Late Tang

Tang Rui is the chief spy of the Guardian, and a spy is a reporter sent out by the newspaper and magazine. Tang Rui is not just an ordinary spy, he is also an ace spy, a field spy. During the Bohai War, Tang Rui stayed outside the customs for three years. He went to the front line countless times, sent back countless latest news, and recorded and described the heroic performance of many heroic soldiers of the Qin army.

This time, the military parade on New Year's Day in the first year of Zhenlong can be said to be the largest since the founding of the Qin Fan army.It was also a great victory in the Northeast, and after the peace talks with the Chang'an court, the Qin army's troubles in the Northeast were resolved, and the foreign and the court were temporarily suspended. This is an extremely happy time for Qin Fan.Similarly, it is also a moment to show military power.

As the most famous outsider of the Guardian, Tang Rui received an important task assigned by the editor-in-chief of the newspaper this time, which was to go to Chengtianmen Square to watch the grand military parade, and at the same time, report the match on the spot.Because of the limited space in Chengtianmen Square, Chengtianmen Square can only accommodate 40 people.This time, the people who came to Qin Fan from all over the country and the local people in Yanjing have already exceeded the 200 million mark. If you add the garrison assembled nearby, there are almost 300 million people.Such a huge number of people is amazing.

The editor-in-chief of the Guardian, like many Yenching businessmen, felt the great opportunity early on.Festivals and celebrations are always inseparable from celebrations, and celebrations cannot be separated from shopping.Festivals are always the days when people spend the most.Just like ordinary farmers, no matter how hard and tired they are on weekdays, they still have to buy some new clothes and cut a few catties of meat for the New Year.This time, New Year's Day, Lantern Festival, military parade and grand celebration were held together, and it coincided with the great victory in the Northeast and the peace talks with the imperial court. The arrival of the consumption frenzy.

Merchants have already started to purchase a large amount of goods as early as the previous month, preparing to make a fortune during the New Year.

The Guardian sells newspapers, and if a large number of people flock to Yanjing, the sales of the Guardian will also increase significantly.However, Tang Lin, the editor-in-chief of the Guardian, is not satisfied with this. In his opinion, this is a once-in-a-lifetime opportunity, an opportunity to build the Guardian into a super newspaper, a top newspaper covering the entire Qin Dynasty.

How to seize this opportunity, Tang Lin discussed with the editors of the newspaper for a long time.In the end, they came up with a plan, that is, to send Tang Rui, the ace outsider, who is the eldest son of the editor-in-chief Tang Lin, to Chengtian Gate in person, and then use his talent to write while watching the grand military parade on the spot. Send it back to the newspaper office, and then the newspaper office will use the fastest time to issue extra issues and supplements, and distribute them to the two or three million people in Yongnei, Outer City, Acropolis, and cities near Yanjing.

This is a brand-new model, which is innovative and risky, but Tang Lin thinks it is feasible.Just because no one has done it before, the more likely it is to be successful. The first one to eat crabs is often the first one to succeed.Didn’t newspapers exist before, but now, the newspaper industry has become a huge industry with huge profits, and it is driving the rapid development of advertising, printing, papermaking, and even the postal industry.Every time this industrial chain, I don’t know how much tax revenue will be increased for Qin Fan, and how long it will make Li Rang, Minister of the Ministry of Household, happy.

For the success of this plan, the Guardian has also made comprehensive preparations.Tang Lin led a 36-member reporting team into Chengtianmen Square.Then the Guardian also sent a message delivery team consisting of 300 people to pass the news back and forth between the reporting team, the newspaper office and the printing factory as soon as possible.In addition, the printing factory also gathered all the workers and recruited a large number of temporary workers. Everyone's wages were tripled, and they promised high bonuses for good performance.In addition, the newspaper office has recruited a large number of newsboys and newspaper deliverers. As soon as the issue is printed, it will be sold immediately, so as to ensure that the military parade on Chengtianmen Square can be seen by the people outside Chengtianmen through the newspaper as soon as possible. .

Everything is ready, and everything is ready to wait for Dongfeng.

