super energy power

Chapter 110 Eighth Technology Promotion (seeking monthly pass)

In the international market, there are German products with excellent workmanship;

Jason is in charge of the Chinese market, and has always exaggerated and exaggerated his own selling points.

However, no matter how exaggerated the statement is, it cannot be divorced from reality.

Seeing an inquiry from a senior executive of a Chinese oilfield company, Jason hesitated, and vigorously scrolled through Dahua Industrial's technical specification book, and said after deliberation: "50 yuan is enough to buy imported equipment."

"Look. Director Su, you can buy imported goods for 50 yuan, isn't the price of your machine too high?" The double-breasted button spoke to Su Cheng, but looked at Xue Jie.

Xue Jie was suddenly a little nervous, as if worried about being misunderstood.

There was a warm voice in my ear: "Mr. Jansen, can you buy better equipment for 50 yuan in the international market?"

Double-breasted was a little dissatisfied: "Why do you ask the same question twice?"

Su Cheng waved his hand and said it again in English.

People in their right minds have noticed the focus of the two interrogations: "Better."

Jason does high-end sales and relies on his reputation to make a living. Although helpless, he still replied: "For 50 yuan, I guess you can't buy better products."

His translator gave accurate Chinese right away.

The double-breasted button made a sound of "Huh", and then came to his senses at this time, consciously making a fool of himself, and fell silent for a while.

All the discerning people in front of them were so stupid that they didn't even have the opportunity to serve tea and water, so they naturally heard the difference. With the same quality, no company can offer a lower price.

The leader of Dagang Oilfield asked his entourage and said loudly: "Mr. Johnson, what is the grade of Dahua's products in the international market?"

"It's not convenient for me to comment on this." Jason forced a smile: "I'm not a professional technician."

Su Cheng naturally had no such scruples, and said proudly: "We can guarantee that among similar products in the market, Dahua's products are top-notch, the price is not high, and the after-sales service provided is better."

Jason was speechless for a while, thinking to himself: You sell products in your own country, and the after-sales service you provide is of course better.American engineers flew over from Los Angeles, and the tickets cost tens of thousands.

The advantages of the local machinery manufacturing industry can completely offset the generation gap. If Sioux City hadn't set the profit value very high, he could completely defeat Halliburton's similar products at all levels.

However, this is not necessary.

Halliburton's products also have a profit of more than 100%.As a new technology, polymer flooding naturally needs to enjoy high profit margins. Even Japanese products, known for their cheapness in the international market, have a profit margin of more than 70%.This includes research and development costs.

Reducing prices does not necessarily provoke a price war, but it is easy to make end customers suspicious.Historically, Samsung has relied on raising prices to achieve brand positioning.

Enterprise users with deep pockets, such as oil fields, often do not choose the cheapest machine.

Su Cheng gave Xiao Yang a wink, and the latter led people into the venue to contact the clients separately.

Jensen hesitated for a moment, then came to Su Cheng, and asked for details while observing the machine.

The two big-nosed engineers beside him tapped and measured around the machine.

Many people have noticed this.

The big noses don't hide it either.

Su Cheng pretended not to know, and only talked with Jason.

He knew in his heart that the big noses were studying similarities and differences.If it were other Chinese people, they would probably regard foreigners as allies at this time and help them vigorously, without knowing their secret activities.Su Cheng graduated from the university of the later generations, but he knew that the dog is a dog under the fairness and justice. If he doesn't point it out at this time, he is confident that he has applied for enough patents.

Those more than 400 patents cost 40 million US dollars, so how can they be stolen by knocking on quantity?

Even if they buy the machine and disassemble it, it is estimated that they can only bypass [-] to [-]% of the patents at most.

Su Cheng applied for all the similar products in his memory.

John Parker looked at it for a while, approached Sioux City, and asked Mr. Su, do you have an overseas agency?Our Parker company specializes in oil service agents. If you hand over your machine to us as an exclusive agent, I can underwrite the sale of the machine. "

Underwriting is the most powerful weapon of an agent. Since its invention, it has been used more and more widely, and eventually even stock issuers have used underwriting tactics.

For Sioux City, underwriting the platform is equivalent to a net profit of 800 million yuan, easily recovering two-thirds of the investment.

Jason glanced at John Parker unhappily.Although Halliburton has strong financial resources, he does not have the power to decide on the underwriting. He only tried his best to say: "Mr. Su, Dahua Industrial and our Halliburton are partner companies. As far as global sales channels are concerned, our Halliburton There are many more branches."

