Lin Gao Qiming

Chapter 2825 Rebottling

"...The current cultural market on the mainland is the Sahara Desert, longing for the wandering rain of literature and art!"

The lack of cultural and entertainment life is a feeling shared by all veterans who have been deeply involved in the lives of indigenous people. Older elders, if they were born in rural areas or remote county towns, have also experienced a serious lack of spiritual and cultural life.

During the off-farm time, people gather together to talk about the mountains, gamble, and go to the market... That's about it for rural entertainment life. It is considered a major cultural event if a mobile film team comes to show a movie or the host of a wedding invites artists to perform. It only happens once or twice a year to go to a town or county to watch a movie that doesn't know what time it is. As for buying books, magazines or even newspapers, you have to go to the town or county.

This kind of scarcity is like a dry land. Any literary and artistic work you put into it, as long as it is not beyond their understanding, will be absorbed by you without distinguishing between good and bad, and the effect is particularly obvious.

In the 17th century, the situation was similar. Of course, for the northern and central plains regions where there is turmoil and social disorder, the need for survival is greater. However, after all, there are still many peaceful places in Ming Dynasty. The social order in these areas is relatively stable, and the people can live a decent life. They still have certain needs for spiritual life.

The cultural products produced in the serial model can be updated regularly, and language arts can almost follow current events. Subtly, the gong sounded to clear the way for the Senate. Ding Ding drew such a big pie for the Government Affairs Council. In the urban teahouses and theaters of the Ming Dynasty, and in the storytelling stalls in township markets, thousands of low-level artists used various folk arts to tell the literary and artistic works approved by the Senate a month or two ago.

This pie is indeed very beautiful, and it immediately attracted the attention of the bosses. The particularity of cultural products is that they can spread spontaneously. As long as they reach a certain coverage in an area, they will spread spontaneously and cannot be stopped.

When Ding Ding saw the success of the cake painting, his morale was boosted, and he quickly added fuel to the fire. In terms of content: the two principles of "promoting the happy life of Australia and Song Dynasty and reflecting the dark rule of Ming Dynasty" have been subdivided into multiple themed series. "Kun Ren's Case Surprise" is a series of stories about the detection of criminal investigation cases. Through the story, it reflects the advancement of justice, criminal investigation and trial in Australia and Song Dynasty, and induces the audience to resonate that this is another unjust case in the Ming Dynasty, and that Australia and Song Dynasty are the best. The fantasy of a bright and just world. "The Story of Meiyang Village" is a comedy that reflects rural life. It takes the path of rural love replacing talented men and beautiful women, but various details reveal the differences in the rural areas of Australia and Song Dynasty, such as enough rice for three meals a day, and the rice yield per acre. Thousands of kilograms, fair and reasonable land tax, convenient public ox carts, etc. In order to enhance credibility, some new agricultural technologies that are relatively simple to implement also appear in the plot. As long as someone is curious and gives it a try, it is guaranteed that he will believe the content. .

Ding Ding finished introducing several cases in one breath. Seeing the big bosses wandering around, he couldn't help but wonder whether my speech had hypnotic properties. In fact, many people are indeed caught up in long-lasting memories this time, immersed in the reverie of watching American TV series such as "Growing Pains".

It is an indisputable fact that culture has far greater influence than science.

Bang bang bang, someone in the venue applauded, Ding Ding almost shed tears, those who understand me... Skade? What does this have to do with him?

Skade first gave Tintin a high hat as a pioneer of modern literature and art, while sincerely stating that the workstations of the Ministry of Colonial Trade in Tianjin, Hangzhou, Shandong, and Houjin would try their best to collect talents for the mainland cultural penetration strategy. Provide support for the dissemination of literary and artistic works. Then, with tears in his eyes, Ding Ding made a tactful suggestion: "There should be content in the TV series that reflects the business activities of Australia and Song Dynasty. People say that we are good thieves and good at business, so we have to let them see what happens." How are we good at this? Not only are we good at making money, but everyone who comes to do business with us can also make money. In this way, someone must bring goods to trade, so we might as well add the goods we need into the script, hahaha... "

Damn it, Skade, you are such a profiteer. Thousands of alpacas are running wild in the hearts of all the elders. However, after scolding, a vigorous advertising placement campaign kicked off.

Ma Qianzhu came back from the toilet, walked into the conference room waving his hands, and found that the vigorous discussion was not over yet. "The Story of Meiyang Village" had developed into "I Love Xiyang Town". Ma Qianzhu quickly patted Xiao Zishan's shoulder and whispered something, and then both of them laughed happily.

