they know that there are advantages that do not cost money. In the long run, if the film does not receive effective support, it will only make people have no movies to watch, just like the record industry that is basically dead now.He Mu doesn't expect charity to awaken everyone, but only hopes that more people can show a little bit of kindness and devote themselves to that disaster.

The second thing He Mu said is that he will donate one yuan for every fan who follows his Weibo. Now his Weibo fans are 180 million, which means that he will donate 180 million. This statement has always been valid. Fans in April The number of donations represented by the number will be used for the Yushu disaster area, and how many fans will be donated every month in the future.

As soon as He Mu came up with this method, the number of fans exceeded 200 million that day, and in the next few days, celebrities including Yao Chen and Li Yuchun followed He Mu's example and donated money based on the number of Weibo fans. The "exchange rate" is set at one yuan per fan, but there are not many people like He Mu who keep it permanently valid. After all, not everyone is as rich as He Mu.

This also caused a surge in the number of Weibo user registrations during this period.And the attention to celebrities has also reached a peak, especially many people pass on charity and kindness through Weibo, so that more people realize the power of meager "gathering small things into giants". I am afraid that during the Chinese New Year, Cao Guowei should To give He Mu a big red envelope is worthy of him.

The last one was posted by He Mu in the evening. He has considered all the basic considerations, and he also asked Jackie Chan, Li Lianjie and other seniors, as well as Chunchun and other children, how their charity funds are operating. .At this time, the three microblogs he posted before had already ranked among the top three on the most popular microblog list, especially the most recent one had an astonishing amount of retweets and comments. Among them, there were many celebrities and well-known social figures echoing He Mu's charitable deeds, perhaps because of this microblog, He Mu's number of fans exceeded 200 million that day. He Mu already had 208 fans when he watched it, and the increase is still fierce.

In this last Weibo post, He Mu created a new account "Mu Lin Charity Fund".He also uploaded a picture of a lotus flower, claiming that he and Zhang Zilin and his wife will jointly establish this charity fund, which will specialize in charitable undertakings and be affiliated with the Youth Development Fund. Now Zilin in the capital is asking his cousin to help him run around. After the relevant procedures are completed, He Mu plans to ask his sister-in-law Chen Xuehe to take care of the fund temporarily.It may take some of her energy away, but it will not affect the work of Tiandi Media, and the Weibo account of "Mulin Charity Fund" will clearly and transparently record every income and expenditure of the fund and the final donation of the donation. attribution.

He Mu promised that one yuan per ticket and one yuan per fan will be handed over to the Mu Lin Charity Foundation, and will be used for the rescue and post-disaster reconstruction work in the Yushu disaster area as soon as possible. Keep donating to the fund and steer it on track. [

As soon as this news came out, He Mu's actions won a lot of praise, and the Weibo was quickly pushed to the top of the Weibo list. Even the few voices who said that He Mu was acting as a show were completely drowned in the praise. if.Then He Mu's show won him the respect of the society, brought him and Zhang Zilin and his wife a very high social reputation, and more importantly, it won at least several million for the people in the disaster area that can be used to improve their lives. charity, that's enough.

Two days after the Yushu earthquake was Xu Jinglei's birthday. Xu Jinglei spent her birthday in a low-key event in a promotional event for the movie "Du Lala". In addition to thanking every audience who supported and liked "Du Lala", she also She expressed her blessings and views on the Yushu earthquake two days ago, and actively responded to He Mu's charitable deeds. After the establishment of the "Mu Lin Charity Fund", she will first donate 100 million.In addition, of course, I hope that more people will go to the theater to support "Du Lala". Every ticket represents one yuan for charity in the Yushu disaster area.

Perhaps because it is linked to charity, the Hollywood blockbuster released that day, the 3rd movie "Clash of the Gods" starring Sam Worthington, the leading actor of "Avatar", was not as overwhelming as imagined.In terms of film schedule and attendance rate, it is just like "Du Lala" with the same score as "Du Lala", that is, with the advantage of 3 high ticket prices, it has the highest single-day box office in the next three days, but "Du Lala" is better than the week. There are still four days left before the release of "Clash of the Gods" on Friday, so it is still unknown who will win the title of Zhou Guan.

As for the horror film "The Lonely Castle" released by Huayu, the other new films, "The Thief of Time" released by Dadi Times only had a first-week score of 400 million, which did not have much impact on the box office situation.

After all, the crew of "First Love Diary" cannot do without He Mu, so for the disaster area, He Mu, apart from donating money and remotely directing the establishment of the Mulin Charity Fund as soon as possible, can only forward some Weibo on Weibo to help people find people and seek help. Do your best.

During this period of time, it is not an exaggeration for He Mu to describe himself as "exhausted mentally and physically".

After the crew starts, he has to devote himself to the plot, laughing and playing with the characters in the play, heartless and preoccupied. After the filming is over, he has to fulfill his obligations as a public figure. People grieve together and cry together.

In the dead of night, He Mu had to take out the script of "Zi Bu Yu", read it over and over again, change his mood, let himself feel as if he was in that wonderful town, and follow in the footsteps of Xiao Yu and Brother Shen to appreciate the monsters world.For the Dongying Film Festival in October, the preparation of the "Zibuyu" project was a bit hasty, so He Mu had to spend more energy on it. After all, it was a movie with an investment of tens of millions, and it blocked his own "film" He Mu cannot be mistaken for the title of "director's debut".

Finally, a week later, He Mu's capable and well-connected brother-in-law helped him complete the relevant procedures. The "Mu Lin Charity Fund" was officially established under the China Youth Development Fund, and the Weibo account "Mu Lin Charity Fund" was immediately opened for donations. Channel, He Mu also called on capable people to do their part for the disaster area on Weibo, and he himself donated 349 yuan equivalent to the number of fans as agreed, and then Xu Jinglei fulfilled his promise to donate 4300 million; Liu Shishi also injected the fund into Literary Network, which is not a small amount; Yang Mi 100, Wang Baoqiang 80, Xu Zheng 30, Zheng Min 30, Li Qiner 15, Liu Yifei 20 million, Wu Jing...

Surprisingly, Hollywood stars Joseph Gordon and Scarlett Johansson, who are far away in the United States, also donated 30 US dollars to the Mu Lin Charity Fund. It is obvious that they have a good friendship with He Mu.

In addition to these famous celebrities at home and abroad, more ordinary people have donated money under the inspiration of He Mu. Although the single amount is not as dazzling as the stars, but more people can also gather a huge force. Soon, the number on the accounts of the Mulin Charity Fund has already exceeded the ten million mark, reaching 1467 yuan!Every item is clearly recorded in the book, which can be checked and traced.

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[ps: Second update~]

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