Big names rise

The second on the list is undoubtedly "The City's Alert", which earned 3100 million in the first three days. If the word of mouth is good, there is still a possibility of exceeding 2000 million. Just like "The Battle of Shama Town", it only made more than [-] million in the first week, and it still managed to exceed [-] million. But it's a pity that the word-of-mouth of "City on Alert" is very bad. How can I judge this movie at the beginning.

The first is of course "Tangshan Earthquake". In the third week, the film received another 1.2 million, with a cumulative box office of 5.3 million. It successfully broke the previous box office record of 4.2 million Chinese-language movies in "Founding of the People's Republic of China" and took the lead by a large margin. Although this box office figure There is a big gap from the 13.8 billion of "Avatar", but it is still worthy of excitement for Chinese filmmakers. From "Tangshan Earthquake", we can see a hope. As long as the quality of the film is good, as long as the publicity scale is large, as long as the schedule is selected properly, It is not impossible to create a box office record, and it gives He Mus hope.

When the summer vacation was in full swing, Zhouqu, Gansu Province suffered a huge mudslide disaster, causing many casualties. This is the time for celebrities to play their role as public figures. Whether it is charity performances or fundraising, they can win a good reputation for themselves. With peace of mind, He Mu let go of the last part of the post-production work of "Zi Bu Yu", and Zhang Zilin also temporarily let go of the unlucky boy He Bayi. They used the Mu Lin Fund as the stage, and used Weibo and blogs as means to start their new life. A charity trip.

Since He Mu Zilin got married, Zilin has been raising babies, giving birth, and taking care of children, so the number of times they attended activities together after marriage is not as good as during the public relationship, and Zilin has not made public appearances for a long time. Heart.In order not to disgrace her Miss World name, Zhang Zilin, who was just confinement, started exercising, and enrolled in many slimming and shaping classes.Now it has finally paid off. At a charity dinner, Zhang Zilin, who attended the event with He Mu, became the focus of the venue. She had long hair and shawls, and her shoulders were slightly exposed. She did not expect her figure to be so good after giving birth.No, it should be said that it is better, with a little more charm of a young woman.Wearing high heels, she is taller than He Mu, which makes her stand out from the crowd. If ordinary actresses don't wear high heels that are more than ten centimeters, they dare not approach her. Her aura can easily make others become a foil.

The second week of August coincides with the Qixi Festival.There are many romance films and horror films released.On Thursday, two new films will be released on a single day. One is the romantic comedy "Love Announcement" produced by Shanshui International Entertainment, Shengshi Heying Film and Television, released by Shuimu Forest, directed by Wang Lihong for the first time, and co-starred with Liu Yifei. "High School Musical" jointly created by Disney, Shanghai Oriental Media, and Huayi Brothers.

The film idea of ​​"High School Musical" originated from Disney's popular youth song and dance movie series. The first two "High School Musical" were TV movies broadcast on the Disney TV channel, and they were popular in campuses across the United States.Favored by middle school students, several leading actors have become campus idols.In 08, the third "High School Musical 3: Graduation Season" was released on the big screen and became a box office legend of musical comedy movies.The production cost of the film was only US$1100 million, but the total box office in North America was as high as more than US$9000 million.

With such a prominent background, coupled with Huayi Brothers' strong brand effect, they are full of expectations for this song and dance movie, especially after Huayi Brothers successfully marketed "Tangshan Earthquake", they have become more and more superstitious about their own brand effect. As long as Huayi's signboard is hung, other movies should obediently give way, and "High School Musical" is a rare genre in China, it should arouse the interest of the audience, and is expected to become a dark horse. Their expectation is this week's box office " The Tangshan Earthquake continues to be number one, and "High School Musical" is second. As for Mizuki's "Love Announcement", it's not bad to be in the top five.

As a result, after the box office came out, people were surprised. "High School Musical" had a box office of 50 in its first week, and failed to enter the top ten box office charts. He Mu felt that it was normal. Occasionally inserting a few songs and dances makes one's head numb, so it is not difficult to imagine that a movie with "singing and dancing" as its selling point and main content will be watched by people.Unless there is a very strong film director, assemble a very strong cast, and shoot musicals with extremely superb expressive techniques, otherwise, like Huayi, copy the routine of the American version of "High School Musical" and find a few young actors to show off their youth and Ideally, there is only one result, and that is to hit the street.

This week at the box office, Shuimu Forest's new film "Love Notice" ranked third, earning 1760 million yuan. It is not in vain that He Mu pulled Wang Changtian as the premiere platform. In order to market this movie, Mizuki focused on promoting the Qixi Festival Concept, as long as more couples are tricked into going to the cinema on Qixi Festival, then the romantic comedy starring the handsome man Wang Lihong and the beautiful Liu Yifei is definitely the best choice, which is more effective than directly promoting "Love Announcement" itself.Of course, the effect of director Wang Lihong's debut and Liu Yifei's first big-screen work after his comeback are also the key to the film's success.

One is 1760 million and the other is 50. The latter is not even a fraction of the former. I hope that the failure of "High School Musical" can refresh the spirit of Huayi Brothers. I didn't pay much attention to the "Love Announcement" released by Mizuki Huayi Brothers made a huge miscalculation this time. In this summer, Mizuki, who had been under the pressure of "Tangshan Earthquake", finally pulled back a round.

