Big names rise

I have to say that putting a foreign language film like "Zi Bu Yu" in the summer file, which is a super-hot schedule in North America, is a very desperate act. Not many people dared to do this before. Sony euphemistically called it: Dangerous places are the safest.

Sony had previously thought about letting "Zi Bu Yu" hit the Oscar for Best Foreign Language Film, and waited until it was released early next year. If it could win an award, or even just be shortlisted, it would be very convenient for their publicity and distribution work.

However, He Mu told them that only one film in the mainland has the chance to bid for the Olympic Games every year. Undoubtedly, the radio and television will choose some films that China Film Group participated in or have a relatively main theme. Unfortunately, it failed, and this spot was reserved for Zhang Yimou's "Thirteen Hairpins of Jinling".

Sony and Mizuki's original cooperation on "Zibuyu" was split in Japan. Mizuki got 42 billion from the 10.5 billion yen. Sony's top-performing film in Japan, and the third-highest-grossing non-domestic film in Japan so far this year.

North America, Latin America, and parts of Asia were bought out for US$500 million. The box office has nothing to do with Mizuki. He Mu only got one box office honor. "Zibuyu" has earned Sony more than 500 million US dollars in profits, and they have left the North American and Latin markets undeveloped. They are making a steady profit from this business. The popularity of "Zibuyu" is beyond everyone's expectations. Otherwise, He Mu would definitely not sell it so cheaply.

It is precisely because there is no pressure to pay back.Coupled with He Mu's growing reputation in the United States, Sony dared to release "Zi Bu Yu" in the maelstrom of the summer blockbuster, in their opinion. "Zi Bu Yu" is a film from the perspective of children, full of oriental whimsy, easy to understand and positive and healthy. Although the special effects are rough, the flaws are not concealed.

In the small-scale test screening of "Zi Bu Yu" before Sony's official release, nine cinemas all handed in very good answers. The best Chinese-language film released by Sony is "Kung Fu" by Zhou Xingchi (1710 million US dollars). The test results of "Zi Bu Yu" are comparable to those of "Kung Fu" back then, and He Mu is now more famous in the United States than Zhou Xingchi, but his reputation is not higher than that of Chinese Kung Fu.In other words, it is far less than the selling point of kung fu movies.

At the beginning, because Sony made a mistake in predicting the North American market of "Kung Fu", a movie that was also very classic in the hearts of American audiences was shown on a small scale, and the box office failed to reflect the quality of the movie. Sony will not make the same mistake this time.This also makes "Zibuyu" expected to surpass "Kung Fu" at the North American box office.

This time He Mu came to the United States.The media also gave him another title, "the person with the most Weibo fans on earth", and he just knew that after Tudou went public and he and Xiao Shuidian appeared on the cover of "Time Magazine", his Weibo fans surged Quite a few days ago, his Sina Weibo account reached 1201 million, surpassing Lady Gaga's 1193 million fans on Twitter and Justin Bieber's 1122 million.Become the world's largest v.

He Mu can only say, who made us Chinese more!Although it is not an official honor.However, it has spread widely in the American media, because China’s Weibo and American Twitter have the same model, and they are both one of the most popular Internet social tools among young people. Ten thousand fans also symbolizes that the number of Internet users in China, a backward country in their eyes, has surpassed that of the United States, and it is the country with the largest number of Internet users in the world.

In this way, the number of He Mu's fans on Weibo has even become a major event, which is why he has been frequently reported by some political and economic magazines and newspapers recently.

But no matter what, this kind of special attention is good for him, and it is also helpful for the box office of "Zi Bu Yu".

The summer season in North America is indeed very lively, all of which are super blockbusters of the big cast. "Zi Bu Yu" avoided "Transformers 3" which was released a month earlier than in mainland China, and will face three children, Harry, Hector Min and Ron, to be precise, they are already grown-ups. The three protagonists of "Harry Potter" have accompanied the global audience for 10 years. Now, on July 7, this long-lived series will usher in Its finale, Harry Potter and the Deathly Hallows. Part 15.

Last week, "Transformers 3" won the weekly crown in North America, accumulating 2.6 million U.S. dollars in North America, helping Paramount become the first company in the United States to break through 10 billion at the box office this year. The global box office of the film has now exceeded 5 million, which is still unprecedented in China. When it is released, the Chinese plot of Transformers and the plot of Hollywood blockbusters ensure that the film's box office in the mainland will never be lower than the previous one, and it is very likely to become this year's No. [-].

Last week's new films include Warner Bros.' "The Boss" and Sony's new film "Zoo Guard". Neither of these two films can withstand the strength of "Transformers 3", but this week's "Harry Potter Finale", which is also a 3D movie After the release, it will definitely have a big impact on "Change 3". As for "Zibuyu", it is not in the scope of consideration at all. He Mu only hopes that it will not be killed without even a splash.

This week's North American box office is undoubtedly the protagonist of the entire 2011 list, because the most successful series "Harry Potter" in film history combined with box office and word-of-mouth has come to an end, which is more than "Lord of the Rings 3" and "Star Wars". "Prequel 3" has a grand event that goes beyond that!

"Harry Potter Finale" also lived up to the expectations. It opened in 4375 theaters, making it the fourth largest opening in film history. In the first week, it received US$1.69 million in North America and US$3.07 million overseas, creating more than 20 film history in a row Record.

Compared with the grandiose "Harry Potter", "i-see, i-don`t-say" has no high-profile capital, so it can only be low-key, but it can also make a small fortune in silence.

There are only three new films released on a large scale this week, Warner Bros.' "Harry Potter Finale", Sony's classic "Silent Words" and Disney's "Winnie the Pooh", under the light of "Harry Potter" , the two new films are difficult to counterattack, but they can't do "Harry Potter". Facing the shoddy "Winnie the Pooh", Sony is still confident. After all, their publicity is not in vain.

"Winnie the Pooh" opened in 2405 theaters, while "Zi Bu Yu" opened in 1760. For a foreign film, it is not easy to have such a scale of opening. After all, He Mu's influence in the United States is far less Jackie Chan and Li Lianjie.In order to attract underage audiences, Sony released the English dubbed version of "Zi Bu Yu". Although there is no money to hire a big name to dub, the quality of the dubbing is still passable. At least children don't have to read the subtitles painfully.

American audiences, not to mention children, even adults hate subtitles. This is very different from domestic audiences. Domestic audiences like to watch original soundtrack movies, and they have a strong tolerance for subtitles.

Back to the topic, the opponent of "Zi Bu Yu" is not "Harry Potter", but "Winnie the Pooh", which is also a new film and also aimed at the underage audience market. The difference is that the audience for "Winnie the Pooh" is The crowd is younger, and "Zi Bu Yu" also has the title of a fantasy movie, which is very suitable for both children and adults. (to be continued..)

ps: [ps: The third update~]