Ma Qianxu walked back to his seat with a smile: "Stop it. Regarding specific literary and artistic creation issues, please go down and discuss it with Ding Ding alone, or open a new post on BBS. Don't take up everyone's time here." This kind of thing everyone For topics that can be combined into a few sentences, the direction of the discussion needs to be constantly maintained, otherwise there will be no results after several days.

Then he changed the subject and said to Ding Ding in a questioning tone: "As a strategic direction, I don't think there is any problem. The main work is on the content of cultural products, and this is not something to be reviewed at this meeting. However, As a plan, you don’t seem to have a budget.”

"I just talked about the first strategic direction, cultural carrier delivery. If you have any valuable suggestions, you can chat privately." Ding Ding, who was in a high-spirited state, still couldn't help but advertise himself again before turning around. Come, wave your right hand in the air and press it heavily on the table, "My plan does not require budget, only policy!"

This action is Lenin's classic shot in 1917. Tintin has performed it thousands of times in his mind. He originally wanted to tell the whole story and end it with this handsome action and the loud words "no money", winning a movie Marvel. As a result, the Governor's problem of not playing according to the routine was forced out in advance, and his momentum was reduced by half. To put it simply, in the process of delivering cultural products, commercial operations are used to make money and subsidize the upstream collection, sorting and processing links. After Ding Ding finished the calculation of cost and income, the eyes of several big guys who had some financial knowledge became a little bit straight. You can make money by selling books. You can understand this. How can folk arts and drama make money? Are royalties collected from actors and troupes?

Intellectual property rights were often ignored in old times, let alone the 17th century when there was almost no such awareness. The multiple birth phenomenon of many "century-old brands" in China has fully illustrated this point. As for "stealing art", it can be said to be "good talk".

Even if the script that the publicity outlet worked so hard to compile can be sold for a good price at first, it will most likely be widely pirated once it gets started, and Tintin will not be able to get any income.

Ma Qianzhu looked at Wu De and then at Cheng Dong. The doubts written on their faces also showed that they did not believe in Ding Ding's plan. The silence of the two people also shows that Finance and Planning do not want to offend anyone. They don't know what Ding Ding did beforehand, or they think it doesn't matter at all.

Cheng Dong's idea at this time is indeed what Ma Qianxu expected. It is not difficult to expose Ding Ding's plan from the perspective of budget rationality, but what is the necessity? Tintin can't find the money and this plan can't be carried out. The Ministry of Finance has no losses. It can be used as a bargaining chip when necessary.

Just when Ma Qian's eyes were wandering, Wu De was actually looking at the expressions of the audience. The silence of Finance and Ma Du Gong was at the same time. Could it be that they had done some dirty PY transaction beforehand? Anyway, whether this matter succeeds or not has little to do with Wu De. We can't use any materials, so we can just let the publicity department do the work.

For the big guys here who hold real power, Ding Ding’s proposal is basically of a pragmatic nature. Not to mention his initiative to ask for no funds, even if he did, it would not cost much of the budget, and the impact on the entire finance is almost negligible. As for performance, since there is no budget, there is no performance evaluation involved. Furthermore, regarding cultural penetration, various channels have been doing it to some extent over the years. Although this proposal is integrated from a strategic level and proposes some brand-new operating models, in essence it is somewhat of a waste of time. .

Although the prospects are very attractive and feasible, in essence there does not seem to be much need for discussion.

Ding Ding looked at the silent venue with slight embarrassment. All the generous remarks he had prepared in advance had no chance to be used, so he had to swallow and continue the introduction. In an era without communication tools, except for paper novels and other carriers that could be delivered remotely, all other information exchanges relied on the flow of people. Therefore, in terms of promoting personnel exchanges, Ding Ding launched more than ten plans at once.

"... Establish an international student system that attracts young people from mainland China, including five steps: selection, preparatory studies, study, employment, and return, so that young people in Ming Dynasty can experience life in Australia and Song Dynasty firsthand..."

"...Expand the business scope of Australia-Song Post, establish post offices in Tianjin, Shanghai and other places where conditions permit, and promote people-to-people exchanges between the Ming Dynasty and Australia-Song..."

"...Establish short-term literary and art training courses at overseas stations to continuously teach Australian and Song cultural products to traditional artists..."

As he listened, Ma Qianzhu smiled. This piece of content sounds like a lot, but in fact there is not much that is new. Most of it is already within other work plans, such as the postal service. Li Yunxing’s post office has opened branches in Kaohsiung and Jeju Island, and is currently cooperating with Qiwei. Postal agency services in the Ming Dynasty and other countries in East Asia. I don’t know if Ding Ding conspired with these departments or just copied other people’s plans from the work briefing.

(End of this chapter)