Affected by the new film, Mizuki's other film "The Battle of Shama Town" earned 550 million this week, ranking sixth on the list with a total of 1.13 million. It must not be able to surpass "Du Lala", but surpassed "Glass Heart"'s 1.15 Billion is still hopeful, and the movie still has a week or two of potential.

Another piece of news this week is that "The Expendables" was released in North America, with a box office of 3483 million U.S. dollars (the first week's box office). After all, this movie is full of gimmicks. Seeing the opening results of "The Expendables", Jeff thought in his heart that it would be amazing if "Cold Heart" had such an appearance. Now he can only hand over the copyright. Believe in the publicity and marketing capabilities of Touchstone.

Because "The Expendables" was released in North America, Shuimu Forest also faced a problem, that is, it was released in the mainland. They were lucky. With the help of Pei Kang, the procedures were completed very quickly, and they could catch up with the release before September, and even made it Synchronization is also not a problem, which is quite difficult for a batch of films.

However, in order to allow some time for "Love Announcement" to attract money, so that Mizuki's release works will not kill each other, so the mainland release date of "The Expendables" is delayed by one week compared to North America, which can be regarded as avoiding the aftermath of "Tangshan Earthquake". Edge, and this week, Mizuki invested a lot of manpower and material resources to promote this extremely popular movie. After the release of several trailers, the blood of those old action movie fans were all ignited. Those who watched Rambo and Rocky Middle-aged people who grow up want to go to the cinema to see how Stallone, who is in his 60s, is growing strong.

In addition to "Tangshan Earthquake", "The Expendables" was released in the mainland in the first week, and there is also a strong competitor "Shrek 4". "Shrek 4" is the real son of China Film Group, so in the theater line of China Film Holdings, the film arrangement must be for "Shrek 4" There are preferential treatment.As for the other small finished comedy new film, "Dragon and Phoenix Shop" produced by Shanghai Magic City, which is in the same line as "Tang Bohu Spots Autumn Fragrance 2", does not appear to be threatening. He Mu is looking forward to the performance of "The Expendables".

Recently, there has been a wave of listing boom for video websites. First, LeTV was listed on China’s Growth Enterprise Market on the 12th, and then Shanda’s Kuliu.com was listed on Nasdaq through Hurray’s backdoor, becoming the first domestic company listed overseas. video site.In addition, Youku, which has just successfully raised funds, also announced that it will go public 11 years ago.The peers in the industry are linked with international capital one after another, seeking to raise funds through listing to develop and grow rapidly. If Tudou wants not to be overtaken, financing and listing is the only way out.

At present, there are many financial capital institutions rushing to raise funds for Tudou.com. Since the three tiger and wolf companies took over Tudou.com, everyone can see the development speed of Tudou. Impact Youku's strength to become the industry's overlord.He Mu's suggestion to Xiao Fang is to wait for 12 degrees of youth to be fully broadcast, and after two or three episodes of "The First Chaos in History" have been broadcast, the financing will be determined.

Now there is only one "Old Boy" left in the 12 degrees of youth that has not been broadcast. After "First Love Diary", although the next youth micro-movie hits well, it can't satisfy the audience. I always feel that there is less emotion and resonance, and Tudou.com's promotion of the only remaining "Old Boy" is a classic micro-movie that surpasses "First Love Diary", and He Mu strongly recommends it on multiple channels. Now it has hooked the audience's addiction. The day before the broadcast of "Old Boy", the MV of the song "Old Boy" was released, which is actually a shortened version of the micro-movie "Old Boy".

What is more anticipated than "Old Boy" is the animated version of "The First Chaos in History". Its broadcast time is scheduled to be the day after "Old Boy". All caused heated discussions on Tudou. In addition, the relationship between Lotus Leaf Animation and He Mu was also revealed a little bit, which became a major factor attracting people's attention. Always "The First Chaos in History" has become popular, and the audience loves it. The expectation value of the animation is extremely high. The advantage of this is that once it is broadcast, it will trigger a super high viewing trend. The disadvantage is that because the expectations are too high, if the quality of the animation cannot satisfy the audience, even if it is a little dissatisfied, it is easy to be scolded It's a bad movie, so quality is very important.

He Mu believes that after the broadcast of "Old Boy" and "Chaos", it will be more beneficial for Xiao Fang to negotiate with those venture capitalists and funds. Now Tiger Wolf, Mizuki, and Tiandi hold 72% of the shares of Tudou.com, which they expect to be before the listing. The last round of financing, and hope that after the financing, the shares of the three of them can be maintained at more than 50%.

... (To be continued..)

ps: [ps: The first update, there is another chapter~ Regarding the issue of Tudou.com, Laofo admitted that he was not rigorous, so he made up for it a little bit, and made some changes in {Chapter 469 The Road After Tudou}, Xiao He The shares held by the Wenhua trio have become 72%, not all~Although it is still unreasonable, everyone still hopes to forgive~ Also, thank you Kong Yuan for your reward~]