Tang Lin, who is over 50 years old, sat in the editor's room and kept grinding his ink to calm down his nervous mood.It depends on whether Nengweiguo can become a big newspaper, or even a top-level newspaper, from a medium-sized military newspaper that has always been a hit.

On Chengtianmen Square, on the east side of the viewing seats downstairs of Chengtianmen, there is a large area specially arranged for the outsiders of the media and newspapers.Today's Qin Fan media is well-developed. There are countless newspapers and magazines, large and small. Small newspapers only issue more than a thousand copies every day. Rich, with a daily circulation of more than [-] copies.Especially with the rise of newspapers, the advertising industry followed suit. Many newspaper ancestors tried their best to reduce the price of newspapers. By expanding their influence and using advertising revenue to replace newspaper sales revenue, the content of newspapers became more and more abundant, but the price of newspapers But extremely low.

The emerging media and advertising industry has driven the rapid development of traditional paper-making and printing industries. These emerging industries and those businessmen have also gained more and more attention in Qin Fan.Although the media industry is subject to many restrictions by the Qin Dynasty government, the huge profits still make this industry more and more prosperous.For today's military parade, the Propaganda Department of the Qin Fan had already contacted the elites of these industries on their own initiative, issued them VIP viewing seats, and set up a special viewing area for them in the important viewing area to show their importance.

The Propaganda Department has only one requirement for the media, that this military parade must be reported vigorously and positively.

Tang Lin and Tang Rui went to the Propaganda Department to file their new plan in advance. As a result, this plan received the attention and strong support of the Propaganda Department.For the Propaganda Department, it is naturally the best to let more people who cannot enter Chengtianmen Square know about the grand occasion of the military parade through newspapers in the fastest time.

The sound of the rumbling salute had already sounded, and the military parade was about to begin. Tang Rui felt his heart beat faster, as if he had returned to the battlefield in Bohai Sea again, the eve before the war.

After brewing a feeling, Tang Rui began to speak in an unhurried manner, and several stenographers beside him had already begun to record Tang Rui's words.

"New Year's Day, the red flag is flying, and the whole country is celebrating. Today, the people of Qin Fan are full of joy, ushering in the first New Year's Day after the No. 19 emperor of the Tang Empire changed his title to Yuan. Today is also Qin Fan from scratch. Yes, it has been the tenth year since the founding of the army. From the snow-covered northern country outside the Great Wall to the far southeastern corners of the world, the people of the Qin Fan are singing heartily, and wish the Qin Fan a strong and prosperous state!"

The stenographers took notes quickly, and as soon as they wrote down a paragraph, they immediately handed it over to the messengers who had been waiting for a long time.The couriers took the manuscript paper, put it into a bamboo tube, and immediately ran towards the newspaper office built in the outer city.

Tang Rui has already entered the state, and he continued to report.

"Among the colorful fireworks and cheerful music, our life is a warm, sunny, and exciting life. There is a house to live in, food to eat, and clothes to wear. It is a life of food and clothing. It is a peaceful life. A happy life. Under the leadership of the King of Qin, under the guardianship of the soldiers of the Qin Dynasty, and under the leadership of the officials, we have the unquenchable passion, the bravery of the pioneers, and the self-confidence of the wind. This is our soul. We have The pursuit of dreams will never stop. We are satisfied, we cherish, a journey of a thousand miles begins with a single step, this passion is blooming, life is endless, the years of passion are not over, it has just begun..."

After a lyrical opening, the lighter voice continued.

"Dear readers, here is Yanjing, the center of the Qin Dynasty, and here is Yanjing, which is blessed by thousands of people of the Qin Dynasty. On New Year's Day, the first year of the real dragon, we ushered in the first chapter of the Qin Dynasty from scratch, from weak to strong. Ten years. On the New Year’s Day of the first year of the real dragon, the enterprising Qin Fan will join hands with you to step into a new era, and invite you to share the grand festival celebration. When the footsteps of history pass through the past, this moment is enough to shake China for 3000 years memory. When the sound of blessings resounded through the nine heavens, this moment was enough to stir up the fertile lands of the eighteen provinces in the north and south of the Qin Dynasty. I am Tang Rui. Today, I will report on the tenth year of the Qin Fan in Chengtianmen Square. The grand occasion of the celebration. Today, I will witness the splendor of the prosperous age with you in the magnificent Chengtianmen Square."

