Smart Industrial Empire

411 Ericsson's Crisis

This kid actually refused the favor of himself as the mayor.

Xie Heping also knew Yun Fei's strength in the company's personnel.In the past, many people in government departments wanted to use their influence to arrange for their relatives to go to Jiuyi Heavy Industry. This kid Yunfei would rather stop the approval procedures and not back down. Find the steps by yourself.

Procrastinating is fine, but not doing things or making things difficult on purpose is not acceptable.

Otherwise, the young boss of Jiuyi Heavy Industry will relocate Jiuyi Heavy Industry on impulse, which will affect the economic development of Rongcheng, and no one can afford to go around.

Xie Heping also gasped when he received the recruitment brochure Yun Fei handed over.

Sweden, Kista, Stockholm, Ericsson headquarters.

"Everyone, take a look, this is the information given to us by a friend who has a very deep relationship with our company and is in charge of electronic communication patent review! Take a closer look!" Looking at the coquettish secretary, he took the thick copy of the information Handing it to the senior managers and technicians on both sides of the huge round table in the conference room, Howard, the company's chief operating officer, said with a frosty face.

Since the company was founded by Mr. Lars Magnus Ericsson in 1876, after hundreds of years of development, the company has developed from a telegraph and repair shop with only one or two employees to a giant multinational company with tens of thousands of employees. How much effort?

Since Martin Cooper of Motorola of the United States invented the mobile portable phone in 1973, Ericsson's market share has become smaller and smaller.If it weren't for the deep accumulation in the telecommunications industry, it would soon launch its own mobile phone based on Motorola's mobile phone, and use the traditional market share to make its own mobile phones occupy 30%-40% of the entire market. Perhaps, Ericsson has gone bankrupt due to serious losses.

With the rapid development of electronic technology in recent years, the replacement of mobile phones is also getting faster and faster.

People in the industry have a deep understanding.

In 1987, the first mobile phone with an analog signal was sold in the Chinese market, where the economy became active following the reform and opening up.Motorola surpassed Ericsson in an all-round way and became the first brother in the industry.

The high-level personnel of Ericsson, holding their breath, can only grit their teeth and develop new and more advanced products to surpass their opponents.

The company's technical department has not yet fully conquered the new mobile phone for digital signal transmission communication. It has not been fully researched, but it did not expect that there will be local competitors in China, a huge market that has always been an emerging sales market for giant companies in the telecommunications industry. , and the technology of this company has already gone ahead of them.

"Who can tell me why we, with such a deep foundation and technical reserves, have developed new mobile phones that use digital signals for communication in China, a poor country with a blank electronic industry. And our technical departments are still Going on vacation?" Seeing that the core members of his subordinates basically lowered their proud heads in silence, they couldn't help but get angry.

Over the years, the company has invested hundreds of millions in research funds, but the technical department has not yet produced the final product.

"Jim, this kind of thing happened. As the general manager of the Asia region, don't you have anything to say?" Howard also knew that even if he urged the officials of the technical department now, it would not be of much use.

The matter at the European Patent Office cannot be delayed for long.Since the Chinese have applied for patents, they must have mastered comprehensive technology, otherwise, they would not apply for patents even for those designs.

Chinese market.It is Ericsson's biggest opportunity to surpass Motorola again and become the leader of the mobile communication industry, and there is absolutely no room for loss.

Even, in order to cater to those wealthy upstarts in China.Ericsson started the appearance design before the technology of digital signal communication was fully researched and matured.

For the face-saving Chinese, even if the communication quality is poor, it is something that can be tolerated.They won't buy a mobile phone if it doesn't make them feel good about it.On mobile phones with analog signals, Ericsson's mobile phone was defeated by Maicheng in the Chinese market because it did not have the domineering look of Motorola's mobile phone.

"Mr. Howard, I'm sorry, please forgive my dereliction of duty. Over the years, my main energy has been paying attention to the technological trends of Japan's Suo Shang and South Korea's Double Star, ignoring the emerging competitors in the Chinese local market. I think this has It may be a false alarm, China cannot complete the communication problem of digital signal without making a breakthrough in the technology of analog signal communication..." The general manager of the Asian region can be said to be one of the core rights in the entire company one.

