Big names rise

"Ladder of Love" has gained a good reputation at its premiere in Berlin. Many overseas distributors have already contacted Shuimu Forest. Compared with "Fireworks in the Day" released yesterday, the portrayal of love in this film is easier to be widely known Acceptance, having a wider audience of moviegoers, and the yearning for beautiful love are shared by people of every nation.

The internationally renowned film magazine "Screen" commented that the film is "an epic of love between two people." Because half of the shots in the film have only two protagonists, the performances of He Mu and Li Bingbing are the key to the film's success.

Suzanne, a special film critic of "Positif" magazine, said, "Every stone staircase has witnessed the hero's love for the heroine, which is heavy and stable. I heard that this movie is based on real people and real events. Look at these more than 6000 stone steps."

The performances of He Mu and Li Bingbing have also been widely recognized. Both of them are Chinese with a certain international reputation. With the blessing of such a good work, their reputation is even better than before. They also accepted exclusive interviews from two European heavyweight media, When the news spread back to China, people inside and outside the circle became more curious about this love story adapted from a real story. Everyone has been looking forward to this movie, and they can't wait to release it in China immediately after a trip from Berlin. , and even landed in the mainland on Valentine's Day a few days later.But this is impossible, the film has not yet started promotion, and it is too hasty to get it released in theaters just relying on a good reputation in Berlin. Even if there are two superstars, He Mu and Li Bingbing, it will not have a good effect, after all It is almost impossible to rely solely on fans to drive the box office.Good publicity is essential, so "Ladder of Love" is tentatively scheduled to be released on Valentine's Day, a day suitable for romantic movies.

Currently, the movie version of "Northern Love" co-produced by Shuimu Forest and Wanda Pictures is the most watched movie during Valentine's Day in the Mainland.As early as a few months ago, Wanda launched a huge publicity campaign. Wanda used its own theater resources and Mizuki used Tudou resources to advertise "Northern Love", hoping that the film will become popular on Valentine's Day. This is also based on the film's excellent quality. quality.

Judging from the cast of "Northern Love", although the actors are famous and powerful, most of them are low-key and pragmatic acting schools.It is not an idol superstar with box office appeal, and it is the first film directed by a newcomer, so it is more unreliable.However, the two companies behind it are strong and well-connected. After Wanda and Mizuki's resources were tilted to "Northern Love", "Northern Love" suddenly became interesting.

"Northern Love" really lived up to expectations, on Valentine's Day."Northern Love" by Chen Sicheng and his wife.Chen Kun, Carina Lau's "Crossing the Boundary Men and Women" and Du Chun's "Who Says We Can't Love" were released on the same day. On the other hand, "Northern Love" can no longer be described as a success. It was quite popular, because before "Northern Love", only the "Zi Bu Yu" series could achieve a 2D movie box office of over 2.14 million in a single day.That is also the result of the second and third parts after the first part has laid a good foundation and reputation.But "Northern Love", with its intensive publicity, schedule advantages, and excellent quality, on Valentine's Day 2.14, its single-day box office exceeded 2.1 million!The momentum is beyond everyone's expectations.Although after 1500 passed, "Northern Love" cooled down rapidly, but in the first three and a half days, it still harvested an astonishing box office of 9.8 million, and squeezed the hot "Journey to the West: Havoc in Heaven" from the top position, with a gap of 10 million. It temporarily ranks second, but the cumulative box office still reaches an astonishing [-] million. It will soon become the fourth Chinese film with a box office of over [-] billion. However, the industry generally does not believe that "Havoc in Heaven" can exceed the top three This is a Chinese film because word of mouth is so bad.

"Havoc in Tiangong" is just around the corner, which makes the industry marvel that the "billion era" has arrived. After "Hero", which created the era of mainland blockbusters in 2002, [-] million box office has been the standard for super blockbusters for a long time. , Zhang Yimou, Chen Kaige, Feng Xiaogang, Zhou Xingchi, and Ning Hao successively crossed this hurdle, so they became the first domestic blockbuster directors to be recognized, and their influence lasted for a long time.