.......

Tang Lin's on-the-spot report was quickly written down by the stenographer, and then quickly sent back to the agency. After simple proofreading and sorting, it was quickly sent to print.This time Weiguo not only has an account, but also a billboard.Wei Guo had secretly contacted and negotiated with the guild presidents of Yanjing 720, and finally reached deals with more than 100 of them.

The commercial firms reached a cooperation deal with Weiguo on this report, and invested huge advertising expenses in Weiguo.And Weiguo got [-]% of the advertising fee in advance, and set up billboards and placed reading signs in important road sections and squares inside and outside Yanjing, as well as in front of the shops of many commercial firms, especially in lively places such as restaurants and tea shops. reporter.When the report first started, Weiguo began to print extra-issues, and on the other hand, printed a huge newspaper with a large number of advertisements, posted it on the billboards immediately, and sent people to read the newspaper.Every half an hour, Weiguo will update the billboard.

This is a brand-new idea, and this advertising method finally moved many firms, and reached an agreement with Weiguo.

Before New Year's Day, there was nothing on these newly established billboards, and they were all covered with red cloth, making them so mysterious that they had already attracted the attention of countless people.When these billboards were finally unveiled on New Year's Day, they immediately attracted the attention of countless people.As a result, they immediately saw that the Guardian workers, who were wearing clothing sponsored by various clothing companies with the obvious logos of the clothing companies on them, quickly posted a huge notice on the billboard.

Similarly, on the huge list, there are advertisements of many companies on the header, tail, left and right sides of the page.But these are not the most noticeable. What surprised them most was the content of the announcement, which was actually a report on the scene of the military parade in the city at that time.This surprised many people who had no chance to enter Chengtianmen Square to watch the military parade, especially those who traveled thousands of miles to watch this grand ceremony.

Although the latest report on the list is actually about half an hour later than the situation on the scene, for them, it is already enough for the situation on the scene that is fresh out of the cage.Soon, under the billboards, groups of people immediately gathered around to watch.Some people even didn't leave immediately after reading it. They just knew that the Guardian would update this list every half hour.Some people simply sit at the bottom of the list and wait for updates.And some smart businessmen immediately saw the business opportunity, took some products from the store, and put them on the sidelines to sell them, but they made a small profit.

"It's a success, it's a success!" Outside the editor-in-chief of the Guardian, the newspaper's tent ran in without knocking on the door. "Editor-in-Chief, we succeeded. The extra thousand copies were sold out as soon as they were released, and the bulletin boards of each billboard are also surrounded by three floors in the middle and three floors in the outside. The president of the ready-made clothing guild has just sent Come here and say that the effect is very good, the more than 100 garment stores under their chamber of commerce, the business has increased a lot immediately."

"Oh, really?" Tang Lin couldn't help being excited, but he restrained himself a little, and he didn't want to celebrate in front of his subordinates. "Maybe it's a good day today, so the business has gone up."

"Chairman Liu said that many people who went to buy clothes said that they only came to the door after seeing our billboards. Editor-in-Chief, we really succeeded this time, you are so amazing."

Tang Lin smiled smugly, but still said: "What am I doing, in fact, I just learned from Li Qilang."

"Li Qilang, Minister of the Household Department?"

"That's right, Li Qilang was the richest man in Bianzhou for generations before he became a disciple of the King of Qin. After following the Queen of Qin, he has been the big tent of the Qin Fan. Over the years, his methods have become more and more powerful. ** Holding such a large town, There are countless expenses every year, but Qin Fan has never worried about money."

The accountant also nodded, "I heard that Li Shangshu's financial management skills are mostly learned from King Qin."

