Big names rise

After the East Film Festival, He Mu did not return to China immediately, but took advantage of the follow-up influence of the award to sell "Zi Bu Yu" to several small Asian countries who were interested in her, and made an agreement with Sony. A series of promotional strategies in Japan. Sony was very puzzled and troubled by He Mu's resolute refusal to let Xiaoshuidian participate in the film's promotion. After winning the movie, Xiaoshuidian already has a very high popularity in Japan. As the same little movie queen, Xiaoshuidian with an Asian face is more familiar to Japanese people than Abigail Breslin. Her popularity is not even as high as He Muchai who has accumulated over the years, the Japanese live in Two-dimensional, they have never been resistant to cute things, if the little actress like a porcelain doll can come to Japan to record a few shows and attend a few fan meetings , It will definitely be of great benefit to the movie box office.

But He Mu is very persistent. If you beg him with soft words, he will tactfully refuse. If you threaten and lure him, he will also slap the table and stare. If you really want to roll up your sleeves, these little Japanese are very frightened at him, but He Mu Those who had a criminal record in Japan had no choice but to formulate a publicity strategy that focused on He Mu, supplemented by Alan and the original comics.

Sony will have this kind of compromise, in addition to He Mu's unreasonable and stubborn persistence, to a certain extent, it is also because "Cold Heart" performed very well in the first week of box office in North America. He Mu himself has also attracted the attention of Hollywood. So-called "international star" capital.

On November 11st, last week's box office results in North America have already been released. The most eye-catching this week is naturally the three horror films "Chain Saw 1", "Cold Heart" and "Spiritual Ghost Story 7". the result of.Which one is better and which one is scarier has been a hot topic for a week.

The second week of its release, "Ghost Story 2" has a mediocre reputation, and two films of the same type with good equivalents have seized market share.So it was brilliant for only one week, and fell as high as 59.4% in the second week. It earned 1600 million US dollars in three days on the weekend, and the cumulative box office reached 6500 million. Compared with its production cost of 300 million US dollars, this box office is enough to make Paramount laugh. Cramping, but it may be impossible to achieve the first box office miracle of over 2 million in North America.This week, "Ghost Story [-]" ranked third on the weekly list.

The "Chain Saw" series has reached the seventh part and is already a little tired.So at the end of this series, I played a game of 3D. For this reason, the cost of this part increased to 2000 million US dollars.The biggest investment in the series, but unfortunately the audience didn't seem to buy it that much. "Saw 7" released by Lionsgate opened with 2800 halls, and the scale of the opening is far less than that of "Ghost Story 2".The final result can only be said not to lose.There is no big surprise, basically in line with the expectations of the industry.

"Saw 7" has a box office of 2100 million in the first three days of the weekend, and the box office trend is Friday>Saturday>Sunday. For a sequel horror film with a poor reputation, this is relatively normal. This result is only achieved by "Ghost Story" 2" was half of the box office in the first week, plus the box office of the previous small-scale trial screenings, the cumulative box office in the first week was 2250 million.In the entire series of seven parts, its performance is only ranked No.4.It is very disproportionate to its ending and the gimmick of the 3D horror movie. The media predicts that "Mr. Jigsaw" will finally be around 4000 million US dollars. "Chain Saw 7" lost to "Cold Heart" in the first week of box office, ranking second.

If "Chain Saw 7" brings disappointment to the audience and feels mediocre, then "Cold Heart" is a big surprise for those audiences who were disappointed by the chainsaw.

"Cold Heart" opened with 2500 halls, which is the smallest of the three Halloween thrillers. Who made it not a sequel? Without the mass base of the previous film, "Cold Heart" can only rely on a wider audience with R rating The crowd, the star effect of big-name actors, and the word-of-mouth guarantee of well-known directors are all factors that attract audiences into the cinema, and rely on the word-of-mouth of these audiences to reflect on the Internet, and attract more audiences to enter with the praise on ter, imdb and other online communities and websites. movie theaters to form a virtuous circle.

Unlike "Saw 7" whose box office is decreasing day by day, the box office of "Cold Heart" is rising every day, with 890 million on the first day, 1090 million on Saturday on the second day, and 1180 million on Sunday on the third day. Released by Touchstone, "Cold Heart" with a cost of 1300 million US dollars has a box office of 3160 million in the first three days of the weekend!A single hall reported a fee of 1.26 US dollars!If this achievement is equivalent to a box office of over 2 million in the first week in China, this will undoubtedly become the most successful film in He Mu's career as an actor.This week, "Cold Heart" topped the box office list, replacing "Ghost Story [-]" as the new weekly champion.