Later, there were too many Chinese films with a box office of over 08 million. In 09, "Red Cliff" and "If You Are the One" raised the box office record of Chinese films to 13 million. After that, the 2010 million box office was the top big name. "The Founding of the People's Republic of China" raised this standard to [-] million. Although "Avatar" created an unprecedented box office of [-] billion, it was an achievement of Hollywood and nothing to be proud of. The pride of Chinese filmmakers is the [-] "Tangshan Earthquake", The three films "Let the Bullets Fly" and "Zi Bu Yu" broke through the [-] million mark one after another, which is almost [-] million US dollars. At this time, Chinese-language films entered the era of [-] million US dollars. Break through [-] billion.

Although "Painted Skin 2" and "Zi Bu Yu 2" both set higher box office records for Chinese-language films, neither of them had epoch-making significance until "Lost in Thailand" came out. It became the darkest dark horse at the end of 2012. It broke through one billion box office with great momentum, and finally reached an unimaginable 12.58 billion mainland box office, which almost broke the box office record of "Avatar" in the mainland.

A special case of "Lost in Thailand" cannot yet mark the coming of an era. After all, the success of "Lost in Thailand" is the result of a combination of the right time, place, and people, and it is not universal, because everyone does not know how many years it will take to get it. There will be a movie like "Lost in Thailand" that will be discussed endlessly, with far-reaching influence, even old men and old ladies who have never watched movies will be mobilized.

Two months later, "Zibuyu 3" and "Journey to the West: Conquering the Demons" successively reached the threshold of 10 billion, so that "Tai囧" with more than one billion is no longer alone. At this time, the voice of "billion era" is getting louder and louder , until this year's "Havoc in Heaven", with its excellent word-of-mouth, entered the billion club, people really believed that the era of 10 billion has really come, and happily guessed how many other "Havoc in Heaven" will be released this year For a movie with more than one billion yuan, how high can it reach?

Dividing the top blockbusters with 10 billion as the boundary is a bit like South Korea’s blockbusters with tens of millions of viewers. They can be called "national movies". "The total box office of 13 billion is considered two, and the single one does not exceed one billion), and Chinese films account for four, which is a relatively acceptable result.

Among these four films, excluding China Film, there are two Mizuki films, one Huayi film, and one Wanda (distributor). It is not difficult to predict that Mizuki, Huayi, and Wanda will become the three most powerful forces in the Chinese film industry. Wanda The development is the fastest, and Huayi is the most stable. Mizuki is stable and fierce. It is the most promising of the three, and it is also the strongest among private film companies so far. It is no wonder that when filming "Ghost Blowing the Lantern", Wanda and Hua Yihui united with Guangguang, and there must be some ideas to curb Mizuki.

Chen Sicheng has the support of the two giants Mizuki and Wanda behind him. It is impossible for him not to become a member of the billion era, but he has self-knowledge, and the god-level performance of breaking the billion in a single day did not burn his head. He knew that it was due to Valentine's Day and the distributor, but after Valentine's Day, the film still had a good attendance rate, which was related to his ability, which he was very proud of.

Judging from the results of the first week, it should not be difficult for "Northern Love" to break through [-] million in the final box office. Although it is not as strong as the debuts of directors such as Xu Zheng, Zhao Wei, and He Mu, it has surpassed the results of many top directors. Chen Sicheng He and his wife Tong Liya have stepped into the mainstream film circle very steadily. He believes that he will have more and better director opportunities in the future, will create more box office, and will become the best director, and Yaya After "Tomb Raider Notes" and Tsui Hark's "Taking Tiger Mountain Out of Wisdom", the status will definitely be raised a lot. In the future, the couple will be able to walk sideways in the movie circle, and they will no longer have to look at He Mu's face. He felt that in front of He Mu, he could finally get along with him on an equal footing as a friend.

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