Smart Industrial Empire

"Now I don't require effective collection and management of global customer information, I only need effective management of national customer information! After so many years, why is there less than 40.00 valid information on national users? Are private enterprises and foreign-funded enterprises our customers? ? Customers who have not used our products, aren’t they our target customers? All sales staff, a comprehensive salary reduction of [-]%, when will the national user information be completed, and when will the increase be back!” Seeing the red faces below, the potbellied The management staff of the sales company, Yunfei is a burst of fire!

The company's erp system was launched, and he has never had time to be responsible for this matter seriously. [

When the five-axis experiment was about to be completed in the past few days, he found that the sales staff didn't know who to sell the five-axis machining centers that these companies had worked so hard to get!

The market demand is very high, and their sales staff has been unaware of the progress of the company's five-axis machining center.

After developing and testing the erp management system for such a long time, the production management department of the whole company is strictly implementing it, because Yunfei, the boss, is more familiar with the management of the production site than any of them.There is no way to be lazy, but it is different when it comes to sales.

The production of Jiuyi Heavy Industry has always been an order-based production model. As for the five-axis machining center, only Xinkaixing and Factory 132 know their progress. North Heavy Industry also knows because of the relationship between the person in charge. In the absence of clear documents from the company , The sales staff never asked the customer if they had a five-axis demand and what they were used for.

When Yunfei spared his energy to ask about this matter, everyone asked three questions, probably, maybe, maybe such an answer could prevent Yunfei, a boss who is very demanding on the market, from going crazy?

What's more, the sales of the entire group company are in the hands of relatives and friends. From the very beginning, Yunfei asked for detailed and complete information.In the past few years, when the company had not grown, Yunfei asked them to properly manage customer resources, but none of these guys took it seriously.

Even though the competition is extremely fierce, the supply of CNC machine tools produced by Jiuyi Heavy Industry has always been in short supply, so they simply look down on some small customers, which makes the market share of Japanese CNC machine tools and Taiwan-funded CNC machine tool factories continue to expand...

"The German gmg company is about to enter the mainland market in an all-round way. Dmg, maybe many of you don't know what this company does, do you? Do you know the Decker company in West Germany? Do you know the earliest EP6 four-axis machining center in Xinkaixing? ?This company is now just a subsidiary of them. Maybe you think that we have the righteousness of domestic production and the advantage of low cost and low price, but these years. How much advantage does our high-end machine tools occupy in the market? If not for our In the interests of the nation, it’s not that Mr. Jiang and I have a good relationship with some state-owned machinery factories, how many of our four-axis machining centers can we sell?” Yun Fei became more and more angry as he spoke.

At the end of last year, Jiang Jianxing was in charge of the operation of the entire group company. Jiuyi Heavy Industry's sales exceeded 50 billion, an increase of 43% over the previous year. He didn't think there was a problem in the middle, and he didn't have time to analyze it in detail. Where are these profit growth points?

After nearly a year of rectification, the management of the entire group company is still chaotic.

Even the old man Myron, who came from Germany and worked in the Jiuyi Group for several years, is now unwilling to take over the mess of the Jiuyi Group.

high interest.cover up various problems.

Yunfei, a sensible person, has always been dealing with his own projects. The company has developed rapidly in recent years and has opened enough industries.Most of his energy is spent on obtaining research funds for Jiuyi Research Institute and formulating research and development directions.Talent, this is the problem that bothers them the most.

Now, Yun Fei has begun to doubt whether there is something wrong with his own employment strategy.

The talents cultivated by the company are still unusable, and the only ones who are passable are Wang Yi and Cheng Feng.

If it is divided into separate systems to see the management of Jiuyi Group.Every department is basically remarkable, better than any domestic company, but looking down from the top.The seriousness of the problem can be found.

Especially for these salespeople, no matter how much Yun Fei emphasized, their attitudes towards customers were quite distinct.For some small customers, these salesmen are almost indifferent. For those large state-owned factories, their attitudes are completely different.

This question was raised by Cheng Feng when Yun Fei revealed that he planned to split Jiuyi Heavy Industry into Jiuyi Heavy Industry Group. Wang Yi was not familiar with Jiuyi Heavy Industry at first, and he also failed to grasp the company's strategic center.Just look at the growth in sales.

This is a common problem among all senior executives in Chinese companies.

Officials are staring at the growth of gdp, companies are staring at the extent of their pockets, and managers are naturally staring at how much value they have created for their bosses and how much they can get for their own interests. Few people will care about the company's future development. What is the situation, because this is something the boss should consider.

