Su Yong Chuan

()Chapter 20, Business Plan

Life is full and busy these days.After taking the ballroom dance class, Cui Xiuying will continue to exercise for a while in the equipment room of the club, so as to relax her body and mind.After a short rest, I went to the company to continue the training course in the afternoon.

Since she started to learn the national standard, Cui Xiuying has adjusted her training focus in the company. The choice of zi you courses will pay more attention to the learning of singing training and creative knowledge, so the number of appearances in dance classes has been greatly reduced.Because of this, after returning to China, the chances of meeting good friends in the training class became rare.Fortunately, the short lunch time every day is an unavoidable small group gathering. At this time, everyone will share their recent experience with each other while eating free lunch.However, the content of the conversation is actually more about the company's latest gossip, such as the mysterious five-member group on the special stage at the end of the year, or I heard that senior Li Zhiyuan seems to have joined some new girl group plans.The fun of talking about it seems to add a little flavor to a lackluster lunch, at least it won't seem so difficult to get the girls to finish it.

At this time, the person who speaks most enthusiastically is not Lin Yuner, but Kwon Yuri who has become familiar.Jung Soo-yeon remained indifferent, Kim Shi-sui continued to boo, and Seo Joo-hyun continued to seldom speak.

Perhaps it was the aftermath of Xiaolu playing an instrument that day, and the number of trainees gathered around the small group of girls gradually increased, but most of them were new trainees to the company.Cui Xiuying could feel that the minds of most of them were nothing more than the idea of ​​holding a backer.Although people like girls who "do not know what to do" and "waste opportunities", the surrounding rejection has not disappeared since returning to the company.But no matter how much these people ignore it, the failure of debut is also a debut, and the identity of this senior is still obvious here.

The trainees are like a miniature society. The harsh environment of competition makes the relationship between people delicate and tense.Obviously, this kind of mutual exclusion, like original sin, is not just for girls alone.As the saying goes, where there are people, there are rivers and lakes.People are in the rivers and lakes, how can these shitty things be avoided.Su Yong told Cui Xiuying to relax and not to care about these.Whatever the motives of those approaching with a mask of friendliness, just think about it: it's always nice to have a lively meal.

What is gratifying is that Cui Xiuying, who is studying at ease, has learned more and more about the basic knowledge of song production with the deepening of the content of the creation class. Foggy.Many similar patterns of sentences have inspired the girls a lot, occasionally humming a few satisfying melodies, Cui Xiuying will also record them in the notebook. <_d'ache 849_totally_swiss ballpoint pen with white cross pattern on the rubber band.The spine of the book is worn with a cowhide thread tied with a beautiful jade pendant, which can be used as a bookmark in addition to decoration.I put these things in my carry-on bag, and whenever I think of something, I take it out and make a note.Cui Xiuying even occasionally imagined that many years later, she would also be very tall. Fan sat on the sofa drinking beer, and while admiring and confused, used this notebook as some kind of secret book and passed it on to the next disciple.

Buy one get one free, and a copy of the ancient legacy in Japanese is also included.

Before leaving the company, he would routinely dance with Jin Shisui.From the very beginning, it was a competition of skills and physical strength, and it gradually turned into two people pointing out each other's shortcomings and exchanging their thoughts and experiences on dance.The one-on-one silence lasted for two days, and Kwon Yoo Ri and Jung Soo Yeon also joined in.But the two of them didn't seem to be interested in fighting dance at all, they just found a place to practice themselves.Only when the fight dance is over and Choi Suyong and Kim Joo Jung start talking... well, actually bickering, the two girls will happily mingle.Laughing and playing, it seems that the tension and rush of the day are also relieved at this moment.

On the way out of the company, I sometimes meet Xu Zhuxian. Xu Zhuxian, who has not yet gotten rid of his primary school status, is ordered by his mother to go home for dinner every night.At this time, Cui Xiuying would encourage the maknae to go shopping with her, or eat some hot roadside stalls.The two who also believe in healthy eating are naturally not interested in those fried foods.So rice sausage, fish ball skewers, and spicy fried rice cakes became the first choice for the girls, and of course there are indispensable, ???.

Cui Xiuying still remembers teasing the young lady with boiled silkworm chrysalis, Xu Zhuxian avoided in a panic at first, then turned around to lecture the girl earnestly after calming down, speaking as fast as a tongue twister.The girl knows that this is actually an alternative expression of the young lady's happy mood, just because she is not very good at expressing her emotions now.

When I get home, the first thing I do is take a hot bath to warm my body and mind.After washing away her exhaustion, the girl will lie on the sofa to rest for a while, and the physical exhaustion of the whole day can only be relieved at this time.The TV was on like that, but I couldn't help recalling and reviewing the key points of today's study in my mind, planning my future direction, and then just thinking about some daily trivial matters that were a bit neglected.It’s like when Athena’s head portrait is completed, you don’t care about it, divide it into pieces, turn over the model?I don't know what year and month it will be.The fiddling of the studio was completely taken over by Cui Xiuzhen. Sister Cui was in high spirits, and she seemed to be working hard.Due to the adjustment of training courses these days, I haven't eaten at home for several days at noon.I'm really not interested in takeaway food, I've been eating nutritious company meals, and I really long for the taste of home food for a while.

