Smart Industrial Empire

457 goals, becoming the king of CCTV advertising

"As a human being, don't be too greedy. Mr. Jiang, five hundred units is enough!" Yun Fei frowned.

Not afraid of god-like opponents, but afraid of pig-like teammates.

I really don't know how Jiang Wanmeng's IQ managed to trick Sun Yansheng, who is a Chinese American, back then.

There are only 15 units of v in the warehouse in total, and [-] units were distributed to various shopping malls in one day, which he still thinks is too little.

The most important thing to do now is not to sell all the products in the warehouse to the market and turn them into money, but to produce more products when the market demand is increasing, so as to occupy the market share as soon as possible and establish our own brand.

"Mr. Jiang, if we follow this trend, how long do you think we can hold on to the remaining [-] units in our warehouse?" Seeing Jiang Wan suddenly staring at him in astonishment, Yun Fei heaved a long sigh .

No wonder Wan Yan died so haggard back then.

He obviously has all kinds of advantages and has cultivated the market to maturity, but Hu Zhibiao is picking peaches by Hu Zhibiao, who is still dumping small electronic products.

Anyone who is not too stupid can stand firm when there are no competitors in the market. [

"This..." Jiang Wanmeng looked at Yun Fei embarrassedly.

"Before last month, I told you to prepare for it, but you didn't believe it. Why did the company leave so much liquidity? The raw material warehouse is actually empty. During this period, our sales volume will decrease. There will be a big improvement..." Yun Fei, who originally ran here to hide from Xiao Xian, found that he couldn't hide from Xiao Xian at all.

Jiang Wanmeng's execution ability is not good!

Sun Yansheng's character is too weak.

I really don't know where the courage of these two people to establish Wanyan Company came from.You know, this is an investment of hundreds of millions!

"Mr. Yun, we did something wrong. Now things are like this, you see, can you..." Jiang Wanmeng is also a bachelor, and there is a problem in production, so he will not take off his clothes anymore.

Solving the immediate problems is the most important thing.

Every time one is sold, the profit is close to three thousand, money.No one can have too much.

Originally, they didn't want to put all their wealth on the plan proposed by Yun Fei. They didn't believe this young man who bought 2000% of their shares for 40.00 million.

The market reaction now has them confronting the consequences of their disbelief.

The funds returned some time ago were used by him as emergency working capital. Not only that, but he also did not place orders with raw material suppliers, and there were not many products in the warehouse.Judging from the current market conditions, it is difficult to ensure sufficient market supply.

"Only this time, if there is another time, our cooperation will be over!" It is useless to say anything now, we can only place orders with raw material suppliers, and the raw materials cannot keep up in a short time.The production of Wanyan will come to a complete standstill.

"Mr. Yun, don't worry, there will never be a next time..." Jiang Wanmeng said to Yun Fei shyly.

If it wasn't for profit, who would want to be like a grandson in front of such a young man?

"Mr. Sun, we have come to the forefront of the world in v technology. But we must not stop our pace, we must speed up our technology research and product "performance" improvement. Otherwise, sooner or later, it will be used by foreign households. The electrical appliance company was eliminated..." Yunfei didn't know what to say to Sun Yansheng. [

The most core video compression and decoding technology of the v machine was born in his hands, but so far, his research has basically stagnated, which made Yunfei very angry.

China's only leading product in the home appliance consumer market, because the production is simple, it is not even possible to apply for a patented technology, the technology entry threshold is very low, and there is no protection.Those foreign companies with strong technical strength, as long as they get the samples of the products, they will be able to produce them soon with their strong technical strength.

Even, the products produced by others have better performance and higher efficiency.

"Mr. Yun, this is the research plan of our technical department. Would you like to see it?" Since he wanted to get out but failed, Sun Yansheng also knew that he could only work harder, otherwise, his investment would really pay off. Not going back.

In particular, Wan Yanv's response in the market these days made him understand that Yunfei spent 2000 million to buy 40.00% of their shares. Not only did they not lose money, but they made money.

A good marketing idea in this era is of great value.

"In terms of technology, you are an expert, and I, a non-professional, will not get involved. As a user of Wanyan v, I have a problem. We must research discs with larger capacity than the current discs, which can play more pictures. Clear film and television works, as for buying the copyrights of those film and television entertainment companies, there is not much need. As long as our products are sold enough, those film and television entertainment companies will not let go of such a market with huge profits."

The upgraded version v of v, all countries will start to speed up the progress after the v machine is popular in the Chinese market. v has the characteristics of high density, high picture quality, high sound quality, high compatibility and high reliability.Although the price is expensive, after entering the 21st century, it is gradually replacing the market capacity of V.

"Mr. Yun, we have also gone through in-depth market research on this point. In the past three months, the detailed market research has given us a detailed plan. That is to increase the recording density of our optical discs and increase the capacity of the discs. The main reason is... "As for video compression and decoding technology, Sun Yansheng can't stop talking about it.

However, although Yunfei knows that v is more advanced than v in technology and has a broader market prospect, he does not know much about the detailed technology: "Mr. Sun, in terms of technology, don't tell me. In this regard, You are an expert!"

