Big names rise

1.8 million in the first week!Seeing this number, He Mu is not calm anymore. This number should rank second in the first week of box office records in mainland film history. The number one is the 2.8 million in the first week of the magical film "Avatar". The best result achieved, although "Tangshan Earthquake" has some obvious flaws, and although the first day's super-high film schedule has administrative factors in it, as a Chinese-language filmmaker, He Mu really feels that Chinese-language films need such a strong film, Maybe now he can only watch "Tangshan Earthquake" rush forward, but one day, he will become the object of attention and envy of others!

This week, almost no movie can compete with "Tangshan Earthquake". "Seven Little Arhats", which tried to fish in troubled waters, reported 420 million yuan. With 1.8 million monopoly, it is certain that the rest of the films will be difficult.What He Mu was most worried about was that his "Decisive Battle in Shama Town" had shrunk too much. As a result, the weekly box office was 2350 million, ranking second on the weekly list!The cumulative box office is 7900 million!

Last week, "Shama Town" ranked first in the weekly list, and it is normal to be ranked second this week, but look at the box office of No.3 "Dangerous Spy" at 1400 million, which is nearly 1000 million lower than "Shama Town". No .4 "The King of Gunners" 1100 million, "Tang Bohu Spots Autumn Fragrance 2" 1000 million, which shows that "Shama Town" has already distanced itself from the subsequent movies. In the face of the huge impact of "Tangshan Earthquake", " Shama Town has withstood the pressure and maintained a relatively normal rate of decline. This is not only because Wanda Cinemas and Metropolitan Cinemas have given special care to "Shama Town". At least Wanda Cinemas saw "Tangshan Town" "The Great Earthquake" has such a strong performance, but we are very active in arranging a full film schedule for it.

According to the market research conducted by the staff in charge of distribution of Shuimu Forest.In the environment where everyone is watching the big earthquake, there are still a lot of people watching Shama Town. One of the important reasons is that the story of the big earthquake is too sentimental.They need to have some fun for themselves. Among the comedy movies released at the same time, "Seven Little Arhats" is too young, "Tang Bohu Spots Autumn Fragrance 2" is too old, and "Xiyouji" is so bad that even the leading actor Xu Zheng I can't take it anymore, can I still watch it? !So it has a good reputation and a strong cast.Moreover, the well-publicized "Decisive Battle in Chama Town" has become the first choice for those viewers who are looking for healing. After watching "Tangshan Earthquake", many people went directly to the next room to watch "Decisive Battle in Chama Town", and enjoyed it for more than 90 minutes.I walked out of the theater again, cried and laughed, and felt comfortable.

Judging from this week's performance, He Mu's original differentiated marketing strategy was very successful. "Decisive Battle in Shama Town" really relied on the sad "Tangshan Earthquake" to exert its greatest market potential.Although Huayi Xiaowang felt very angry when he saw "The Great Earthquake in Tangshan" trampled "The Battle of Shama Town" to the ground, but their director Chen Guofu believed that it was the success of the earthquake that drove the town of Shama to the ground. The box office of this kind of comedy, "If there is no tragedy of the big earthquake, I am afraid that there will be fewer people going to see Shama Town."

Chen Guofu's words made Wang Zhonglei as upset as if he had eaten a fly, "Brother, you can't say a few nice words."

"It sounds good. The box office of "Tangshan Earthquake" must exceed [-] million, and it will definitely be the best Chinese film this year." Chen Guofu analyzed objectively.Although Mr. Xu's "Di Renjie: The Empire of Heaven" will be released soon, he doesn't think "Di Renjie" can have as wide a audience as "The Great Earthquake".

I heard Chen Guofu say that.Wang Zhonglei feels better, hum, the little Shuimu Forest, the little He Mu still wants to fight Huayi with him, it's simply beyond his control, last year it was because there was no Feng Xiaogang, this year they have two Feng Xiaogang movies, and there is Xu Laowei "Di Renjie" and Gao Qunshu's "Western Wind" are conservatively estimated to generate more than one billion box office. Let alone Shuimu Forest, even Bona has no right to fight with them!It can be said that the success of "Tangshan Earthquake" beyond expectations made Huayi and his leaders more and more arrogant.

When "The Great Earthquake in Tangshan" was a blockbuster and sparked a lot of discussion in the entertainment industry, He Mu continued to concentrate on making his "Zi Bu Yu", Po Chao Ting also worked overtime to make it catch up with the East Film Festival. I believe The finished film can be produced in mid-August, but music is also an indispensable element in "Zibuyu". The existing materials were created according to He Mu's requirements. In addition, He Mu also invited Lin Xi and Xiao Ke to sing songs. Alan, who is far away in Japan, has agreed to sing the theme song for "Zi Bu Yu", but he has not yet received the song. .