Today, the girl was lying on the sofa in the living room like this, thinking about the progress of the cultural study time that was adjusted to the evening, and only felt that her face was disturbed by the breath.Opening her eyes, she saw that Sister Cui was observing her from a very close distance, her eyes were wide open, as if she wanted to surprise her by surprise.Cui Xiuying sat up slowly, taking the time to look at Sister Cui.Sister Cui was wearing a tracksuit, with traces of dust on her shoulders and trousers. "Why, your wine decoration is finished?"

Cui Xiuzhen, who didn’t scare her sister, didn’t have the slightest frustration of failure. She sat down next to the girl and said complacently: “It’s all done, and your electric tools are all arranged. The workers are cleaning. Tomorrow will be a brand new one.” Studio." The big girl looked around and lowered her voice, "I've put all the wine away, are you sure you don't want to put it in a more secret place?"

"It's really unnecessary. Fermentation requires a suitable temperature and environment. You can cover it a little."

"Hmm..." Big Sister Cui was about to continue talking when she heard the doorbell ring. Looking at Mama Cui's answer, it was Papa Cui who came back.

Cui's father came back earlier than usual today, went into the living room, saw the two sisters were there, unexpectedly did not go upstairs, but sat down in the living room. "Xiuying, how is your dance learning? Did you go to the club with your mother recently?"

Su Yong swore that when he saw the corner of Mr. Cui Zhennan's mouth, it slightly turned up. "Hey~, as I said, my mother and I went at different times and practiced different things. I haven't encountered it much."

"Actually, we met." Cui's mother came over with a cup of tea, and put away Cui's father's coat. "I saw Xiuying once or twice in the equipment room from a distance, but I didn't say hello. At most, I just used the treadmill, and I saw this kid use those complicated equipment. I also heard the fitness instructor praise Xiuying, It is said that her movements are very standard and she exercises very hard."

"Spending such a large sum of money, of course I have to work harder. I want to get all the money back." Cui Xiuying's vicious look made the whole family laugh.

"When the money is spent, don't waste your time worrying about it. What you should consider is how to realize the maximum value of the money." Cui's father did not continue to comment, but took his briefcase, took out a document and handed it to the two. sisters. "Well, I have a document here, you two sisters have a look."

The Cui family sisters looked at it side by side. At the beginning of the document was a draft of a letter of intent for investment, followed by a project planning plan.

"Mobile site?"

"Yes, the mobile website, the target consumer group is young consumers, so I want to see what you young people think about this."

Eldest sister Cui browsed through it roughly, and then expressed that she was not interested, but Cui Xiuying carefully looked at the details of the planning plan.In Su Yong's era, smartphones were already popular. For this kind of mobile website, which is still a bit primitive, it feels a little fresh and old-fashioned.

Cui's father was not in a hurry. He drank his tea slowly, looked at Cui Xiuying, and explained casually: "This is a project recently received by the investment department, but there are relatively large internal differences in the company's management. First of all, the fields involved are relatively unfamiliar, and the investment amount It is relatively large, and secondly, the influence of the Internet investment bubble on the decision-making level is also obvious. I, an old man, only know how to make phone calls and send text messages, so I want to change my thinking and listen to the thoughts of you young people.”

After reading through the project proposal, Su Yong felt that in the era of wap_1.x, surfing the Internet with mobile phones is really a rather tasteless thing.The page language supported by the current wap protocol is wml, which is a pure page markup language.It only supports displaying text and picture information, and the interface is relatively simple.It consists of single-function text, hyperlinks and pictures.If you want to download a picture ringtone or something, it is very troublesome.The promotion methods mentioned in the plan are very domineering, commercial advertisements, word-of-mouth management, mass messaging, soft articles on wap forums, friendship links, and commercial placement of wap website encyclopedias, in short, piles of money.The expected profit method is paid service_provider on demand, and there is advertising.

The girl thought for a while, recalled Su Yong's previous memories, and then said: "In my opinion, the attitude of the company's decision-makers should be the first thing to do. It is to prepare a short-term plan. Before the Internet bubble bursts, see the right time Do you want to make a lot of hot money, or do you really want to be a pioneer, have a long-term business plan in this area, and try to carve out a place in the mobile website.”

"Oh? How about the short-term plan? How about the long-term plan? Tell me what you think." Papa Cui was a little surprised, then handed out the teacup with great interest, and listened carefully.Eldest sister Cui was a little surprised, and remembered the words that her younger sister said jokingly in the studio, "I will try to surprise you more times in the future."

"The short-term plan is very simple. It has little to do with technology or profit methods. It is to spend a lot of money to thoroughly implement the above promotion plan, especially word-of-mouth marketing and soft articles on professional forums. We must make a splash. To put it bluntly, it is hype. , packaging beautiful prospects, then attracting hot money, splitting shares, I don’t know much about these things, I believe there are many professionals who are proficient in these things. But to put it bluntly, this is a gambling-style investment with great risks.” The girl shot Clapping the planning document in his hand, he looked noncommittal.