Although it can be regarded as a technician, Yunfei's technology is in machining, not in household appliances!

In Feishi, he failed to hide cleanly, but because of many problems in the company, Yun Fei was not bothered.

When I became a shareholder of Wanyan, I never thought about long-term development in this industry.It's just to get enough research funding and strategic reserve funds for Jiuyi Heavy Industry in the current few years.

So, for the management of the company or something.Even if there is a problem, Yun Fei will not directly intervene.

At most, it was just a reminder to Jiang Wanmeng and Sun Yansheng.

As long as the company's production capacity can keep up, even if Wanyan's production workshop is messier than a garbage dump, Yun Fei won't bother to take care of it.

"What, you plan to invest more than [-] million publicity funds in mobile phone companies within a year?" Li Lu felt that she was going crazy when she got the promotional plan that Yunfei gave her.

Yes, she was driven crazy by Yun Fei's astonishing handwriting.

It wasn't just Li Lu who thought she was going crazy.The three bases in the capital also felt that they were going crazy.

The mobile phone has not been launched yet, and the price of 99 yuan per unit has already driven them crazy!

Now the sales in the three cities of Huadu, Shanghai, and the capital have not yet started, and the big kings of Xiangjiang have spent 400 million to shoot advertisements.Negotiations with several local TV stations on advertising time and advertising fees have not yet been completed. When not earning a penny and spending more than 2000 million on publicity, Yunfei now proposes to invest in the next year With [-] million publicity funds, how can this not make people feel crazy?

"You are a lunatic!" Rao Ye Fei is very educated.He was also shocked by Yun Fei's generosity.

You know, these are all money!

40.00 million, if distributed according to equity, the 9000% shares of the three of them and the four of them can all be divided into [-] million!

How much is 9000 million?

The per capita salary in this era is less than three hundred!

"It's not that I'm crazy, it's that the world is crazy!" Yun Fei said lightly.

"Xiaoyun, do you think about this matter again? Before the product is on the market, and you don't even know how the market will respond, you propose to advertise on CCTV programs. Is such an investment worth it?" Li While flipping through the advertising plan that Yunfei gave her, Lu persuaded Yunfei.

Yunfei is the absolute controlling shareholder of Maimai Mobile.If he insists on going his own way, these small shareholders have nothing to do.

"The company doesn't even have a penny of income now, and the import of various spare parts has already cost tens of millions. In the early stage of newspaper hype, outdoor advertisements and inviting celebrities to shoot advertisements also cost tens of millions. Although you paid the money alone, you can't treat the money as money, right?" Li Zhuang, who had been living on debt for a long time, felt a deep sense of strength.

If Yunfei really did this, it would at least mean that they would not be able to get a penny of dividends in the next year.

All the money was invested in the purchase of the six Il-76 transport planes turned over from the Soviet Union from the military, and was used to exchange Yun Fei for a 40.00% stake in the wheat mobile phone factory. Las Vegas lost.

"Xiaoyun, our current advertising methods are enough, so why do we need to advertise on CCTV? Many cities have not completed mobile signal transmission base stations, so there is no need to advertise on CCTV programs now, right? Even if you want to fight, is it necessary to have a budget of 500 million?" Li Lu didn't want to object to Yunfei's strategic decision.

In the advertisements of the local stations, even the advertising expenses during the prime time are only a few hundred thousand yuan, and Yunfei actually plans to spend a total of 10 million yuan on CCTV!

"With so much investment in advertising, what exactly do you want to achieve?" Luo Wei, who never liked to participate in discussions, also frowned and asked Yun Fei.

Yun Fei's plan is too grand and costly.

Although they do not have management decision-making power in the wheat company, they also have the right to object.

"My goal is to become the top bidder of CCTV's prime advertising time in the next year!" Yun Fei has been hesitating for a long time, whether to make Wan Yan the first bid king of CCTV or Maimai mobile phone. Take this honor.

Because the price of mobile phones is too high, many people basically can't afford them. Those who can afford them but don't have time to watch TV, this matter doesn't have much effect at all.

However, the significance of the first bid king is so great that Yun Fei couldn't help but be moved.

Moreover, the investment in the first bidder was also the least.

On November 1994, 11, in the first CCTV advertisement bidding, the rising star Confucian Banquet defeated his brother Confucian Liquor in one fell swoop.Won the title of "Biao Wang" in 2 with 3079 million yuan.And precisely because of this year's prime-time advertisement, Confucian Mansion Banquet became a household name from an unknown entrepreneur.The annual sales revenue is 1995 million, and the profit and tax are 800 million!

With such a powerful media, Yun Fei couldn't help being moved.

Jiang Wanmeng's refusal to listen to the greeting forced Yunfei to put this honor on the wheat mobile phone company he controlled.

But it never occurred to him that the other shareholders who had always obeyed his words strongly opposed his behavior of burning money like this.The cultivation of the market has not yet fully matured, and they understand the market of this era better than Yunfei.

"Could it be that you asked us to come to Huadu just because of this matter?" Seeing Yun Fei, he fell into deep thought.Li Lu didn't want to embarrass Yun Fei too much, so she was going to change the subject.

