Big names rise

Now, "Titanic 3D" is attracting money in the mainland film market, and "Super Battleship" and "Soul Chariot 2" are waiting for it. More than four months have passed, and Chinese films as a whole lag far behind imported films. So far, No. 2012 on the mainland box office list in 1 is "Titanic 3D", which is currently in theaters. Transformers 7, even the 98D version is very likely to surpass last year's "Transformers 3", and the two versions combined may surpass "Avatar".

The temporary second place at the annual box office is Tom Cruise's action movie "Mission: Impossible 6.4", which was released at the beginning of the year and took in a box office of 4 million. The next No.3 is the 3D movie "Journey to the Center of the Earth 2", and then the box office. "Alien Battlefield" with more than 70 million yuan, and "Sherlock Holmes" and "Wrath of the Gods" with more than [-] million yuan. With the two Chinese-language films "Big Big Wolf", it can be said that in the first quarter, Chinese-language films were at a one-sided disadvantage. There were no blockbuster films with high box office to support the scene, and literary films with good reputation did not sell well. About [-]% of the market share was occupied by imported Hollywood films. However, if domestic films do not exert their strength, this year will repeat the mistake of Hollywood accounting for the majority of the total box office.

In fact, this year, including He Mu, Huayi Erwang, Yu Dong, and Wang Changtian, they are all mentally prepared. After all, this year, the number of Hollywood split films has increased, and the split ratio has also increased. They will definitely work harder in this mainland film. In a booming market, it would be unwise to go head-to-head with Hollywood blockbusters.The wise man's approach is to let Chinese films occupy the most favorable summer and Lunar New Year files under the arrangement of China Film Group, and use the advantages of domestic protection to hit high box office.And put those Hollywood imports in the off-season of watching movies to enrich the boring entertainment and cultural life of the people.

But I didn’t expect that even in the off-season of movie viewing, the Hollywood blockbusters that have relaxed restrictions still show amazing combat effectiveness. Just after the New Year’s Eve, people started to go to work. At this time, "Journey to the Center of the Earth 2" was released and won 3.7 million. Super high box office, to the beginning of March.The word-of-mouth and box office suffered a fatal blow in the hometown of the United States. "Alien Battlefield" unexpectedly won a box office of 2.6 million in the mainland, followed by "Wrath of the Gods" at the end of March. the point.But it still easily got 3 million, and "Titanic", which made a comeback wearing a 1.6D vest in April, set off a wave of nostalgia for the whole people, breaking through 3 million in two weeks.

You must know that even Shuimu Forest, which is famous for its high box office, has not produced a movie with a box office of over 3 million in more than four months, but it is a Hollywood movie.As long as there are two guises of special effects and [-]D.It is very easy to earn over [-] million at the box office.

In this context, the media shouted the slogan of three Chinese-language films working together to fight against Hollywood. Perhaps it was a means for the three distribution companies to hype the box office of the three films, but more or less everyone has seen the crisis. If it is lost to an excellent Hollywood film That's all, but bad Hollywood movies can run rampant in the mainland market. When audiences treat Chinese-language movies and foreign-language movies, there are basically two standards, which makes them very discouraged.Therefore, the propagandist hopes to arouse the national pride of the Chinese people and create a market for Chinese-language films.Add bricks and tiles to the pockets of filmmakers like them.

But blacksmithing still requires self-heating. When complaining about Hollywood movies being so bad that only special effects are left, you have to think about what you have that is worth the audience's pockets.

The three Chinese-language films that were entrusted with the important task of sniping Hollywood blockbusters did not succeed in sniping "Super Battleship". The film has attracted 2.5 million yuan in half a month since its release, and it is expected to have a box office of over [-] million in the end.

Of the three Chinese-language films, the only remaining one is "Golden Heist" produced by Galloping Horse, produced by Ning Hao, and directed by Yang Qing. Although this comedy film with Ning Hao's brand does not have the good reputation of Ning Hao's crazy series, There is no strong lineup of "Big Card", but it barely exceeds [-] million anyway.

However, "Pi Fu" invested by Huang Xiaoming, and "Killing Life" jointly produced by Guan Hu and Huang Bo were completely screwed up. Because it is too personalized, many viewers said that it seems too laborious and nerve-wracking, so the box office is hundreds of thousands behind "Pimp". It seems that Huang Bo's box office appeal still needs to be improved.

He Mu and his Shuimu Forest felt a little regretful that they didn't put "Ruffian Heroes: All-Out War" in the April schedule. After all, this is still a very explosive police and gangster action movie. Cai Yuexun is still very willing to spend, even if It can't keep up with the hot scenes of Hollywood blockbusters, but it is considered outstanding among Chinese-language films.

Mizuki overestimated Huang Xiaoming's ability to support a bad movie ("Pimp"). A bad movie is a bad movie, and he also overestimated the movie-watching level of Chinese people ("Killing"). A classic masterpiece does not necessarily have a good box office. Of the three Chinese-language films, only the comedy film "Golden Heist" has shown a certain strength. If "Ruffian Hero" is placed in this schedule and takes on the important task of resisting Hollywood, it may have unexpected results.

But it's too late to say anything now. It may not be easy to choose a good schedule for this movie. In May, there are two Hollywood blockbusters "The Avengers" and "Men in Black 3". This schedule always has the meaning of pushing it into the fire pit.

Originally, June was a good time, as the time began to enter the summer holidays, the students were on vacation one after another, and there were no heavyweight Hollywood blockbusters coming to their door, but as Shuimu Forest took the lead in setting the schedule of "Zibuyu 2" at 7.6, it would have been Wanting to make a big splash in July, the Huayi special effects masterpiece, the 3D movie "Painted Skin 2" was announced to be released on June 6, exactly half a month after "Zibuyu 21".

So June is not safe, let alone July, there is enough "Zibuyu 2" to make everyone nervous. It is impossible for Mizuki to fill in another "Ruffian Hero" to divert "Zibuyu 2" It is not a good day for two Hollywood blockbusters, "The Dark Knight Rises" and "The Amazing Spider-Man" to hit the mainland in August.

After all, "Ruffian Hero" is not Mizuki's own, Boss He will not pay too much attention to it, in July there will be "Zibuyu 7", and in August there will be "Search" that He Mu values, so choose to choose, In the end, this action movie was scheduled for early June, two weeks after "Painted Skin 2" and two weeks before "Men in Black 8", although there are Hollywood movies such as "The Hunger Games" and "Madagascar 6" in the middle , but there is no way.

As a result, the film structure of the summer vacation has basically been finalized. At the beginning of the summer vacation, there will be foreign language films "Motor 3" and "The Hunger Games" in June, and Chinese films will include "Painted Skin 2" and "Ruffian Heroes".

The biggest thing to watch in July is whether "Zibuyu 2" can surpass its predecessor and surpass "Tangshan Earthquake" to create a new record for Chinese-language movies. In addition, action movies such as "Wudang: The Code of Heaven and Earth" and "Four Famous Catchers" are also available. Many audiences.

In August, at the end of the summer vacation, although there are two Hollywood blockbusters, "The Dark Knight Rises" and "The Amazing Spider-Man", the Chinese films "Search", "The Wind Listener", and "The Vanishing Bullet" are all in their own right. There is something to watch, Chinese films are expected to make a comeback in the summer file... (to be continued...)

ps: I recommend an entertainment novel "The Age of Literature and Art" that I am chasing. It has a very good author and a very good writing~