No matter in Europe or America, the market competition of mobile communication equipment is very fierce.

Although it occupies 30.00% to 40.00% of the market share, most of them are brought by the support of traditional markets and huge channels. If there is no breakthrough in technological research and product upgrades are not timely, not only catching up with Motorola will become a What a joke, even the European market may be fully surpassed by Nokia in Espoo, Finland!

"A false alarm? It is impossible for China to study it? Mr. Jim, please tell me, is the technical information provided by these immigration officials fake? Is this possible? What have you done in Asia? Staring at South Korea and Those Japanese competitors, who are still studying analog signals, are they our opponents? I think your energy is wasted on those Japanese actresses and Korean actors!" Not paying enough attention to competitors, completely All because the old bastard Jim wasted most of his energy on those Japanese and Korean women's bellies!

"Before they apply for these technical patents, can we..." A short old man suggested to Howard.

"Mr. Nofi, please put away your dirty thoughts. Do you want us Ericsson to go bankrupt in the scandal?" Howard directly interrupted his assistant.

Such a thing, if brought to light, can directly bankrupt Ericsson.

There have been many scandals in Europe over the years.

Moreover, the other party still found Merck Schiller, a law firm with rich experience in intellectual property rights, to help apply for a patent.

The people in the patent office can help delay it for a period of time at most, but these patents that have already been searched, no matter how much they are delayed, it is impossible for them to be able to come up with related technologies or designs.

"I'll give you another month. If you still can't come up with a mature design, pack up and get out!" It is said that the Chinese company called Wheat has already started a large-scale factory construction operation, and it will take only a few In a few months, their products will occupy the Chinese market, and even flood the European and American markets.I just don't know if these guys will go to the United States to apply for a patent.

Now that others have come to Europe, will they give up the American market, which is as important as Europe?

The assembly line was invented in factories in Europe and the United States, but it has achieved its peak development in China.

After China's reform and opening up, in just over ten years, hundreds of thousands of assembly-line factories have been born in China, which has flooded the entire market with cheap light industrial products made in China.

Although China's electronics industry is not good, it should not be considered that others cannot implement mass production of these high-tech communication technology products because of this.

Under pressure from a sudden competitor in China, Ericsson's scientific research and technology department began to run at full capacity.

The European market in this era is not booming. Countless electronic and communication engineers with rich experience cannot find jobs, and many of them even work on some assembly lines.If fired, those people would absolutely be more than happy to get the job.

"Miss Anna, I hope you came here today and told me good news. I really can't stand your food in Germany anymore!" Li Lu, who was woken up by the doorbell, stared at the door unhappily. The tall, slender white mature woman with dark circles but still coquettish, said with a frosty face.

"Miss Li Lu, the reason why I rushed back overnight is to tell you the good news!" Anna rubbed her eyes, wanting to have a cup of coffee first.

But she knew that Li Lu, a beautiful oriental woman who was well-trained at the beginning, did not adapt to life in Germany.Because of the delay of their team, this oriental woman with a very strong sense of national pride stayed in Germany for an extra week. She would definitely not be treated well when she came to the door.

"So, the more than 100 patents our company has applied for have been settled?" Li Lu heard that Anna said that she had brought good news to herself, and the frost covering her face instantly dissipated.

"Uh, Miss Li Lu, look, can we go to the restaurant downstairs to have something to eat before talking about this matter? In order to make you feel at ease earlier, I took the train back from Munich overnight, and I haven't had breakfast yet... ..." Anna didn't show any shame.

This is the biggest difference between foreigners and Chinese.

If Chinese people encounter such a situation, in order to maintain customers, even if they are starving to death, they will first negotiate with customers before going to eat.But Westerners are different, they are often very straightforward, and they will not wrong themselves in order to cater to customers.

"Oh, I'm sorry, I was rude. Now, let me treat you to breakfast, wait for me a moment, and I'll change my clothes..." Li Lu said shyly.

These days, she was going crazy waiting.

Capital Sanjian not only completed the patent registration of the entire Americas, but also won the patent applications of Australia and some developed countries in Asia.This made her a pear mountain! (To be continued..)

ps: Thank you Xiaoyao Scholar for your monthly pass.

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