"Maybe, King Qin is really powerful. Li Qilang learned a few things from King Qin, and it's normal. You see, when Yanjing City was built last time, the Shuai Mansion didn't pay any money, so they made a plan. Figure, and then put all the business districts up for auction first, good guy, it’s still a piece of wasteland, and in the end it was sold for cash. Such a big Yanjing, do you know how much it sold for?”

"This is because of King Qin's credit. Everyone trusts King Qin. Otherwise, who would dare to buy a piece of wasteland as a gold shop?"

"Indeed. But it was also a good method of King Qin and Li Qilang. Think about it again. At that time, the city of King Qin was not yet built. With a plan, they sold all the shops in advance for cash. Then King Qin sold all the shops. The construction projects such as the city walls, houses and streets in the city are also divided into many parts, which are directly used for bidding, so that those businessmen who want to undertake the project can bid. Not to mention, the winning bidder's guarantee is a huge sum of money. What's more , King Qin also stipulated that all contractors need to advance the full amount of funds, and the Shuai Mansion only supports 20.00% of the project cost every year after the start of construction, and all the funds have to be paid in five years. How powerful this trick is!"

"That's right, most people would never dare to contract under such conditions. However, as a makeup, many people rushed to bid, but the project bids were not high. This is actually King Qin's credit."

"Of course, the King of Qin also invited suppliers of various materials to invite bids, and the results were mostly advances and payment in installments. Later, the big residential area also followed the same pattern, and the common people Rushing to buy a house that is only on the scale map, paying first and then handing over the house. Thinking about it now, these methods are really superb. As early as a few years ago, you could imagine that a huge Yanjing City was built in two years The framework has been basically completed in five years? Looking at it now, it can be imagined. A few years ago, it was just a dilapidated and old city. Except for the taller city walls, the inside was shabby? But now, Chang’an can’t compare Here it is."

"Indeed, the key is the good credit of the King of Qin. It's like that although Qin Fan issues war bonds every year, the bonds worth as much as 3000 million yuan are not always sold out as soon as they are released? Doesn't that mean that the King of Qin has credit? In the early years Of those bonds issued, the ones that matured the earliest were repurchased by the King of Qin. The interest rate is much higher than that of deposit banks, and it is even safer and more cost-effective than using them for trading. This is zero risk. Who would Don't grab it."

Tang Lin admired Qin Fan's various financial management methods very much. Although various methods emerged one after another, these methods of Qin Fan were not offensive.Because Qin Fan has always focused on win-win, and never engage in such stupid things as killing a chicken and taking eggs.Regardless of whether it is bidding or advance capital, in fact, sufficient profit margins have been reserved for businessmen.Everyone was able to cooperate, the merchants made money, and Qin Fan got a brand new giant city with almost no use of financial and human resources, and he didn't need to force the people to recruit people, which aroused the resentment of the whole country.Perhaps, this is the fundamental reason why King Qin has such power at such a young age.

Just like when King Qin issued bonds, no matter how many bonds were issued, they were always snapped up by merchants as soon as they were issued.And other feudal towns, even the imperial courts in Chengdu and Chang'an also followed suit to issue bonds, but no matter how much they issued, no one was willing to buy them. More and more rich people continue to try their best to escape into Qin Fan.

Li Jing never used power to overwhelm others, but more about cooperation, especially with businessmen.Under the win-win strategy, everyone gets what they want in the end.

"This time the King of Qin is holding a big celebration in Yanjing, do you know how much it will cost?"

"How many?"

"At least 1000 million flying tiger money!" Tang Lin said in a low voice.

"1000 million?" The account was amazed. Qin Fanzhong now has both paper money and metal currency. Feihu Qian is the lowest copper coin in Qin Fan's metal currency, and it has a higher gold content than the Kaiyuan Tongbao of the original court.Especially compared to the copper coins in other feudal towns nowadays, which are getting more and more watery, and are constantly mixed with lead and iron, Feihu coins are incomparable. One thousand Wen Feihu copper coins.However, one flying tiger copper coin from Qin Fan is equivalent to three to four white coins from other feudal towns among the people.Even within the Qin feudal clan, the circulation of yarn coins, etc. from other feudal clans is prohibited.When other merchants enter the country, they need to exchange their currency at banks all over the Qin Dynasty and exchange it for Qin Dynasty's banknotes. 1000 million flying tiger money is quite valuable, even equivalent to the income of many feudal towns for several years.

