Big names rise

In addition to the North American market, the first round of "Cold Heart 2" was screened simultaneously in Japan and mainland China. Unlike North America, "Cold Heart 2" was better and popular in Japan, but not well received in the mainland. , also not popular.

Compared with the previous one, "Cold Heart" had a two-day box office of 1.56 million in the first weekend in Japan. With the help of word-of-mouth, the final box office exceeded 10 billion, reaching a huge 12.03 billion yen. The second "Cold Heart" is even bloodier. It's more exciting, a bit evocative, very much to the taste of the Japanese, in their opinion, the second part is even more delicious than the first part, plus He Mu's reputation has reached a new peak in Japan at this time, Asia Superstars are not just for fun, many people rushed to the cinema to watch He Mu's performance, so in the first week, "Cold Heart 2" got a opening score of 3.85 million yen, more than double the first one, Judging from this momentum, it is very possible that the total box office will exceed 15 billion.

On the weekend box office list, "Cold Heart 2" strongly overwhelmed Fox's "Rise of the Planet of the Apes" and Toho's "Peach Blossom", "Fast and Furious 5" and other old films, and "Captain America", which is also a new Hollywood film "Can't even rank in the top five.

This time, Kadokawa Pictures is still responsible for the release of "Cold Heart 2" in Japan. Kadokawa's request for a share is very low, and the treatment for Rubik's Cube is generous. Maybe Kadokawa will become a regular partner of Rubik's Cube in Japan, and Kadokawa's president also hugged him. A Hollywood thigh and chuckle.

The situation in Japan is very good, but the domestic situation is not optimistic.

This time "Cold Heart 2" is still using the method of approving the film, which is operated by Shuimu Forest.He Mu doesn't take advantage of Rubik's Cube. When the box office revenue in the mainland is deducted from the publicity and distribution costs, the two will add up to five.Half for one person is roughly equivalent to getting a 15-18% share, which is better than the 13% for blockbuster films.

It is not optimistic, but it is not optimistic at all. First of all, the radio and television company, "Cold Heart 2" was rejected when it first applied to enter the mainland in the form of approval, because it involved too much pornography and bloody content.Luckily, He Mu can still enjoy himself in the radio and television system. A film as bloody and perverted as "Resident Evil" can reach the country. There is no reason that "Cold Heart 2" can't.the second time. "Cold Heart 2" successfully obtained a pass to enter the mainland, but there is a price, that is, the "scissors" of radio and television, and some excessive scenes need to be cut by the Film Bureau before it can be released.

To this.He Mu had no objection.Looking at this movie from the perspective of mainland audiences, it is indeed too exciting. We are a harmonious society, and we can cut out the disharmonious things if we can.

However, Nima cut from 114 minutes to 91 points, a full 23 minutes were cut, can this still be seen!

So when He Mu was promoting in China, he was on the field in advance.Although the fans applauded enthusiastically, He Mu could see the confusion in their eyes.Why did I arrive in France all of a sudden, why did I suddenly live in an old castle, why there was a shadow beside the bed, and it disappeared behind, what was missing in the middle, 23 minutes, nearly half an hour of content, even if some of it is not in line with the national conditions Shots, but more of them are the lens language that promotes the development of the plot. If these are cut out, it's no wonder that it doesn't look cloudy.

Also compared with the first film, "Cold Heart 1" had a box office of 1.1 million in the first six days, with a total box office of 3.05 million, while "Cold Heart 2" was only 7300 million in the first three days, which is the level of the first three-day weekend. Even slightly inferior, with He Mu's current appeal and the momentum of the classic sequel movie, it is barely equal to the first one, which is considered a failure.

On the Internet, complaints about "Cold Heart 2" are everywhere. Although the "scissorhands" of the film bureau are targeted, it also allows more audiences to understand the mainland version of "Cold Heart 2". It is more than 20 minutes shorter than the American version and the Japanese version, and the most exciting scenes are all in these 20 minutes. Under the influence of this kind of argument, there are many voices of "waiting for bd" and "waiting for bd" on the Internet, which is suddenly lost Lots of potential customers.

However, even if the box office of "Cold Heart 2" is not ideal, in the flat schedule after the National Day file, it still easily won the Zhou Crown, and won two in a row.

Recently, the most interesting box office competition is Bona's "Legend of the White Snake" and Guangguang's "Painted Wall". Both films are regarded as oriental magic blockbusters. They were released one after another before the National Day. There are no friends, only enemies, so during the release period of the two films, the slander and sarcasm against each other have never stopped, full of gunpowder, but also won a lot of entertainment pages.

After three weeks of release, the two films failed to exceed [-] million. Maybe there will be a show in the end, but there is still a certain gap from expectations. After all, "Legend of the White Snake" has international superstar Li Lianjie joining in. Director Chen Jiashang is a famous director who created the box office miracle of "Painted Skin" many years ago and opened a new era of oriental magic blockbusters. Such two powerful figures failed to successfully bring the film into the [-] million club. It can be said that this year is far worse than the same period last year. "Di Renjie: The Empire of Heaven" and "Leng Xin" complement each other one after the other to create a brilliant excitement.