"Is that the case or what's going on? Since you guys don't want to, then I can only let Wan Yan participate in the first advertisement bidding held by CCTV. In any case, I will definitely get the first bid winner! " Yun Fei said firmly.

Although the competition for the first bid king was fierce, there were not many wealthy companies participating.As long as he can get the title of Standard King.Many times it is very easy to handle.

At least, there will be countless local media willing to deal with such a prodigal son who is willing to invest in advertising.

"When are you going back to Rongcheng?" Li Lu didn't know, but Yun Fei ran out, seemingly not planning to return to Rongcheng in a short time.

"Go back after finishing the business here..." Yun Feili said.

Ye Beichun brought his son to Rongcheng, but Ni Lishuang didn't know the situation, it was impossible for him to run to Ye Beichun every day under Ni Lishuang's eyes.According to Ye Beichun's request, accompany his son to grow up.

This matter is too headache.

"You fled here to hide from Qingjing, right?" Li Lu curled her lips.

It's your fault that life is hard. Who told you that you kid can't control your crotch?

"Who said that? Xin Kaixing is now in an important negotiation with Doyle, that bastard Wang Qingfeng can't handle it by himself. Otherwise, I will come here?" Yun Fei was stunned.

Could it be that the matter of Ye Beichun's arrival in Rongcheng has become known to the world?

shouldn't be...

"Really? It seems that Wang Qingfeng has been here for several months, right?" Li Lu stared at Yun Fei with a half-smile.

Yun Fei and Wang Qingfeng are really hard brothers.

It turned out that Wang Qingfeng slept with his secretary Zhang Rui.In the end, she had to marry Zhang Rui, who was 20 years younger than her, and later sent Zhang Rui to her hometown to raise a baby. How did she know that her daughter and the stepmother who was not much older than herself did not get along with each other, fighting at home every day? .

As a result, Wang Qingfeng could only run away.

It is said that the war has now escalated, and it is about to rise to the level of the initial stage of the First World War.Wang Qingfeng originally thought that after his daughter went to school in Rongcheng, life would be easier.

Who knew that Zhang Rui also brought his son to Rongcheng...

Annoyed Wang Qingfeng fled.

Alone from Rongcheng to the northeast, and then from the northeast to Huadu...

Ye Beichun took his son to Rongcheng, and Yun Fei also escaped.

Originally, he wanted to relax in Feishi for a few days, but Wan Yan's two bosses didn't have the enthusiasm of entrepreneurs in this era, so he had to continue to escape to Huadu, and finally met Wang Qingfeng in Huadu. Every day I drink to soothe my worries.

"..." Yun Feiyu.

This matter cannot be explained, nor can it be explained.

"What? Becoming the king of CCTV?" Jiang Wanmeng and Sun Yansheng both felt that Yunfei was crazy about Yunfei's return to Wanyan and the promotional plan he put forward.

Although Wanyan's v profit is very high, it is impossible to advertise on CCTV without millions of dollars a year, let alone the few seconds of prime time before the news broadcast.

Because CCTV understands the value of this, it will start auctioning the time slots of these advertisements by way of bidding this year.

Only in this way can the profit be maximized.

This year is the first time for CCTV to invite bids. Many people have seen the promotional function of CCTV’s various advertising time periods for products, and this time it is based on the whole year. If you want to make a difference, it doesn’t matter whether your product quality is important or not. , the key is to get the publicity in place.

In any media, there is no prime-time advertising space for CCTV.

Any local TV station must broadcast news from CCTV every day.

When this messy local TV station with no Internet and not much popularity challenges CCTV’s dominance, people want to know major news at home and abroad as well as national policies at the first time, and they will definitely not ignore CCTV’s news broadcast.

Especially those who are ups and downs in the business world, can definitely interrupt the official reports on some news events to find out some "government" trends and national policy adjustments hidden behind these news.

"Yes, now that the market has a certain understanding of our products, it's time for us to let more people know about our products." Yun Fei was very satisfied with the exclamation of the two.

If these two guys had Hu Zhibiao's courage back then, Wan Yan wouldn't have changed hands several times.

In order to sell V, Hu Zhibiao spent 1000 million yuan to purchase the advertising copyright of CCTV's five-second prime-time period for one year. This year's CCTV's first bidding, many people paid attention to it, but not many people were willing Spend all your money on these few seconds.

Although the function of this time period is powerful, it is also very likely that companies whose products have strong competitors will lose their money.

Wanyan doesn't have any competitors in the market now, so she can easily become a hit.

And, the price is too cheap.

Compared with Hu Zhibiao, compared with starting pace, the cost of tens of millions is indeed too cheap!

But Hu Zhibiao spent 1000 million and [-] million and still laughed in front of everyone: "The copyright of this advertisement is too cheap!" The support is my greatest motivation. Mobile phone users please go to m to read.)

ps: Thanks to fleet, jkhu123, and dream come true 88 for their big rewards,

Thanks to 'mlst and Qidian Mochi for their big monthly tickets.Hulu is too busy these days and has no time to code words. I hope everyone can forgive me.In the future, at least two updates of [-] words will be guaranteed every day, and more updates will be made when time permits.

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