Cui's father didn't express his opinion either, and his silent expression seemed to be thinking about weighing.

"If it's a long-term plan, then this plan will have to be greatly revised." Su Yong flipped through the document again. "Judging from the content of the document, this website project is very ambitious. It plans to be a naver on mobile phones, a portal-type sp. But doing so is actually a bit thankless. First of all, the current mobile Internet environment is not good. Only simple text and pictures are supported. Even if most of the advertisements are believed to exist in the form of hyperlinks, the way to attract consumers to click is nothing more than some tempting text and pictures, and the innate style is inferior. Really rich big brands It is disdainful. Secondly, the immature technology will lead to this type of website with complicated layout and simple form, which is impossible for users to obtain such an excellent user experience. The life of the website is the click-through rate. In this case, The expected popularity is doubtful. Finally, technology is always improving. If mobile phones can browse web pages like computers in the future, will all the investment in building mobile websites be wasted?” Don’t wait until the release of Apple’s iphone in 07 , all surrender, as long as wap_2.0 is upgraded, the prospects of these early mobile websites will be worrying.

The girl paused for a moment, feeling that there was an extra glass of orange juice beside her, and when she looked up, it turned out to be Mama Cui.Ms. Wen Suji smiled encouragingly at her little daughter, then sat quietly aside, beckoning the girl to continue talking. "So my suggestion is to give up this big and all-inclusive idea and become a secondary information service provider, that is, a professional sp. We collect information according to the needs of service objects and categorize them. Basic information is free to subscribe to attract potential consumers. Then, when word of mouth is established, a charging model for advanced users will be launched, and high-quality information will be pushed directly to the user terminal through payment. For example, now that mobile music is popular, set up a free subscription service first, and regularly push hot information about popular music and new songs Sample audition and other ordinary content, so as to save users from the trouble of self-searching. And then launch advanced customization services, which is also a means of profit for a fee. Envy is customizable news category reception, real-time music information search and online music purchase. The same The means can also be applied to multimedia messages, ringtone downloads, weather and even news. What this sp needs to do is to be professional and make the channel as flat as possible. Users don't need to think, just click. When the technical environment is further mature, service expansion can go deep into A more lucrative profit point is mobile e-commerce. Smart phones are no longer simply for browsing the Internet, sending and receiving emails, but for stock trading, banking, online shopping, air ticket and hotel reservations, and product ordering. Behavior. Generally speaking, we do not want to create a portal or divide a mobile phone network world, but to be a point in the Internet world, a point that connects the network and mobile terminals.”

The girl took a sip of orange juice, "What I just said was content construction, and the second is hardware construction, which is to improve user experience. Exquisite operation interface, human-like screen layout, users want to have it, but why do many people still choose it? Simple text links, here is a problem of network traffic costs. Users will only pay for the core content they want, but user experience is the first factor that affects users' choices. Therefore, in the current technological environment, mobile phones We can seek the cooperation of terminal manufacturers and use localization solutions to solve the multimedia effects that cannot be fully displayed on the website. Now Samsung and LG have made a lot of efforts in this regard. This is reflected in the design concept reflected in the changes in the mobile phone software It can be seen that from the initial simple file management to the later fixed Internet online services, their purpose is to make mobile phones a bridge between fixed computers and mobile people. What we have to do is to go further. Information The receiving operation terminal is integrated into the mobile phone, and the mobile phone supports receiving operation through similar firmware updates, and thus improves the user experience. In this way, the website service only needs to push content, and the user experience is solved by the terminal. More importantly, the terminal The result of the support will result in a disguised reverse monopoly, so this is the focus of what to do next. As for how to pay specifically, whether to use credit card binding or information surcharges, or in the form of monthly subscription service purchases. Besides, involvement Whether big companies like Samsung will dilute their controlling shares, these are not my considerations."

After speaking for a long time, the girl let out a long breath.Wiping off the sweat beads that didn't exist on his forehead, his expression returned to his usual bright look.Cui's father seems to be still analyzing what his daughter just said, while Cui's mother is already hugging her little daughter with a look of relief.Turning around, he saw the pursed lips of the eldest daughter on the other side, and hugged the eldest daughter in a coquettish state with a smile.

"When was your Samsung commercial selection?" Papa Cui asked suddenly.

"The day after tomorrow, Monday morning." The company's external relations department has notified Cui Xiuying of the exact time.

"Well, I'll take you there that day." Papa Cui got up and went upstairs, apparently to change clothes.In the living room, Cui Xiuying breathed a sigh of relief.

"The things you said tonight are good. Do you want to consider sky in the future when you go to university?" Suddenly, a smile came down from the second floor, and Cui Xiuying was stunned. At this time, Cui's mother downstairs took the words. : "Why are you sky again? I thought your demands on Xiuying belonged to Ewha Women's University." The girl who hadn't let go of her breath took a sharp breath, almost choking.

Cui Xiuzhen, who was still pretending to be melancholy, saw this scene and laughed loudly.

ps: Hey, business is the worst thing to write, and it is easy to show timidity.I wrote it based on my domestic feelings and then checked the information, so there are inevitably omissions and unrealistic places.