1000 million yuan for a celebration, even Qin Fan, is too extravagant.

"What do you know? In fact, the commander-in-chief's mansion would not spend money recklessly. Besides, the 1000 million spent did not need to use a penny in the treasury. The money has long been from other sources, and it's not from the people. conscripted."

The source of the 1000 million is actually very clear, it came from the merchant.But it was not forced or apportioned. Li Qilang conducted another bidding this time, and this time the bidding was for advertising sponsors.Any commercial firm that has passed the audit, has no tax evasion and tax evasion, and the operator and the commercial firm have good credit can bid.Qin Fan made sponsorship bids for the venue billboards at the military parade, as well as clothing, supplies, and even food.Both sole sponsorship and co-sponsorship are possible.Just like the clothing of a soldier participating in a military parade, it can also be sponsored by businessmen.Businessmen who have obtained the right to sponsor provide clothing for the soldiers to be paraded, and even leave their trademarks on the military uniforms.

All kinds of things can be sponsored, and the sponsorship fees for each are huge.At the sponsor meeting years ago, Mercedes-Benz finally won the title of sponsor.With a huge bid of 500 million guan, they became the king of the sponsors this time, not only won the title sponsorship rights of all vehicles on the military parade, but also obtained the supporting advertising rights.And the total bidding amount this time has set a mark of 5000 million yuan.

For ordinary people, the grand military parade and the double celebration of New Year's Day and Lantern Festival, which lasted for half a month, are just a good day for universal celebration.But for merchants, this is an extremely rare event in the business world.The huge influence of the military parade, for many commercial firms that originally only developed in one state and one county, is a great opportunity for them to quickly use this influence to expand to a province, even the entire Qin Dynasty, and the entire Tang Dynasty.They are willing to spend huge sums of money to take risks, and some people even put out all their belongings to bid, because before them, many businessmen who cooperated with Qin Fan, most of them succeeded, and made a lot of money. Leap to become a top rich man, with a fortune of tens of millions, even richer than a country.

For Li Jing, holding such a large-scale celebration can not only promote the military's prestige, but also show his strength.At the same time, it is also to enhance the cohesion and self-confidence of the military and civilians in the domain.And this is also a huge commercial operation, which can greatly promote the prosperity of business.At the same time, it also greatly increased Qin Fan's finances.

Tang Lin was moved by seeing the great success of Qin Fan's bidding which exceeded 5000 million in one fell swoop, and finally planned a pioneering event in the advertising industry.In the end, he also succeeded. Although the total amount of his cooperation in this event was only more than [-] yuan, for a newspaper like the Guardian, the advertising sponsorship received at one time was more than [-] yuan, which is already miraculous.Moreover, he believes that as long as it succeeds this time, the influence of the Guardian will definitely increase to a higher level, and it will become a big newspaper in Yanjing in one fell swoop in the future, and even let them go out of Yanjing, out of Beiping Province, and become the top newspaper published in the whole domain.At that time, with the sycamore tree, are you afraid that you will not be able to attract the phoenix?

In Chengtianmen Square, Tang Rui stood in the viewing seats and reported quickly with an excited voice: "At this moment in Chengtianmen Square, [-] teenagers have formed a huge "Long live!" with bright yellow and bright red bouquets! "In words, we can see that the king of Qin has appeared on Chang'an Avenue riding the huge gold sweat BMW 'Land Rover', which is seven feet high and has a golden body. The king of Qin today is so mighty, as if Like gods, the crowd in Chengtianmen Square has already boiled over, they are shouting excitedly, shouting long live together!"

Speaking of this, Tang Rui finally couldn't bear it anymore, and shouted loudly along with the shouts, "Long live, long live, long live King Qin!"

That cry shook the sky and lasted for a long time! (To be continued.)