pinnacle of power

Hearing Li Cailin's accusation, Liu Qingyu's face became gloomy.

He knew that the reason why Li Cailin and the others encountered this situation must be because of Sun Yanping.After all, Sun Yanping is the head of the Propaganda Department. She has been in this position for many years, and she is quite powerful in the entire propaganda system. A few days ago, I confronted her on the Standing Committee of the Municipal Party Committee and tried to refute her views. Without face, she now wants to teach herself a lesson in this way.

Regarding Sun Yanping wanting to teach her a lesson and even take revenge on herself, Liu Qingyu had already been mentally prepared, and was even ready to accept the move.However, the preparation Liu Qingyu made was that she was picky about her work, even nitpicking, and even finding ways to adjust her work. Liu Qingyu can accept all of these, but the only thing Liu Qingyu can't What he accepted was the revenge method that Sun Yanping took now.

First of all, the Tianfeng Mountain Tourist Resort Project is a project strongly supported by the Municipal Party Committee and the Municipal Government. Embarking on the road of making a fortune and becoming well-off is also related to whether the tourism industry in Tongda City can really develop.Now, Sun Yanping is using this extreme method to retaliate against herself. This is not just a matter of public revenge, but has seriously hindered the economic development of Tongda City, and seriously hindered the common people from getting rich. This kind of behavior, It is completely incompatible with the status of a head of the propaganda department!

The more Liu Qingyu thought about it, the angrier he became, and his face became more and more ugly.

At this time, Bao Honggui said with a wry smile: "Mayor Liu, I also heard some people below discussing that someone from the Propaganda Department once said that if anyone dares to help us promote Tianfeng Mountain Resort and finds one, Pack one."

While speaking, Bao Honggui's face was a little ugly.As the executive deputy director of the Tourism Bureau, he has a very clear view of the situation. He understands that if he can follow Liu Qingyu to do a good job in this project, the director of the Tourism Bureau may be promoted. It is possible to take the position of director general, and once he takes the position of director general, it is very possible that he will be promoted in the future once he can continue to make achievements.Therefore, at this time, he has decided to stand firmly with Liu Qingyu to complete this project.

Hearing Bao Honggui's words, Liu Qingyu's face became even uglier.

For a moment, the atmosphere in the office seemed a little depressing.

Dilemma!Unprecedented difficulties are plaguing Liu Qingyu and his newly formed team.

How can we stand out from the encirclement?

Liu Qingyu fell into deep thought again.

Under normal circumstances, if Tianfeng Mountain Tourist Resort has the cooperation of Tongda City's publicity department, then the promotion of the resort will have a multiplier effect. , so that the ratings of Tongda City TV station have become very high, and the popularity is also very high.

But now, all the media in Tongda City are under the control of Sun Yanping, which is very difficult.

And for Liu Qingyu, this is not the only thing that is more difficult, because according to Liu Qingyu's plan, the publicity work about Tianfeng Mountain Tourist Resort will start from Tianfeng County and Tongda City.Because Tianfeng Mountain was not well-known before, the best way to really promote it to the market is to focus on the local market first, let the local people recognize Tianfeng Mountain, and then gradually promote it to the whole province or even the whole country. This solution is the most secure.

The reason why Liu Qingyu wants to do this is because of his deep thinking.First choice, if Tianfeng Mountain Resort wants to attract foreign investment, it must have data and situations that can convince investors. After all, there are beautiful mountainous areas everywhere, so why can you get investment in Tianfeng Mountain? business favor?Therefore, pre-publicity is crucial to the advancement of the entire project.

Secondly, Liu Qingyu, the deputy mayor in charge, has no funds in hand, and the tourism bureau has no funds. Although Lei Zelin and Ma Botong entrusted the project to their own operation, they made it very clear that they can only provide policy support. However, it is impossible to have financial support, so he must use some public resources to complete some preparatory work.

But now, under the leadership of Sun Yanping, none of the publicity departments in Tongda City and Tianfeng County supported him or the work of the Tourism Bureau, and the warm-up work of Tianfeng Mountain Resort suddenly came to a standstill. State, the project is likely to die because of this.Liu Qingyu knew that once this project failed, many people in Tongda City would be thrown into trouble. At that time, his ending would be extremely miserable.The career path will also die because of this.

what to do?What should I do?Liu Qingyu stood up, frowned, and walked back and forth in the office. Seeing this, Li Cailin and Bao Honggui all walked out of Liu Qingyu's office, so as not to disturb Liu Qingyu's thinking.

The sun turned from the south to the west, and dusk gradually enveloped the earth. Liu Qingyu has been sitting on the office chair for more than 3 hours, but he still hasn't come up with any good solution.

Liu Qingyu lit a cigarette again, took a deep puff, and looked at the ceiling, his eyes seemed a little wandering.