In the 2010 Halloween schedule led by "Cold Heart", in the last week of October, it successfully promoted the highest score in the history of this schedule, surpassing the US$10 million created when "The Grudge" was the leader in 2004, reaching an astonishing 9230 Billion dollars!"Cold Heart", which appeared as a dark horse, contributed a lot to creating a new historical record.

Although it is a little short of the previous week's "Ghost Story 2" single-house score of 1.29, and the first week's box office is also nearly 2 million US dollars different from "Ghost Story 1000", but it is not enough compared to the top, and it is more than the bottom. "Cold Heart" The data in all aspects surpassed "Chain Saw 7", which made Lionsgate regret that they gave up "Cold Heart". You must know that this movie originally belonged to them, and the production cost of "Cold Heart" was lower than "Chain Saw". 7" is lower, but the box office is much higher. Presumably President Jon is now having a headache for how to explain the forced departure of Jeff and the "Cold Heart" team.Moreover, the word-of-mouth reputation of "Leng Xin" is stronger than those two films. The media predicts that the final North American box office of the film will reach 8000 million, which may be the same as the final box office of "Ghost Story 2", which has a smashing opening performance.

This made Jeff very happy. At the beginning, Touchstone wanted to buy out the North American distribution rights with 900 million US dollars, but he refused. Later, it was changed to share. The North American box office will reach 4000 million, and the share of the Rubik’s Cube will be the same as the buyout. The income is equivalent, and it takes 5000 million to reach his expected buyout price, and now it seems that the final box office of "Cold Heart" will definitely far exceed his expectations!Horror movies have always been the darling of the dvd market. It is self-evident that a horror movie with both word-of-mouth and box office can gain in the dvd market. It means that Rubik's Cube will get more income from a "Cold Heart" and use it for the company's expansion.

"Cold Heart" is very popular in North America, and the biggest beneficiary is undoubtedly Rubik's Cube Films, a new film company. According to the performance in the market, the brand "Lengxin" has been heated up, and it is almost self-evident what Rubik's Cube, which owns the copyright of "Lengxin", will do. Rubik's Cube already has the basis for promotion to a well-known independent film studio.

In the next step, Rubik's Cube will independently operate Wen Ziren's other horror film "Latent" ("Yin Er Fang"), with "Cold Heart" as the foundation, and Rubik's Cube already has a certain strength, Jeff believes that "Latent" will have A good result, even if it fails, there is still "Cold Heart 2", a small-budget horror film with a production cost of 150 million US dollars, Rubik's Cube can still afford it, and now Jeff is rich and powerful.

In addition to Rubik's Cube Pictures, the two biggest beneficiaries are Wen Ziren and He Mu.

Wen Ziren's "Death Penalty" and "Dead Silence" before "Cold Heart" performed mediocrely, and the production cost increased, but the box office was not as good as "Chain Saw" with a cost of 120 million. Some people said that he left "Chain Saw" The series would be nothing, and he used "Cold Heart" to tell his critics that "Chainsaw" would be nothing without him.

"Los Angeles Times" special film critic Robert Thomas commented on the second day after the movie was released: James Wen is still the creative "father of the chainsaw". He used a new movie to ko the chainsaw he created. series, I don’t know if he will come up with another new movie to end the “Cold Heart” series when the “Cold Heart” series becomes a frequent visitor to Halloween, and bid farewell to Mr. Jigsaw who has been with us for many years. Luther and Wood, the golden pair, look forward to seeing them again next year!

The ace commentator John Lister of "Hollywood Daily" spoke highly of "Cold Heart": James Wen is playing with fire, horror films have formed a stable and mature mode, and shooting according to this mode is basically not too bad , but he dared to break the tradition. "Cold Heart" successfully frightened me and the audience around me with a small amount of plasma and a few surprises. This movie made me shiver from the bottom of my heart. A large part of the fear brought to the audience by the two male protagonists, Scarlett and Wood, was diluted by these two guys, thank them.

There are many film critics who share the same opinion as Robert and Liszt. The combination of Luthor and Wood, Joseph and He Mu, one cute, one cool, the plot of fighting monsters together is full of surprises, and even became the horror movie "Cold Heart" A touch of warm color.

Susan Hepburn, film critic of "California Film News", commented: Although Scarlett Johansson's performance is amazing and takes on the frightening task, this film is undoubtedly a play of two men; Well-deserved male number one, but what impressed me the most after watching the movie was the man with yellow skin and long hair. , his muscles are really beautiful, this is the first time I have seen so many action scenes in a horror movie, he is indeed a man from the kingdom of kung fu, he is a powerful man, and don't forget, he is also There is a title of "China's giant".

For a while, the term "China's giant" became popular again, which became a kind of affectionate title for He Mu's American fans, which is easy to remember and has great significance... (To be continued...)