"But you will only try your best to sell your own company's polymer flooding equipment." John Parker does not understand technology, but he understands business quite well, and he chased after the victory: "Mr. Su Cheng, if you hand over your equipment to Halliburton, what will happen?" Let them form a conflict of interest. I think, in addition to the customer's name, they will definitely sell their own products first, rather than their partners."

"Halliburton has tens of thousands of products. We will never specifically label our products. Sales managers are also customer-oriented. For this, please believe our professional Sen said: "And, we Only 10% commission is required. "

Once the price is discussed, Parker has no advantage.John hesitated for a while, and said: "We underwrite 40 units, 500 million US dollars, although it is 15% agency fee, but China has export tax rebates, I think Mr. Sioux City can earn more."

Su Cheng couldn't help giving John Parker a high look, and said with a smile: "If you can undertake maintenance and warranty, this price will be fine."

Jason was anxious, and said, "Mr. Su Cheng..."

Su Cheng waved his hand and said, "If you are interested, we can talk about patents. There are 472 patents involved in polymer flooding equipment. I think your subordinates are interested."

He was referring to the two big noses that were beating the machine.

Jason smiled awkwardly, and asked again: "Are you willing to transfer the patent?"

Su Cheng shook his head and said, "The right to use."

Halliburton, behind Jansen, is a tech-crazed company that spends tens of millions, or even hundreds of millions, of dollars to acquire various small technology companies. Facts have proved that their vision has always been good, and they have earned hundreds of dollars over the past few decades. times.

With the current level of Dahua Industrial and Dahua Laboratories, it is currently impossible to squeeze out the value of patents. It is better to throw it to Halliburton and let them make things to sell globally.

After weighing the gains and losses, Jensen said: "If it's just the right to use, the company won't offer too high a price. If Mr. Su Cheng is interested, he can consider transferring the patent to us and retain the right to use it himself. We will definitely give it to you." Offer a price that satisfies you..."

"I give you the exclusive right to use it outside of China. Even in China, only Dahua Industry, Dahua Laboratory and Shengli Oilfield are authorized to use it." Su Cheng said slowly: "I think you have noticed, Some brand-new designs are used in our equipment, such as the application of high-pressure rubber tubes. If you read the patent documents, you will know that the cost of bypassing these patents is very high. Obtaining these patents is beneficial to your next generation. products are of great help.

The so-called high cost is nothing to Halliburton.There are too many projects that they have spent hundreds of millions of dollars on.Of course, it's always good to save some.Jason said vaguely: "It will take a while to evaluate..."

"Then let's start. I think you have brought people with you."

Jason nodded sullenly, attracted the two big noses, sat together, and began to review the patent documents.

The appearance of four foreigners sitting on the long table immediately attracted the attention of the Chinese.

1988 can be said to be the era when China's admiration for foreigners reached its peak. The title of "American Emperor" is no longer heard. The initial understanding of foreigners has also made adults and children realize that "foreign moons are rounder than China" because of environmental protection...

Without them asking, Sioux City first held a signing ceremony with Parker.

This made Daqing Oilfield's double-breasted face embarrassed.

He wanted to buy a foreign machine, but a foreigner bought a machine from Sioux City.

However, he only has the right to make suggestions, not the right to make decisions. He can only watch his leader run forward.

At dinner time, more news came.

Dahua Industrial not only signed a $500 million underwriting agreement with Parker, but also signed a patent royalty contract of $360 million with Halliburton.

Especially the 360 million patent royalties almost stunned everyone.

This is 1988.In the whole year of 1987, China's foreign technology transfer fee was only 2 million U.S. dollars, and imports were only more than [-] million U.S. dollars.

For patent transfer fees at the level of one million dollars, there are not many cases in the country, and most of them are only achieved by large central enterprises.

This night, many oilfield leaders were tossing and turning repeatedly, unable to sleep.

On the third day, with the conclusion of the contracts of various companies, Dahua Industrial sold a total of more than 60 polymer flooding equipment to the country.

Adding the matching 3087 polyacrylamide, the total contract value exceeds 6000 million yuan. <Clearly, how did this money come out.

Sioux City has everything.

So, a group of people dangdang went to the Research Institute of Oil Production Technology and visited the three oil production institutes.

Su Cheng made an introduction earlier: "Our Dahua Laboratory has conducted a technical cooperation with the Tertiary Oil Recovery Institute. The oil field provides personnel, and our Dahua Laboratory provides equipment and funds to carry out equipment research and development. In the end, Shengli Oilfield can be free of charge. Using this patent achievement, our Dahua laboratory can recoup the investment by transferring the patent."

When he said this, he paused for a moment before emphasizing his tone: "We, Dahua Industrial, are preparing to promote this project to a wider area. We hope to conduct joint research and development with more research institutions."

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