In the second week, the North American market ushered in "Ghost Story 3". Unfortunately, this time Paramount has learned the lessons of the previous failure. "Ghost Story 3" is very attractive. There are a lot of new ideas in the online shooting, and the reputation is far better than the second one.

As everyone expected, the appearance of "Ghost Story 3" greatly impacted the box office of "Cold Heart 2". It really came to Halloween, and the box office of "Cold Heart 2" in the next weekend was only 1530 million. , while the box office of "Ghost Story 7970" reached 3 million in the first weekend, breaking all the records just established by "Cold Heart 5305", and based on this word of mouth, it is very likely to hit 2 million US dollars.

However, Japan and the mainland are still in the middle of ice and fire. Japan watched the full version, so they loved it to death. After two weeks, the box office of "Cold Heart 2" in the mainland has exceeded 8 million yen, and the mainland audience really can't stand the castrated version. "Cold Heart 2", they would rather wait for the pirated version in a few weeks, than go to the cinema to find themselves unhappy, so after two weeks, it is only 1.35 million. Although they defeated the superhero "Green Lantern" and won the weekly crown, although The decline rate is very low and there is no complete collapse, but it does not have the momentum of the first film at all. If this trend continues, it will be difficult to exceed [-] million. Thinking back to the first film, it was a blockbuster with a box office of over [-] million!

"Cold Heart 2" failed in succession at the two big-ticket warehouses in North America. Jeff mentioned to He Mu that the launch of "Cold Heart 3" might be postponed by one year. In this way, He Mu had a lot more time in 12 years. The possibility of "To Youth" is one point higher.

After "Zhang Zhen Tells Ghost Stories" in August, Shuimu Forest brewed for two months and released "Cold Heart 8" in October. "is no worse than "Lengxin 10". Although being castrated by the film bureau is the main reason, some people will question whether Shuimu Forest can maintain the advantage created by "Zibuyu". You must know that Huayi has no big moves this year. It may become the top box office of private film companies, but because of the release of several less successful low-budget films, even He Mu's Hollywood blockbuster, which has high expectations, did not perform as expected, so it will inevitably be bad-mouthed.

But He Mu is very calm. So far, there are three films in Mizuki's plan, "33 Days of Broken Love", "Big Card" and "Intimate Enemy" that have not yet been released, and "Cold Heart 2" is currently being released, even if it is not For the box office of "Cold Heart 2", Shuimu Forest's total box office of the film released in 2011 has already successfully exceeded 12 billion, and the expectation has been exceeded.

Even if the low-budget "33 Days of Broken Relationship" has a box office of 0, even if "Intimate Enemy" loses only 1 million at the box office, and "Big Card" is not appreciated by mainland audiences, with only 15 million, then Mizuki's total box office for the whole year will be 3 billion. So much, unless Bona's [-]D blockbuster "Flying Swords of the Dragon Gate" is a big hit, no company can shake Shuimu Forest's top box office position of private companies this year.

Entering November, the urban healing light comedy "11 Days of Broken Relationship", which Mizuki invested tens of millions of dollars, entered the countdown to its release. "Cold Heart 33" is still in theaters, and the box office is still not improving. Work, the schedule of "2 Days of Broken Relationship" is not good, so it needs a careful and unique publicity strategy in order to stand out.

Before "33 Days of Broken Relationship", "Rise of the Planet of the Apes" exploded in box office reputation.

It was released on the same day as Uncle Wolf Hugh Jackman's "Iron Armor and Steel Fist". Although the film's North American box office is less than 33 million, it has a good reputation, and Uncle Wolf has a large number of fans in the mainland. "[-] Days of Broken Love" may not be able to resist its popularity. edge.

This is not over yet, after "33 Days of Broken Relationship", there is the cartoon "The Adventures of Tintin" directed by Steven Spielberg. Directed by Spielberg, it was released just a week after "33 Days of Broken Relationship".

Facing the siege of three Hollywood blockbusters almost at the same time, one can imagine how critical the situation is for this small-budget film. However, in line with the principle of never giving up until the end, Mizuki's publicity team has come up with full creativity and resources for the film. The film was gaining popularity before its release.

The movie was released on November 11th, and November 8th is the well-known Singles' Day on the Internet. Although it was just a joke among netizens, Mizuki seized this point and played the "broken love card" and "singles card" in order to As a selling point to attract the attention of young audiences.

In addition, the cast of "33 Days of Broken Relationship" is not bad. Although the heroine Bai Baihe is not a big name, the article has been baptized by classic TV series such as "Snail House", "Snow Leopard", "Naked Marriage Era" and blockbuster films such as "Legend of the White Snake". Already having a fairly high reputation, he also secretly starred in Zhou Xingchi's new film. He can be regarded as a very promising mainland niche student. His audience popularity is also quite good, and he has a very high mass base.

Moreover, He Mu also made a guest appearance in this movie. For many viewers, this is the most attractive part of this movie.As for the quality of the film, He Mu thinks it is average, but it looks good, and it should have a box office of tens of millions. If the Hollywood blockbuster is not strong, it may be over [-] million... (to be continued...)