Suddenly, Liu Qingyu's gaze was fixed on the ceiling, and he murmured, "Ceiling? Ceiling? Am I encountering the ceiling effect now?"

Thinking of the ceiling effect, Liu Qingyu's eyes immediately brightened.

From the definition of the ceiling effect itself, the ceiling effect refers to setting an invisible and artificial difficulty to prevent some qualified people from rising to a certain position in the organization. This effect is reflected in the workplace, market, policy, etc. There are often many manifestations.And now, isn't he still in the workplace, and his behavior is restricted by the ceiling from the policy and market?

Thinking of this, Liu Qingyu suddenly became excited.

That's right, I encountered a typical ceiling effect!And if I want to do a good job in the entire Tianfeng Mountain Tourist Resort project, I must break through the current ceiling effect imposed on me by the outside world. I have to break through many obstacles and break through the ceiling before I can finally succeed.

Thinking of the concept of the ceiling effect, Liu Qingyu's brain became extremely active.Because he suddenly remembered a typical case of the ceiling effect, which was a family-owned pharmaceutical company. Through the efforts of the first generation of founders, the company created a good brand and had a stable income and market. However, After taking over from the second-generation heir, he found that the "ceiling effect" of the company was very obvious. Not only did the product sales not increase, but the management of the company also stagnated as if it were dormant.Employees are not motivated, and they have the blood to carry out management reform and innovation, but they feel like a tiger swallowing the sky—the feeling of being unable to speak.At the beginning, this buddy struggled for several years without any progress, but in the end, this buddy solved this problem from multiple aspects.

And this person is Liu Qingyu's good brother Xu Aiguo.

Thinking of Xu Aiguo's case, Liu Qingyu's mood began to surge. Although Xu Aiguo overcame the ceiling effect in corporate management, this case is also of great reference value for the ceiling effect he encountered in the officialdom. .

Liu Qingyu picked up the phone without hesitation and called Xu Aiguo.

As soon as the phone was dialed, Xu Aiguo's hearty laughter came from the phone: "Boss, Boss, you finally think of me, brother, I am so moved that I am on the verge of tears."

Liu Qingyu laughed and scolded: "Come on, don't pretend to me, I called you today to ask you a question, how did you overcome the ceiling effect you encountered after taking over the family business? "

Hearing that Liu Qingyu was talking about a serious matter, Xu Aiguo immediately stopped joking, he knew that the boss must have encountered a problem now, so he thought carefully for a while before saying: "Boss, I Let me first analyze for you the difficulties I encountered when I took over the family business, and then I will tell you about my solution."

Liu Qingyu listened quietly.

Xu Aiguo said: "Boss, when I took over the family business, I mainly encountered two problems.

The first problem is a management problem, which is mainly manifested in the fact that the goals and ideas of the upper and middle management are different, and there is too much talk and too little action.At that time, I had just taken over the company, and I found that although the company was doing very well, there were many problems, so I wanted to reform the company.However, the reform awareness of many middle-level managers is not at the same level as my management thinking. In addition, although I wanted to carry out reforms at the time, even a random middle-level manager could tell many problems in the company, but no matter I Well, no matter how high-level the company is, they were unable to put forward clear goals for reform. As a result, although I said that I wanted to reform every year, I never made a breakthrough.Managing change becomes a form, or a slogan. "

Liu Qingyu nodded vigorously when he heard the words. The first problem Xu Aiguo encountered was very similar to the problem he faced. Now he wanted to build a tourist resort project. Although he had his heart and even a goal, but But unable to take action.

At this time, Xu Aiguo continued: "The second problem I encountered was the brand problem."

"Brand problem?" Hearing this concept, Liu Qingyu couldn't help but be taken aback, because he knew very well that the brand awareness of Qiangzhe Group is very high. How could such a high brand awareness encounter brand problems? ?

Xu Aiguo nodded vigorously immediately and said: "That's right, it's a brand problem. Although many brands of the Qiangzhe Group are well-known, over the years, with the passage of time, the brands of the Qiangzhe Group have become hollow and the brand The phenomenon of aging is very prominent. This has become a bottleneck that restricts enterprises from continuing to maintain high-speed development."

Hearing this, Liu Qingyu's eyes lit up again.Although I have a good plan for the Tianfeng Mountain Scenic Area project, but there is nothing outstanding in brand building. If I follow my plan, I can achieve some success through hype within a period of time. But it is difficult to obtain the driving force for long-term sustainable development.Then Xu Aiguo's experience is particularly important to him at this moment.

At this moment, Liu Qingyu looked forward to it even more.He really wanted to know how Xu Aiguo overcame these difficulties, so he said with a smile: "Okay, don't be foolish, tell me how you overcame these two problems?"