During the post-production period of "Zibuyu" in full swing, Jeff called He Mu again. He said that he would come to China in the near future and would bring the finished film of "Lengxin". The official in charge of reviewing the introduction of films from the film side, because he wants to win a spot for a film for "Cold Heart". Although the chances of this are not very high, he hopes to give it a try. It is very high, and it is still easy to get a high box office. Even if it only has a box office of 1300 million, their copyright side will get 200 million, which is also [-] million US dollars in revenue, which is a lot.

Jeff told He Mu that although "Cold Heart" has some bloody scenes, it is far from "Chain Saw" and "Texas Chainsaw Massacre", and if necessary, the mainland version can cut these scenes, And it will not affect the movie viewing. This He Mu has a solid foundation in his heart, but he is still not optimistic that "Leng Xin" will get the share of the account, which is almost impossible. "In terms of fame, influence and relationship with the official, I am far inferior to Jackie Chan, but at the beginning of the year, his "Secret Next Door" entered the country in the form of a batch of films. Be mentally prepared."

Jeff was silent for a long time, "If we really can't get it, then we can only consider the way of approving the film. Anyway, I hope that the audience in mainland China can see this wonderful movie and your wonderful performance in the cinema. .”

Approval of films is an auxiliary form relative to film-sharing films. As the name suggests, film-sharing films are two leading foreign filmmakers and China Film Huaxia. Generally, foreign filmmakers can get 13% of the movie box office. This part of the quota is only 20, the requirements are also very strict.The approval of films is in the form of buyouts. Buying the copyrights of foreign language films in the mainland at a low price of tens of thousands or 10,000+ US dollars, regardless of the box office, is self-financing. There are about 30 films in this part of the film.

He Mu nodded, "I will try my best to help you. If you help me, you are helping me." They are grasshoppers on the same rope, and Rubik's Cube Pictures still owns 23% of He Mu's shares.

Jeff added, "If it's going to sell, I hope your Shuimu Forest will take over Cold Heart."

Regardless of whether it is a blockbuster movie with a split account or a cheap buyout film, only China Film and Huaxia are qualified to release foreign language films in the mainland. Blockbuster movies with a split bill are highly profitable and there will be no pressure to lose money, because this is a costless project. Wanli's business can only be touched by two companies, China Film and Huaxia.

However, the transaction of approved films should be more flexible. Although approved films are cheap, there are still certain risks. China Film and Huaxia are already able to make a lot of money by relying on account-sharing films, so the approved film business can pass on profits to other small companies. Film companies engaged in related businesses, if they have a foreign language film that they are interested in overseas, they can buy the copyright, and then use the relationship between China Film and Huaxia to get a quota for the approval of the film. After all, it is much easier to approve the film. Then it will be distributed by China Film Huaxia, and the copyright buyer only needs to pay China Film and China Film a certain percentage of the distribution fee, and can even do the publicity and distribution by itself, and hang it under the name of China Film Huaxia, so that the fee to be paid is even less.

What Jeff means is that Rubik’s Cube Pictures will sell the mainland copyright of “Cold Heart” to Shuimu Forest, and Mizuki and China Film or Huaying will be responsible for the publicity and distribution. He thinks this film will definitely sell well in mainland China. , Huaxia, it is better to let Shuimu Forest take advantage of this, "Fat and water are not left to outsiders", this is what his wife taught him.

He Mu also understood Jeff's intentions, "Let's try the account distribution channel first, maybe it will work, after all, approval is too cheap."

Three days later, Pei Kang, the general manager of China Film Import and Export Branch, sent He Mu and Jeff out politely, saying goodbye, "I'm really sorry, "Leng Xin" is definitely a good work, but it's a pity that this year's account split The quota is already full, and this time we can only go through the approval mode, but I still hope that we can have a happy cooperation."

He Mu personally accompanied Jeff to China Film, but the result was unsatisfactory. The 10-year approval quota has been saturated, and it is impossible to give "Cold Heart". If Jeff is willing to wait, Pei Kang is willing to apply to the superior for 11 years A share quota for "Lengxin", but it can only be a matter of human effort, and the hope is not very great. You must know that it is impossible for a small Hollywood company like Rubik's Cube to get a share quota, and even well-known independent companies such as Lionsgate The studio couldn't get it. Pei Kang was willing to make such a compromise because he saw the potential of He Mu in this movie. Maybe another international superstar will be promoted with this movie. He is just selling He Mu. That's all.

However, the accounts for the first three months of 11 have basically been arranged. If "Lengxin" wants to take the route of 11, it can only wait until after April, and "Lengxin" is planned for October 4 in North America. The public release took half a year. I am afraid that by then the mainland will be full of piracy, and the meaning of splitting accounts may not be significant, so Jeff still chose to approve the film and sell the copyright to Shuimu Forest, which will be distributed by Shuimu and China Film. Pei Kang We also promise to help them complete the formalities as soon as possible, so that "Cold Heart" can keep up with the global release as much as possible in the mainland.

Just walked out of the China Film Import and Export Company, Jeff was no longer depressed. At this moment, his eyes lit up, and he saw an old friend from the United States. It was strange why he was here... (to be continued...)

ps: [ps: Today's first update~Please recommend~]