"I have been saying that the company's supply chain must be effectively integrated. We are buyers, and at the same time, we are still suppliers! Halfway through the second quarter of this year, have your sales figures come out? Who can tell me, Why did our year-on-year growth rate drop to 17% in the first quarter from 9% in the first quarter? Don’t you feel ashamed?” Seeing the lowered heads of the more than 20 management companies below, Yunfei said, Wang Yi, Cheng Feng and others were also full of embarrassment, and they didn't vent their anger.

"Boss, this period is already an off-season, plus a large number of CNC machine tools from Europe and the United States are pouring into our country, especially many Japanese companies intend to build factories in our country, and our customers are now desperately lowering prices..." Hearing Yun Fei's words became more and more unpleasant, Mu Xingping raised his head and said with dissatisfaction.

"Do you know the pressure now? Competition, there was no competition in the past few years? Domestic enterprises such as Capital One Machine and Northeast One Machine, Taiwan-funded Universal CNC, Japan's Mazak, and Mitsubishi, all entered this year. Our Chinese market? We didn’t have such a big pressure in the past? Even if you spend a tenth of the time you spend on drinking and drinking, it will be like this? If you always guard the state-owned factory, you can eat it for a lifetime, right? Which one? Will the enterprise purchase large-scale new equipment every year?" Yun Fei almost gritted his teeth and said this.

"I have been emphasizing to you that there is no difference between customers who buy even one unit and customers who buy a hundred units. How many big customers can you have a year? But what about the small number? ?If you only buy one, it may be [-] or [-]! The Pearl River Delta region is our largest market. Yu Cheng, can you tell me why the growth rate of the Pearl River Delta region you are in charge of is less than [-]% this year? ?" Yun Fei simply called Yu Cheng by name.

Rao Yu Cheng is Yun Fei's elder, and he is very angry at being named and criticized by Yun Fei in this way.

"Boss, it seems that our sales in the Pearl River Delta has always been the first in the country, right? The growth rate of 9.41% is already much higher than the average level?" Yu Cheng felt that he must firmly resist Yunfei's harsh demands, otherwise who would He has to be scolded by a young man.

"A lot? A total of 1357 units were newly added for processing in the entire Pearl River Delta region in the first quarter. I would like to ask, how many units did Jiuyi Heavy Industry sell? 289 units, which is a lot? Among them, Xinkaixing added 67 units. Xinkaixing’s supporting factory purchased 132 units, if you leave them alone, how many would you have sold?” Yunfei directly signaled Wang Zixin to turn on the projector next to him and play the slideshow.

These data were sorted out by Ma Ting, manager of Xinkaixing's planning department, when she was analyzing competitors in the entire Pearl River Delta.

Originally, she hoped to get the new number of CNC machine tools across the country from Yunfei, and then analyze who used them for what, but Jiuyi Heavy Industry did not have such data at all, only their own sales statistics.

In other words, Jiuyi Heavy Industry's sales team is now unable to provide the most accurate market data to the company's strategic planning department.

Yun Fei has emphasized countless times that it is necessary to understand the situation of competitors, because he, the boss, did not keep an eye on them personally, and it became a dead letter.

Hearing Yun Fei's words, Yu Cheng's face turned red immediately, and he dared not speak any more.

"Everyone knows that I don't hold meetings to criticize anyone, and I don't want to deduct anyone's salary. Look for yourself, you have become more and more indulgent over the years, what have you used to yourself? The more competition in the domestic market It is getting more and more intense, next year at the latest, when China joins the World Trade Organization and the Wassenaar Agreement is loosened, how long do you think our company can last with your current attitude?" Yun Fei's previous words were a bit heavy.

The attitude changed quickly.

"No matter how good the technology is, if it cannot be sold to customers, it is just a pile of waste products! I have been emphasizing that the sales link is as important as the scientific research link, and even in some cases, it is more important than scientific research!" Yunfei said again Emphasizing the importance of sales, "So, you have always held the highest salary in the entire group company and enjoyed the best benefits, but look at what you have done?"

"I only give you one month. I need the most detailed customer information. Even if there is only one person and a small workshop with one equipment, I still need their details! I don't care what method you use!"

"I'd rather exhaust myself to death than let my colleagues starve to death!" Yun Fei said something that made everyone's heart tremble, especially his face was almost distorted when he said these words. (To be continued..)

ps: Thank you for the generous reward of 588 coins from Flying Sky, thank you for the two monthly tickets of Ice Scar, and thank you for seeing the monthly pass of Tianchi Mountain.